PROGRAM CATALOG 2014 - 2015 · competencies that are necessary to create and manage business....

PGP in Entrepreneurial Development

PROGRAM CATALOG 2014 - 2015

Most individuals will gravitate to the safety of the path well trodden. For they

desire, above all else, to have a clearly laid out road map, to know beforehand where the journey shall lead them. Yes, it is a reassuring path to take. But it is also a

path that affords little reward or fulfillment.

And then there are individuals- necessarily few in number- who bravely and defiantly

digress from such secure paths, so they may discover brave new worlds. And it is to

celebrate, nurture, and inspire these mavericks among men and women that the

Woxsen School of Business was founded.

It is the School’s ethos that those individuals who refuse to be content with

being mere job seekers- the individuals who would much rather create jobs for others

by exercising their innate entrepreneurial nature- will truly come into their own

upon being exposed to quality education, mentorship and guidance.

Essentially, Woxsen aims to produce thousands of inspired entrepreneurs

whose genius is undeniable.

The World of GAME CHANGERS

Dear Student,

It is my pleasure to welcome you to the Woxsen School of Business. You have taken a step in the right direction by considering the Woxsen Program in Entrepreneurial Development. I am delighted to help and guide you through the program catalog of Entrepreneurial Development.

This Program Catalog helps you appreciate the nuances of the Woxsen PGP in Entrepreneurial Development. Please read this catalog carefully to gain an understanding of the kinds of learning experiences you will undergo at Woxsen.

It is a great feeling to invite you to be part of a revolution-in-making.

Wishing you my very best,

Dr. Pradeep RacherlaDirector – PGP

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The World of GAME CHANGERS 2

Design Criteria 3

Program 4 Curriculum Description 4 Entrepreneurship Dimensions 6 Faculty and Mentors 7 Key Audience 8

The Woxsen Advantage 9

Woxopreneur Trek 9 Woxsen Trade Tower 9 Trade Tower Activities 10 Exploration Trek 10 Woxsen Entrepreneurial Clinic 10 Strategy Simulations 10

Research Acumen Development 11 Research Study with Faculty 11 Community Consulting 11

Transformative Learning 11 Ethnography 11 Design Thinking 12 Product Showcase 12 Networking 12 Special Forces Training 12

Course Description 13 Business Foundation Core 13 Functional Competence Core 15

CONTENTS

World of GAME CHANGERS

Being an entrepreneur entails a different set of skills and dealing with myriad challenges. How does one innovate and create products based on imperfect and incomplete information? How does one build and execute a business models for markets that are yet to exist? How does one bootstrap to get things done with sparse resources in hand? How does one attract and retain talent for start-ups that do not provide the same certainty and rewards as established organizations?

Woxsen’s aspirations germinate from these insights. We asked ourselves if it is possible to create a 360 DEGREE ecosystem that trains aspiring entrepreneurs to actually become entrepreneurs. The one - year PGP in Entrepreneurial Development is a culmination of our comprehensive business research, conviction and mission to inspire, educate and empower future entrepreneurs.

The need to identify, nurture and support aspiring and budding entrepreneurs is an urgent need for a growing economy such as that of India. With this in mind, Woxsen School of Business has created an ecosystem for development of entrepreneurial spirit amongst the participants of the program – PGP in Entrepreneurial Development. It aims to create entrepreneurs with a difference – Entrepreneurs who are driven by passion and equipped with core functional skills in Leadership, Organization, Communication and Strategy to drive their business ventures.

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Primary goal of the program

“Familiarize students with the distinct organizational, economic, market, social and other impediments that entrepreneurs and entrepreneurial ventures invariably confront; and provide them with the combination of knowledge, insights and abilities that are necessary to diminish or overcome those impediments.”

Welcome... To The World of GAME CHANGERS


Fig. 01

Woxsen curriculum enables you to acquire knowledge and competencies that are necessary to create and manage business. Entrepreneurial activities involve disruptive innovation and discovery-oriented creativity. In order to succeed, entrepreneurs must ensure that there is a harmonious co-existence of two key facets:

a) Vision and Strategy b) Operational execution and organizational dynamics.

To these ends, the curriculum focuses on LOCS, the central elements of entrepreneurial DNA:

a) Leadership, b) Organization, c) Communication, and d) Strategy.

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Thus, the learning system has two dimensions:

Design Criteria

The LOCS approach ensures that changes happen

not only at the functional level but also at the belief system level. The training

approach centers on ‘Discontinuous Learning’ - an approach that enables in-class learning and practice. This ensures a simultaneous

practice-based approach that is powered by sound business research and theory

- the trade tower will provide a platform to actuate your ideas

into action.

THEORYIN-CLASS TRAINING

Gain exposure to ever-changing paradigms of critical fields in business

Regulators Professors

Woxsen Fund Mentors & Consultants

PRACTICEWOXSEN TRADE TOWER

Learn by do ing a cont inuous development method where you test your theories in a practical setting


The Woxsen Post Graduate Program in Entrepreneurial Development (PGP in Entrepreneurial Development) is a one-of-a-kind program that combines a unique curriculum with action based experiential learning. What you gain at Woxsen will be more than just an understanding of entrepreneurship. The curriculum will equip you with core essential modules: business foundation, functional competence and enterprise management ski l ls .

Our PGP in Entrepreneurial Development curriculum has four core components.

Fig. 02

B u s i n e s s F o u n d a t i o n C o r e : Courses in this core are designed to provide you with the basic foundations to appreciate the intricacies of business.

Functional Competence Core: These courses are designed to equip you with job and functional competencies needed to excel in particular organizational verticals.

Immersive/Experiential Core : These immersive and experiential activities will enable you to apply your classroom l e a r n i n g i n t o t a l i t y t h r o u g h h a n d s - o n t a s k s and pract ical exercises.

Enterprise Management Core: This is the hallmark of the program, and is designed to focus on four essential qualities of entrepreneurs- leadership, organization, communication and strategy (LOCS).

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Program

Curriculum Description

BFC FCC

EXPLOCS

Foundation

Enterprise Management

Competence

Business

Functional

LOCS

Imm

ersiv

e

Experiences


Fig. 03

Fig. 04

5

BusinessCore

Design Thinking & IdeationEconomics & Strategy

Developing & Vetting Business Models

Quantitative Techniques forDecision Making

Governance & EthicsInformation Technology& Firm Value

FunctionalCore

Financial Risk ManagementSocial Media Strategyfor Startups

Business AnalyticsWorking CapitalManagement

Services Quality & Excellence

Social Entrepreneurship

B u s i n e s s F o u n d a t i o n C o r e

F u n c t i o n a l C o m p e t e n c e C o r e


After interviewing, researching with scores of inspirational entrepreneurs, high performing industry leaders, and international researchers, we have distilled the components of entrepreneurial DNA - Leadership, Organization, Communication and Strategy (L-O-C-S). The LOCS Model has been designed to inspire, empower you with knowledge, skills, wisdom, and drive to conceptualize, actuate, lead and manage enterprises big or small.

Fig. 05

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Entrepreneurship Dimensions

E n t e r p r i s e M a n a g e m e n t C o r e


Dr. R. Narasimhan Strategy, IT Ph.D. @ Indian Institute of Technology, Madras

Ph.D. @ Fox School of Business,

Temple University, USA

Ph.D. @ Wharton School, Unversity of Pennsylvania,

USA

Ph.D. @ Carnegie Mellon University, USA

Ph.D. @ University of Cincinnati, USA

Doctoral Candidate @ Fielding University, USA

B.A, English @ College of Art & Sciences,

Cornell University, USA

LL.M. @ Columbia University, USA

Deputy Dean and Professor of Information Systems,

Great Lakes Institute of Management

Gene Edwards Professor of Banking and Assistant Professor of Marketing,

West Texas A&M University, USA

President and CEO Vivekin Group, Professor at Krannert Grad School,

Purdue University, USA

Associate Professor of Marketing, Jones Graduate School of Business, Rice University

Professor of Finance, Northeastern Illinois University

Founder, ROAR Health, Inc.Director of Customer

Experiences at Humana Inc.

Director, Moon Agency - full-service communication

and design agency

Independent Legal Practitioner, Visiting Faculty to IIM Indore

Dr. Pradeep Racherla

Dr. Baba Prasad

Dr. Sharad Borle

Dr. Narendar Rao

Joan Kelly

Michael Moon

Anuj Puri

Marketing

Strategy, IT

OperationsManagement

Finance

Marketing

Marketing

Business Law

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In the last four terms of the program , the curriculum, through both in-class and experiential activit ies, wil l singularly focus on the LOCS module. In each of the last four terms, students will take one course each in L-O-C-S – Leadership, Organization, Communication & Strategy.

Please refer to program schedule for more details

Faculty and Mentors

Enterprise Management Component

Leadership Leader with the traits of innovation, creativity and leading change

Organization

Communication

Strategy

Person who thinks systemically, for whom organization would mean bringing together people, processes and products to achieve a common purpose

A person with clarity of purpose, outcome driven and ability to clarify on business needs

A person with an understanding of tools and techniques required to assess and effectively communicate business context and intent to internal and external stakeholders (literature / presentations / discussion forums)

Desirable Outcome in Woxsen Graduates

Name EducationArea of Expertise Prior Experience


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Aspiring Entrepreneur: Do you want to see if your idea i s wor th pursu ing? Do you want to refine your idea, build real ist ic prototypes, and build a viable business plan around it? Do you want to gain critical business skills needed to execute your business plan? Or do you want to explore ‘access to funding’?

You are unlike 99% of your fellow students - you don't have the patience to wait for things to happen. With formal training at Woxsen, you will gain a good understanding of business basics, factors that influence business successes and failures, and how to optimize your business network to create value. At Woxsen, you wi l l acquire innovat ion sk i l l s ; leadership abilities and an entrepreneurial mindset that will help you chart a unique path and make a difference to your organization.

Join us and build an enterprise around your idea. Come in with an idea, leave with a viable enterprise.

Social entrepreneur: Have you always been harboring altruistic ambitions? Are you one of the those few inspired and enl ightened individuals who believe that a good business is the one which solves the most pressing issues of the society ’s unprivileged lot – who do not have much resources for sustenance?

We graciously welcome individuals like you to be part of the new age social entrepreneur. Keeping your principle of purpose before profit intact, you wil l learn how to achieve social change with an entrepreneurial orientation while learning how to identify and exploit market opportunities, develop products and services, and create an enterprise focused on social change

Family business owner/ successor: Do you want to scale up your business? Do you want to start your own business with internal/external funding? Do you want to understand nuances of your business in greater detail? Do you want to learn expansion & development of exist ing business? Do you want to develop specialized alumni networks? Or do you want to do deeper exploration of current and future business ideas?

You have had the privilege to be born in an entrepreneurial family. Your dad or maybe your grandfather built the business from scratch. Soon, you, the scion, is expected to take over your family’s business or at least assist in running a part of it. However, you want to make it bigger and better, and mould it in your own way. If possible, you want to diversify into new markets, develop new products.

A t W o x s e n S c h o o l o f B u s i n e s s , y o u w i l l g a i n knowledge and ski l ls to stand out in the family managed businesses crowd. You wi l l have the opportunity to make your family proud. Explore and refine your current business ideas, meet with fe l low entrepreneurs and f rom strong bonds. Learn from our mentors and faculty, who themselves are highly successful entrepreneurs and have buildmillion and even billion dollar enterprises.

Who knows at Woxsen, you may find your next business partner or angel investor.

Key Audience


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We integrate classroom learning with practical applications through the experiential learning activities. These initiatives integrate traditional teaching and classroom experience with corporate partnering to significantly close the gap between theory and practice. The experiential modules give Woxsen graduates highly desirable real-world experience that is needed to succeed both within and outside the corporate world.

The experiential programs bring together Woxsen students, faculty, and the business world to investigate and develop solutions to complex challenges facing businesses today. Some of the exciting experiential programs are mentioned below.

Woxsen Trade Tower’ (WTT) is a cooperative working space that provides hands-on resources to you to test and develop your ideas. WTT brings together various resources that are necessary for you to refine your business ideas, understand and develop the business context and get feedback from faculty mentors, business leaders and fellow students. More importantly, the WTT affords you to interact with prospective investors and explore potential investment opportunities.

Woxsen Trade Tower

The Woxsen Advantage

Woxopreneur Trek


The PGP in Entrepreneurial Development curriculum has five core components.

Visit startups and growing companies (cities across the country)- learn about the culture and gain a better understanding of various responsibil it ies and challenges from the entrepreneurs. These corporate visits also include discussion panels and networking opportunities with entrepreneurs and their organizational members.

Most business problems have several solutions. But it is still a mystery as to which ones work and which don’t in a given context. Experience and wisdom might come in handy in such scenarios and uncertainty could be brought down to a great extent. It is in this landscape that Woxsen intends to provide solutions in the form of treatment for business problems to companies that approach it.

Simulation games that enable you to appreciate the dynamics of building and running companies.

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Trade Tower Activities

Entrepreneur Exploration Trek Woxsen Entrepreneur Clinic

Strategy Simulations for Entrepreneurs

5 WOXSEN FUND • Pitch your business plan to members of Woxsen Investor Fund • Access funding from other sources• Establish legal frameworks and incorporate the firm

4 COMMERCIALIZATION • Technology commercialization and Intellectual property management• Identification of strategic partners (if needed) • Management team consolidation and incorporation

3 BUSINESS ADVISORY Collection of successful entrepreneurs and business leaders will mentor you in:

• Refining business plans and establishing viable strategies• Building valuable business networks• Personality assessment and refinement

2 BUSINESS ANALYSIS • Experts in specific functional areas / domains and faculty members will help you develop viable business plans and forecasts• You will undertake strategic simulations to explore scope and impact of their market strategies

1 INNOVATION LAB • To identify, refine business ideas, and develop customer centric prototypes• Technology matching to create synergy between your ideas and available technologies


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Woxsen faculty shall conduct high-caliber research and consulting in collaboration with other universities or corporates. You could get involved in these projects and work with the faculty as research assistants.

You w i l l ge t an oppor tun i t y to work w i th non-profits ac ross the count ry to address a range o f business challenges. This program is especially suited for those of you, who are interested in social entrepreneurship sphere.

The concept would be for the students to "live" as a particular consumer or observe them - all focusing on understanding the consumer needs to further build out a product, create a new one or develop a new service or business. During the development, the teams weigh the ideas against understanding the potential business model and "size of the prize" in terms of business opportunity.

Independent Research Study with Faculty

Community Consulting Program

Research Acumen Development

Ethnography-Designing Products from Customers' Perspective

Transformative Learning


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Opera te in a phys i ca l env i ronment tha t dr i ves c rea t i ve th ink ing , innova t ion sens ib i l i t i es , idea g e n e r a t i o n , a n d q u i c k m o c k - u p s . I n b a s i c t r a i n i n g , y o u w i l l t a c k l e r e a l d e s i g n p r o j e c t s u s i n g some of the most instrumental design th ink ing methods. In the end, students are wel l t ra ined to view and design products and processes from the perspective of customers ’ needs.

Prospect i ve ent repreneurs need two too ls : bus iness p lan and p i t ch ing ab i l i t i es . Th i s prac t i ca l worksh op se ts the g roundwork to c re a te the too l s asp i r ing en t repreneurs need to effec t i v e l y communica te w i th prospec t i ve cus tomers , inves tors and o ther s takeho lders

T h r o u g h i m p r o v i s a t i o n , r e s e a r c h , a n d r o l e - p l a y , y o u w i l l e x p e r i e n c e h o w t o fi n d “ p a s s i o n a t e p a r t n e r s ” a n d h o w t o e n g a g e t h e m i n g r o w i n g t h e i r b u s i n e s s e s a n d n e t w o r k s . T h i s c o u r s e i s des igned to exp lore leadersh ip and network bu i ld ing and w i l l examine how cer ta in leaders are wired d ifferent ly . In the face of no , which i s so of ten the case in bus iness , you wi l l learn how to t rans form no in to yes and reeva luate and ar t i cu la te ideas in a new way .

T h r o u g h i m p r o v i s a t i o n , r e s e a r c h , a n d r o l e - p l a y , y o u w i l l e x p e r i e n c e h o w t o fi n d “ p a s s i o n a t e p a r t n e r s ” a n d h o w t o e n g a g e t h e m i n g r o w i n g t h e i r b u s i n e s s e s a n d n e t w o r k s . T h i s c o u r s e i s des igned to exp lore leadersh ip and network bu i ld ing and w i l l examine how cer ta in leaders are wired d ifferent ly . In the face of no , which i s so of ten the case in bus iness , you wi l l learn how to t rans form no in to yes and reeva luate and ar t i cu la te ideas in a new way .

Design Thinking Workshops

Product Showcase and Pitch Workshops

Networking

Special Forces Training - Physical Endurance and Team Coordination

LOCS


EXP ImmersionExperiential

You will be involved in field activities such as Entrepreneur Exploration Trek, Independent Research Study with Faculty, Community Consulting Program, Woxsen Entrepreneur Clinic, special forces training, where you will learn to apply the theories and concepts learned in class to solve real life issues.

ECON Economics &Strategy

You will study the fundamental principles of microeconomics most relevant to managers. Topics include costs, demand, pricing, market structure, market equilibrium, and strategic interaction.

ACC Principles ofAccounting

You will gain familiarity with the fundamental concepts and assumptions that underlie financial accounting principles and you will be able to demonstrate an understanding of the steps in the accounting cycle and of the basic elements of the four financial statements - Identifying, Recording, and Reporting transactions in accordance with regulatory accounting principles.

FIN Managing Finance This course explores the theoretical aspects of finance. The end goal is to provide you with the tools necessary to conduct accurate financial analysis , as wel l as to enable you to understand and manage finances of your business.

OP OperationsManagement

This course wil l impart you with an understanding of - Operations Management and the role that it plays within an organization. By the end of the course, you should have developed an appreciation for the challenges in providing world-class products and services and the ability to use some analytical tools and conceptual frameworks to guide your thinking about building operations.

OP QuantitativeTechniques for

Decision Making

You wi l l ga in an in-depth understanding of dec is ion-making processes and their implications for overall firm performance. You will also develop a deep understanding o f how dec i s ion-mak ing mode ls impact compet i t i ve performance.

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Business Foundation CoreBFC courses are designed to equip you with the core concepts, theories, and frameworks of business. The primary aim is to make you appreciate some of the basic foundational aspects of managing an enterprise. You will undergo BFC courses and experiential activities in the first and second terms of the program. Please refer to the table below for the brief course descriptions and the credits attached to each course.

Al l courses in the first four terms are of 1.5 credits each.

TERM 1 – Aug 2 to Sep 11

Field Course DescriptionCourse Name

Course Description




MKT Design Thinking andIdeation

This course will enable you to learn the roles of design thinking in inspiration, ideation and implementation. You will gain orientation to design thinking approach to innovation and problem solving apart from learning the techniques to think out of the box and find new solutions to business challenges.

LAW Governance & Ethics This course will focus on developing an understanding of governance issues and ethical decision-making. Topics will include examination of internal and external governance issues, and ethical analysis in current business environment.

MKT Communication & Design Strategies

You will learn to devise marketing communication strategy for a new product launch, or designing marketing communication strategies for an existing product/brand. You will be exposed to the nitty-gritty of marketing communication elements such as creative brief, media planning, communication analysis, devising the big idea for the campaign.

MKT Principles ofMarketing

You will understand the role of marketing within society and an economic system. The course will familiarize you with the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business. You will understand the cross functional roles of marketing as a discipline

IT Information Technology & Firm Value

How does information technology create business value? How can firms capture this value? How companies align information technology investments to business strategy? What is the r ight portfol io of Information Technology investments? You will examine these questions by surveying industry practices, perusing academic research, devising f r a m e w o r k s t o q u a n t i f y , a n d u n d e r s t a n d t h e t r u e business value of strategic IT investments.

GLOBAL IMPACTWOXSEN FUND

ELEVATOR PITCH

IDEA DISCOVERY

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TERM 2 – Sep 15 to Oct 25



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Functional Competence CoreCourses in the FCC are designed to equip you with specific functional competencies needed to excel in modern enterprises and beyond. For instance, how does an entrepreneur develop an IT strategy and leverage technology for a sustainable competitive advantage? Similarly, how does an entrepreneur stay in touch with the market place and create market niches? How does one gather customer and competitor intelligence that is critical to develop and execute strategies? FCC courses will help you to navigate through these tricky questions.



OB/HR Human Resource Management

You will get familiarity with core principles and practices of Human Resource Management; develop an understanding of theories and practices related to human asset management and development.

MKT Market Research You wil l imbibe key ski l ls needed to assess the market, generate competitive and customer intelligence and elicit information needed to take critical enterprise-level decisions.

LAW Business Law You will examine various areas of the law that are pertinent to operating a business enterprise; study the interaction between business and the legal systems.

MKT SocialEntrepreneurship

You will gain an understanding of social entrepreneurship- potent ia l opportunit ies , chal lenges, the mechanics , tensions, and real i t ies of start ing and/or managing a social enterprise.

FIN Working Capital Management

You wi l l get acquainted wi th the modern techniques and pract i ces o f shor t - term corporate finance - key components of a firm’s current assets, current liabilities, l i q u i d i t y a n d d e f a u l t r i s k , s h o r t - t e r m fi n a n c i n g a n d i n v e s t i n g d e c i s i o n s . S o t h a t y o u c o u l d o p e r a t e a bus iness wi th sound work ing capi ta l knowledge.

TERM 3 – Oct 29 to Dec 8





FIN Financial Risk Management

Modern managers are risk managers. Having determined which risks a firm is exposed to managers must choose which risks to manage, which to shed, and which to moderate. They can no longer afford to simply take the firm’s financial landscape as it comes. This course will equip you with the skills to make such choices through understanding how to value and to employ derivative securities in a variety of contexts.

MKT Social MediaStrategy for Startups

Overarching goal of this course is to help you get a clear perspective on what’s really going on in the age of social/digital/mobile so that you could start to see where the true value - to consumers, to marketers, and to other corporate stakeholders - lies.

MKT Services Quality&

Excellence

With each passing day, the contr ibut ion of serv ices in most developed and developing economies is increasing. This course wil l impart you with concepts, frameworks, and theories in service excellence that will enable you to develop strategies for offering superior customer service.

OP Project Management This course introduces the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. Successful project managers possess the skills necessary to manage their teams, schedules, risks, and resources to produce a desired outcome. You wil l learn the ski l ls and tools of project management with a hands-on approach.

OP Business Analytics This course will impart you key skills needed to assess the market, generate competitive and customer intelligence and elicit information needed to take critical enterprise-level decisions.

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TERM 4 – Dec 12 to Jan 21


Corporate OfficePlot No 1267, 2nd Floor, Gateway Jubilee, Road No. 36, Jubilee HillsHyderabad - 500033, IndiaT: +91 40 4444 [email protected]

CampusKamkole, Sadasivpet, Medak DistrictHyderabad - 502345, India

PROGRAM SCHEDULE

LEGEND : FIN- Finance; ACC-Accounting; MKT-Marketing; OP- Operations; HR- Human Resources; GEN EXP- General Experiential Activities;

LOCS EXP- LOCS Experiential Activities; WSHP-Workshop

Term 1 Aug 04 to Sep 11 BFC-ECON BFC-ACC BFC-FIN BFC-OP BFC-OP GENEXP1

Term 2 Sep 15 to Oct 25 BFC-MKT BFC-LAW BFC-MKT BFC-MKT BFC-IT GENEXP2

Term 3 Oct 29 to Dec 08 FCC- HR/OB FCC-MKT FCC-LAW FCC-MKT FCC-FIN GENEXP3

Term 4 Dec 15 to Jan 21 FCC-FIN FCC-MKT FCC-MKT FCC-OP FCC-OP GENEXP4

Term 5 Jan 26 to Mar 05 LEADERSHIP1 ORGANIZATION1 COMMUNICATION1 STRATEGY1 WSHP LOCSEXP5

Term 6 Mar 09 to April 18 LEADERSHIP2 ORGANIZATION2 COMMUNICATION2 STRATEGY2 WSHP LOCSEXP6

Term 7 April 22 to June 01 LEADERSHIP3 ORGANIZATION3 COMMUNICATION3 STRATEGY3 WSHP LOCSEXP7

Term 8 June 08 to July 15 LEADERSHIP4 ORGANIZATION4 COMMUNICATION4 STRATEGY4 WSHP LOCSEXP8

Term Timelines

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PROGRAM CATALOG 2014 - 2015 · competencies that are necessary to create and manage business....

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