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Key Skills Graphic Design Social Media Strategy Email Marketing Content Development Blogging Photography Branding Professional Profile Passionate, well-rounded content marketer and graphic designer with a keen eye for detail. Strong creative thinker who constantly strives to stay current on innovative techniques and practices with a mission to influence and educate target audiences. Easily adaptable and proactive learner who searches for daily inspiration. 503.806.5136 | [email protected] | Portland, OR | oliviadionne.com Education B.S. Business Marketing Digital Art: Multimedia Minor University of Oregon 2010-2013 Experience Area of Expertise Adobe Illustrator Adobe Photoshop Adobe InDesign Microsoſt Office Google Suite Digital Photography Social Media Strategy Web Design Premiere Pro WordPress Mailchimp/MyEmma Copywriting SEO Event Design Project Management Hootsuite Google Analytics Mac & Windows OS Client Relations • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • DIGITAL MARKETING & GRAPHICS MANAGER Bella Vista Events | Lake Oswego, OR | March 2016 - Present • Developed a social media strategy plan to promote the annual Cannabis Collaborative Conference and Oregon Cannabis Growers’ & Consumers’ Fair and oversees execution and measurement of plan. • Creates all digital and print graphic assets for OCGCF and CCC. • Re-designed the show website CanGrowFair.com and in the process of wireframing the CCC 4.0 site. • Worked with a team to grow the OCGCF Instagram followers from 0 to 2,284 in a 7-month time span. • Wrote copy and implemented community outreach strategies across online channels. • Developed paid Facebook and Instagram ads to increase event attendance. PRODUCTION, SOCIAL MEDIA & GRAPHICS MANAGER Bravo! Wedding & Event | Lake Oswego, OR | March 2016 - Present • Re-branded and re-designed the logo and style elements for a cohesive modern look. • Designs marketing collateral and digital assets for the company and shows. • Demonstrated leadership skills by teaching and managing a team of interns in executing social media and content creation related tasks. Results include a: - 74.5% increase in Instagram followers with an average of 42.6 likes per post in 8 months. - 106% increase in average total reach on Facebook from the previous period. - 69.4% increase in twitter impressions in 2016. • Responsible for addressing and solving daily issues related to graphics, marketing and production. • Organizes projects utilizing Google Suite and Trello. • Identifies new opportunities to effectively reach brides and coporate event planners. • Organizes editorial calendar for blogging and social media. • Works closely with clients during the production process to ensure successful execution of their goals. • Created metrics spreadsheets to effectively track results. • Defined procedures related to social media, production, email marketing and graphic standards. • Assists in the promotion and execution of annual Bravo! Live and Wedding Affair events. CONTENT MARKETER & GRAPHIC DESIGNER LinenTablecloth.com & Harbormill.com | Tigard, OR | August 2014 - March 2016 • Managed & developed all content for the LTC blog yielding an average of 34k sessions per month. • Oversaw social media posts to Facebook, Twitter, Google+, Pinterest and Instagram. • Craſted weekly newsletters through Mailchimp resulting in a 38% increase in email revenue for 2015. • Conducted A/B testing and automation tactics to improve email strategy. • Managed, trained and mentored 1-2 new employees per quarter. • Utilized photography skills to take product images. • Produced product catalogs and other print collateral. • Designed website graphics including homepage and sale banners. • Made interactive GIFs to improve UI design. • Created ‘Tablescapes of the Week’ to promote new products. • Worked with the Paid Advertising Specialist to design Google display ads and social media ads. • Launched sister-company Harbormill using email campaigns, blog posts and social media promotion. • Analyzed data using Google Analytics, Hootsuite and Insights. • Organized promotional contests to engage customers. • Designed tablescapes and booths for event tradeshows. • Played a key role in increasing overall revenue by 33% during 2015. • • • • • Interests Craſting Decorating Learning • • • • • • • • • •
