Project 2012

BELLAD ENTERPRISES PVT. LTD GENERAL MOTORS DIV, HUBLI

PART I : INDUSTRY PROFILE

BAPUJI ACADEMY OF MANAGEMENT AND RESEARCH DAVANAGERE 1

ABOUT GENERAL MOTORS

http://en.wikipedia.org/wiki/File:General_Motors.svg


WILLIAM DURANT GM HEADQUARTERS IN DETROIT

ABOUT GENERAL MOTORS

Founded in 1908,General Motors Corporation, the world’s largest vehicle manufacturer,

designs, builds and market cars and trucks worldwide. GM’s vision is to be the world leader in

transportation products and the most exciting lineup in its history.

The company will earn its customers enthusiasm through continues improvement driven

by the integrity, work, and innovation of GM’s people.

GM today employs more than 3,24,000 people around the world. It has manufacturing

operation in 32 countries and its vehicles are sold in 200 countries. In 2004 GM sold nearly 9

million cars and trucks globally, up to 4 percent and the second highest total in the company’s

history. In 2004 for the 4th consecutive year, GM set industry sales records in the United States,

its largest market, for total trucks and sport utility vehicles. GM’s global headquarters are at the

GM renaissance center in Detroit.




GM’s major markets are North America, Europe, Asia Pacific, Latin, Africa, America

and Middle East. Its largest market is North America, where it is in 78 th year as market leader.

GM cars and trucks are sold under the following brands: Cadillac, Chevrolet, Buick, Holden,

Hummer, Pontiace, Saap, Saturn and Vauxhall.

GM is investing aggressively in high technology and e-business within its global

automotive operations and through such initiatives as e-GM, GM by power, on star and its

Hughes electronics corporation (NYSE : GMH) subsidiary. GM also one of the world’s most

successful financial institutions, General Motors ‘administrative corporation (GMAC). Other

major subsidiaries include General Motors locomotive group and Allison transmission division.

The GM group of global partners includes Fiat auto SPA of, Fuji heavy industries

limited, and Suzuki motors corporation of Japan, which are involved in various product power

train and purchasing collaborations. In addition GM also has technology collaborations with

BMWAG of Germany and Toyota Motors Corporation of Japan and vehicle manufacturing

ventures with several auto makers around the world, including Toyota, Suzuki, Shanghai

automotive industry corporation of China, AUTOVAZ of Russia and SA of France.

GM brought brand differentiation to the world back in the year 1920’s, when Alfred

Sloan created the price ladder of GM Marques that offered “ A car for every purse and purpose”.

Today the GM product revolution again in strengthening its brands, with more innovative

marketing that better understand the customer. Witness the incredible renaissance of Cadillac,

led marketing that red by all new cars and trucks that have gone in a unique design direction, and

by marketing that really connects with potential buyers.




Building on the success of CTS sedan and escalade series of SUVs, Cadillac’s

renaissance was enhanced further last year with the highly praised.

XLR roadster, the SRX performance utility vehicle stunning sixteen concept car. To

reclaim the mantle of “ Standard of the world” Cadillac must continue to further upscale the

ultimate statement of luxury Stay tuned.

Lesson learnt at : in short, develop, distinctively designed, high quality vehicles that

reinforce the brand’s image, support this with strong and innovative advertising, and the buyers

will come.

Around the world from Thailand to South Africa to Russia, Chevrolet is establishing

itself as a truly global, mainstream brand that across its lineup offers great value and quality that

consumers can trust.

Designing and selling great cars trucks that people really want to own. That’s

fundamental business of GM.

Compelling design excite customers and connect with them on an emotional level. Well-

designed vehicle turn heads and fire the imagination. Gm’s goal is to develop cars and trucks that

have an emotional appeal for a new generation of consumer’s cars and that people feel they must

have.





General Motors Company

Type Public

Traded as NYSE: GM

Industry Automotive

Founded September 16, 1908

Founder(s) William C. Durant

Headquarters Renaissance CenterDetroit, MichiganUnited States

Number of locations

156 facilities on six continents[1]

Area served Worldwide

Key people Daniel F. Akerson, Chairman and CEO

Products AutomobilesFinancial Services

Revenue US$ 150.28 billion (2011)[2]

Operating income US$ 9.287 billion (2011)[2]

Net income US$ 7.585 billion (2011)[2]

Total assets US$ 144.60 billion (2011)[2]

Total equity US$ 38.99 billion (2011)[2]

Employees 207,000 (2012)[1]

Divisions ChevroletBuickCadillacGMC

Subsidiaries General Motors IndiaACDelcoGM Components Holdings LLCOnStarAdam Opel AGGM Holden LtdGM FinancialGM KoreaGeneral Motors do Brasil

http://en.wikipedia.org/wiki/GM_Korea

http://en.wikipedia.org/wiki/GM_Financial

http://en.wikipedia.org/wiki/Holden

http://en.wikipedia.org/wiki/Opel

http://en.wikipedia.org/wiki/OnStar

http://en.wikipedia.org/wiki/GM_Components_Holdings_LLC

http://en.wikipedia.org/wiki/ACDelco

http://en.wikipedia.org/wiki/General_Motors_India_Private_Limited

http://en.wikipedia.org/wiki/Subsidiary

http://en.wikipedia.org/wiki/GMC_(automobile)

http://en.wikipedia.org/wiki/Cadillac

http://en.wikipedia.org/wiki/Buick

http://en.wikipedia.org/wiki/Chevrolet

http://en.wikipedia.org/wiki/Division_(business)

http://en.wikipedia.org/wiki/General_Motors#cite_note-GMemploy-0

http://en.wikipedia.org/wiki/General_Motors#cite_note-10K-1

http://en.wikipedia.org/wiki/Equity_(finance)


http://en.wikipedia.org/wiki/Asset


http://en.wikipedia.org/wiki/Net_income


http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes


http://en.wikipedia.org/wiki/Financial_Services

http://en.wikipedia.org/wiki/Daniel_F._Akerson

http://en.wikipedia.org/wiki/Renaissance_Center

http://en.wikipedia.org/wiki/William_C._Durant

http://en.wikipedia.org/wiki/Automotive_industry

http://en.wikipedia.org/wiki/New_York_Stock_Exchange

http://en.wikipedia.org/wiki/Ticker_symbol

http://en.wikipedia.org/wiki/Types_of_business_entity




SOURCE: http://en.wikipedia.org/wiki/General_Motors_India_Private_Limited

The Mission Statement of the General Motors Car Company and the Chevrolet Brand :

The unofficial mission statement of General Motors Car Company and the Chevrolet brand come directly from Chairman and CEO Dan Akerson...

"We win when the customer says we win."

5 PRINCIPLES OF GM

"Safety and Quality First

Create Life-Long Customers

Innovate

Deliver Long-Term Investment Value

Make a Positive Difference"

OBJECTIVES OF GENERAL MOTORS

Customer is king.

Provide a convenient and comfortable environment.

Be professional and well groomed.

Welcome customer like a guest at a home.

Identify and anticipate needs.

Present your products professionally and selectively.

Test free.

Provide efficient purchase consultation and hassle free paper work.

Deliver vehicle on time with “ RESPECT”.

Ensure religious post sales follow up and take corrective actions as required.


http://www.gm.com/

http://en.wikipedia.org/wiki/General_Motors_South_Africa



AWARDS

BBC World ‘Wheels’ Car of the year 2003.

BBC World ‘Wheels’ Viewer Choice Award 2003.

BBC World ‘Wheels’ Best car in its segment 2003.

CNBC Auto car Value for Money Car 2004.

CNBC Auto car Viewer Choice Awards 2004.

Target Achievement Award 2008.

INDUSTRY OVERVIEW

India has long term potential to become a significant vehicle market. Its of which (150-

250 are million class), and a vehicle population of 3.5 million(equipment to only 3.4 cars per 100

people). However, infrastructure within the cities and throughout country side coupled with

India’s restrictive automobile import and investment regulation indicates India has a long way to

before automobile and the auto industry reach the level of importance they hold in the developed

world.

For example: Indian govt taxes account for half of the price of a new car, which further explains

why passenger car sales production in the two-wheeler segment (scooter, motorcycles and

mopeds).




An improving economy and a large un served market coupled with import restriction are

driving the major auto manufactures to invest in India Hyundai, Daewoo, Fiat, Honda and

Toyota are investing heavily into a market that ford and General motors (GM) entered in mid-

90’s Recent sale figures show the heavy foreign investment may be paying off, especially for

Hyundai & Daewoo, whose market share is rising at the expense of the more established

manufacturers. On the other hand, the increased investment has led to production capacity that is

more than twice the level of reported sales, which means a competitive market where some

manufacturers may be forced to retreat or increase exports.

Prior to the early 90’s there were only 4-cars companies manufacturing and selling cars in

India. Foreign investment was effectively banned and foreign technology transfers were subject

to government approvals. This period was characterized by strong licensing regulations in a

small market with a law technology vehicle. In 1983 the government of India approved and

become 50/50 partner with Suzuki to form the industry’s called Maruthi udyog.

Maruthi Udyog rapidly became remained the overwhelming market leader with nearly

75% of the passenger car market.

By 1993, the Indian government de-licensed the Indian car industry which eased other

forign auto manufacturers entry into the market first under joint partnerships, then wholly owned

subsidiaries. The major auto manufacturers were further encouraged to enter the Indian market

with tax mince natives, in contrast to foreign investment liberalization, the import regime

remains restrictive.auto’s may only be imported with a license and Completely Knocked

Down(CKD) and Semi Knocked Down (SKD) kits can only be imported after signing a

memorandum of understanding with the Indian Govt. as a result there was been a high rate of




foreign investment in the auto sector between 1993 and 1996, India’s vehicle market expanded

from 371,630 vehicle (passenger and commercial) to 735,985.

Analyst predict a more modest growth forecast through 2003. The decreased automobile

demand is being augmented by a second income or high wages. Sales have also increased

because the manufacturers have introduced new, more advanced models to the Indian market,

which Indian customer have had the opportunity to buy in the past.

There has been trend over the previous year for foreign auto manufacturers to increase

their equity shares in their joint venture. This trend has been fueled by lower than expected sales

coupled with higher than expected capital expenses associated with the introduction of new

models.

ABOUT CHEVROLET




SOURCE:

http://en.wikipedia.org/wiki/Chevrolet_Sales_India_Private_Limited

PART II- COMPANY PROFILE


Type Division

Industry Automotive

Founded November 3, 1911

Founder(s) Louis ChevroletWilliam C. Durant

Headquarters Detroit, Michigan, U.S.

Products Automobiles

Owner(s) General Motors Company

Website Chevrolet.com

http://www.chevrolet.com/

http://en.wikipedia.org/wiki/General_Motors

http://en.wikipedia.org/wiki/Automobiles

http://en.wikipedia.org/wiki/Detroit

http://en.wikipedia.org/wiki/William_C._Durant

http://en.wikipedia.org/wiki/Louis_Chevrolet

http://en.wikipedia.org/wiki/Automotive_industry

http://en.wikipedia.org/wiki/Division_(organization)

http://en.wikipedia.org/wiki/Types_of_business_entity


http://en.wikipedia.org/wiki/File:Chevypnglogo.png


ABOUT BELLAD & COMPANY

INTRODUCTION


ABOUT BELLAD & COMPANY



Bellad Enterprises Private Limited was appointed as exclusive sales and service center by

GM. Before they were dealers of Daewoo motors which merged with GENERAL MOTORS.

Was the joint venture company of GM cars {India} covers all districts on northern Karnataka

these are:

Dharwad

Belgaum

Haveri

Gadag

Bijapur

Bagalkot

Uttar Karnataka

Gulbarga

Davanagere

Karwar

Bellad Enterprises is the second authorized sales & services center after the one in

Bangalore, Mangalore & Mysore. Chevrolet, Optra, Tavera are the model developed by GM for

the India market based on a closed and detailed study of the local condition, needs & aspiration

of the customers.

The current market share of the GM is about 20-25% of the mid-size premium car

segment.




GM has been awarded the 1st in customer satisfaction in the J.D Power Asia Pacific

Customer Satisfaction Study of the Year 1999 and 2000. The study was based on a total 2,236

customer response. GM believes that marinating a healthy world for a future generation is a

fundamental responsibility of the industry. This is why the GM legacy and tradition of making

world’s most powerful fuel efficient and clean set burning engines continuous in India with

GM.

Bellad & Company is a vision of Mr. Chandrakanth Bellad & Mr. Aravind . C . Bellad

(MD of Bellad Groups) son of Chandrakanth Bellad. He wanted to establish an organization

which provides the best services to the customer and their main mottos was satisfying the

customers and make them happy. Bellad & Company were establish in 1960 and it is most

successful and is known for its quality.

General Motors India Ltd., & taken over by Chevrolet Sales Corporation Ltd. with Sales &

Service branches at Hubli, Belgaum & Bellary.

In the year 2003, the group formed one more company as Bellad Enterprises Pvt. Ltd.

(BEPL) to carry out the dealership of General Motors Cars. At present, BEPL is one of the top

dealers of Chevrolet cars in the South India region. The firm has set up an exclusive showroom

for Chevrolet cars at Rayapur on Hubli Dharward Highway, Belgaum & Bellary.

DIVISIONS




Bellad & Company is big organization and it is providing employment to many people

and all the employees are proud of their organization. They are having job and are motivated to

work and give their 100% result.

BELLAD & Company is having 10 Divisions:

HMT Tractor Division.

HMT Spares Division.

Pennzoil Division.

Hyundai Division.

General Motors Division.

Wind Power Division.

Hero Honda Motors Division.

Sony Exclusive Division.

Ashok Leyland Division.

Bellad Construction Co.

Bellad & North has taken an initiative steps into wind power & they are the 3 pioneers in North

Karnataka in Wind power.

PROMOTERS

Bellad Enterprises Private Limited is a private limited company and following are the directors of the company:

1. Shri.Chandrakanth.G.Bellad

2. Shri.Aravind.C.Bellad

3. Smt.Leelavati.C.Bellad




4. Smt.Smruti.A.Bellad

Mr.Chandrakanth Bellad has over more than 30 years of rich experience in business & industry

and he is the chairman of this company.

Mr.Aravind Bellad,the other promoters this concern is an engineering graduates and he has been

in the family business for over more than 11 years after qualifying Bachelors of engineering

degree in 1991.He is the managing director. Under the management of this people, the business

is flouring rapidly.

PRODUCT LINES

Bellad Enterprise have three product lines as shown below:

CARS

SPARES

ACCESSORIES

“Bellad group will strive to excel by following highest standard of fairness, ethics and

professionalism to create a sense of belongingness and commitment to its customers, employees,

principals and business associates and contribute to the society and green revolution”




VISION STATEMENT OF THE GENERAL MOTORS DIV, BELLAD ENTERPRISES

PVT, LTD:

“A car for every purse and purpose”.

MISSION STATEMENT :

“To develop cars that have an emotional appeal for a new generation of consumer’s cars

and that people feel they must have.”

INFRASTRUCTURE

The General Motors was set to find out ``Customer Satisfaction of GM Cars” in Bellad

Enterprises . The company is situated at Rayapur, Hubli established in the year 1981. Good

infrastructure, qualified and trained men power. Uses of computerized diagnostic equipment and

a total commitment towards quality and service and innovative ideas were the key element in the

achievement of a successful company.

The basic facilities include 7,500sq,ft.of covered area and 10,000sq,ft.of open area

with spectacular showroom. The Company is equipped to cater to more than hundred vehicles

per day with latest computerized diagnostic equipment for accurate, diagnosis, rectification and

speedy repairs.

The accident repair section has modern repair facilities with a dust free paint booth for a

factory finish. AQ team of trained and skilled engineers cars of the vehicles, leaving nothing to

chance.




MANAGEMENT

CEO

The chief Executive Officer of the Bellad Enterprises is Mr.Aravind.C.Bellad.

The Functions of CEO:

The CEO is responsible for the overall functioning of the company.

He has the authority for approving the quality manual, quality policy and quality

objective of the company.

The CEO will provide all type support to the Management Representative in

implementing and maintaining quality system in the company.

GENERAL MANAGER

The General Manager of the organization is Mr.K.G.Kulkarni.

The functions of General Manager

As the head of the organization, he is responsible for the overall functioning and

administration of the company.

To take effective decision in the track of selected plan and to meet the objectives.

To maintain formal relationship with employees as well as customers.

To have a proper check over daily works.

To provide training for employees.




ORGANIZATIONAL STRUCTURE

The GENERAL MOTORS DIVISION of Bellad Enterprises is having centralized

type of organization structure. At the top level there is Mr.Aravind Bellad , who is the

Managing Director and Mr.K.G.Kulkarni who is the General Manager of the GENERAL

MOTORS DIVISION.

Decisions which are having major a importance are taken by the Managing Director

Mr.Aravind Bellad himself. All the decisions taken by him will be having the consideration of

the welfare of the company, employees of the company satisfaction.

People who are the customer are fully satisfied with the services given by GENERAL

MOTORS and the employees who are working here feel comfortable and they know that the

decision taken by the MD will be for their welfare and hence there is no room left for any kind of

dissatisfaction due to centralization.




DIAGRAMETIC REPRESENTATION

Source: company projection reports


Managing Director

General Manager

Front OfficeMarketing

Department

Back Office StaffFloor InchargerService Asst.Supervisor

Service Department

Administration Department

Spare Department

Spare Asst.Works Manager

Front Office Staff

Sales Manager

Sales Executive Front Office Executive

Wash BoysHelpersMechanics



PART III


FUNCTIONAL DEPARTMENTS



FINANCE DEPARTMENT

FINANCE

The Bellad and company has tied up with Housing Development Finance Corporation

(HDFC) Bank,State bank of India(SBI),Sundaram Finance Ltd & AXIS Bank help in case of

Metropolis like Bangalore and Delhi.

Following books are maintained by the accounts department:-

Petty cash book

Purchase register

Credit note register

Journal register

Sales register

Functions:

In case of purchase of cars, accessories and spares,the finance department handles the

transaction. This payment goes through the finance manager.

All cheques are authorized through the manager.

The financial manager prepares financial reports every month and submits them to

management.




INSURANCE

It is headed by Mr.Uday Hubballi. Bellad and company has tied up with IFFCO-TOKIO

Insurance Company which offers you a dual benefit for your car and complete peace of mind for

yourself. .

In case of an unfortunate event of damage to your in an accident etc. the company itself

takes care of everything from picking up damaged vehicle intimation to the local NIC office,

arrangement, repairing, managing the salvage to getting the claim settled using with NIC. The

quality of repairs is ensured at the state of art dealer’s workshops using genuine spare parts with

complete transparency.

The major benefits of IFFCO- TOKIO INSURANCE Company are:

Near cashless post accident repair.

Nationwide at all General Motors Authorized Dealer Workshop.

Transfer of no-claim bonus as per rules.

Easy settlement of claimant with virtually no follow-up.

ACCOUNTS

The account section contains checking of account related to cash transactions. Proper

checking of account is necessary to take decision for future.

Functions

Bank Transaction: This is considered only when the customer takes loan through the

banks for buying the car.




Daily reconciliation:

The daily checking of account is necessary for future decision. It also helps in building

to the goodwill of the firm.

Party ledger :

Here, the ledger prepared for each and every customer, as some of the customer many

purchase he car on cash or on loan basis. It will help to know about sales figure of the

company.

HUMAN RESOURCE DEPARTMENT

FUNCTIONS

1. PROCUREMENT OR PERSONNEL:

It is the work of the human resource department it determine the manpower

requirements.

This department also determines sources and process of recruitment.

After recruitment the HR does placement and induction to the new employee

2. REMUNERATION :

The human resource department is concerned with the determination of wages

and salaries of the company employees. Factors that the company consider for

remuneration include requirement of the job, financial capacity of the company,

employees basic needs etc.




3. INTEGRATION OF HUMAN RELATIONS:

The maintenance and promotion of harmonious relation between employees and

management is a function of the HR department.

The HR manager provides an efficient system of communication by being in

touch with the grievances of the people at the work and tries to remove them.

In all circumstances, the HR manager maintains proper discipline in the company.

4. MAINTAINANCE OF PERSONNEL:

This means to keep the worker engaged on their work with good health and with

full loyalty to their jobs and to the organization. This function involves provision

of better working conditions, medical benefits, rest rooms etc.

MARKETING DEPARTMENT

MARKETING

Marketing has a task of influencing the level of timing and composition of demand in a

way that will help the organization achieves its objective. In other words marketing is nothing

but advertising and finding the niche market and catching the potential market for the product.

The functions of the marketing department include the whole process of distribution and

the process before distribution. Marketing makes the goods useful to the society by getting them

where they are wanted, when they are wanted and by transferring them to those whom they are

wanted.




The type of customer purchasing cars from the Bellad Enterprises range from doctors,

Engineers, Business people, Government employees, all earning around rs 50,000 per month.

This company offers the following brands to its customers:

OPTRA TAVERA

Bellad Enterprises using the selling concept to sell its cars this concept assumes that

consumer will not buy enough of its produce unless they are approached through intensive sales

promotions, advertisement and salesmanship efforts and also effective communication with the

market. This concept emphasizes the prominence of advertising and salesmanship, publicity

campaigns and promotions in the marketing process.

SALES

Marketing

It includes providing product knowledge to the customers through advertising

and it also includes the sales promotional activities.

SHOW ROOM AND FIELD SALES

Show room sales are done by he show room executive when the new customers

enters into the show room and who is interested in buying the vehicle.The field

sales are done by the representatives. Here the list of customers is collected from

the secondary sources.


CHEVROLET



QUOTATION

The quotation is provided to the customers, who are interests in buying the

vehicles. It contains the detailed information about the vehicle, i.e model, colors,

available, features of the vehicle, ex-showroom, price, insurance amount, etc.

ORDER BOOKING

The booking of vehicle is according to customer’s needs and wants. Here , each

and every elements is taken into the consideration, i.e color, price, date of

delivery, accessories etc.

INVOICE

The invoice contains the detailed information about the vehicle, which the

customer is going to buy. It contains the chassis and engine number of the

vehicle.

DELIVERY OF VEHICLE

Invoice, sales letter and gate pass will be prepared and the customer signature is

taken on the letter at the time of delivery.

FOLLOW UPS

Whenever the customer purchases the car on loan basis, it is the duty of the

organization to inform the customer regularly about the repayment of loan.




EXPENSES CONTROL

Here proper steps are taken by the management to control the expenses related to

finance and accounts.

ACCESSORIES AND SPARE PARTS DEPARTMENT

ACCESSORIES

It is headed by Miss. Reth . D . This section deals with proper maintenance of

accessories required for the vehicle. The accessories include the seat covers, wheel cap, brakes,

air freshener, show piece, wipers, car polisher etc.

SPARES AND STORES

It is headed by Mr. Mallikarjun .Hiremath. procurement of spares includes supply

as required. Issue of spares provides all the necessary to the three work shop whenever the

servicing work is carried out. In case of counter sales the spares are sold. They include oil, bolts,

lubricants etc. and in case of spares each and every kind of spares is maintained properly. Highly

spares having more demand should always be kept ready without shortage.

WORKSHOP

This section is headed by Mr. Gasper Fernandes along with supervisors and mechanics. This

department contains imported machines like injector, cleaner, wheel alignment machines, spark

plug cleaner, wheel balancing machines etc.




SERVICE PROCEDURE

Service activities start with the entry of customer into the front of workshop

department . The customer have to handle their queries with concerned workshop with opening

of job card. The details Are entered in the job card and the vehicles are booked for service

depending upon the workload.

The vehicle is then thoroughly inspected in front customer and then the

requirement will be explained to the customer with fault severity. Then the job cards are opened

and the repair or service demanded by the customer is entered. The estimated cost and estimated

delivery time shall be cleanly explained to the customers.

If the case is detection of any fault in the vehicle, it is then done at extra cost and

delivery time , by estimating priority to the customer verbally or through mail.

This department is also concerned care. The customer care deals with those

customer who have problems regarding their vehicles.

DENTIG AND PAINTING

This is the department in which accident cases are dealt and the procedure for

repairs goes hand in hand with the insurance agent who inspects the vehicle and then gives order

for further repairs.





CAR SEGMENTATION



SPARK

This is the most awaited car from the GM stable as finally launched on April 17, 2007.

The car boasts great styling, superb performance, and class leading features, practical interiors

and unmatched fuel efficiency. With some never seen before innovations, the Spark is already

sparking off a revolution in the mini car segment. The spark communication is focused on a

personality for the car a personality which is witty, intelligent, tongue-in-check, humorous,

naughty, charming and lovable essentially ‘ fuel of life’. And this is route which is being used to

communicate the product strengths that make the SPARK a widely popular car across over 100

countries globally.

OPTRA SRV

Chevrolet’s Optra SRV is a perfect combination of traffic- stopping looks, truly

international styling and great performance. It sports an aerodynamic sporty form, individualized

looks while not compromising on roominess, finish nd comfort. The Chevrolet OPTRA SRV is

targeted at individuals displaying a youthful, trendy, outwardly, energetic, exuberant and

unrestrained personality.

AVEO

The Chevrolet AVEO is a new- generation car with class leading performance, amazing

looks and style along with a great mileage. The high impact advertising campaign for the Aveo is

designed to connect emotionally with the audience. The campaign also highlights the dimension

of performance and aesthetics, substance and style plus class and exuberance. It’s a campaign

with style, class and depth things which can be associated with the Chevrolet Aveo.




CAPTIVA

The Chevrolet Captiva is the largest offering from the GM in India. It is smart and

dynamically styled SUV that will set a new benchmark in the segment by providing exceptional

combination of next generation diesel technology, refined performance and drop dead gorgeous

looks, both inside and outside. With its smart proportions, strong, sporty design and

comprehensive range of equipment, the new Chevrolet Captiva is perfectly tailored to Indian

customer.

TAVERA

The MUV segment is one of the fastest growing segment today and the Tavera is key

player. The Tavera was launched as the comfortable family car which serves the multiple needs

of typical joint family in India, thus making it a versatile car. It is an ideal vehicle for Indian

roads with study build quality, class leading fuel efficiency and low cost of ownership.




PART IV


McKinsey 7S Model



McKinsey 7S Model

According to Mckinsey & co strategy is only one of seven elements in successful

business practice.

The first three elements strategy, structure & systems are considered the hard ware for

success.

The next four style, skills, staff & shared values are the software.




1. Strategy: the plan devised to maintain and build competitive advantage over the

competition.

The company has the following set of strategies;

Emerging multi-brand strategy is being rebuilt with a more upscale image

through an entire new lineup of existing products.

Offers great value and high quality vehicles that consumers can trust and

reinforces the brand image.

Strong and innovative advertising.

Distinctively designed vehicles.

2. Structure: the way the organization is structured and who reports to whom.

The GENERAL MOTORS DIVISION of Bellad Enterprises is having centralized

type of organization structure. At the top level there is Mr. Arvind Bellad, who is the

Managing director and Mr.K.G.Kulkarni whois the General Manager of the

GENERAL MOTORS DIVISION.

Decisions which are having a major importance are taken by the Managing

Director himself. All the decisions taken by him will be having the consideration of

the welfare of the company, employees and the customer satisfaction.

And the employees who are working here feel comfortable and they know that

the decisions are taken by the MD will be for their welfare and hence there is no room

left for any kind of dissatisfaction due to centralization.




3. Systems: the daily activities and procedures that staff members engage in to get the

job done.

Top level staff members of the Bellad Company are responsible for the overall

functioning of the company.

They have the authority for approving the quality manual, quality policy

and quality objective of the company.

The CEO will provide all type of support to the management

Representative in implementing and maintaining quality system in the

company.

As the head of the organization, he is responsible for the overall

administration of the company.

Engaged in to take effective decision in the track of selected plan and to

meet the objectives.

To have a proper check over the daily works.

To provide training for employees.

Accessories department staff members are deals with proper maintenance of

accessories required for the vehicle.

Spares and Stores department staff members are involved in procurement of spares

includes supply as required.

Workshop department contains the imported machines headed by supervisors along

with mechanics.




Finance department staff members handles the transaction and payments goes

through the financial manager. Financial manager prepares financial reports every

month and submits them to management.

Account section staff members contains checking of account related to cash

transactions.

Human Resource Department staff members are concerned with the determination of

manpower requirements, wages and salaries of the company employees. This

department also determines sources and process of recruitment. after recruitment

HR does the placement and induction to the new employees.

The functions of the marketing department staff members include the whole process

of distribution and the process before distribution. Marketing the cars , showroom

and field sales, order booking, invoice, delivery of vehicle these functions are

performed by the marketing department staff members.

4. Staff : The staff of the Bellad Company, who are working here feel comfortable and

they know that the decision taken by the MD will be for their welfare and hence there

is no room left for any kind of dissatisfaction due to centralization.

5. Shared Values : called "superordinate goals" when the model was first developed,

these are the core values of the company that are evidenced in the corporate culture

and the general work ethic.

Treat each other with trust, dignity, respect and follow highest standards

of ethical behavior.

Customer delight is their priority by being courteous, honoring

commitments and delivering quality.




Foster a spirit of innovation, knowledge sharing, teamwork & simplicity.

They take accountability by delivering results and taking ownership for

Bellad group’s overall success.

Constantly support towards the well-being of our society and environment.

Retention of employees at all levels is their utmost priority.

6. Skills : the actual skills and competencies of the employees working for the company.

Bellad Company employed both skilled and unskilled employees and workers for

company’s regular operations. Like others the management of the company divided into

3 levels.

Top level of the company contains skilled people who are highly qualified and involved

in the non-programmed decision making process.In the middle level of the company

contains semi-skilled people who are related to office work and field work. These people

are also trained in computer applications, and they have had a knowledge about market,

management, and accounting which are helps to manage money and people in the

organization.Bottom level people consist of the workers who are unskilled those are

helpers, wash boys etc.

7. Style : the style of leadership adopted. Bellad Enterprises is having centralized type of

organization structure. All the decisions taken by Managing Director will be having the

consideration of the welfare of the company, employees of the company and their

satisfaction.




PART V

3C’s of GM

Customer Voice – Listen Carefully.

Cause of Concern – Identify Accurately.

Corrective Action – Write Correctly.

STRENGTHS WEAKENESS


SWOT ANALYSIS



Well established brand name.

The organization is vast in terms of place, financial

terms and the market.

The company has 25% of market share (GM) in India

and as well as in the local market.

Better service maintenance.

Good cordial relationship with customer.

Lack of service station in Karnataka.

High service and maintained cost.

High service cost as compared to the

market rates.

OPPORTUNITIES THREATS

Availability of sufficient bank loan facilities for

customers.

Good market share i.e 25% in Karnataka state.

Availability of sufficient bank loan

facilities for customers.

Good market share i.e 25% in

Karnataka state.

SWOT ANALYSIS




PART VI

FINANCIAL RESULTS


ANNUAL REPORTS



The company has reported annual profits since 2010. It can carry forward previous losses

to reduce tax liability on future earnings. It earned $4.7 billion in 2010. The Wall Street Journal

estimated the tax break, including credits for costs related to pensions and other expenses can be

worth as much as $45 billion over the next 20 years.

In 2010, General Motors ranked second on the list with 8.5 million units produced

globally. In 2011, GM returned to the first place with 9.025 million units sold worldwide,

corresponding to 11.9% market share of the global motor vehicle industry. The top two markets

in 2011 were the United States, with 2,503,820 vehicles sold, and China, with 2,547,203 units.

The Chevrolet brand was the main contributor to GM performance, with 4.76 million vehicles

sold around the world in 2011, a global sales record.

As of January, 2012, the US government's Troubled Asset Relief Program had about $25

billion invested in GM. Break even for the government was figured at $53.98 v. the then-current

share price of about $25.

BALANCE SHEET


http://en.wikipedia.org/wiki/Troubled_Asset_Relief_Program

http://en.wikipedia.org/wiki/Market_share



All numbers in thousands

Period Ending 30-Dec-2011 30-Dec-2010 30-Dec-2009

Assets

Current Assets

Cash And Cash Equivalents 15,705,000 22,301,000 36,596,000

Short Term Investments 16,148,000 5,555,000 134,000

Net Receivables 9,949,000 8,699,000 9,295,000

Inventory 14,324,000 12,125,000 10,107,000

Other Current Assets 4,121,000 4,373,000 3,115,000

Total Current Assets 60,247,000 53,053,000 59,247,000

Long Term Investments 15,952,000 16,726,000 -

Property Plant and Equipment 22,957,000 19,235,000 19,217,000

Goodwill 29,019,000 31,778,000 30,672,000

Intangible Assets 10,013,000 11,882,000 14,547,000

Accumulated Amortization - - -

Other Assets 6,415,000 6,224,000 12,048,000

Deferred Long Term Asset Charges - - 564,000

Total Assets 144,603,000 138,898,000 136,295,000

Liabilities

Current Liabilities




Accounts Payable 47,250,000 45,541,000 41,859,000

Short/Current Long Term Debt 1,682,000 1,616,000 10,221,000

Other Current Liabilities - - 355,000

Total Current Liabilities 48,932,000 47,157,000 52,435,000

Long Term Debt 10,551,000 9,142,000 5,562,000

Other Liabilities 45,030,000 44,608,000 36,064,000

Deferred Long Term Liability Charges - - 13,279,000

Minority Interest 871,000 979,000 708,000

Negative Goodwill - - -

Total Liabilities 106,483,000 102,718,000 108,048,000

Stockholders' Equity

Misc Stocks Options Warrants - - 6,998,000

Preferred Stock 10,391,000 10,391,000 -

Common Stock 16,000 15,000 15,000

Retained Earnings 7,183,000 266,000 (4,394,000)

Capital Surplus 26,391,000 24,257,000 24,040,000

Other Stockholder Equity (5,861,000) 1,251,000 1,588,000

Total Stockholder Equity 38,120,000 36,180,000 21,249,000

Net Tangible Assets (912,000) (7,480,000) (23,970,000)

INCOME STATEMENT All numbers in thousands





Total Revenue 150,276,000 135,592,000 104,589,000

Cost of Revenue 131,229,000 119,038,000 113,380,000

Gross Profit 19,047,000 16,554,000 (8,791,000)

Operating Expenses

Research Development - - -

Selling General and Administrative 12,105,000 11,446,000 12,167,000

Non Recurring 1,286,000 - -

Others - - -

Total Operating Expenses - - -

Operating Income or Loss 5,656,000 5,108,000 (20,958,000)

Income from Continuing Operations

Total Other Income/Expenses Net 869,000 1,727,000 128,193,000




Earnings Before Interest And Taxes 6,507,000 6,639,000 108,424,000

Interest Expense 540,000 1,098,000 6,122,000

Income Before Tax 5,967,000 5,541,000 102,302,000

Income Tax Expense (110,000) 672,000 (2,166,000)

Minority Interest (97,000) (331,000) (396,000)

Net Income From Continuing Ops 9,190,000 6,172,000 104,821,000

Non-recurring Events

Discontinued Operations - - -

Extraordinary Items - - -

Effect Of Accounting Changes - - -

Other Items - - -

Net Income 9,190,000 6,172,000 104,821,000

Preferred Stock And Other Adjustments - - -

Net Income Applicable To Common Shares 7,585,000 4,668,000 104,690,000

Source: http://in.finance.yahoo.com/q/bs?s=GM&annual




CASH FLOW STATEMENT All numbers in thousands


Net Income 9,190,000 6,172,000 104,821,000

Operating Activities, Cash Flows Provided By or Used In

Depreciation 7,544,000 7,086,000 15,421,000

Adjustments To Net Income (5,311,000) (5,813,000) (130,831,000)

Changes In Accounts Receivables - - -

Changes In Liabilities - - -

Changes In Inventories - - -

Changes In Other Operating Activities (3,354,000) (996,000) (7,046,000)

Total Cash Flow From Operating Activities 8,166,000 6,780,000 (17,239,000)

Investing Activities, Cash Flows Provided By or Used In

Capital Expenditures (6,241,000) (4,200,000) (5,379,000)

Investments (12,751,000) (5,503,000) (4,000)

Other Cash flows from Investing Activities 6,243,000 10,590,000 (15,466,000)

Total Cash Flows From Investing Activities (12,740,000) 1,233,000 (18,978,000)

Financing Activities, Cash Flows Provided By or Used In

Dividends Paid (916,000) (1,572,000) (97,000)

Sale Purchase of Stock (89,000) 3,389,000 (105,000)

Net Borrowings 697,000 (11,422,000) 44,839,000

Other Cash Flows from Financing Activities (50,000) (4,000) -

Total Cash Flows From Financing Activities (358,000) (9,770,000) 44,574,000

Effect Of Exchange Rate Changes (253,000) (57,000) 660,000




Change In Cash and Cash Equivalents (5,185,000) (1,814,000) 9,017,000


FINANCIAL ANALYSIS



ANALYSIS OF FINANCIAL STATEMENTS

Financial statements provide a summarized view of the financial position and operations

of a firm therefore much can be learnt about a firm from a careful examination of its financial

statements as invaluable documents / performance reports the analysis of financial analysis.

RATIO ANALYSIS :

The focus on ratio analysis as the most widely used technique of financial statement

analysis.

MEANING

Ratio analysis is a widely used tool of financial analysis it can be used to compare the

risk and return relationships of firms of different sizes It is defined as the systematic use of ratio

to interpret the financial statements so that the strengths and weakness of a firm as well as its

historical performance and current financial condition can be determined.

A ratio is an arithmetical relationship between two figures, financial ratio analysis is a

study of ratios between various items or groups of items in financial statements.

ADVANTAGE OF RATIO ANALYSIS

1. Helpful in analysis of Financial Statements.

2. Helpful in comparative Study.

3. Helpful in locating the weak spots of the business.

4. Helpful in Forecasting.

5. Estimate about the trend of the business.

6. Fixation of ideal Standards.

7. Effective Control.




8. Study of Financial Soundness.

LIMITATIONS OF RATIO ANALYSIS

1. Comparison not possible if different firms adopt different accounting policies.

2. Ratio analysis becomes less effective due to price level changes.

3. Ratio may be misleading in the absence of absolute data.

4. Limited use of a single data.

5. Lack of proper standards.

6. False accounting data gives false ratio.

7. Ratios alone are not adequate for proper conclusions.

8. Effect of personal ability and bias of the analyst.

Basic of comparison

Ratios as shown above are relative figures reflecting the relationship between variables

they enable analysts to draw conclusions regarding financial operations the use of ratios ad a tool

of financial analysis

Involves their comparison for a single ratio like absolute figures fails to reveal the true

position

Four types of comparisons:

1) Trend ratios

2) Inter firm comparison

3) Comparison of items within a single years financial statement of a firm




4) Comparison with standards or plans

Trend ratios involve a comparison of the ratios of a firm over time that is present ratios

are compared with past ratios for the same firm the comparison of the profitability of a firm say

year 1 through 5 is an illustration of a trend ratio trend ratios indicates the direction of change in

the performance improvement deterioration or constancy over the years

The inter firm comparison involving comparison of the ratios of a firm with those of

others in the same line of business or for the industry as a whole reflects its performance in

relation to its competitors

TYPES OF RATIOS

1. Liquidity ratios

2. Capital structure / leverage ratio

3. Profitability ratios

4. Debt Equity Ratios.

5. Return on Investment ratios

6. Growth ratio.

1. LIQUIDITY RATIOS:

The liquidity ratios measures the ability of a firm to meet its short term obligations and

reflect the short term financial strength / solvency of a firm the ratios which indicate the liquidity

of a firm are ;

1) Current ratios

2) Acid test/ quick ratios

3) Super quick ratios




4) Turnover ratios

1. CURRENT RATIO :

The current ratio is the ratio of total assets to total current liabilities it is calculated by current

liabilities

Current ratio = Current asset

Current liabilities

The current ratio for firm GENERAL MOTORS is shown below:

Interpretation:

The liquidity position of GENERAL MOTORS does not appear to be

commendable during all the year under reference though the current ratio range of 0.6 to

1.12(during the year 2008 to 2011) is an indicative of satisfactory liquidity position.


YEAR PARTICULARS CURRENT RATIO

2008 69,59,901

60,78,790

0.6

2009 59,247.0

52,435.0

1.13

2010 53,053.0

47,214.0

1.1

2011 60,247.0

49,745.0

1.2



2. Acid test /Quick Ratio :

The acid test ratio is the ratio between quick current assets and current liabilities & is calculated

by dividing the quick assets by the current liabilities.

Acid- test ratio = Quick assets

Current liabilities

THE ACID TEST RATIO FOR GENERAL MOTORS IS SHOWN BELOW

YEAR PARTICULARS ACID TEST RATIO

2009 49,140,000

52,435,000

0.93

2010 40,928,000

47,157,000

0.87

2011 45,923,000

48,932,000

0.94

Interpretation:

The acid test ratios of the firm appear to be on the lower side the range being 0.93 to

0.94 (during 2009-2011 ). The major reason for the sharp difference in these two liquidity ratios

may be ascribed to a significant proportion of inventory (in current assets ) so it is advised that

the firm has to increase its quick assets.




SOLVENCY RATIOS LEVERAGE RATIOS/ CAPITAL STRUCTURE RATIOS:

The second category of financial ratios is leverage or capital structure ratios the leverage

or capital structure ratios may be defined as financial ratios which throw light on the long term

solvency of a firm as reflected in its ability to assure the long term lenders with regard to

Periodic payment of interest during the period of the loan and

Repayment of principal on maturity or in pre-determined installment at due dates

These are thus two aspects of the long term solvency of i) ability to repay the principal

when due and (ii) regular payment of the interest accordingly these are two different but

mutually dependent and interrelated types of leverage ratios first ratios which are based on the

relationship between borrowed funds and owners capital.

These ratios are computed from the balance sheet and have many variations such as

a) Debt- equity ratio

b) Debt assets ratio

c) Equity assets ratio

3. DEBT EQUITY RATIO:

The relationship between borrowed funds and owners capital also a popular measure of the long

term financial solvency of a firm. One approach is to express the D/E ratios in terms of the

relative proportion of long tem debt and share holders equity . Thus

D/E ratio= Debt

Equity




GENERAL MOTORS DEBT EQUITY RATIO for the year

YEAR PARTICULARS RATIO

2009 107,340.0

28,955.0

3.7

2010 101,739.0

37,159.0

2.7

2011 105,612.0

38,991.0

2.7

Interpretation:

The solvency position of the industry is sound because its total debt equity ratio over the

years has shown a substantial decrease from 3.7 in 2009 to 2.7 by 2011.

4. DEBT ASSET RATIO :

The debt asset ratio measures the extent to which borrowed funds support the firm assets it as

defined as:

Debt asset ratio = Debt

Assets




GENERAL MOTORS DEBT ASSET RATIO for the year


2009 106,483,000

144,603,000

0.74

2010 102,718,000

38,898,000

0.77

2011 106,483,000

44,603,000

0.73

Interpretation:

The solvency position of the firm is constant because its total debt asset ratio over the

years has shown neither increase nor decrease from 0.74 in 2009 to 0.73 by 2011.

PROFITABILITY RATIOS:

Profitability ratios can be determined on the basis of either sales or investments the profitability

ratios in relation to sales are

a) Profit margin

b) Expenses ratio




PROFIT MARGIN

The profit margin measures the relationship between profit and sales as the profit may be gross

or net there are two types of profit margins gross profit margin and net profit margin.

5. GORSS PROFIT MARGIN :

Is also known as gross margin it is calculated by dividing gross profit by sales thus

Gross profit margin = Gross profit X 100

Sales

Interpretation: The profitability ratios shown that the profitability of the company has been

consistently increased since year 2008. The margin of profit on sales has increased from 4.6% in

the year 2008 to 13.10% in the year 2011. It is better than industry norms of 10%.



2008 6,930.0 *100

148,979.0

4.6%

2009 (2,475.0) *100

104,589.0 -----

2010 17,512.0 *100

135,440.0

12.93%

2011 19,586.0 *100

149,491.0

13.10%



6. RETURN ON INVESTMENT RATIO:

The ratio may be expressed with reference to total capital, the latter being most aptly. It is used

to study the operational efficiency of the business. This is the important single ratio for the study

of management efficiency. This shows the earning capacity of the capital.

ROI = Net Income *100

Long term debt

GENERAL MOTORS ROI

RATIO for the year

Interpretation:

ROI of the industry was 9.6% in the year 2011 which is better than industry norm 7%.

ASSET TURNOVER RATIO

Asset turnover ratio = Turnover

Fixed Assets



2010 6,172,000 *100

91,741,000

6.72%

2011 9,190,000 *100

95,671,000

9.6%



GENERAL MOTORS ASSET TURNOVER RATIO for the year

Interpretation:

The asset turnover ratio of the company was increased from the year 2009 and it shown efficiency of a firm in managing and utilizing assets.

7. NETWORKING CAPITAL TURNOVER RATIO

Net Working Capital Ratio : Net Sales

Net Working Capital

GENERAL MOTORS NET WORKING CAPITAL TURNOVER RATIO for the year


YEAR PARTICULARS TURNOVER RATIO

2011 149,970,000

84,356,000

1.77 times

2010 135,440,000

85,845,000

1.57 times

2009 104,589,000

77,048,000

1.35 times



Interpretation: Industry shown high net working capital ratio in the year 2010 , but it decreases in

the year 2011 from 22.97% to 13.25% . it indicates satisfactory turnover of current assets like

stock and debtors.

8. INTEREST COVERAGE RATIO

Interest coverage ratio = EBIT

INTEREST

GENERAL MOTORS INTEREST COVERAGE RATIO for the year



2011 149,970,000

11,315,000

13.25 %

2010 135,440,000

58,96,000

22.97

2009 104,589,000

68,12,000

15.35 %



Interpretation: Industry has a interest coverage of 12.05 times in the year 2011, it was shown

larger the coverage,

the greater is the ability of

the industry to handle

fixed-charge liabilities

and the more assured is the

payment of interest to

them.

9. CAPITAL TURNOVER RATIO

Net sales

Owner’s Equity



2011 6507000

540000

12.05 times

2010 6639000

1098000

6.0 times

2009 108424000

61,22,000

18 times



Interpretation: in the year 2011and 2010 the industry rotated 6 & 4 times its capital respectively in the process of business.

10. RETURN ON ASSETS

Return on assets = Profit after Tax * 100

Total Assets

Interpretation:

On the basis of above ratio of the industry, it can be said that the industry’s position is sound from the point of view of profitability.



2011 9,190,000

144,603,000

6.3 times

2010 6,172,000

138,898,000

4.44 times


2011 149,970,000

38,120,000

3.9 times

2010 135,440,000

36,180,000

3.7 times

2009 104,589,000

21,249,000

4.9times



11. EARNINGS MARGIN RATIO:

Earnings Margin Ratio = Net Income * 100

Sales

Interpretation

NET PROFIT MARGIN

13. OPERATING PROFIT RATIO

Operating profit ratio = EBIT

Net Sales

Interpretation: Industry’s operating net profit ensure adequate return to the owners as well as enable a industry to withstand adverse economic conditions, which was 5% in the year 2010 & 4% in the year 2011.



2010 6,172,000 *100

135,440,000

4.5%

2011 9,190,000 *100

149,970,000

6.12%


2010 6,639,000

135,440,000

4.9%

2011 6,507,000

149,970,000

4.3%



14. PRE TAX PROFIT RATIO

Pre- tax Profit ratio = EBT

Net sales

15. NET PROFIT RATIO

Net profit ratio = EAT

Net Sales


2010 5,541,000

135,440,000

4.09%

2011 5,967,000

149,970,000

4%



2010 6,172,000

135,440,000

4.55%

2011 9,190,000

149,970,000

6.12%



Interpretation: Net Profit Margin of the industry indicate that the management’s ability with sufficient success and net profit (after interest and taxes ) to sales expressed cost price effectiveness in the year 2011 i.e 6.12%

EXPENSES RATIO

16. COST OF GOODS SOLD RATIO

Cost Of Goods sold Ratio = Cost Of Goods Sold * 100

Net Sales

Interpretation: The industry shown cost of goods sold ratio as 87% & 86.62% in the year 2010 and 2011 respectively. It implies that total cost of goods sold consume 87% of the sales revenues of the industry and remaining proportion is available to meet expenses.



2010 117,928,000 * 100

135,440,000

87%

2011 130,384,000 *100

149,970,000

86.62%



17. OPERATING EXPENSES RATIO

Operating Expenses Ratio = Administrative Expenses + Selling Expenses * 100

Net Sales

Interpretation: Industry

shown low operating

expenses ratio. A low

operating ratio of the industry

is by and large a test of operational efficiency. In this case income and expenses are non-operating, the

operating expenses ratio, however cannot be used as a yardstick of profitability.

18. OPERATING RATIO

Operating Ratio = Cost of goods sold + Operating expenses * 100

Net Sales



2010 11419000 * 100

135,440,000

8.43%

2011 11989000 *100

149,970,000

7.9%


2010 129,465,000 * 100

135,440,000

95.58%

2011 141,952,000 *100

149,970,000

94.65%



Interpretation: The operating

efficiency of the industry

fairly good which was average 96% in the both year.(2010 and 2011)

19. DEBTORS TURNOVER RATIO

Debtors turnover ratio = sales

Debtors + BR

Interpretation: The industry has average sales of 15 times in both years (2010 and 2011).

20. DEBTORS VELOCITY RATIO

Debtors velocity ratio = Debtors + BR


YEAR PARTICULARS

RATIO

2010 135,440,000

8,699,000

15.56 times

2011 149,970,000

9,949,000

15 times



Sales/12

Interpretation: The industry has taken 1 month to recover debtors money.

PART VII

FINDINGS:

The following are the major findings of the present study:

General Motors have a good brand image.


YEAR PARTICULARS

RATIO

2010 8,699,000

135,440,000/12

0.77 months(1)

2011 9,949,000

149,970,000/12

0.79 months(1)



The liquidity position of GENERAL MOTORS does not appear to be commendable

during all the year under reference though the current ratio range of 0.6 to 1.12(during the

year 2008 to 2011) is an indicative of satisfactory liquidity position.

The solvency position of the industry is sound because its total debt equity ratio over the

years has shown a substantial decrease from 3.7 in 2009 to 2.7 by 2011.

The operating efficiency of the industry fairly good which was average 96% in the both

year.(2010 and 2011)

In the year 2011and 2010 the industry rotated 6 & 4 times its capital respectively in the

process of business.

As per the analysis is done the company is managing their current assets very well.

CONCLUSION

To conclude with my in-plant training at Bellad Enterprise Pvt.Ltd, realized that it is a

well-organized unit carried under the guidance of the partners. It is fulfilling the condition agreed

when getting the dealership through the hard work and dedication of the management and




workers. The personnel of both the top and middle level management are very much experienced

in their field of operation.

According to me Bellad Enterprise Pvt.Ltd Hubli is managing there working capital

quite well. The Finance Department is carrying out its responsibilities efficiently. All the major

departments are cooperating and synchronizing their efforts for the progress of Company.

At Bellad Enterprises Pvt, Ltd, I witnessed strong employee relationship and co-

ordination from one department to another. This element is helping the management to carry on

the business efficiently. The customers of company are happy and satisfied by sales and after

services and the employees of the organization are pleased with the facilities available to them.

LEARNING EXPERIENCE

The In-plant training program has been extensively a good learning experience. There are

many concepts which I learned from the entire in-plant training. They are:




It gives me a clear insight as to how corporate world is and also how it operates.

It gives me an opportunity to relate theoretical concept to practical situation.

It gives thorough knowledge about the auto-car industry in particular.

It helps to know about various departments and its functions of the organization.

From this training practically I experienced regarding McKinsey’s 7s Model ,how it can

be applied for the organization.

It is a good exposure and also experience which can help me when I will enter in this

corporate world.

Bibliography

BOOKS AUTHORS PUBLICATION EDITION PAGE.

NO

Financial M Y KHAN, P K JAIN The McGraw-Hill 5th edition 6.2 -




management companies 6.30

Marketing

Management

Kotler,Keller,Koshy,Jha Pearson 13th

edition

54-55

WEBSITES

1. www.gm.com

http://en.wikipedia.org/wiki/General_Motors_India_Private_Limited

2. www.chevrolet.com


Company projection reports



http://www.chevrolet.com/

http://www.gm.com/


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