PROJECT 1ONLINE ADVERTISING

NAN ZHOU HAND DRAWN NOODLE HOUSE

MENGXU CHEN

BACKGROUNDNan Zhou Hand Drawn Noodle House 1022 Race St. Philadelphia PA 19107 Tel: 215-923-1550 http://nanzhounoodlehouse.com/

BACKGROUNDHistory of Nan Zhou Pulled Noodles Over 160 years (Ching Dynasty) Northwest of China Nomadic people Broth + Chili oil + Radish + Fresh green + Beef/Mutton + Noodles

Photo: http://nanzhounoodlehouse.com/photos.html

CREATIVE BRIEFCompelling Offer Authentic & Delicious Different choices Low price Fast service Convenient location

CREATIVE BRIEFTarget Audience Philadelphia area Chinese student Fan of noodles and Chinese food People work or live nearby

CREATIVE BRIEFCompetitive landscapeCompetitors Another noodle house in Chinatown Asian restaurant

Advantage Delicious food Low price

Disadvantage No Wi-Fi No delivery Cash only

CREATIVE BRIEFGoals for this project Attract local people in Philadelphia Raise the popularity

DESIGN PROCESS Browse reviews on Yelp and Zagat Summarize the feature that most people like Springy noodles

Rich broth for the soup

Fantastic meats

Cheap

Find pictures on Flickr Start design on Photoshop

DESIGN STRATEGYStatic Banner Ads Brand

Traditional Chinese noodles Location Website

Menu Contact information Yelp reviews

240X400 Vertical Rectangle

DESIGN STRATEGYStatic Banner Ads Brand

Traditional Chinese noodles Location Website

Menu Contact information Yelp reviews

336X280 Large Rectangle

DESIGN STRATEGYStatic Banner Ads Brand

Traditional Chinese noodles Location Website

Menu Contact information Yelp reviews

250X250 Square Pop-up

DESIGN STRATEGYStatic Banner Ads Brand

Traditional Chinese noodles Location Website

Menu Contact information Yelp reviews

160X600 Wide Skyscraper

DESIGN STRATEGYStatic Banner Ads Brand

Traditional Chinese noodles Location Website

Menu Contact information Yelp reviews

468X60 Wide Skyscraper

DESIGN STRATEGYAnimated Banner Ads Brand

Traditional Chinese noodles Slogan

“We provide you amazing noodles!” “Cheap but Amazing.” “Authentic, springy, hand-drawn.”

DESIGN STRATEGYAdvertising Media Websites Philly.com/food Media Kits http://www.phillyflipbook.com/2013MediaKit/files/assets/downloads/page0026.pdf

DESIGN STRATEGYAdvertising Media Websites Dealmoon.com

DESIGN STRATEGYAdvertising Media Websites Spcnet.tv Media Kits http://zh.spcnet.tv/advertise.php

DESIGN STRATEGYAdvertising Media Websites Visitphilly.com Media Kits http://www.visitphilly.com/toolkit/advertise/

DESIGN STRATEGYAdvertising Media Websites Yobus.com

DESIGN STRATEGYMetric for measuring success The number of customer record The number of website viewers

THANK YOU!