Professional MBAWith Specialization Options

Study in the world’s most livable city.

Bodo B. Schlegelmilch

Astrid Kleinhanns-Rollé

DEVELOPING GLOBAL LEADERSToday’s global business environment is more challenging than it has ever been. With recession very much a recent memory, unsettled markets and associated financial fluctuation, these are tough times. It has never been more important for forward-thinking managers and their companies to make the right investment for success, to generate and maintain a sustainable competitive advantage. And it has never been clearer that the most important assets any company has are its people.

Our Professional MBA is designed to meet today’s challenges of highly demanding industries or business functions. It provides you with all the tools necessary to leverage your potential to become a world-class leader with profound expertise and practical skills in manage-ment, strategy, organization and finance. This enables our MBA participants to seize new opportunities, quickly adapt to new business environments and overcome global challenges.

The programs are truly international, reflecting the reali-ties of the business world, not least of which by bringing together motivated executives from a broad range of companies and cultures. This factor is one of many which make our programs so unique, this access to a wealth of practical insights from around the world. It makes for an exciting and dynamic setting in which participants learn, share methods and generate new ideas. And, of course, build a network of long-lasting relationships with like-minded international peers.

When people ask us “what is the secret of our success?” we may make mention of the prestige of our parent institution, the WU Vienna, Europe’s largest business university. We might hint at the 100 years of excellence in business education which lies behind this success. We might say how much we value our partnerships with over 200 top universities around the world and the richness of opportunity that these partnerships offer to our partici-pants. We certainly mention our accreditations, our rise in the FT business university rankings and other acclaim, of which we are justly proud.

The truth is, our secret lies with our people. The WU Executive Academy has a pool of some of the top aca-demic and business management minds in the world, combining expert theoretical knowledge with real-world experience in top global companies. Their commitment to excellence is what makes our programs so special.

We welcome your interest in our MBA programs and invite you to explore what our unique programs can do for your career.

Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon) Dean, WU Executive Academy

Dr. Astrid Kleinhanns-RolléManaging Director, WU Executive Academy

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PROFESSIONAL MBA (PMBA)Good Reasons for Choosing this MBA 6The WU Executive Academy 8Great Location in the Heart of Europe 9World Class Faculty – Work with the Best 10Cutting-Edge Curriculum 13 BUSINESS CORECore Business and Management Subjects 14

SPECIALIZATIONSControlling 18Energy Management 22Entrepreneurship & Innovation 26Finance 30Marketing & Sales 34Project & Process Management 38Specializations in German 43

YOUR BENEFITSWU Support Services 44Post-Graduation Benefits 45Application and Admission 46Find out More 47

Table of Contents

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INTERNATIONAL ACCREDITATIONS AND LANDMARK QUALITY STANDARDSEven among the world’s elite business universities, the WU Executive Academy is one of only a very few executive education providers to hold sought-after accreditations from both EQUIS (European Quality Improvement System) and AMBA (Association of MBAs), two of the most prestigious international accrediting bodies. Many of our MBA programs are also AACSB or FIBAA accredited.

WORLD CLASS FACULTYOur international faculty consists of a pool of world-renowned professors both from the WU Vienna and drawn from more than 200 international partner universi-ties, as well as a pool of internationally acclaimed indus-try experts. They provide the latest knowledge and a profound understanding of cutting-edge management tools. The instructors guide our participants through a unique learning experience, explain business concepts, expand mindsets, coach skill development and help their students build a long-lasting global network.

TRULY INTERNATIONAL PROGRAMThe exclusive program setting with cross-cultural teams, top faculty and internation al residencies, reflects the reality of doing business today.

WORLDWIDE ALUMNI NETWORKAs an Professional MBA graduate, you become part of a vast alumni network of the WU Executive Academy. Cross-cultural business relationships give alumni and their companies access to an extended global network and a range of exclusive alumni services.

OUTSTANDING PEER GROUPThe diversity of the carefully selected participants, with their varied backgrounds and perspectives, contributes so much of the richness and quality to our open-enrol-ment programs. Working with like-minded international colleagues to generate new ideas, reflect on one’s cur-rent work and exchange insights adds immeasurable value to the program.

FLEXIBLE FORMATThe specific structure of the Professional MBA is designed to suit the personal needs of hard-working executives. Therefore, the modular structure allows managers to par ticipate in a world-class MBA program while developing their individual careers.

STATE-OF-THE-ART TECHNOLOGYOn our programs, participants benefit from state-of-the-art, technology-based learning methods. MBA partici-pants have access to “Learn@WU”, one of the leading e-learning platforms with more than 89,000 e-learning materials and over 29,000 users. Students are provideda tablet PC to interact with content and collaborate on study projects.

EXCELLENT VALUE FOR EMPLOYERSThe value of recruiting and retaining top talent is key for truly forward-thinking companies. Supporting their managers in pursuing a Professional MBA at the WU Executive Academy is rewarded by highly motivated talent who bring the full force of their knowledge and abilities to bear on behalf of the employer’s goals for the future.

Good Reasons for Choosing this MBATo undertake an MBA program is a big decision, making it even more important to choose the right one.

“ Innovation is an all-important subject in today’s corporate world. Today, a company’s innovative strength is a decisive competitive factor. The MBA program at the Vienna University of Economics and Business has set itself the goal of already satisfying these challenges during the training of our future managers.” Dr. Ferdinand Piëch Chairman of the Supervisory Board, Volkswagen AG, Germany

“ The immediate relevance of this curriculum for the daily work of a manager makes the Professional MBA the best choice for advanced executive training.” Dr. Claus J. Raidl President, Oesterreichische Nationalbank, Austria

“ This MBA program is the perfect blend of science and business and is positioned in direct competition with the world’s finest executive education programs. It is based on the latest research results and at the same time applicable to real management issues and connected with corporate leaders.” Dr. Christoph Leitl President, Federal Economic Chamber, Austria

Dr. Ferdinand Piëch Dr. Claus J. Raidl Dr. Christoph Leitl

BRINGING MORE THAN 100 YEARS OF EXPERIENCE TO THE FIELD OF EXECUTIVE EDUCATION.The WU Executive Academy is part of the Vienna University of Economics and Business (WU Vienna). The WU Vienna, founded by the Austrian Emperor in 1898, is Europe’s largest business university. It enjoys an excel-lent international reputation based on over a century of experience in the field of executive education.

The WU Executive Academy is the only Austrian univer-sity to be EQUIS accredited. EQUIS (European Quality Improvement System) is an internationally recognized accreditation system offered by the European Foundation of Management. In addition, the outstanding quality of the MBA programs has been recognized by AMBA (Association of MBAs).

The WU Executive Academy is one of only two business universities in the German-speaking world to meet the high quality standards of both accreditors.

LANDMARK ACHIEVEMENTS OF THE WU EXECUTIVE ACADEMY: › Financial Times European Business School Ranking

(2012): # 40 › Financial Times Executive MBA Ranking (2012):

# 51 worldwide › Ziarul Financiar MBA Ranking (2008–2012):

Among the Top 3 MBA programs in Romania

EXCLUSIVE LEARNING ENVIRONMENTMost modules of the Professional MBA take place at the historical halls of Palais Schönborn, providing a unique historical atmosphere. Located at the very center of Vienna, it is only 30 minutes away from the Vienna Inter-national Airport and meet the highest international stan-dards of executive education requirements. Moreover, Palais Schönborn is home to the Museum of Young Art (MOYA), the first museum in Austria exclusively dedicated to Young Art.

OUR NEW CAMPUSIn 2013/2014 the Vienna University of Economics and Business (WU) will move from its current location to the new “Campus WU” near the city center, but in a park-like area. The WU Executive Academy building was designed by the Spanish architects NO.MAD Arquitectos. It will be a square-sided tower comprising seven floors, featuring a front made of glass and aluminum. Both sky and nature are mirrored in the building, which blends perfectly into its surroundings. Please find more information on the new campus at www.campuswu.at

The WU Executive Academy

AUSTRIAAustria belongs to Europe’s most desired destinations, renowned for its history, culture, architecture and hos-pitality. For centuries, it has been home to the world’s finest artists, composers, scientists and leading econo-mists. It is a small but wildly diverse country that offers numerous cultural, leisure and business activities and impresses with its lively cities, breathtaking landscape, culinary diversity and exceptional wines.

VIENNAVienna, the historical capital of the Habsburg monarchy for over six centuries, is a vibrant and exciting place to live and study and is an impressive repository of culture and heritage. According to Mercer’s recent “Quality of Living Survey”, it is the most livable city in the world due to its exceptional safety records, education quality, rec-reation possibilities and political-economic stability.

Vienna offers a perfect blend of imperial traditions, nos-talgic charm and stunning modern architecture. A walk along the Ringstrasse boulevard with its splendid build-ings and historical palaces is an indescribable experi-ence. Vienna is home to one of the world’s leading opera houses and is internationally acclaimed for its cultural and social events such as the New Year’s Concert of the Vienna Philharmonics and numerous balls. After visiting some of Europe’s finest museums, traditional cafés are a good place to relax and experience the typical Viennese charm.

GATEWAY TO EUROPE AND THE MIDDLE EASTThe Vienna International Airport (VIE) is a major hub for all of Europe and the Middle East, in particular the CEE region, covering over 40 destinations. For commuting students, Vienna is the ideal location to study as it can be easily accessed by plane from many European cities within less than 2 hours.

HOME OF INTERNATIONAL COMPANIES AND ORGANIZATIONSVienna’s geographical position in the heart of Europe makes it a multicultural metropolis and an important site for international companies and organizations. This is why many multinational companies like Coca-Cola, Raiffeisen Bank, McDonalds, Henkel, Lukoil, Beiers dorf and Siemens have located their CEE headquarters in Vienna. Moreover, the Austrian capital is home to various UN agencies, such as the In dus trial Development Orga-nization (UNIDO), the UN Refugee Agency (UNHCR), the UN Office on Drug and Crime (UNODC), and the Interna-tional Atomic Energy Agency (IAEA). The head quarters of OPEC and OSCE are also located in Vienna.

Great Location in the Heart of Europe

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The faculty of the Professional MBA is comprised of top professors from WU Vienna and from other prestigious partner universities and institutions around the globe.

These faculty members are outstanding leaders in their research on current business issues and have solidexperience in executive education. They are publishing cutting-edge research in leading international journals. Their international experience and global expertise enables the faculty to present an integrated, globalmanagement perspective emphasizing the applicationof theory to practice.

YOUR OUTSTANDING FACULTY (EXCERPT)Prof. Dr. Engelbert DocknerWU Vienna, Austria

Prof. Dr. Klaus LacknerColumbia University, USA

Prof. Dr. Nikolaus FrankeWU Vienna, Austria

Dr. Adnan Shihab-EldinFormer Secretary General of OPEC

Prof. Robert D. Hisrich, Ph.D.Thunderbird Graduate School of Business, Glendale, USA

Prof. Leyland Pitt, Ph.D.Segal Graduate School of Business, Vancouver, Canada

Prof. Dr. Günter StahlWU Vienna, Austria

Prof. Johanna Mair, Ph.D.Stanford University, California, USA

Prof. David Sluss, Ph.D.Georgia Institute of Technology, USA

WU EXECUTIVE INSIGHTSFor most of our MBA modules, we invite top managers from international companies and organizations to enrich our programs with their personal insights into manage-ment practice.Current and former guest speakers include: › Norbert Zimmermann, Chairman of the Supervisory

Board, Berndorf AG › Mohammad Allipour-Jeddi, Former Head of Petroleum

Studies Department, OPEC › Herbert Stepic, Chairman on the Board, Raiffeisen

International › David C. Davies, CFO, Member of the Board, OMV › Svein Harald Oygard, Director, McKinsey › Emanuel Maravic, Director, European Investmentbank › Martin Peruzzi, Acting Director Technology &

Innovation, voestalpine AG › Matthias Schmid, Vice President Sales USA, Emirates › Rainer Zibuschka, Measurement & Control Solutions

Growth & Strategy Leader Europe, GE Energy

World Class Faculty – Work with the BestOur faculty members are the heart of all our programs. They bring fresh perspectives and new ideas to all facets of the business world. They share a passion for knowledge development and constantly encourage their students to strive for higher standards.

“ I enjoy teaching in the Professional MBA program for several reasons. The students are intellectually curious and ask the type of difficult, probing questions that generate good classroom discussion. In addition, because the students typically bring significant work experience to the class, I find that I can integrate academic theory with “real world” practical experience. The result is a much richer and deeper learning experience which the students can use immediately at their jobs.” Senior Lecturer Charles Caliendo Carlson School of Management, University of Minnesota, Minneapolis, USA

“ Teaching MBA classes of the WU Executive Academy is one of the best experiences a business school professor can have! I have taught executives now for over twenty years, and I have never experienced better groups of students than this. They are not only ambitious but very demanding and keen on learning. Groups work really well together, and their input in class discussion really enriches a teacher’s life. This MBA is a joy for any faculty.” Prof. Leyland Pitt, Ph.D. Segal Graduate School of Business, Simon Fraser University, Vancouver, Canada

Senior Lecturer Charles CaliendoProf. Leyland Pitt, Ph.D.

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Cutting-Edge Curriculum

TWO-TIER STRUCTUREDuring the Business Core modules, participants focus on comprehensive business management, leadership knowl-edge, and techniques. The Specialization modules allow participants to gain profound knowledge, competency and expertise in a chosen function or industry. Partici-pants who will pursue different specializations may take the Business Core modules together offering additional opportunities to expand their personal network. Please note that some specializations do not have a consecutive structure of Business Core and Specialization modules.

To ensure an optimal learning experience, the class size is limited.

STRONG LINK TO BUSINESSAll specializations have been designed in close co-opera-tion with specialists and top executives from the corpo-rate world.

MASTER THESISAt the end of the MBA program, students are requiredto write a master thesis in order to receive the academicdegree of Master of Business Administration (MBA).The thesis is between 60 and 80 pages and takesapproximately six months to complete. You will workon it remotely with constant feedback from youracademic advisor over e-mail.

This part-time Professional MBA program offers partici pants the opportunity to master the “Business Core” while ensuring maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

PROFESSIONAL MBA: BUSINESS CORE

Managing People

Data Analysis and Decision Making

OperationsManagement

Global Markets

Entrepreneurship and Innovation

Managing Organizations

FinancialReporting

ControllingInformation

SystemManagement

Leadership

Competitive Analysis and Strategy

FinancialManagement

Marketing Management

ManagerialEconomics

Ethics and Corporate Social

Responsibility

PROFESSIONAL MBA: SPECIALIZATION OPTIONS IN ENGLISH

ControllingEnergy

ManagementEntrepreneurship

& Innovation

FinanceMarketing &

SalesProject & Process

Management

MASTER THESIS

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MANAGING PEOPLETheories and frameworks for managing individual per-formance such as talent management. Best practices in recruiting and performance evaluation systems. Foun-dations of a successful international career, 360 degree feedback and key career coaching processes. In-depth analysis of group and team dynamics to create condi-tions for optimal team functioning and manage cultural team diversity with a strong emphasis on aligning peo-ple, culture and strategy.

MANAGING ORGANIZATIONSStructures, processes, culture and politics of modern organizations emphasizing change management within a global context. Modern knowledge and innovation management by identifying new technologies and foster-ing corporate flexibility through organizational adaption. Corporate restructurings, mergers and acquisitions.

COMPETITIVE ANALYSIS AND STRATEGYState-of-the-art tools to assess the external and internal context of the organization and their implications for strategy on an organizational, industry and international level. Key issues include competition and collaboration, diversification and focus, strategic thinking, strategy formation and strategic change.

DATA ANALYSIS AND DECISION MAKINGPower and limitations of numerical data in the decision making process. Topics include the application of explor-atory data analysis, applications based on the normal distribution, basic inferential and sampling procedures, regression analysis and analytical models supporting the decision making process.

FINANCIAL REPORTINGFundamental principles and elements of accounting, procedural issues vital in the preparation and presentation of financial statements, practical and theoretical matters in the evaluation of accounting income, inventory, fixed assets, investments, leases and earnings management.

FINANCIAL MANAGEMENTMajor concepts in finance for national and global compa-nies and market participants in the international finan-cial market. Focus is on valuation of various securities, relationship between risk and return, opportunity cost of capital principle and improvement of both private and corporate investment decisions (e.g. financial mathemat-ics, investment financial criteria).

OPERATIONS MANAGEMENTModern principles and concepts of managing the produc-tion and distribution of goods and services. Fundamen-tal interdependencies between IT, operations, human resources and corporate strategy focusing on concepts of productivity and tools of improvement, such as supply chain management and process management.

CONTROLLINGExamine key controlling concepts from two perspectives: the accounting perspective, i.e. the interpretation of finan-cial statements and traditional controlling tools based on accounting ratios (linked to the Financial Reporting module). The finance perspective, covering value-based controlling methods (linked to the Financial Management module). These two perspectives are compared and evalu-ated against each other. Other topics are performance measurement and an overview of the balanced scorecard.

MARKETING MANAGEMENTIn-depth analysis of the marketing discipline providing modern concepts and state-of-the-art tools of strategic marketing management for market-driven and customer-focused companies. Emphasis is on consumer behavior, marketing research, marketing mix and marketing and sales organizations.

Business Core – Curriculum

MODULE STRUCTURE AND DIDACTIC DESIGNThe didactic design of our MBA programs with consecutive curriculum modules, each consisting of pre-, core- and post-module work, ensures an efficient transfer of knowledge while participants develop their professional career. The pedagogical approaches are diverse, ranging from interactive case studies to business simulations and formal presentations.

GLOBAL MARKETSComprehensive overview of the business environment of global markets and the complexities of various econo-mies across the globe to better assess business opportu-nities and global market environments.

INFORMATION SYSTEMS MANAGEMENTInformation system resources and technology manage-ment. Key information technologies and their applications (e.g. ERP, CRM, knowledge management systems, e-com-merce), competitive advantages of information technology and related organizational and managerial implications.

MANAGERIAL ECONOMICS Problem-oriented understanding of macroeconomic business environments. Topics include the global monetary system, in particular the role of the dollar, the impact of current account imbalances, fluctuations of asset prices, exchange rates and commodity prices and their impact on economic performance, basic concepts of US and EU macroeconomic policies.

LEADERSHIPEffective managers and successful leaders introduce change and visionary leadership in their organizations. Key topics include concepts of leadership and corporate accountability, mobilizing people and groups for change.

ENTREPRENEURSHIP AND INNOVATIONThe force of “creative destruction” is key to success for start-ups, companies and societies. Strategic impact of “the new” in terms of marketing and organization, and specific interdependencies between success of innova-tion and the entrepreneur initiating and driving it. Inno-vation resistance and resistance resolution.

ETHICS AND CORPORATE SOCIAL RESPONSIBILITYIntroduction into the system of behaviors and rules of conduct between companies and their main stakehold-ers. Awareness and understanding of the ethical and social responsibility of business considering ethical chal-lenges in the corporate world, enablers of ethical behav-ior in individuals and organizations, responsible leader-ship and social entrepreneurship.

Preparation of topic

› Readings› Online assessments› Preparation of presentations› Case studies› Essays› Other

In-class time

› Benchmarking sessions› Individual and group presentations› Individual and/or group case work› Breakout sessions› Simulations› Case discussions› Lecture sessions› Other

Application of newly gained knowledge

› Evaluation of theories› Case studies› Papers and assignments› Other

CORE-MODULEin-class, 2– 6 days

PRE-MODULEe-learning, 2 weeks

POST-MODULEe-learning, 2 weeks

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Master your challenges. And find solutions.

HEALTH CARE MANAGEMENTPUBLIC AUDITINGSOCIAL MANAGEMENTOffered in German.

Page 43

FINANCE

Pages 30–33

MARKETING & SALES

Pages 34–37

CONTROLLING

Pages 18–21

PROJECT & PROCESS MANAGEMENT

Pages 38–41

ENERGY MANAGEMENT

Pages 22–25

ENTREPRENEURSHIP & INNOVATION

Pages 26–29

Professional MBASpecialization OptionsIn the course of the Professional MBA participants choose a specialization in a specific field or industry. The specialization allows participants to gain profound knowledge, competency and expertise in a chosen function or industry. The following specializations are offered:

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Master your performance. And step forward.

CO-OPERATION PARTNER CONTROLLER-INSTITUTE (ÖCI)The Professional MBA Controlling is offered in co-operation with the Controller Institute. For over 25 years, the Controller Institute has positioned itself as a provider of general management and executive educa-tion for controllers, managers and executives in finance and accounting in Central Europe. The Controller Insti-tute offers a broad and varied program portfolio with a strong focus on business and management economics, management-control (controlling) and strategic manage-ment. The knowledge base is kept constantly up-to-date and structured to maximize its immediate applicability for participants. Every year more than 4,000 managers and controllers participate in the Controller Institute’s postgraduate programs, seminars and conferences.

ACADEMIC DIRECTORProf. Dr. Werner Hoffmann

PROGRAM MANAGEMENTT: +43-1-31336-5225, F: +43-1-31336-905225pmba-c@wu.ac.atwww.excutiveacademy.at/pmba-c

TARGET GROUP › High potentials seeking to further develop profound

knowledge in controlling and strategic management. › Practitioners from strategy departments as well as

from the controlling and finance sector aiming at enriching their practical know-how with an in-depth postgraduate education.

› Executives and employees of consulting companies and investment banks.

AVERAGE STUDENT PROFILE › Age: 35 years › Working Experience: 12 years › International Participants: 58% › Female/Male: 31%/69%

DURATION › 18 months, part-time › Modules of 2– 6 days

LOCATION › Vienna › International residency: Minneapolis, USA

STARTFall, annually

SpecializationControllingThe Professional MBA Controlling offers a powerful synergy of strategic management expertise, strategy-orien-tated controlling and performance management. In order to enable students to make informed business deci-sions, a thorough knowledge of Controlling & Accounting are transmitted by a top international faculty along-side core business and leadership topics. The program focuses on the need to link innovative strategic planning and balanced financial management for sustained corporate success in a rapidly evolving world.

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STRATEGIC MANAGEMENTCorporate Governance: Corporate governance code as well as international developments in corporate gover-nance; implementing timely governance principles within the organization.

Corporate and Business Strategies: Crafting value creating strategies at both business and corporate level with special emphasis on sustainability issues.

Strategic Performance Management: Covering key con-cepts of value-based management and levers of manage-ment, analyzing and managing of value drivers. Special emphasis is given to managing strategy implementation.

Corporate Risk Management: Key elements of corpo-rate risk management systems, implementation strategy of a corporate risk management.

Strategy Dynamics: Modeling business strategies using system dynamics methodology to systematically link the strategic architecture of a firm to its financial perfor-mance.

CONTROLLING AND ACCOUNTING IFRS: Components of financial statements, non-current assets and impairment as well as business combinations. IFRS and US financial reporting environment and finan-cial analysis. Particular focus is on financial instruments, foreign currencies in financial statements, balance sheet analysis and accounting policy.

Corporate Planning and Reporting: Target setting in strategy and functional planning, aligning target plan-ning with balanced scorecard and value-based manage-ment, alternative concepts such as better budgeting and beyond budgeting. Specific requirements of coherent management reports and presentations, value reporting with a strong focus on intellectual capital reporting.

Treasury and Financial Risk Management: Quality standards in treasury and financial risk management; integrated risk analysis, including value and cash-flow-at-risk, portfolio approach for interest and currency risk management.

CORPORATE FINANCE Corporate Valuation: Covering frameworks for valua-tion, calculating and interpreting results, using multiples for valuation and options and their applications to capital budgeting (real options).

Mergers & Acquisitions: Focusing on take-over battles and the acquisitions process: due diligence and post acquisitions integration and leveraged buy-outs, spin-offs and restructurings.

Financial Engineering: Covering the valuation of bonds, forwards and futures, focusing on the valuation models for options and swaps, trading strategies of options, application of real options.

CurriculumControlling

“ The program’s strong international focus with renowned partner universities and participants from the CEE region fosters the exchange of experience among the participants and prepares them for their future management positions.” Prof. Dr. Werner H. Hoffmann Academic Director, Professional MBA Controlling

“ The Professional MBA not only opens your horizons, but also prepares you perfectly for future endeavors. This is exactly what people with experience and achievements in their careers need to take a fresh look at their current businesses and potential opportunities.” Karina Sarkisian, MBA, Ph.D. Partner, Deloitte & Touche CIS, Russia

“ The didactic design of the program allows for immediate application of the knowledge and tools covered during the individual modules. For me, it was essential that this MBA is internationally accredited and enables participants to deal with real-life challenges from their companies. The Professional MBA was a great investment for my personal career and for Skidata.” Dr. Michael Hofer, MBA CFO, SKIDATA AG, Austria

Prof. Dr. Werner H. HoffmannKarina Sarkisian, MBA, Ph.D.Dr. Michael Hofer, MBA

Master your power. And boost it.

Master your power. And boost it.

agreement with the WU Executive Academy not only includes no-fee access to EI’s database for students, alumni and faculty members, EI also awards an annual prize of £1000 for the best abstract of all master theses of the current class, with a view to this article being pub-lished in the key publications of EI. Also, EI will in particu-lar consider students of the MBA Energy Management for job opportunities in one of EI’s offices in New York, London, Houston, Dubai, Moscow, Washington, Singa-pore and Brussels. In addition, students will be granted free access to all EI events that are offered during the year in various locations worldwide.

MEMBERS OF THE ADVISORY BOARDDr. Majid Al-Moneef (Govenor of Saudi Arabia to OPEC), Dr. Heinz Leuenberger (Director, UNIDO), Dr. Adnan Shihab-Eldin (Director General of Kuwait Foundation for the Advancement of Sciences), DI Rainer Wieltsch, MBA (Head of the Supervisory Board, OMV), Dr. Rainer Reich (Partner, BCG), Ivan Sandrea (President, Energy Intel-ligence), Dr. Michael Pistauer (Former CEO, Verbund), Jesus Rodriguez (Investment Officer, OFID), Lucille Langlois (Former Representative of the IAEA), Dr. Ibibia Lucky Worika (Legal Adviser (Natural Resources), Commonwealth Secretariat), Marianne Osterkorn, PhD (Former Director General, Renewable Energy and Energy Efficiency Partnership)

ACADEMIC DIRECTORProf. Dr. Jonas Puck

PROGRAM MANAGEMENTT: +43-1-31336-5421, F: +43-1-31336-905421pmba-em@wu.ac.at, www.executiveacademy.at/pmba-em

TARGET GROUP › Executives from (non-)governmental energy companies. › Industry professionals (middle- and top-management)

in all forms of energy management (e.g. oil, gas, nuclear, water, wind, solar).

› Professionals from international organizations (such as OPEC, OECD, IAEA etc.).

› Technical professionals moving to a general management position.

› Professionals from international financial institutions (researchers, analysts etc.).

AVERAGE STUDENT PROFILE › Age: 36 years › Working Experience: 12 years › International Participants: 80% › Female/Male: 25%/ 75%

DURATION › 15 months, part-time › 5 residencies (approx. 10 days each)

LOCATION › Vienna › International residency: e.g. UAE, Brazil, Saudi Arabia

STARTFall, annually

KNOWLEDGE PARTNEREnergy Intelligence (EI) has been a leading independent provider of objective insight, unbiased analysis and reli-able data for almost 60 years providing decision-makers with critically important information on issues and events affecting the global energy complex. The co-operation

SpecializationEnergy ManagementThe energy industry constitutes a powerful catalyst for economic growth and a vital factor for stability in societ-ies. The Professional MBA Energy Management is the only program of its kind worldwide, combining hands-on leadership with the latest management expertise in key markets (oil, gas, nuclear, renewable). Designed and taught by leaders in the energy industry, from OPEC and other international organizations, the program provides the necessary knowledge and real-world tool for managers to succeed in today’s globalized industry and to master the energy challenges of tomorrow.

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Global Energy Outlook and Energy PolicyPractices in the development and use of energy mod-els to project the structure of future energy supply and demand. Assess the availability of resources and invest-ments needed. Different objectives and utilities of short, medium, and long term outlooks. Understand key drivers of future energy demand, supply, and prices. Insights into the dynamics of energy geopolitics in the 21st century.

Global Energy Markets and Market RelationsAnalyze structural developments in oil & gas markets and identify main drivers that shape the industry. Iden-tify main players, their behavior, and their influence on supply-demand balances as well as on prices. Develop an approach to valuing reserves in oil and gas fields. Assess the risk and opportunities faced by companies that are investing in prospective but unstable countries.

Renewable EnergyIntroduction to the alternatives of renewable energy sources and technologies. Integrate renewable sources of energy to electricity supply schemes. Develop sustain-able electricity scenarios based on renewable and fossil energy. Estimate costs and need of start-up financing for renewable energy. Differentiate between myths and realities of renewable energy.

Environmental ManagementEnvironmental issues that are related to the generation, transport, and use of energy and potential solutions to sustain a high standard of living by simultaneously keep the energy usage as clean as possible. Evaluate the solutions to operate the scale of energy required.

Broaden the knowledge about technological options to overcome the constraints of vast energy usage. Regula-tory and policy issues that are related with both energy infrastructure and environmental issues.

Energy RegulationUnderstand how political, legal, contractual, and institu-tional frameworks influence energy regulation. Recent trends of energy regulation and its implications. Get insights into challenges and options for compliance enforcement of energy regulation.

Energy TradingIntroduction of basics of energy trading and price forma-tion mechanisms in the oil and gas industry. Understand the interdependence of different energy and financial markets and how oil and gas prices are established.

Strategies in the Energy BusinessIntroduction into strategy development and strategy implementation of firms and how to establish a strategy that fits best to energy specifics. Evaluate current trends in the energy industry and discuss potential impacts and suggestions for strategic directions of energy companies.

NegotiationsUnderstand the skills and theories behind negotiations. Get familiar with issues such as management of underly-ing interest, conflict escalation, competitive vs. co-oper-ative approaches.

Energy LabForum to discuss recent trends or specific issues in the field of energy with leaders in the field.

CurriculumEnergy Management

” The Professional MBA Energy Management is a highly welcomed addition to specialized postgraduate education in the complex energy landscape. Building on the broad experience of the WU Executive Academy in management education and the outstanding success of its Executive MBA, this program fills a global gap in specialized executive education. In the light of the rising importance of energy resources in the 21st century the topics covered are currently at the top of the global economic, environmental and political agenda.” Dr. Adnan Shihab-Eldin Director General of Kuwait Foundation for the Advancement of Sciences (KFAS), Kuwait Former Secretary General of OPEC

” The energy industry is one of the crucial industries to secure future growth and prosperity. In this context, the Professional MBA Energy Management provides a unique opportunity to improve skills and knowledge in the field and to take your career to the next level. Participants will benefit from a cutting-edge curriculum provided by world-class academics and industry leaders as well as from the cross-cultural exchange with other participants from around the globe.” Prof. Dr. Jonas Puck Academic Director, Professional MBA Energy Management

“ OMV is the leading energy group in the European growth belt and puts great value on sound, hands-on training for young people. The Professional MBA Energy Management at the WU Vienna unites theory with practice in the best possible manner. In addition, since major energy companies such as OMV and international organizations including the Organization of Petroleum Exporting Countries (OPEC) and the Inter national Atomic Energy Agency (IAEA) are based in Vienna, the city also provides additional basic, practical conditions for students who study in this field. As a company OMV supports this training program so that the Energy Management MBA program continues to be on the leading-edge.” Dr. Wolfgang Ruttenstorfer Former CEO and Chairman of the Executive Board, OMV AG, Austria

Dr. Adnan Shihab-EldinProf. Dr. Jonas PuckDr. Wolfgang Ruttenstorfer

Mastering Creative Destruction.

CO-OPERATION PARTNER TU VIENNAThis program is offered in co-operation with the TU Vienna. TU Vienna is Austria’s largest technical educa-tional and research institution, as well as being among the most successful technical universities in Europe. The TU Vienna Continuing Education Center offers a wide range of programs customized to the needs of graduates with technical or scientific backgrounds, as well as to the requirements of companies.

ADVISORY BOARDDI Hannes Bardach (CEO, Frequentis AG), Mag. Edeltraud Stiftinger (Director, Corporate Innovation Center, Siemens AG Austria), Prof. Robert D. Hisrich (Garvin Professor of Global Entrepreneurship and Director, Center for Global Entrepre neurship, Thunderbird School of Global Man-agement, USA), Dr. Christoph Leitl (President, Austrian Federal Economic Chamber), Dr. Boris Nemsic (Former Chairman of the Supervisory Board, Vimpelcom, Russia), Dr. Ferdinand K. Piëch (Chairman of the Supervisory Board, Volkswagen AG), Prof. Eric von Hippel (Professor and Head of the Innovation and Entrepreneurship Group, MIT Sloan School of Management, USA), Mag. Norbert Zimmermann (Chairman of the Supervisory Board, Ber-ndorf AG), Dr. Hans Georg Gemünden (Professor and Head of the Department of Technology and Innovation Management, Technische Universität Berlin)

ACADEMIC DIRECTORSProf. Dr. Nikolaus Franke, Prof. Dr. Sabine Theresia Köszegi

PROGRAM MANAGEMENTT: +43-1-31336-5405, F: +43-1-31336-905405pmba-ei@wu.ac.at, office@tu-wu-innovation.atwww.executiveacademy.at/pmba-ei

TARGET GROUP › Executives who have positioned themselves as innova-

tion leaders, or wish to do so. › Engineers, scientists and specialists in product market-

ing or product controlling with managerial experience. › High-potentials aiming at preparing themselves for an

innovation-orientated managerial function. › Aspiring and current entrepreneurs with a technological

background.

AVERAGE STUDENT PROFILE › Age: 34 years › Working Experience: 10 years › International Participants: 44% › Female/Male: 20% /80%

DEGREE“Master of Business Administration” (MBA) awarded jointly by WU Vienna and TU Vienna.

ADDITIONAL ACCREDITATIONFIBAA

DURATION › 18 months, part-time › Modules of 4 – 6 days

LOCATION › Vienna › International residency: Boston, USA

STARTFall, annually

SpecializationEntrepreneurship & InnovationIn an accelerating, technology-driven, global economy, a company’s ability to evolve and to innovate constantly, to seize opportunities and respond to developments no longer constitutes a strategic advantage. It is now a business requirement. The Professional MBA Entrepreneurship & Innovation communicates those skills and techniques behind entrepreneurial thought and action, imparting expertise and thought processes which enable managers and entrepreneurs to make crucial decisions and compete successfully.

27

Sources of InnovationIdentification of potential sources of innovations and ideas for future products. Introduction to internal and external (“open innovation”) sources of innovation. State-of-the-art methods to systematically identify and evaluate ideas and concepts for commercially successful innovations.

Strategies of InnovationTransparent innovation strategy focusing on system-atic integration of aspects such as corporate foresight, identification of promising market applications of new technologies, timing and uncertainty in the innovation process. Key topics include technology analysis, co-oper-ation and strategic partnering, technology acquisition, intellectual property rights when developing profes-sional business models.

Marketing of InnovationInnovation as strategic imperative for companies in global competition by adjusting and adapting to hetero-geneous markets. Challenges for innovative companies in dynamic markets, increasing heterogeneity of demand and rapid change of preferences. Successful aligning of research, design and marketing with current and poten-tial customers.

Organization of InnovationIdentification and analysis of all key dimensions of sus-tainable innovation capability within an organization: General business processes and practices, innovation methodologies and tools, different mindsets and norms driving people in a corporate setting and organizational structures enabling collaboration across functional lines.

Financing and Controlling of InnovationFinancing and controlling as the backbone of innovation processes. Venture capital applications, including various instruments, techniques and approaches for successful management control of innovation processes, specific application fields and impacts.

Entrepreneurial LeadershipEffective business plan development focusing on various aspects of strategy, marketing, organization, financing, and staffing of the entrepreneurial endeavor. New ven-ture creation in high-tech international companies and SME start-ups.

CurriculumEntrepreneurship & Innovation

“ Innovation means turning a creative new idea into a product or service that succeeds in the market. Therefore, successful innovation management requires technological excellence combined with profound business knowledge and entrepreneurial thinking. In our knowledge-based society, this combination is key to sustainable economic development.” Prof. Dr. Nikolaus Franke Academic Co-Director, Professional MBA Entrepreneurship & Innovation, WU Vienna

“ Innovations are not just the rare, trailblazing “breakthroughs”. Value is also generated for companies by creative product improvements, altered processes, new markets and more intelligent organization styles. However, anyone determining the rule of the game as an innovator not only generates wealth and social benefits but may also achieve a temporary monopoly benefit.” Prof. Dr. Sabine Theresia Köszegi Academic Co-Director, Professional MBA Entrepreneurship & Innovation, TU Vienna

“ Innovation is an all-important subject in today’s corporate world where a company’s innovative strength is a decisive competitive factor. This MBA helps mastering these challenges and prepares me for future management functions and was an eye-opener to get an understanding of what global economy means for all of us.” Lukáš Krejcí, MBA House Counsel/Human Resources Planning Department, ŠKODA AUTO a.s., Czech Republic

“ The Professional MBA Entrepreneurship & Innovation significantly contributed to a deeper understanding of a wide phenomenon that I was only partially involved in. My interest for innovation has now become a true passion.” Fabrizio De Pasquale, MBA Technical Sales Manager, Nokia Siemens Networks Österreich GmbH, Austria

Prof. Dr. Nikolaus FrankeProf. Dr. Sabine Theresia KöszegiLukáš Krejcí, MBAFabrizio De Pasquale, MBA

Master your position. And get ahead.

TARGET GROUP › Bank treasurers, financial engineers, investment

bankers, commercial or retail bankers, investment fund managers, employees in insurance companies, private equity specialists.

› Financial managers in non-financial companies (e.g. corporate treasurers, corporate finance managers, investor relations officers, traders, risk managers)

› Analysts, financial advisors, consultants. › Members of governments, employees in public

services, in legal firms and in regulatory bodies, managers in international financial institutions and in central banks.

AVERAGE STUDENT PROFILE › Age: 35 years › Working Experience: 12 years › International Participants: 58% › Female/Male: 31%/69%

DURATION › 20 months, part-time (blocked modules) › Modules of 2– 6 days

LOCATION › Vienna › International residency in association with Harvard’s

Weatherhead Center for International Affairs in Cambridge, Massachusetts, USA

STARTFall, annually

COOPERATING INSTITUTIONThe Weatherhead Center is the largest international research center within Harvard University’s Faculty of Arts and Sciences. The Center is structured to encour-age the highest practical level of personal and intellec-tual interaction among a diverse community of scholars and practitioners. It is distinctive in its recognition that knowledge is a product not only of individual academic research, but also of vigorous, sustained intellectual dialogue among scholars and nonacademic experts. To stimulate this dialogue, the Center sponsors a wide array of seminars, research programs, workshops, and conferences.

ACADEMIC DIRECTORAssociate Prof. Dr. Manfred Frühwirth

PROGRAM MANAGEMENTT: +43-1-31336-5096, F: +43-1-31336-905096pmba-f@wu.ac.atwww.excutiveacademy.at/pmba-f

SpecializationFinance The Professional MBA Finance provides theoretical expertise, analytical know-how and the practical manage-ment tools to enable executives to succeed in the dynamic, globalized field of finance. The curriculum has been specifically designed around the implementation of applicable content and is taught by an international faculty of top experts from the finance sector. This MBA will expand participants‘ expertise as well as hone both their financial intuition and the necessary flexibility to react quickly and appropriately to the future evolution in this vital sector. The broad range of content allows graduates to take up various positions in finance – an asset to their employer and a vital career benefit.

31

Investment ManagementParticipants deal with portfolio management, asset allo-cation and the valuation and management of selected financial instruments. Students encounter the term struc-ture of interest rates, the bootstrapping technique, the management of interest rate risk (duration), credit risk and the risk-return trade-off (e.g. Sharpe Ratio).

Financial Risk Management and Financial Innovation in Global Financial MarketsThis module is composed of Financial Risk Management and International Finance. Students come into contact with payoff profiles of, portfolio strategies with and valu-ation of options, futures, forwards and swaps based on various underlyings. Another focus is the institutional facts of international financial markets, parities, the man-agement of foreign exchange risk, carry trade strategies, the value of international diversification and the evalua-tion of international investment projects.

Corporate FinanceParticipants examine various factors to be taken into account when optimizing corporate financial policy (e.g. capital structure, dividend policy). These include taxes, risk of insolvency, transaction cost and aspects of agency problems. Another focus are special issues in corporate finance (e.g. corporate governance including optimal compensation schemes, or working capital management).

Business Valuation and Corporate RestructuringThis module deals with business valuation and value creation by corporate restructuring. Participants learn to implement various techniques of business valuation (e.g. multiples, DCF methods) including the advantages and dis-advantages of different methods in different situations –

and valuation and management of flexibility in the com-pany (real options). The module also focuses on how to increase shareholder value by corporate restructur-ing (including M&As, Leveraged Buy-Outs, Spinoffs or Equity Carve-Outs).

Behavioral Finance (International Residency USA)The content of this module complements the traditional view of finance outlined before with a Behavioral Finance perspective. The first part describes and models dif-ferent psychological effects and biases that influence human decision-making and provides potential behav-ioral finance-related explanations of existing capital mar-ket phenomena. This part also shows participants how to minimize the impact of psychological biases on their own decision-making. Part 2 (“Behavioral Corporate Finance”) applies this knowledge to corporate financial decisions, investigating both situations with rational managers reacting to irrational investors and situations with irratio-nal managers (and rational investors).

Hot Topics in Finance (International Residency USA)This module is devoted to additional, up-to-date topics in finance. To ensure the absolute topicality of content, the topics will be stipulated at short notice. Examples of possible topics include energy finance, liquidity risk, financial crisis management or Islamic finance.

Computational FinanceParticipants focus on the implementation of the tech-niques learned in previous modules. Students will exer-cise to solve financial problems using Excel (Excel func-tions, Visual Basic, etc.). Participants compete against each other in a computer-based financial simulation.

CurriculumFinance

“ Professional MBA Finance graduates are thoroughly prepared for the tasks and challenges that they will face in a range of financial positions, an essential factor in today’s competitive labor market. An elite faculty of international experts and top executives from industry and finance uses the latest technology and methods to teach content applicable in real life. The program includes an international residency in the USA - with a field trip to Harvard University and the Boston financial center. International participants in the WU Executive Academy’s MBA programs contribute to the richness of the learning experience with their varying cultural and professional backgrounds, creating an optimal environment in which to exchange ideas and apply concepts, whilst simultaneously building a professional network of successful executives around the globe.” Associate Prof. Dr. Manfred Frühwirth Academic Director, Professional MBA Finance

Associate Prof. Dr. Manfred FrühwirthIgor Likhogrud, MBA

“ Although my schedule is busy I very much enjoy participating in the Professional MBA at WU Vienna. The part-time structure, the good atmosphere among like-minded class mates, the excellent organization and the extraordinary venue make this a one-of-a-kind executive education program.” Igor Likhogrud, MBA Executive Director, Priorbank JSC, Belarus

“ At the end of the formal Professional MBA Finance program, participants will travel to Cambridge, Massa-chusetts, USA, to work for one week in association with the Weatherhead Center for International Affairs, Harvard University’s largest international social-sciences research center. Carefully structured to encour-age the highest level of personal and intellectual interaction among a diverse community of scholars and practitioners, the Center is poised to assist the Professional MBA Finance program and its students in carrying out a dialogue on issues of common concern with local scholars and other experts.” Steven Bloomfield Executive Director, Weatherhead Center for International Affairs, USA

33

Master your customers. And delight them.

STARTFall, annually

ACADEMIC DIRECTORAssociate Prof. Dr. Barbara Stöttinger

PROGRAM MANAGEMENTT: +43-1-31336-5225, F: +43-1-31336-905225pmba-ms@wu.ac.atwww.executiveacademy.at/pmba-ms

TARGET GROUP › Marketing and/or sale executives for whom an MBA

is the next step in deepening and updating their knowledge.

› Managers with a successful career in other areas, but who see their future in marketing or sales and therefore seek the necessary expertise.

› Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

AVERAGE STUDENT PROFILE › Age: 33 years › Working Experience: 10 years › International Participants: 46% › Female/Male: 33% / 67%

DURATION › 18 months, part-time › Blocked modules of 2– 6 days

LOCATIONVienna

SpecializationMarketing & SalesCompanies that make a difference in their markets have managed ways to let marketing and sales join forces to delight their customers. This program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The interaction between top-notch faculty, industry experts and participants provides the ideal basis for executive learning.

35

Brands & CommunicationNature of brands and their importance in marketing, successful brand management, diversification of existing brands. Key concepts in integrated marketing commu-nication, effective performance analysis and interface management with communication professionals balanc-ing ideas and marketing budgets.

Marketing FinancialsSources, strengths and weaknesses of various marketing metrics, design of a relevant portfolio or dashboard of metrics, new developments in marketing management control, different methods of marketing audits, customer and brand equity measurement, key concepts in pricing at a strategic level, competitive strategy and effective pricing.

Customer RelationsSuccessful customer management through strategic sales management, pros and cons of various sales com-pensation and expense systems, sales planning including forecasting, budgeting and sales territory management, individual and corporate sales. Strategic value of key account management and the role of information tech-nology (CRM/SFA) with key accounts.

Distribution Channel ManagementDistribution channel management including appropriate channel and partner selection, successful governance mechanisms for managing marketing channels, logistics and supply chain management in the wider business environment.

Personal Selling PerformanceIdentification and analysis of personal negotiation and selling skills, specifics of internal and external communi-cation as a leader in marketing and sales.

Marketing & Sales LabForum to foster the exchange and reflection of new ideas in marketing and sales, promoting the individual knowl-edge transfer into corporate practice.

CurriculumMarketing & Sales

“ After 15 years of work experience in various positions and countries, I felt the need to meet the challenge of participating in an MBA program to broaden my horizon and to benefit from peers with different backgrounds coming from various industries. The specialization Marketing & Sales provides the perfect environment: a diverse and international peer group, an excellent faculty and a cutting-edge curriculum. This program is not only of high professional value but also a life-changing experience for me.” Matthias Schmid, MBA Vice President Sales, Emirates Airline, USA

“ When you look at companies that really make a difference in their markets, everything points to how effectively these companies are integrating marketing AND sales activities to not only serve their customers, but to delight them. This has inspired us to bring these two worlds – marketing and sales – together in a cutting-edge curriculum that imparts knowledge through practical approaches and a solid theoretical basis. It will help them to take their careers to the next level.“ Associate Prof. Dr. Barbara Stöttinger Academic Director, Professional MBA Marketing & Sales

Matthias Schmid, MBAAssociate Prof. Dr. Barbara StöttingerDmitry Osokin, MBA

“ Describing my MBA program in a nutshell, I would like to point out three key aspects: excellent reputation, well-balanced curriculum and excellent career prospects. In fact attending a part-time Professional MBA program means hard work as well. Therefore, I very much appreciated the modulare structure, which fit perfectly my chal-lenging full-time job. Even though I had the chance to study abroad, I regard this program as truly unique. In addi-tion to the professional package, this MBA gave me an enjoyable experience of being part of a class of outstand-ing international individuals. I am proud that I was a part of the Professional MBA Marketing & Sales .” Dmitry Osokin, MBA Marketing Manager Diabetes Care, Roche Diagnostics, USA

Master your projects. And leverage them.

ROLAND GAREIS CONSULTINGVIENNA | BUCHAREST | BRATISLAVA | BERL IN

CO-OPERATION PARTNER RGCThe specialization Project & Process Management is offered in close co-operation with ROLAND GAREIS CONSULTING (RGC).

The RGC offers education in project management, program management and process management and is specialized in implementing those competencies necessary for a successful performance of project- & process-oriented companies.

In the management consulting area and in courses and seminars the RGC communicates Best Practices based on ROLAND GAREIS Project and Programme Management® and ROLAND GAREIS Management of the project-oriented company ®.

Furthermore, the RGC contributes to the development of social competencies for project management.

ACADEMIC DIRECTORProf. Dr. Roland Gareis

PROGRAM MANAGEMENTT: +43-1-31336-5405, F: +43-1-31336-905405pmba-ppm@wu.ac.atwww.executiveacademy.at/pmba-ppm

TARGET GROUP › Project managers, program managers and process

managers. › Managers of project- & process-oriented companies. › Project and process management consultants and

trainers.

AVERAGE STUDENT PROFILE › Age: 35 years › Working Experience: 10 years › International Participants: 43% › Female/Male: 23%/77%

DURATION› 18 months, part-time› Modules of 2– 6 days

LOCATIONVienna

STARTFall, annually

SpecializationProject & Process ManagementThe Professional MBA Project & Process Management provides executives with up-to-date tools and key exper-tise to optimize their project management - from commencement to successful conclusion. From project costing and organizational design to risk management and project discontinuities, the expert faculty shares deep in-sights, tested methodologies and helps develop the polished social skills that project and process managers need to deliver quality, sustainable results and to lead their teams to success.

39

Process ManagementProcess management objectives. Methods of macro pro-cess management such as identification of processes and development of a process map. Methods of micro pro-cess management such as process break-down structure, process flow chart and quality performance indicators. Optimizing processes.

Project Management MethodsProject definition, the project management process, design of the project start process, and application of project management methods such as project objectives plan, work breakdown structure, different scheduling methods, project cost plan, project environment analysis.

Preparation for the Project Management CertificationPPreparation of candidates for the certification (IPMA – International Project Management Association or PMI – Project Management Institute), showing an overview of the required exam contents.

Social Skills in ProjectsLeadership theory and definition of project roles. Social competence for different project roles. Intervention methods and self-competence and attitude of the proj-ect manager.

Project & Program Organizations – Methods & DesignTraditional forms of project organizations including the influence project organization and the matrix project organization. State-of-the-art organizational designs of project roles, empowerment, integration, partnering in projects and communication structures of programs. Program management and program organization.

Project Costs, Project Risk Management & Project DiscontinuitiesIn-depth overview of project costs plan, project risk management and project discontinuity resolution. Risk identification and risk analysis, scenario technique and alternative project plans.

Project Start, Project Controlling & Project Close-DownProject management process. State-of-the-art processes and methods for project start, project controlling and project close-down.

Change & ProjectsVarious types of change within permanent organizations, definition of change processes and organizational design to manage changes. Transforming vs. radical new posi-tioning, dealing with resistance to change and analysis of the relationships between changes and projects.

Project-Orientated Company ManagementStrategies, structures and cultures, specific processes and methods of a project-oriented company. Project portfolio management and project management office. Maturity of a project-oriented company.

International Project ManagementThe module gives an overview and comparison of the international project management approaches: Interna-tional Competence Baseline (ICB) of the IPMA, Project Management Body of Knowledge (PMBoK) of PMI, and Projects in Controlled Environments (Prince2) of OCG.

CurriculumProject & Process Management

“ I finally opted for the Professional MBA Process & Project Management because I wanted to acquire those theoretical skills I lacked in this field and add them to my more or less poor practical knowledge I had at that time. In particular, I liked the immediate practical relevance of the individual modules enabling me to instantly apply this new professional expertise in my everyday projects in plant construction. The social skills modules enabled me to master difficult situations in dealing with delicate project teams, customers and sup-pliers.” Werner Hochreiter, MBA Project Management/Engineering, Andritz AG – Automation, Austria

“ ‘Happy Projects!’ is not a promise, but rather a wish to all those thinking and living in projects. The chance to experience ‘Happy Projects!’ increases dramatically by attending this Professional MBA program and then applying the models and methods provided.” Prof. Dr. Roland Gareis Academic Director, Professional MBA Project & Process Management

“ The ever increasing importance of project and process management in corporations such as Raiffeisen-Leasing Austria was the trigger for me to go for more in-depth training in these areas. As market leader, we are faced with the challenge of successfully implementing international financing projects with severe cost and time restraints. In addition, we also strive for ongoing optimization of our key processes in the high-volume vehicle and equipment leasing business. Specialized education is absolutely necessary to master these challenges. This certainly made the case for me: With the support of my employer, I was attending the Professional MBA Project and Process Management and, with our company motto ‘there is always room for improvement’ in mind, will apply the knowledge acquired in my typical work day.” Alexander Hartner, MBA Head of Operations Standard Leasing/Contract Management Standard, Raiffeisen-Leasing, Austria

Werner Hochreiter, MBAProf. Dr. Roland GareisAlexander Hartner, MBA

SOCIAL MANAGEMENTThe maturity of a society’s culture is assessed by the level of respect and appreciation its people have for the weakest and unprivileged members. Those in charge of this integral social duty should have the best education possible in the field. Hence, the Professional MBA Social Management offers latest insights into and cutting-edge knowledge of modern management methods for innova-tive solutions in the social and non-profit field. It fosters the competitiveness of non-profit organizations and sus-tainably advances social standards in society.

Academic DirectorsAssociate Prof. Dr. Renate BuberProf. Dr. Michael MeyerProf. Dr. Elena Wilhelm

For detailed information on the German Professional MBA specializations please visit our website: www.executiveacademy.at/pmba

HEALTH CARE MANAGEMENTIn modern societies, the health care system has not only become a key economic field but also an enormous cost factor providing countless jobs in diverse functions. For executives in the health care field it is vital to align cost efficiency, quality assurance and quality improvement. Therefore, the Professional MBA Health Care Manage-ment is the ideal executive education program combin-ing state-of-the-art business know-how, social compe-tencies, legal proficiency and profound knowledge as to how both national and international health care systems work.

Academic DirectorAssociate Prof. Dr. Johannes Steyrer

PUBLIC AUDITINGThe importance of public auditing has grown consider-ably in recent years. In New Public Management effi-ciency and economy have become fundamental criteria for the assessment of both public sector bodies and administrative agencies in the traditional sense. Per-formance auditing has assumed an integral function reaching far beyond traditional financial audits. The Pro-fessional MBA Public Auditing aims at embracing scien-tific findings of WU Vienna and practical auditing experi-ence of the Austrian Court of Audit. Preparing finance officials and auditors for the duties and challenges of public auditing is one of the key objec tives of the program.

Academic DirectorProf. Dr. Klaus Gugler

Professional MBA –Specializations in GermanHealth Care ManagementPublic AuditingSocial Management

43

economics and business in Austria, the WU Library also ranks among the most extensive of its kind in German-speaking countries. The library maintains a collection of over 800,000 books, more than 10,000 eBooks, 2,250 printed journals, over 9,000 E-journals and 95 databases.

E-LEARNING ENVIRONMENTThe ‘Learn@WU’ is one of the largest state-of-the-arte-learning platforms worldwide. The platform is acustomized virtual classroom. Students are provideda tablet PC to interact with content and collaborate on study projects.

CAREER RESOURCESThis Professional MBA offers numerous benefits for students and alumni. For further details, please refer to page 45, “Post-Graduation Benefits”.

Making a student’s life easier. Since we are well aware of the many responsibilities faced by our hard-working MBA students, we place special emphasis on handling as many administrative details as possible on your behalf.

OUR SERVICES FOR YOU › Registration procedures at the university › Textbooks and class materials are provided in the

classroom › Customized online collaboration tools to facilitate

group assignments, faculty communication and student interaction anywhere in the world

› Access to all student services offered by the university (library, internet access, etc.)

› Coffee breaks during the modules

UNIVERSITY LIBRARYAs student of the WU Vienna you have free access to the University Library. Not only the largest library for

WU Support Services

INTERNATIONAL ALUMNI NETWORKOur globe-spanning alumni network is the perfect foun dation to establish long-lasting professional and personal relation ships. During your studies, you enjoy countless opportunities to connect with other business leaders inside and outside the classroom. These con-nections reach far beyond graduation. As a Professional MBA graduate, you become a member of a vast alumni network providing a broad framework for building ongo-ing relationships between companies and participants. This leading network enables you to strategically pursue your career objectives.

ALUMNI BENEFITSAs an alumna or alumnus you enjoy numerous exclusive advantages: › Alumni events help you to establish, maintain and

deepen personal and professional ties with other senior executives of different nationalities coming from diverse professional backgrounds.

› Preferential access to national and international career opportunities.

› Invitations to panel discussions, conferences, guest speaker events, seminars and other lifelong learning activities.

› And many more

COMPANIES RECRUITING AT THE VIENNA UNIVERSITY OF ECONOMICS AND BUSINESSAccenture, Austrian Airlines, BMW, Böhler-Uddeholm, Booz & Company, Coca-Cola, Colgate-Palmolive, Danone, Deloitte, Economist, Electrolux, Emerson, Estée Lauder, Lukoil, Henkel, HP, IBM, IKEA, Johnson & Johnson, JP Morgan Chase, KPMG, MAN, McDonald’s, McKinsey & Company, Microsoft, Mondi, Morgan Stanley, Nike, OMV, Pfizer, PricewaterhouseCoopers, Procter & Gamble, Raiffeisen Zentralbank, Red Bull, Rockwell Automation Power, Samsung, Siemens, The Boston Consulting Group, Unilever, Telefonica, T-Systems, Verbund, Western Union and many more.

OUR EXECUTIVE SEARCH PARTNERS (EXCERPT)Amrop Jenewein, Egon Zehnder International, Kienbaum Consultants International, Eblinger & Partner Personal- und Managementberatung, Pedersen & Partners Execu-tive Search

Post-Graduation Benefits

45

APPLICATION DEADLINESSince the program often fills to capacity, please submit your application as early as possible. Qualified applicants are admitted on a rolling basis.

A non-refundable deposit of 10% of the program fee is requested upon admission to reserve a seat in the pro-gram. The remaining amount is due at the start of the program and can be paid in installments.

APPLICATION CHECKLIST

ADMISSION CRITERIAStudent diversity is essential for the quality of the Pro-fessional MBA Program. Therefore, we carefully select all our MBA participants considering cultural and academic background, skills and work experience.

Examples of important criteria are: › Solid career progression › Management and leadership skills › Ability to commit to a challenging program › Interpersonal and communication skills › Ambition and drive

APPLICATION REQUIREMENTSTo apply for the Professional MBA, you must meet the following requirements: › Undergraduate degree, equivalent to a bachelor’s

degree › Minimum of three years of relevant work experience › Proficiency of written and spoken English › Completed application forms

Each Professional MBA participant is expected to have a personal computer and be familiar with MS Office software.

Completed application form: (Available at: www.executiveacademy.at/pmba) Official transcript of university grades

and high school diploma Curriculum Vitae Recent digital photograph 2 letters of recommendation

Company and/or sponsor letter (where applicable) Application fee (EUR 200.–) payable upon submission of application Clear copy of valid passport

ADMISSION PROCESS

Completed Application

Admission Interview

Admitted

› Admission denied

AdmissionDecision

AdmissionDecision

› Admission denied› Waitlisted› Future potential

Application and Admission

FINANCING OPTIONSThe WU Executive Academy is committed to helping dedicated and deserving students meet their educa-tional and career goals by offering financing options, such as paying by installments and scholarships.

SCHOLARSHIPSThe WU Executive Academy offers several focused and merit-based MBA scholarships throughout the year to encourage academic excellence and leadership quali-ties. These scholarships are awarded to applicants who can demonstrate a track record of outstanding achieve-ments. Further information on scholarships, application process and deadlines is available on our website.

INDIVIDUAL CORPORATE SPONSORSHIPCompanies frequently provide financial support or edu-cational leave to their employees when it comes to con-tinuing education. We are happy to support you in preparing a tailored proposal for your employer for sponsorship of the Professional MBA program, and look forward to presenting the program to your employer.

For more information refer to our website:www.executiveacademy.at/financing

COME MEET USThe decision to pursue an MBA is a real commitment. To support you, we provide numerous opportunities to find out more about our programs and meet faculty members, alumni, students and staff, giving you valuable insights and answers to questions you might have.

OPEN DAYSThe best way to assess the quality of an MBA program is to gain first-hand experience. Hence, the WU Execu-tive Academy offers prospective students the unique chance to participate in selected MBA modules and exchange with current MBA students and faculty mem-bers. Please contact us for an individual arrangement.

MBA FAIRSThe WU Executive Academy regularly presents its MBA portfolio at internationally renowned MBA fairs.

MBA INFO-SESSIONSThroughout the year, the WU Executive Academy holds MBA Info-Sessions on a regular basis. During the ses-sions, faculty members, alumni and program managers provide you with in-depth information on the specific characteristics of our MBA programs and look forward to answering your individual questions.

For details visit our website:www.executiveacademy.at/fairs

Find out More

47

Scan to visit website.

WU Executive AcademyVienna University of Economics and Business (WU)

T: +43-1-31336-4816, pmba@wu.ac.atwww.executiveacademy.at/pmba

All information provided in the brochure is subject to misprints and changes.

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