Profiling Project

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A

PROJECT REPORT

ON

³ANALYSING OF B L AGRO EDIBLE OIL IN

MARKET

AT

B L AGRO EDIBLE OIL, Ltd., BAREILLY

Submitted By

Aviral Deep Saxena

Under the guidance of

prof. Thakur

Submitted to

University of Pune

In partial fulfillment of the requirement for the award of the

degree of

Masters of Business Administration (M B A)

Through

ASM¶s

INSTITUTE OF PROFESSIONAL STUDIES

PIMPRI ; PUNE -18



DECLARATION

I hereby declare that work on project entitled

µ¶Availability of Edible Oil Of B L Agro in Market´

Submitted in partial fulfillment of the requirement for the degree of

Master of Business Administration [MBA]

to Pune University, Pune

is my original work and is not submitted to any other degree, diploma,

Fellowship or other similar title or prizes.

The project has been individually carried out as a part of

summer internship training and is meant for academic purpose only.

Place: Pune Aviral Saxena



ACKNOWLEDGEMENT

First and foremost I thank god, my parents and my friends for blessing showered on me. All my

efforts will remain meaningful authorities, who helped me more than I expected, while I working on my

project.

I had project privilege of undergoing major concurrent project for two months at B L Agro

Ltd at Bareilly. I would like to express my sincere gratitude to Mr. Nagandra Singh (Marketing

Manager) for providing me an opportunity to undertake major concurrent project and guidance

throughout the project to complete successfully.

I extend my sincere thanks and acknowledgement to Mrs. Sindhu and all the staff of B L Agro

who extended their wholehearted guidelines and their cooperation, in spite of their schedule in

completing my project work successfully.

I would like extend my sincere feeling of gratitude to Prof . Vandana Thakur (Internal Project

Guide). Finally I thank to all the faculty member of our institute who have given me their valuable

suggestions from time to time.

Aviral Deep Saxena



EXECUTIVE SUMMARY

The title of the project is ³Avalabity Of Edible Oil Of B L Agro´. The project was carried out at B

L Agro Pvt. Ltd., Bareilly which is prominent oil firm . The duration of the project was of two months i.e.

15/05/2010 to 15/07/ 2010.

One of the fastest growing firm in the market.

With a Team of highly trained & experienced manpower; it consists of independent teams for

institutional & corporate sales. It is 365 days & 24 hours operational.

This project is build to achieve certain objectives like how to increase the market share of B L AGRO &to

find out the sale trends of the edible oil in Bareilly

This study will give you the keys to bringing new customers. To show you how all of the

pieces work together, we have broken the process down into 3 phases:

Create the appropriate messaging and branding

Reach out to new customers

Get the right resources,

There are two things that we have looked at.

.1) when will customers get back?

2) How to get them back?



It¶s a quite a moving target but we have gone through a long period of recession and

people have started to change their thinking.

As this is the practical approach, after the interaction with customers, we believed that they require

comparison of one brand with others



CHAPTER 1

INTRODUCTION



INTRODUCTION

INTRODUCTION AND HISTORY

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple corporate objective - to

manufacture, package and market the purest possible edible oil that would offer healthier and tastier solution to

Millions of consumers. Currently, B.L. Agro is in the business of Refining,

Quality Control, Packaging and Marketing of branded mustard and other

edible oils

VISION

To be a way of life for every Indian.



MISSION

To be the benchmark in purity and perfection. To achieve a leadership

position in the Indian market and to become the preferred Indian edible oil

name globally.

QUALITY POLICY

B.L. Agro Oils Ltd. is committed to total customer satisfaction, and

compliance with regulatory bodies at all times and at maximum

effectiveness.

We aim to

- Consistently enhance our understanding of market dynamics and changing

customer needs so as to offer finest quality products that at all times meet

our customers' expectations and the ever changing demands of the market

place.

- Provide a high level of service to our customers with minimum cause for

complaint.

- Maintain a healthy & constructive work environment that enables

personnel to produce optimal output.

- Continually comply with the requirements of ISO 9001:2000, ISO

14002:2004, HACCP and other government regulations and continuously

improve the effectiveness of our Quality Management System.

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple corporate objective - to

manufacture, package and market the purest possible edible oil that would offer healthier and tastier solution to millions of

consumers.

Currently, B.L. Agro is in the business of Refining, Quality Control,

Packaging and Marketing of branded mustard and other edible oils.

MANAGEMENT

The foundations of B.L. Agro were laid half a century ago by its Managing

Director,

Shri Ghanshyan Khandelwal - a veteran of the Indian mustard industry. Since then the management of B.L. Agro has

gained an unmatched, in-depth insight of the industry and the continuously evolving customer needs. The leadership at



B.L. Agro has a vision for the future and their acumen in adapting to the changing times has translated into consistent

growth by the company.

However, the most important attribute of the B.L. Agro leadership is the un-

fallible commitment towards quality, towards customers and towards

Community at large.

At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the management takes it as their responsibility to

not just ensure the highest quality standards of company's products but also to instil this 'quality attitude' in every member

of the B.L. Agro organization.

Another distinctive characteristic of the B.L. Agro management team is their strong belief that ³Success and growth do not

mean much unless accompanied by trust and respect from the community.´ And over the years this belief has ensured

that as a corporate citizen, B.L. Agro Oils Ltd. earns an image of one of the most respected and revered organization in its

region of activity

A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil

trading business in the 1950s when he was still at a very young age.

Beginning from Bareilly, he single-handedly expanded operations and soon

transformed Bail Kolhu into one of the most preferred mustard oil brand in

the entire belt of Eastern UP.

A man of foresight and vision Ghanshyam Khandelwal has been the guiding

force behind consistent growth of B.L. Agro Oils Ltd. With an eye on the

future, he has, over the years, displayed a tremendous prowess for

anticipating the changing consumer needs and has repeatedly led the

organization to be a winner in a dynamic industry scenario. The mantras of



CHAPTER 2

INDUSTRY PROFILE



Edible Oils

India is one of the largest producers of oilseeds in the world and

this sector occupies an important position in the agricultural

economy. Oilseeds and edible oils are two of the most sensitive

essential commodities. India grows oilseeds on an area of over

26 million hectares, with productivity of around 1000 kg a

hectare. But self ±reliance in edible oils is not in sight and the

country imports almost half of its edible oil requirements.

India has a wide range of oilseeds crops grown in its different

agro climatic zones. Groundnut, mustard/rapeseed, sesame,

safflower, linseed, inversed/castor are the major traditionally

cultivated oilseeds. Soya bean and sunflower have also

assumed importance in recent years. Coconut is most important

amongst the plantation crops. Among the non-conventional oils,

rice bran oil and cottonseed oil are the most important. The

Indian edible oil industry is composed of some 15,000 oil mills,

600 solvent extraction units, 250 vanaspati units and about 400

refining units.



The National council of Applied Economic Research has

projected the demand for edible oils under three scenarios on

the basis of per capita income growing annually by 4%,5% and

6%.Under the low growth scenario, the demand was to rise to

22.8 million tones ,under medium growth scenario to 25.9million tones and under high growth scenario to 29.4 million

tons in the near future. The edible oil industry is largely

dominated by the bulk segment. Unbranded segment accounts

for anywhere between 80 and 90% of the total consumption.

Imports are taking place in two forms-refined and crude oil. A

large part of the crude oil gets sold as unbranded oil. The share

of raw oil, refined oil and vanaspati in the total edible oil market

is estimated at 35%, 55% and 10% respectively.

With growing quality consciousness and plummeting price

differences between packaged and non-packaged edible oils,

the packaged edible oil sector will capture 50% of the market

share in coming years. The packaged branded edible oil industry

is growing at 12% annually. Major Players like Marico

Industries is the market leader with its two main brands,

Sweekar and Saffola, having 15% market share, followed by ITC

Agrotech¶s Sundrop at 13%. Godrej Foods has a market share of

11% and HLL¶s Flora has 3%. Cargil sells edible oil through

Nature Fresh and Gemini brands, Ruchi groups with Ruchi Gold

and Mahakosh oil, Adani Wilmer Limited, owner of Fortune

brand, National Diary Development Board's Dhara brand and

other small players own rest of the packaged edible oil market.



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CHPTER 3

COMPANY PROFILE



Company Profile

B L AGRO Pvt Ltd

Type - Public

Industry - Oil Farm

Founded - 1950

Founder(s) - Ram Khandelwal

Headquarter Parsakhera

Industrial Area;

Bareilly, India



Key people -

Nagendra sinah

( Marketing

Manager )

Quidar Ahmead

( H R Manager)

S K Sindhu

( Marketing

Executive )

Ashish

Khandelwal ,

Director (Finance

& Sales )

Products

y Mustered

Oil

Refined

Soya bean

Oil



CHAPTER 4

Product Profile



Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of

B.L. Agro Oils Ltd. A 'Grade A' Mustard Oil with a unique taste

and pungency, it enjoys a tremendous popularity in the

northern parts of India and is the favourite Kachchi Ghani

Mustard Oil among its vast customer base.

As a category, Mustard Oil is consumed in almost every Indian

household although in variable quantity. Kachchi Ghani

Mustard Oil is perhaps the healthiest edible oil and one of the

best cooking oils, due to its favourable composition.

What is Kachchi Ghani ± Its properties and benefits

Kachchi Ghani refers to cold press extraction process of

mustard oil. In the ghani crushing of mustard seeds about 6%of water is added. This is because, apart from achieving oil

expulsion, water, through the agency of the enzyme myrosinase,

brings about hydrolysis of various glucosinolate. Slow grinding

and frictional heat development release a maximum of pungent

isothio cyanates (essential oil) which enter the oil to give it a

sharp taste and pungent flavor that is greatly relished along the

Indo-Gangatic plain.

The key property of kachchi ghani mustard oil is its essential oil

content (0.25-0.35%) which acts as preservative. Essential oils

are effective anti fungal.

They destroy micotoxin producing moulds. They also exhibit

antibacterial and anti-carcinogenic activity.

The second most important property and benefit of kachchi

ghani mustard oil is that it retains natural micronutrients and

antioxidants present in mustard seed to the maximum extent.



Technical Details with Specification:

Fatty Acid Composition (%)

SFA MUFA PUFA Others

7% 64% Linoleic, 6 Linolenic, 3 2%

115 % 12%

Note:

1. Ratio of Omega 6 : Omega 3 is almost 1:1 which is most idealand found only in mustard oil among all edible oils.

2. It is major source of Omega 3 essential fatty acid which

human body cannot form on its own and has to depend on

external source only. It is 13%, the highest among all the edible

oils.

3. It is MUFA rich oil like Olive oil. MUFA rich oils are best for

human consumption.

Quality Specifications:

Saponification Value : 168 - 177

Iodine Value : 96 - 112

Unsaponificable Matter (max) : 1.20%

Essential Oil % (min) : 0.25

Acid Value (max) : 1.5

Bellier Turbidity Temperature : 230 C - 27.50 C

Moisture : 0.25%

The Manufacturing

At B.L. Agro Oils Ltd., The sourcing, quality control and

packaging of Bail Kolhu is performed to match the highest

standards ± The Double Filter Process ensures that only the

purest product is despatched as Bail Kolhu.



B.L. Agro has an in-house Quality Control laboratory with a

Gas Liquid Chromatograph that ensures the purity and PFA

certified quality in each and every pack of Bail Kolhu.

Genesis of Bail Kolhu

B.L. Agro Oils Ltd. started trading in Bail Kolhu Kachchi

Ghani Mustard Oil in 1958. In the year 1999, Bail Kolhu was

launched in consumer packs and in the first year itself, it

grossed astonishing sales of Rs. 60 crores.

Since then the sales of Bail Kolhu has consistently increased and

today Bail Kolhu is a clear market leader in most of itsdistribution territories and commands almost monopolistic

leadership position in many of the markets. The entire belt of

Eastern UP is a stronghold of Bail Kolhu and the brand enjoys a

popular status in Western UP, Uttarakhand, Delhi & NCR.

Within Delhi, Bail Kolhu is the number one Mustard Oil Brand

in East Delhi today. The company is spreading its wings to West

Bengal & Jharkhand also. Bail Kolhu also enjoys a very high

level of brand loyalty amongst its vast consumer base.

Marketing Strategy

Bail Kolhu is marketed through a vast network of distributors

and retailers.

The high customer demand of the Brand ensures that the

channel partners remain motivated at all time and work with

great deal of determination and enthusiasm to push the sales of

Bail Kolhu.

On the other hand Bail Kolhu is consistently advertised and

promoted through the use of mass media as well as through

regular participation in consumer fairs which ensure its

presence in the top of the mind recall set of the consumers as



well as provide a boost to its sales graphs.

Future Plans

During the last 2 years, the company has already extended its

distribution network and is now poised to further expand itsmarkets. Aggressive expansion in geographic reach and newer

markets is on the agenda. Bail Kolhu is now also eyeing the

overseas market with its export consignment already

despatched Saudi Arabia & Netherland.



Mohan Dhara

Mohan Dhara is a superior quality Refined Soyabean Oil. Since

B.L. Agro Oils Ltd. introduced Mohan Dhara a few years ago, the

brand has created its acceptance in a highly competitive market.

On the product composition front, Mohan Dhara possesses highest

levels of transparency among its competitive brands, which is a

measure of its purity and supreme quality as a healthy product.

Every pack of Mohan Dhara contains finest Refined Soyabean Oil

produced by an elaborate refining process at the B.L. Agro plant.

For Mohan Dhara, crude soyabean oil of specific quality is sourced

from either domestic or overseas markets, and put through

Chemical Refining process using MNR and Nitrogen Blanketingtechnology.

Refining Process - Why chemical, & why not Physical? The purpose of refining edible oils and fats is to remove free fatty

acids and other objectionable substances including impurities while

maintaining the nutritional value and ensuring the quality andstability of the end product.

There are two main refining processes used on crude oils,

chemical/alkali and physical refining, which differ principally in the

way free fatty acid are removed.

Chemical Refining

Chemical/alkali refining consists of following under mentionedstandard steps:

DegummingIt is the first step of chemical refining. Its purpose is to remove seed

particles, impurities, and most of the phosphatides, carbohydrates,

proteins and traces of metals.

The crude oil is treated with food grade processing acids and/or



water at a temperature around 700C which leads to hydration of

most of the phosphatides, proteins, carbohydrates, and traces of

metals. The hydrated material precipitates from the oil and is

removed.

NeutralizationAlkali neutralization reduces the content of the following

components:

Free fatty acids, oxidation products of free fatty acids, residual

proteins, phosphatides, carbohydrates, traces of metals and a part of

the pigments.

The oil is treated with an alkali solution (caustic soda) that reacts

with the free fatty acids present and convert then into soaps stock.The mixture allows then to separate the oil phase freed from fattyacids that floats on top from a layer phase of soap, alkali solution

and other impurities, which is drawn off. The oil is then washed

with water to remove the soap, alkali solution and other impurities,

when it is ready for decolorizing or deodorizing process Bleaching

The purpose of bleaching (decolorizing) is to reduce the levels of

pigments such as carotenoids and chlorophyll, but also further

remove residues of phosphatides, soaps, traces of metals, oxidation products, and proteins. These trace components interfere further

processing and reduce the quality of the final product. These

substances are removed by adsorption with activated clay and silica.

If heavy polycyclic aromatic hydrocarbons are present, activated

carbon is used for their removal. Dosage of these adsorption agents

is adjusted to ensure the removal of the specific substances. The

bleaching clay/silica containing all these substances is separated by

filtration. These processes are partly done under vacuum and at

temperature below 1100C.

Deodorization Deodorization is simply a vacuum steam distillation process that

removes the relatively volatile components, that give rise to

undesirable flavours, colours and odours in fats and oils. This is

feasible because of the great difference in volatility between these

undesirable substance and the triglycerides (oils & fats).



Depending on the residence time in the deodorizer, the process is

carried out under vacuum (1-3 torr) and at a temperature around

2500C, and using a stripping media such as super heated dry steam

since the substances for odour and flavours are usually volatile;

conditions are adopted within these ranges as appropriate to ensurethe removal of specific substances. Further removal of proteins is

achieved at this step. Careful execution of these four processing

steps ensures that fully refined oils possess good organoleptic and

physiochemical qualities. The extent of protein removal is of critica

importance to absence of allergenicities.

PHYSICAL OIL REFINING

In case of physical oil refining process also we perform the threeunit operation steps (namely degumming, bleaching &deodorization) like the chemical oil refining process. In the physical

refining process, treatment with alkali is not included/performed,

and due to this, some of free fatty remains in the oils, so these are

removed during deodorization process. The lacunae of this process

is that some of the undesirable matter (carbohydrates, oxidative

products, proteins and traces of metals) retains in the oil after

deodorization which is ultimately responsible for the inferior oxidative stability/quality of the oils. It lowers the shelf life of the

oil in normal storage period and during cooking and frying, which

thereby responsible for the lower quality of final food product

prepared by the use of this type of oil. For making the good quality

oil, alkali treatment is performed, which is very-very expensive step

in respect to total other three steps, namely, degumming, bleaching

and deodorization. Although alkali treatment is expensive, we prefe

to include alkali treatment for making good quality of oils in respect

to oxidative quality and good shelf life at B.L. Agro Oils.

MNR Technology This implies maximum micro nutrient retention technology. Edible

oils, contain a number of useful nutrients and vital for health

management. During the process of refining they get reduced. The

beauty of the refinery process technology is that they are retained in

maximum number. For this, we at B.L. Agro Oils observe &



practice such technology where we retain them in maximum

number. Hence, Mohan Dhara is just not empty calories it is a

nutritious healthy, full of vitality, longevity and is a energy packed

in the bottles of Mohan Dhara.

Careful execution of this well designed refining process technologyensures improvement in stability, enhances the shelf life while

preserving the nutritional value.

B.L Agro Oils takes pain to ensure the quality of oils. To achieve

this big target, total operations are carried out at very benign

operating conditions to save the natural micronutrient from any

damage. B.L. Agro Oils have their own set of design parameters of

the machinery & equipments and standard operating procedures for the maximum retention of naturally present micronutrient in theedible oil.

Process of Nitrogen Blanketing & its Benefits

Nitrogen Blanketing of edible oils is essential for:

Oxidative and flavor stability

Extended storage period

Maintenance of nutritive value

Whether refined or not, all oils are sensitive to heat, light and

exposure to oxygen. Exposure to above conditions leads to the

rancidity in edible oils. Rancid oil has an unpleasant aroma acrid

taste, and its nutrient value is greatly diminished.

Also, rancid oils are injurious to health. To delay the development

of rancid oil, a blanket of nitrogen, an invert gas is applied to the

vapor space in storage container immediately just after production

and also in the packing containers. This is referred to as Total

Nitrogen Blanketing.

Care for quality of edible oils during storage is especially important

for refined oil products. Major sources of deterioration may be brass

sampler, reheating and contamination in pipe line and by absorption

of oxygen. B.L Agro Oils have drafted their set of code of practice



bringing together elements of good design of physical facilities and

of good operating practices.

To eliminate any dissolved oxygen content, B.L Agro Oils starts

nitrogen blanketing right from deodorization step.

Current Market At present Mohan Dhara is a popular brand in many parts of Uttar

Pradesh, Uttarakhand and Delhi. Mohan Dhara is marketed through

a vast network of distributors and retailers. The high customer

acceptance and the promotional schemes offered by the company

motivate the channel partners to work with great deal of enthusiasm

to push the sales of Mohan Dhara.



Balance Lite

Balance Lite is a fast growing brand that has facilitated the advent

of B.L. Agro in the Blended Oil segment

The Blends in Balance Lite - Their Selection & Benefits One Indian oil that is highest in Omega 3 fatty acid and lowest in

saturated fatty acids and most stable oil is none other than mustard

oil. Hence, to meet our daily dietary requirements of the aboveselection of one of the blending components is definitely the

mustard oil. The second one may be either great health oil, the Rice

Bran or the soya oil. The other choices for second blending oil may

be any of the following high monounsaturated fatty acid oil i.e.

Groundnut, Sesame or Palmolein.

The Benefits: 1. Balanced fatty acid intake

a) Essential fatty acid intake (which human body is unable to

produce and has to depend only external sources

b) Desirable Omega 3/Omega 6 ratio intake

c) Consumption of oil/absorption of oil in and /on the productreduces making the product less calorified

2. Both the Rice Bran & Soya oil are available in refined form. As

the refined oils have quite a high smoke point therefore increases to

the desired level of frying temperature capacity of the blend making

the raw Mustard oil eligible and capable for high temperature frying

and cooking.

3. Blending of oils offers more such range of micronutrients as it

contains of both of the oils.4. The stability of the oil under normal conditions and during frying

is enhanced.

5. The stability of the food product which is being prepared fromthe blend oil increases.

6. Blended oils are best for frying purpose because it tolerates high

temperature without breaking down.

Nourishing Abilities of these Blends





Aviral Dhara - Palmolein and Mustard Oil

Aviral Dhara brand of edible oils comes with two variants ± Pakki

Ghani Mustard Oil and Palmolein Oil. Having gained instantacceptance in the market, the brand is on a steady growth chart.

Pakki Ghani - Pakki Ghani Mustard Oil is extracted from mustard

seeds by employing processing technology of oil expellers only. All

the goodness of mustard oil is there in pakki ghani oils as well. The

only differences lies in its pungent odour. It is made especially for

those who don't like the strong smell and taste, otherwise it is as

good as that of kachchi ghani oil.

It contains the so desirable essential fatty acid (which the human

body cannot synthesize) and in good numbers. It contains the veryvital Omega 3 in highest proportion among all the edible vegetable

oils (12%). And it is very high in monounsaturated fatty acid (65%)

and lowest in saturated fatty acid (5%).

It is therefore, rated even better then the olive oil.

It also has high amounts of Vitamins A, E & K.

It also has rare minerals like selenium, magnesium, zinc,

manganese, iron, calcium and phosphorus.

It is one of the most stable edible vegetable oils because of high

amounts of antioxidants it possess. Its shelf life is very good.

It is heart friendly. It is anti-carcinogenic. It is anti microbial.

It is a medium of preservation. Mustard oil, therefore, is widelyused in preparation of pickles, chutney and other preparations.

It has a high smoke point, i.e. it burns at high temperature which

means that it is good for frying and deep frying purposes.

At B.L. Agro, the sourcing of Pakki Ghani Mustard Oil and





fatty acid. Moreover, the extra heavy content of Rice Bran oil will

also help mustard oil to be more stable toward oxidation. Therefore,

we plan to have or blend of the two as well.

Mustard and Olive Oil:

One another good oil considered is olive oil as it contains maximumamount of monounsaturated fatty acid, oleic acid 71% but at the

same time it is deprived of Omega 3 fatty acid. Therefore, to make

olive oil also balanced healthy oil it has got to be blended with

mustard oil. This blend will be wonderful.

Rice Bran and Flax Seed Oil:

The oil which has the maximum amount of Omega 3 fatty acid is

flaxseed oil but because of seed high content of Omega 3 fatty acidis stability is very poor. Therefore, to get it stabilized so that candeliver its maximum benefit its blend with Rice Bran oil will help

consumer to take in adequate amount of Omega 3 fatty acid.

Rice Bran Oil and Soya Oil: We also have a plan to come out with a blend of Rice Bran Oil and

Soya Oil to enhance the self life of soya oil.

Product Development Process First of all we have pondered upon the strength and weaknesses of

individual edible oils and selected a few possible blends.

Then in the next step we have blended them in the desired

proportions and done all the experiments at laboratory level to

check it's properties, nutrition values and stability & shelf life.

In the third step the actual cooking/frying/deep frying is done and

the frying properties and behavior is studied. How much oil is

consumed, how much oil is absorbed by the material prepared by

frying/cooking in the blend medium.

Finally, we have done all the above three excesses in other

oil/blends to see the comparative results. And then based on the

above results corrected/amended the blend ratios.



Now we are sure that what we are going to introduce are the best

blends under current government regulations.

This whole R & D on new product development is performed to the

reputed oil & fats R & D house FARE Labs Gurgaon.

B.L. Agro Oils Ltd. is also one of the selected oil players in the

country that have been granted the Blending License. With finest

refining processes, unmatched trust on quality control, and well-

oiled distribution mechanism, Nourish Delite is expected to grow

into a successful edible oil brand in the pan-India markets.

The company is all set to begin its journey with a test launch in the

metro markets of India.



CHAPTER 5

LITERATURE SURVEY



Customer satisfaction

Customer satisfaction is the key to success. Getting your customer to tell you what¶s good about your

products or services, and where you need improvement . Helps you to ensure that your business measures

up to their expectations. The Attached file contains a customer satisfaction survey form designed to help

gather This important information. it was designed to make it easy for customer to fill out and to make it

easy for you to quickly customize to exactly match your company activities. It also includes suggestion

for distributing the form. Ensuring that customer that will return the form, and following up on comments.

Here are a few principles given by S teve smith.

The goal is to exceed customer expectation.

The more the employee satisfaction, the more the customer satisfaction.

Customer satisfaction is necessary, but not sufficient how many times do

Satisfied customer switch brands? Answer, a lot.

All initiative must be derived from defined problems. For instance ,

Dissatisfied customers don¶t buy. That¶s an example of a clear problem.

Initiative must produce either measurable or conceptual benefits. Distinguish between the two

benefits types.

The plan must be clear and congruent.



The plan must be resonate with the VP and at least a minority of managers who agree with the

objective and initiative.

The following items amplify customer satisfaction given by Steve smith

Quality of a company¶s product and services

Quality of the relationship between the co agent the customer.Responsiveness

Thoroughness Creativity



CHAPTER 6

OBJECTIVES AND SCOPE



OBJECTIVES

1-increase sale of the product

2-create regular demand of the product

3²create steady demand

Increase employment opportunity in the societry

4²aims at increanng the quality of the product

5²reduce black marketing

6²maintain the goodwill of the company

7²aims at quality improve ment

The main objective of the study is to know about the recruitment,advertising and sales promotin strategies adopted by BL Agro, India. The study



will help to analyze the overall development of the employee¶s satisfaction level

& the general feeling about the various policies of the company. The survey

about the employee satisfaction will help the organization to know about the

overall development and satisfaction level amongst the employees about the

human resource development will help the management to take necessary

actions.

The specific objectives of the study are: -

To know the functioning of HRD in company.

To get familiar with the work structure.



SCOPE

Scope of the work include the study of demand of B L Agro product with its

competitor¶s product in order to drive

the clear picture of the market share of

B L Agro and its competitor .

It is

hoped that this work will help

organization in differentiating the

actual demand with standard



PURPOSE OF THE STUDY:

1. Trade presence of B L Agro oil

2 . Customer tast & preference analyzing on the basis c of feature of

product & price

3.Maketing mix analyzing

4. Channel strength analyzing

5. Schmes & discount analyzing in Bareilly W. R .F to its operating

competitors

6.Impact & importance of advertisement on sale of B L Agro edible

oil

7. Price mapping & analyzing



8.Importance of communicating mix & Advertisement upon sale

&customer prefrance

CHAPTER 7

RESEARCH METHODOLOGY



RESEARCH METHODOLOGY

There are various number of research methods to conduct

any study Research is to explore various functions of adv, which have

been, adopted by the company to assess the involvement of the

employees of the Organisation.Tools of Data Collection

1. Primary Source.

2. Secondary Source.

Primary Source:-

Primary source is the source, which is collected for the first time.

Primarysource includes questionnaire, personal interview, observation,

circulars etc.

Secondary Source:-

Secondary source is the source which is not collected for the first time

like journals, books etc. To ascertaining the company profile and product study, I took the help of data published in the company

journal and various other articles published in magazines.



SWOT ANALYSIS

SWOT stand for the strength, weakness, opportunities and threats. The analysis

of strength and weakness focuses on internal factors that give the Organization

certain advantage and disadvantages in meeting the needs of its target

market. This factor derived from the environmental analysis in the precedingportion of the market plan. This allows the organization to determine what it

does well and what it needs to improve.

STRENGTH:

Strength refers to competitive advantage or distinctive competencies that give

the firm an advantage in meeting the needs of its target market. Any analysis of

the company strengths must be customer focused because strength are only

meaningful when they assist the firm in meeting customer needs.

WEAKNESS:

Weakness refers any limitation that a company might face in marketing strategy

development

or implementation. Weakness should also be examined from a customer

prospective because customer often perceives weakness that a company

cannot see. It suggests that all firms should tie their strengths and weaknesses

to customer requirements. Only those strengths that relate to satisfying

customer should be considered true competitive advantages. Likewise,

weakness that directly affects customer satisfaction should be considered true

competitive disadvantage.

OPPORTUNITIES:



Opportunities refer to favorable condition in the environment that could produce

reward for the organization if acted upon properly. That is, opportunities are

situation that exist but must be acted upon in order to benefit the firm.

THREATS:

Threats refer to condition or barrier that may prevent the firm from reaching its

objectives. Like opportunities, threat must be acted upon to prevent them from

limiting the capability of the organization.

The SWOT analysis framework has gained widespread acceptance because it

is simple and a powerful tool for marketing strategy development. However, likeany planning tool, SWOT is only as good as the information contain within it.Strength

Industry leader in Oil manufacturing

Superior product quality.

Best talent in the industry.

A bunch of qualified professionals with employee age varies to all ages.

Superior understanding of the market.Weakness

Customers are less aware about new products that is used by company.

The salary structure of the executive is below their expectations.

Sales being fallen in Ghee Sector.Opportunity



CHAPTER 8

DATA ANALYSIS AND DATA INTERPRETATION



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n is presented in the form of diagrammatically as follows

68

32

Yes

No



2(

which different brands of edible oil do you stock )

Table-10 2

Frequency Percent Valid

Percent

Cumulative

Percent

Valid saffola 22 220 0 22

0 0 22

0 0

B L Agro 1 2 1 2 0 0 1 2 0 0 6 1 0 0

Mohan

light

21

21 0

0 21 0

0 880 0

vital 12 120 0 120 0 1000 0

Total 100 1000 0 100

0 0

The same information is presented in the form of diagrammatically as follows

3(

what is the size of B L Agro oil packe do you more prefer to stock 2

Table-10

3

22

42

24

12

Frequency

saffola

B L Agro

Mohan light

vital




Percent

Cumulative

Percent

Valid 500 ml 12 12.0 12.0 12.0

1 lit3 15 15.0 15.0 27.0

5 lit 4 53 53.0 53.0 80.0

15 lit 07 07.0 07.0 87.0

20 lit 13 13.0 13.0 100.0

Total 100 100.0 100.0


15

16

6

3

7

13

Frequency

500 ml

1 lit.

5 lit.

15 lit

20 lit



4. factors affect the customer preference?

Table-1.4


Percent

Cumulative

Percent

Valid brand 17 17 17 17

Price

economical

22 22 22 39

availability 7 9 7 9 7 9 88

Others 12 12 12 100

Total 100 1008 0 100 8 0


Frequency

brand

Price economical

availability

Others



5. Availabilit of B L Agro edi ble oil i t e market ?

9

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C D E .

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G

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C I

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Q

R S C

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Q C n

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iv C

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H

Q C

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v @

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@

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43 43.0 43.0 43.0

Av @

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@

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C

49 49.0 49.0 92.0

̀

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8 8.0 8.0 100.0

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43

49

8

Eab ily availabl

c

Availablc

Not Availablc



6. Do you know whi h sales promototoinal activities does the company under take from

B L Agro oil ?

Table-1.d

e

f equeng

h i ercen

p

q

alir

i

ercenp

s umulativ e

i

ercent

V alid i rice off 11 11.0 11.0 11.0

s

redit

f acility

20 20.0 20.0 31.0

ad v ertit e

ment

8 8.0 8.0 39.0

coupont 37 37.0 37.0 76.0

Others 24 24.0 24.0 100.0

Total 100 100.0 100.0

11

20

8

37

24

requency

Priu v

off

Credit facility

advertisement

coupons

Others



7. whi h schemes are available i the market at present to attract the customers?

Table-1.10

w requency

x ercent

y

alid

x ercent

umulativ e

x ercent

V alid cratch

card

37 37.0 37.0 37.0

ucky

draw

k y 5 35.0 35.0 72.0

w lat

discount

12 12.0 12.0 84.0

R e sale

cane

14 14.0 14.0 98.0

other 2 2.0 2.0 100.0

37

0

12

142

requency

Scratch card

Luck y draw

Flat discount

e sale cane

other





9. o y ou think that adv ertisement aff ects the sale of B L Agro oil?

requency

ercent

alid

ercent

umulativ

e ercent

V alid Y es 88 88.0 88.0 88.0

o 12 12.0 12.0 100.0

Total 100 100.0 100.0

requency

Y es

No



10 .Do you think that pr ice affect the sale of B L Agro?

Frequency

ercent

alid

ercent

umulativ

e ercent

V alid Y es 60 60.0 60.0 60.0

o 40 40.0 40.0 100.0

Total 100 100.0 100.0

60

40

100

Frequency

Y es

No

otal



11. Do you get timely delivery of B L Agro oil ?


Percent

Cumulativ

e Percent

Valid

es 82 82.0 82.0 82.0

No 18 18.0 18.0 100.0

Total 100 100 0 100

0

82

18

100

Frequency

Yes

tal



CHAPTER 9



OBSERVATION AND FINDING

1. Total market of B L Agro is good

2. Analysing of market sows that;

y In case edible oil , B L AGRO is having less market

share as compared to its other

y Vital is major competitor for B L Agro as it has good

market share and is also having good brand image so it

is a major threat for future of B L Agro

y case of mustered oil there is no other competitor of B L

Agro in market

3. The delivery of B L Agro oil to retalier doorstep 90% only

10% retailer do not get at their doorstep they are buying from



the market

4. 81% of retailer are satisfied with the way of B L Agro

product are delivered , 19% are not satisfied

5. 81% retailer¶s are satisfied with the quality they are selling

currently

6. 75% of distributer¶s are satisfied with the quality of service

provided by the company

7. 85% customer are satisfied with the quality of B L Agro oil

CONCLUSION



SUGGESTIONS

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