15
Project Evaluation & Analysis Presenter:- ITM EEC Finance: Gr oup No. ² 4 Prameela Roll No: 07 Rekha Roll No: 08 Bhakt i Roll No: 12 Chetan Dhapte Roll No: 20 Hemanta Sahu Roll No: 25
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 1/15
Project Evaluation & Analysis
Presenter:- ITM EEC Finance: Group No. ² 4Prameela Roll No: 07
Rekha Roll No: 08Bhakti Roll No: 12
Chetan Dhapte Roll No: 20
Hemanta Sahu Roll No: 25
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 2/15
Consumer & Market
Analysis
Review of
Competition & Self
Review of Product,
Branding &
Promotion
Financial Evaluation
Revision & Extension
till Project gets
accepted
12/31/20112
Contents
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 3/15
Project : Soda drink
M/c : Flavored Soda fountain machines with 4 +1 Valves/Heads (i.e 4 soda
dispensers with an additional valve for non-carbonated (without Gas)
drink)
Technical Specif ications ± No. of Valve : 4 + 1
± Power Consumption: 930 Watts
± Cooling Capacity: 750 Glass/Day
± Size in cm (LxWxH): 26x33x35
Product Name-´ TRISHNAµ
Initial Investment of Rs 40,000 each
Partnership ² 5 members
12/31/2011 3
Project Selection
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 4/15
Who needs us . Why . Who is buying us? What is the Buying Process? Is theproduct High or Low involvement? Do we intend to segment the market?
Location: Kharghar-ITM campus, Bikaner (Hiranandani)
Target Segment : Youth Age group 20-32 & 33-45 yrs (Students,Teachers, Staff & Visitors)
Need for alternative f rom Tea / Coffee Hot drinks
Other bottled aerated drinks are expensive
Initial selling price per glass is to be Rs 6.00
12/31/2011 4
Consumer & Market Analysis
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 5/15
What is relevant market? Where is the Product in Product Lifecycle? What is the key competitive factors?
Market size -600 glass per day (60% of college strength)
First Mover advantage
Price affordability
12/31/2011 5
Consumer & Market Analysis
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 6/15
12/31/2011 6
Review of Competitor & Self
Low entry barrier
Likelihood of others startingsimilar venture
Maintain hygiene
First mover
Less market & Advt. needs
Upon success, wecan start in IIFT, BV, Yerala
Low Cost
High volume Low initial
investment
Fixed Taxcomponents
STRENGTH OPPORTUNITIES
THREAT
CHALLENGES
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 7/15
12/31/2011 7
Product ,Branding & Promotion
Style, Packaging, Sizes,Services, Brand Name, Advertisement
Style : paper tumblers ----(Eco Friendly )
S
ize : One standa
rd s
ize
Service :Self Service with one redundant attendant
Brand Name : ´Trishnaµ
Advertising : ´ Word of Mouthµ
Promotional :Surprise gift and Discount coupon limited
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 8/15
12/31/2011 8
Costing(Cash Flow)
Cash flow analysis ² Costing
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 9/15
12/31/2011 9
P& LValue in Rs
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 10/15
12/31/2011 10
NP V
Value in Rs
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 11/15
12/31/2011 11
MNP V
Value in Rs
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 12/15
12/31/2011 12
IRRValue in Rs
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 13/15
12/31/2011 13
Pay Back
Value in Rs
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 14/15
12/31/2011 14
Summary
Our Comments : Project is acceptable
Low Initial Investment cost for entrepreneurs
No need for loans
Economical for students/ youths (low pocket money)
Substantial prof its f rom 2nd Year onwards
Based on NP V, MIRR, BCR & NBCR, the project acceptability is good
Pay back period is 4 years(though slightly high), assurance of gettingthe initial investment within the closure of the project
Expansion can be done at various places ² Generation of employment
Contribution to society through use of ecof riendly glasses (CSR),
Recycling of pape
rglass Concerned about workman welfare
8/3/2019 Project Feasibility Analysis
http://slidepdf.com/reader/full/project-feasibility-analysis 15/15
Thank you
12/31/2011 15
