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READING LIST 2013/2014 PROFESSIONAL CERTIFICATE IN MARKETING
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READING LIST 2013/2014
PROFESSIONAL CERtIFICAtE IN MARkEtINg
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 1:
MARkEtINg ESSENtIALS
Core texts
Blythe, J. (2012) Essentials of marketing. 5th edition. Harlow, Prentice Hall. 43.99
Blythe, J. (2009) Principles and practice of marketing. 2nd edition. Cengage. 49.99
Workbooks
BPP (2012) CIM study text: marketing essentials. London, BPP Learning Media. 22.00 eBook 13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. 25.00 eBook 15.00
CIM (2010) Listen and learn audio CD: marketing essentials. Cookham, CIM. 14.99
supplementary reading
Chaffey, D. and Ellis-Chadwick, F. (2012) Digital marketing: strategy, implementation and practice. 5th edition. Harlow, Pearson. 46.99
Hegarty, J. (2011) Hegarty on advertising. London, Thames & Hudson. 16.95
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. 51.99
Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson. 49.99
Study pack
Essentialsofmarketing. 5th edition
CIMstudytext: marketing essentials
Listenandlearn audio CD:marketingessentials
rrp 80.98 study pack price 64.75
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reCoMMended support Materials
BPP (2012) CIM passcards: professional certificate in marketing. London, BPP Learning Media. 10.00 eBook 6.00
Fill, C., Hughes, G. and De Francesco, S. (2012) Advertising: strategy, creativity and media. Harlow, Pearson. 42.99
Kotler, P. and Armstrong, G. (2011) Principles of marketing.15th International edition. NJ, Pearson. 43.99
Grant, J. (2008) The green marketing manifesto. Chichester, John Wiley. 15.99
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 2:
ASSESSINg thE MARkEtINg ENVIRONMENt
Core texts
Palmer, A. and Hartley, B. (2011) The business environment. 7th edition. Maidenhead, McGraw-Hill. 44.99
Elearn Training Co (2008) The business environment. Oxford, Pergamon Flexible Learning. 26.99
Workbooks
BPP (2012) CIM study text: assessing the marketing environment. London, BPP Learning Media. 22.00 eBook 13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. 25.00 eBook 15.00
CIM (2010) Listen and learn audio CD: assessing the marketing environment. Cookham, CIM. 14.99.
BPP (2012) CIM passcards: professional certificate in marketing. London, BPP Learning Media. 10.00 eBook 6.00
supplementary reading
Blowfield, M. and Murray, A. (2011) Corporate responsibility. 2nd edition. Oxford, Oxford University Press. 42.99
Campbell, D. and Craig, T. (2005) Organisations and the business environment. 2nd edition. Oxford, Butterworth Heinemann. 36.99
Capon, C. (2009) Understanding the business environment. 3rd edition, Harlow, FT Prentice Hall. 49.99
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. 51.99
reCoMMended support Materials
Study pack
Thebusinessenvironment. 7th edition
CIMstudytext:assessing the marketing environment
Listenandlearn audio CD:assessingthe marketing environment
rrp 81.98 study pack price 65.50
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Keegan, W. and Green, M. (2012) Global marketing. 7th edition. Harlow, Pearson. 54.99
Kew, J. and Stredwick, J. (2008) Business environment: managing in a strategic context. 2nd edition, London, CIPD. 43.99
Morrison, J. (2011) The global business environment. 3rd edition. Basingstoke, Palgrave Macmillan 42.99
Worthington, I. and Britton, C. (2009) Business environment. 6th edition. Harlow, FT Prentice Hall. 47.99
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 3:
MARkEtINg INFORMAtION ANd RESEARCh
Core texts
Wilson, A. (2011) Marketing research: an integrated approach. 3rd edition. Harlow, Pearson. 49.99
Bradley, N. (2013) Marketing research: tools and techniques. 3rd edition. Oxford, Oxford University Press. 39.99
Workbooks
BPP (2012) CIM study text: marketing information and research. London, BPP Learning Media. 22.00 eBook 13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. 25.00 eBook 15.00
supplementary reading
Brace, I. (2013) Questionnaire design: how to plan, structure and write survey material for effective market research. 3rd edition. London, Kogan Page. 29.99
Kozinets, R.V. (2009) Netnography: doing ethnographic research online. London, SAGE Publications Ltd. 25.99
Malhotra, N., Birks, D.F. and Wills, P. (2012) Marketing research. 4th edition. Harlow, Prentice Hall. 49.99
McDaniel, C. and Gates, R. (2012) Marketing research. 9th edition. New York, John Wiley & Sons. 51.99
Poynter, R. (2010) The handbook of online and social media research: tools and techniques for market researchers. Chichester, John Wiley & Sons Ltd. 39.99
Tapp, A. (2008) Principles of direct and database marketing. 4th edition. Harlow, Prentice Hall. 54.99
reCoMMended support Materials
CIM (2010) Listen and learn audio CD: marketing information and research. Cookham, CIM. 14.99.
Study packMarketingresearch: an integrated approach. 3rd edition
CIMstudytext:marketing informationand research
Listenandlearn audio CD:marketinginformation and research
rrp 86.98 study pack price 69.50
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professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 4:
StAkEhOLdER MARkEtINg
Core texts
Egan, J. (2011) Relationship marketing; exploring relational strategies in marketing. 4th edition. Harlow, Prentice Hall. 46.99
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. 51.99
Workbooks
BPP (2012) CIM study text: stakeholder marketing. London, BPP Learning Media. 22.00 eBook 13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. 25.00 eBook 15.00
CIM (2010) Listen and learn audio CD: stakeholder marketing. Cookham, CIM. 14.99
Harwood, T., Garry, T. and Broderick, A. (2008) Relationship marketing: perspectives, dimensions and contexts. Maidenhead, McGraw-Hill. 39.99
Johnson, G. et al. (2011) Exploring strategy. 9th edition. Harlow, Prentice Hall. 54.99
Ryan, D. and Jones, C. (2012) Understanding digital marketing. 2nd edition. London, Kogan Page. 19.99
Kotler, P. and Lee, N. (2005) Corporate social responsibility: doing the most good for your company and your cause. NJ, John Wiley & Sons. 23.99
Smith, P. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. 39.50
supplementary reading
Benn, S. and Bolton, D. (2011) Key concepts in corporate social responsibility. London, Sage. 20.99
Blythe, J. (2005) Essentials of marketing communications. 3rd edition. Harlow, Prentice Hall. 44.99
Christopher, M., Payne, A. and Ballantyne, D. (2011) Relationship marketing: creating stakeholder value. Abingdon, Taylor & Francis. 31.99. Available on MyiLibrary reprint of 2002 edition
Evans, M., Jamal, A. and Foxall, G. (2009) Consumer behaviour. 2nd edition. Chichester, John Wiley. 48.99
Fill, C. (2006) Simply marketing communications. Harlow, FT Prentice Hall. 48.99
Ford, D. et al (2011) Managing business relationships. 3rd edition. Chichester, John Wiley. 34.99
Friedman, A.L and Miles, S. (2006) Stakeholders: theory and practice. Oxford, Oxford University Press. 37.50
reCoMMended support Materials
Study pack
Relationshipmarketing. 4th edition
CIMstudytext: stakeholder marketing
ListenandlearnaudioCD:stakeholder marketing
rrp 83.98 study pack price 67.15
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