Project Advertising_March 2012

7/31/2019 Project Advertising_March 2012

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PROJECT ON ADVERTISING

SUBMITTED TO PROF.VIJAYBHANGALE


2/19

Team Members

Supriya Desai 07

Shriyans Kanvinde 16

Prasant Kolge 18Nakul Mahtre 32

Swapnil Wadwal 36


3/19

About the project.

To prepare Integrated MarketingCommunication campaign for launching anew product in the travel and tourismcategory

(budget given is Rs. 10 crores)


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Who are we ..

Eventures is one of thegrowing organizations in India working inTourism, Education and nature Conservation. Within a short period oftime, it has achieved remarkable recognition among tourists andnature lovers all over India.

About us :

Vision:To become a Pioneer in the field of Educational and Activity BasedTourism.

TourismProgrammes

Business Interactions, Conferences and Seminars

Heritage Excursions

Industrial Tourism (We run this programme only for the College

Students)Adventure Sports

Astronomy Tourism and Events


6/19

Next aim ..

55

7

16

8

410

Market Share

Lesuir

Wildlife

HoneymoonAdventure

Pilmigrage

Educational

Market potential Wildlife tourism is an upcoming sectortowards which people are getting attracted to.Consumer Insight Lack of awareness about this sectorand literate people about the importance of wildlife

Current scenario in market

Wildlife tourism sector.Apne ghar me toh har koi

sher hota hai !!


7/19

Who are our competitor..

34

27

38

1

Kesari Tours Jungle Lore

Sachin Travels Bhagyashri Travels

Target - Penetrate in the existing market


8/19

How we will do !

Wildlife Tourism

Visit to various national parks

Jungle SafariNature trail bird watching

Fixed Departure

Oct to Jan -2300/dayFeb to June 3500/day

Customized Depending upon thepreference level

Franchise in overall MaharashtraCurrently Maharashtra -

Print , Outdoor, Radio, Internet

Target Audience Nature Lovers and wildlife

PhotographersGeneral people who could be our future target audience

Bombay Natural History Society ,Photography Institutes,Corporate, Colleges, and people influenced by advertisements


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Marketing Objectives

To create awareness about wildlife tourism within Maharashtra

Creating brand i.e wildlife tourism awarenessBy launching this sector we want to increase the sale by 10% of the totalprofitNeed to establish over selves as expert in wildlife tourism


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Communication Objective

To be understoodTo be acceptedEncouraging action from the audience


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Va

Client Eventures Project - Wildlife Deadline TBD

Background - Eventures is one of thegrowingorganizations in Indiaworking in Tourism and Educationtourism. We have successfullyestablished themselves in thesesectors.As the next step Eventures is now

planning to launch in new sector i.e.Wildlife tourism sector.

Objective-As this is the new and upcomingsector the key objective of Eventuresis to create brand awareness amongexisting and new clients.

Target Audience Primarily naturelovers, adventurous, who like toexplore and lastly general populationwho could be our future clients.

Idea - Purenatureunspoiled, theway life should

be

Reason to believe - Eventuresgives a platform to the naturelovers to explore the nature andunderstand the importance ofpreserving it. Also educating thegeneral population whom we can

convert into nature lovers

Valmik Thappar

Milind Gunji
http://www.google.co.in/imgres?start=90&um=1&hl=en&biw=1280&bih=603&tbm=isch&tbnid=oHCscqy-wgFjvM:&imgrefurl=http://www.cinebasti.com/celebrity/Milind-Gunaji/4886/biography&docid=WXxgc9CPb2KH4M&imgurl=http://imedia.cinebasti.com/cb/images_celebrities/large/avatar4886.jpg&w=200&h=277&ei=odBlT4fwD8a4rAfokYi9Bw&zoom=1http://en.wikipedia.org/wiki/File:Valmik_thapar_200.jpg


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Creative Output

Jingles Visuals..Message


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Media Brief

An advertising campaign is a series of advertisement message thatshare a single idea and theme which make an integrated marketingcommunication (IMC). Advertising campaign appears in differentmedia across a specific time frame

Media Buying :Its a specialize skill which require knowledge of

target audience, consumer behavior the media and criteria use tomajor value of media programming for that we hired GoldmineAdvertising Agency to produce and buy our media advertising.

Media: Print, Radio, Outdoor, Internet

Advertisement Placement: Exactly where you are targeting yourads for your customers, your sales representative should be able toidentify themost efficient programs for your target audience. AdPlacement will be on state level with Marathi & English language.


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Media Budget Outdoor(Billboard)

Location Size ( Feet ) LocationsRate of 3 billboards for 2months ( Rs )

Billboards in Cities 13 x 16

Mumbai,Pune,Nashik,Kolha

pur,Aurangabad, etc +12

Cities in Maharashtra 36,11,880/-

Billboards on Highways 40 X 20 11 state highways 54,20,040/-

Billboard on Airports 13 x 16

Mumbai,Pune,Nashik,Auran

gabad,Kolhapur 18,04,540

`

Total Expenditure on Outdooradvertising is Rs.1,08,36,480/-


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Media Budget - Magazine

Magazine Medium

Size per

Page Color Add Frequency Rate Duration

Cost for 2

months

OutlookTraveller English Full Yes

Once inMonth 1,65,000 2 Months 3,30,000

Safari India English Full YesOnce inMonth 75,000 2 Months 150000

Bhatkanthi Marathi Full Yes forthnightly 20,000 2 Months 80,000

Lokprabha Marathi Full Yes Weekly 75,000 2 Month 6,00,000

Total 11,60,000


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Media Budget - Newspaper

Newspaper Size ( Color Ad)Rate per

Sq.CntmtrRates for 1

day

Total Ratesfor 2 days in a

week DurationTotal Cost for 1

Months

Maharashtra

TimesQuarter (400

Sq.cnt) 4700 18,80,000 37,60,000 1 Months 1,50,40,000

LokmatQuarter (400

Sq.cnt) 7060 28,24,000 56,48,000 1 Month 2,25,92,000

Hindustan TimesQuarter (400

Sq.cnt) 8300 33,60,000 0once in

week 1,34,40,000

Total 51,072,000


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Media Budget - Radio

Timings ( Slots )Cost for airing a 10

seconds as once ( Rs )Cost for airing the

ads thrice ( Rs )

Total Cost for 2Months

( Rs )

8am-10am 4000/- 12,000/- 7,20,000/-

10am-11am 3000/- 9000/- 5,40,000/-

18pm - 22pm 3000/- 9000/- 5,40,000/-

Total 18,00,000


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Media Budget Events &Workshops

Citiies Venues Activities Budget

Mumbai Photographies Institute Workshops 60,00,000

Nashik

Schools & Colleges Workshops & Games 60,00,000

Kolhapur

Arungabad

Galgoan

Ahmednagar

Total 1,20,00,000


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Budget Summary

ChannelCost for airing a 10

seconds as once ( Rs )

Radio 1800000

Newspaper 51072000

Magazines 1160000

Outdoor 10836460

Events 1,20,00,000

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Project Advertising_March 2012

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