Project NOKIA

8/12/2019 Project NOKIA

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INTRODUCTION

Introduction of the Problem

To know the best consumer buying behavior and demand into the minds of consumer of

Greater Noida because always consumer says something and does something, there are

many companies manufacturing mobile phones into the market, at the same time as there

are many companies manufacturing mobile phones, idea about thinking of customer on

whether, what, how, and for whom to purchase the mobile.

Therefore, research is required to measure present consumer buying behavior at the

purchase of Nokia mobile. So the researcher problem is to identify what are the criteria

that prospective customer takes into consideration before buying the mobiles.

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&uring the proect $ come to know that customers are too price conscious they want a quality

product in fewer amounts.

$ have learned about consumer behavior how they respond in practical life.'onsumers always

looks for better value proposition, they always compare the

benefits of one company to others.

!rief About Or"ani#ation

$ISTOR% O& NOKIA

Nokia is a #innish multinational communications corporation, headquartered in (eilaniemi

)spoo, a city neighboring #inland*s capital +elsinki. Nokia is focused on wireless and wired

telecommunications, with -,-- employees in -/ countries, sales in more than 0/ countries

and global annual revenue of 0. billion euros and operating profit of 1./ billion as of -//2. 3t is

the world*s largest manufacturer of mobile telephones4 its global device marketsharewas about

516 in 75 of -//1, down from 586 in 75 -//2 and down from 9/6 sequentially Nokia

produces mobile phones for every maor market segment and protocol, including GS: '&:",

and ;


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workforce The Nokia ?esearch 'enter, founded in 81, is Nokia*s industrial research unit of

about 1// researchers, engineers and scientists. $t has sites in seven countries4 #inland, &enmark,

Germany, 'hina, Bapan, >nited (ingdom and >nited States. Cesides its N?'s, in -// Nokia

founded =and ownsD $ndy E Nokia $nstitute of Technology, a ?@& institute located in CraFil

Nokia*s production facilities are located at )spoo, %ulu and Salo #inland :anaus, CraFil

Ceiing, &ongguan and SuFhou, 'hina #leet )ngland (omHrom +ungary 'hennai $ndia

?eynosa , :e!ico Bucu , ?omania and :asan South (orea.Nokia*s &esign &epartment remains

in Salo, #inland.

Nokia plays a very large role in the economy of #inland4 it is by far the largest #innish company

accounting for about a third of the market capitaliFation of the +elsinki Stock )!change =%:I

+elsinkiD as of -//2 a unique situation for an industrialiFed country $t is an important employer

in #inland and several small companies have grown into large ones as Nokia*s subcontractors

Nokia increased #inland*s G&J by more than .06 in 888 alone. $n -//9 Nokia*s share of the

#inland*s G&J was 5.06 and accounted for almost a quarter of #inland*s e!ports in -//5. $n-//, Nokia generated revenue that for the first time e!ceeded the state budget of #inland.

#inns have ranked Nokia many times as the best #innish brand and employer. The Nokia brand

valued at K50.8 billion, is listed as the fifth most valuable global brand in $nter brand Cusiness

;eeks Cest Global Crands list of -//1 =first nonS companyD $t is the number one brand in

"sia =as of -//2D and )urope =as of -//1D the -5rd most admirable company worldwide in

#ortuneAs ;orld*s :ost "dmired 'ompanies list of -//1 =tied with )!!on :obil second in

Network 'ommunications, fifth nonS companyD, and is the world*s 11th largest company in

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#ortune Global 0// list of -//1, up from 8 of the previous year"s of -//1, ":? ?esearch

ranks Nokia*s global supply chain number two in the world.

'ile#tone# and relea#e#

Nokia opened its (omHrom, +ungary mobile phone factory on :ay 0, -///.$n :arch -//2,

Nokia signed a memorandum with 'lu 'ounty 'ouncil, ?omania to open a new plant near the

city in Bucu commune. :oving the production from the Cochum, Germany factory to a low wage

country created uproar in Germany.

$n :ay -//2, Nokia announced that its Nokia // handset, launched in -//5,39L with over -//

million units shipped, was the best


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$n -//1, Nokia released the Nokia )2 which was marketed to directly compete with the other

ClackCerry devices offering a full keyboard and cheaper prices.

Nokia announced in "ugust -//8 that they will be selling a high


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firms, Nokia Siemens Networks.385L )ach company has a 0/6 stake in the infrastructure

company, and it is headquartered in )spoo, #inland. The companies predicted annual sales of

Q bn and cost savings of Q.0 bn a year by -//. "bout -/,/// Nokia employees were

transferred to this new company.

%n "ugust 1, -//, Nokia and oudeye 'orp. announced that they had signed an agreement for

Nokia to acquire online music distributor oudeye 'orporation for appro!imately >S K/

million. The company has been developing this into an online music service in the hope of using

it to generate handset sales. The service, launched on "ugust -8, -//2, is aimed to rival iTunes.

Nokia completed the acquisition on %ctober , -//.

$n Buly -//2, Nokia acquired all assets of Twango, the comprehensive media sharing solution for

organiFing and sharing photos, videos and other personal media.

$n September -//2, Nokia announced its intention to acquire )npocket, a supplier of mobile

advertising technology and services.

$n %ctober -//2, pending shareholder and regulatory approval, Nokia bought Navteq, a >.S..S. imports of the "pple products

including the iJhone, :ac and the iJod. Not one to be pushed behind, "pple countersued by

filing a complaint with the $T' in Banuary -//, the details of which are yet to be confirmed.

,nvironmental record

)lectronic products such as cell phones impact the environment both during production and after

their useful life when they are discarded and turned into electronic waste. "ccording to

environmental organiFation Greenpeace, Nokia has a good track record in limiting the amount of

to!ic chemicals in its products, supporting recycling, and reducing impact on climate change,

compared to other market leaders in the electronics industry. $n the 9th Greenpeace Guide to

Greener )lectronics, Nokia stays in first place with a total score of 2.5V/.

$n version 5 of the Guide, Nokia scored ma!imum points for its voluntary take


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drawers at home and very few old devices, about 96, are being thrown into landfill and not

recycled.

Nokia scored very well on to!ic chemical issues it launched new models free of JP' at the end

of -//0, first products without components containing C#?s from Banuary -//2, and aims to

have all new models free of all brominated and chlorinated compounds and antimony trio!ide

from the beginning of -//.Nokia scored ma!imum points for committing to reduce absolute

'%- emissions by a minimum of /6 in -//8 and 16 in -// from a baseline year of -//.

Top marks were given for product energy efficiency as all but one of its mobile phone chargers

e!ceed the )J"As )nergy Star requirements by 5/E8/6.30-L Since -//, Nokia has provided

eco declarations of all its products.

Nokia is currently actively researching the use of recycled plastics in their products, which are

currently used only in packaging.309L $n an effort to further reduce their environmental impact

in the future, Nokia released a new phone concept, ?emade, in #ebruary -//1.300L The phone

has been constructed of solely recyclable materials.300L The outer part of the phone is made

from recycled materials such as aluminum cans, plastic bottles, and used car tires.30L The

screen is constructed of recycled glass, and the hinges have been created from rubber tires. The

interior of the phone is entirely constructed with refurbished phone parts, and there is a feature

that encourages energy saving habits by reducing the backlight to the ideal level, which then

allows the battery to last longer without frequent charges

Comari#on to #imilar #y#tem#

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Car hone

" type of telephone permanently mounted in a vehicle, these often have more powerful

transmitters, an e!ternal antenna and loudspeaker for hands free use. They usually connect to the

same networks as regular mobile phones.

Cordle## telehone -ortable hone.

'ordless phones are telephones which use one or more radio handsets in place of a wired

handset. The handsets connect wirelessly to a base station, which in turn connects to a

conventional land line for calling. >nlike mobile phones, cordless phones use private base

stations =belonging to the land


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Satellite hone

This type of phone communicates directly with an artificial satellite, which in turn relays calls to

a base station or another satellite phone. " single satellite can provide coverage to a much

greater area than terrestrial base stations. Since satellite phones are costly, their use is typically

limited to people in remote areas where no mobile phone coverage e!ists, such as mountain

climbers, mariners in the open sea, and news reporters at disaster sites.

IP Phone

This type of phone delivers or receives calls over internet, "N or ;"N networks using Po$J

as opposed to traditional '&:" and GS: networks. $n business, the maority of these $J

Jhones tend to be connected via wired )thernet, however wireless varieties do e!ist. Several

vendors have developed standalone ;i


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3444 < #irst phone with +indi menu =Nokia 5-/D

3443 < #irst 'amera phone =Nokia 20/D

3445 < #irst :ade for $ndia phone, Nokia //

3446 < Saral :obile Sandesh, +indi S:S on a wide range of Nokia phones

3446 < #irst ;i


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Robert Ander##on

)!ecutive Pice Jresident, &evices #inance, Strategy and Sourcing

Simon !ere#ford9:ylie

'hief )!ecutive %fficer, Nokia Siemens Networks

Timo Ihamuotila

)!ecutive Pice Jresident, Sales

'ary T; 'cDo*ell

)!ecutive Pice Jresident, 'hief &evelopment%fficer

$all#tein 'oer)

)!ecutive Pice Jresident, +uman ?esources

Tero Ojanerser

T+) "&%JT$%N J?%')SS

"wareness

$nterest

)valuation

Trial

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'%NS>:)? C>O$NG &)'$S$%N J?%')SS

There are following five stages in consumer buying decision process.

. N))& ?)'%GN$T$%N

The buying process starts when the buyer recogniFes a problem or need. The need can be

triggered by internal or e!ternal stimuli. :arketers need to identify the circumstances that trigger

a particular need. Cy gathering information from a number of consumers, :arketers can identify

the most frequent stimuli that spark an interest in a product category. They can then develop

marketing strategies that trigger consumer interest.

-. $N#%?:"T$%N S)"?'+4?'+"S) C)+"P$%?4

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Project NOKIA

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