Project on reliance de-mat account

8/9/2019 Project on reliance de-mat account

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$352-(&75(3257

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A project Report submitted in partial fulfillment of therequirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)TO

SRI SAI COLLEGE OF ENGINEERING AND

TECHNOLOGYPUNJAB TECHNICAL UNIVERSITY

JALANDHAR

BY

SUSHIL KUMAR

ROLL NO.80503317057

Under the guidance of

Mr. PUNEET SHARMA (H.O.D)


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ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various people who have shared

their valuable time and made possible this project ,through their direct indirect cooperation .

My honorable Sir Mr. Puneet Sharma (HOD) and Mr Jayad ali(Placement Officer of

S.S.C.E.T Badhani(Pathankot), for allowing me to work on this project and provide necessary

help.

I thank my respected faculties, dear friend & colleagues, who help me in every possible

ways , support me and encouraged me to explore new dimensions.

SUSHIL KUMAR

MBA 2nd Semester

ROLL NO: 80503317057


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ORGANISATION CERTIFICATE


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INDEX

1)Certificate.

2)Declaration

3)Preface

4)Company profile.

5)Company History

6)Executive summary.

7)Reliance ADA group..

8)Reliance money

9)Chairman profile.

10) Top management profile

11) Vision.

12) Reliance money product offering.

13) Advertisement of reliance money.

14) Introduction of share market

15) What is trading.

16) Depository system.

17) Process of demat account opening

18) Reliance demat account..

19) Scheme and features.

20) Document required...

21) Operations..

22) Reliance demat Account opening process

23) Special news..


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24) Point to be remember

25) Benefit of reliance demat account.

26) Comparative study with

I. ICICI direct

II. Sharekhan..

III. Indiabulls

IV. 5paisa.com..

V. Motilal oswal..

VI. HDFC securities..

27) Comparison with table

28) Research methodology.

I. Type of research.

II. Method of data collection.

III. Tool of analysis..

IV. Research design..

V. Data analysis and interpretation.

29) Observations.

30) Suggestions.

31) Limitations.

32) Conclusion..

33) Bibliography..

34) Annexure.

35) Questionnaire.

36) Contact list..

37) Original synopsis...


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CERTIFICATE

This to certify that SUSHIL KUMAR ,M.B.A II Semester ,S.S.C.E.T Badhani

(Pathankot) under P.T.U Jalandhar has done project on Reliance Money and has successfully

completed his project on Reliance Demat account

This report is completed under my on .It is only for academic purpose and is a bonfires work

done by researcher .

Project Guide

Mr. Puneet Sharma

Faculty

S.S.C.E.T


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DECLARATION

I am Sushil Kumar do here by declare that the project work entitle on the Reliance

Demat Accountat Pathankot is the original work done by me.

This project report presented as a partial fulfillment requirement for the degree of Master

of Business administration.

Sushil kumarMBA 2nd semester

S.S.C.E.T


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PREFACE

The successful completion of this project was a unique experience for me because by

visiting many place and interacting various person, I achieved a better knowledge about sales.

The experience which I gained by doing this project was essential at this turning point of my

carrier this project is being submitted which content detailed analysis of the research under taken

by me.

The research provides an opportunity to the student to devote his/her skills knowledge

and competencies required during the technical session.

The research is on the topic Reliance Demat Account


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INTRODUCTION


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COMPANY PROFILE

The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sector

business houses on all major financial parameters, with a market capitalization of Rs.325,000

crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth

to the tune of Rs.55,000 crores (US$ 14 billion)

Reliance Money is a comprehensive electronic transaction platform offering a wide range

of asset classes. Its Endeavour is to change the way India transacts in financial markets and

avails financial services. Reliance Money is a single window, enabling you to access, amongst

others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General

Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards

Reliance Money is a group company of Reliance Capital; one of India's leading and

fastest growing private sector financial services companies, ranking among the top 3 private

sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has

interests in asset management, life and general insurance, private equity and proprietary

investments, stock broking and other financial services. Reliance Capital is one of Indias

leading and fastest growing private sector financial services companies, and ranks among the top

3 private sector financial services and banking companies, in terms of net worth. The company

has interests in asset management and mutual funds, life and general insurance, private equity

and proprietary investments, stock broking and other activities in financial services

Reliance Money Transacting and investing simplified.

Get ready to change the way you transact and invest in financial products and services.

Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore

investments or prefer to invest in mutual funds, life & general insurance products or avail money

transfer and money changing services, you can do it all through reliance money. Simply open a

reliance money account and enjoy the convenience of handling all your key financial

transactions through this one window.


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Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai

Ambani Group is a comprehensive financial services and solution provider. It is a one-stop-

shop, providing end-to-end financial solutions (including mobile and web-based services). It has

the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch pointsspread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing

customers.

Reliance Money endeavors to change the way investors transact in financial markets and

avails financial services. It provides customers with access to Equity, Equity and Commodity

Derivatives, Offshore Investments, Portfolio Management Services, Wealth Management

Services, Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and

Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing

services.

Reliance Capital ranks among the top 3 private sector financial services and banking

companies, in terms of net worth. Reliance Capital has interests in asset management and mutual

funds, life and general insurance, private equity and proprietary investments, stock broking,

depository services, distribution of financial products, consumer finance and other activities in

financial services.

Reliance Capital is one of India's leading and fastest growing private sector financial

services companies, and ranks among the top 3 private sector financial services and banking

groups, in terms of net worth.

Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part of the

Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) and is one of India's leading

and fastest growing privates sector financial services companies.

Reliance Capital has interests in asset management and mutual funds; life and general

insurance; private equity and proprietary investments; stock broking; depository services;

distribution of financial products; consumer finance; and other activities in financial services.

Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life Insurance is one of

India's fastest growing life insurance company and among the top four private sector insurers.

Reliance General Insurance is one of India's fastest growing general insurance company and


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among the top 3three private sector insurers. Reliance Money is one of the leading retail

brokerage houses and distributors of financial products in India with over 3 million customers.

Reliance Consumer finance has a loan book size of Rs. 8,511 crore (US$ 1.8 billion) as on June

30, 2009. Reliance Capital has a net worth of Rs. 7,500 crore (US$ 1.6 billion) and total assets ofRs. 25,074 crore (US$ 5.2 billion) as on June 30, 2009.

Reliance Money is a group company ofReliance Capital, one of India's leading and


sector financial services and banking companies, in terms of net worth. Reliance Capital is a part

of the Reliance Anil Dhirubhai Ambani Group.Reliance Money is a comprehensive electronic

transaction platform offering a wide range of asset classes. Its endeavor is to change the way

India transacts in financial markets and avails financial services.

Reliance Money is a single window, enabling you to access, amongst others in Equities,

Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products,

Offshore Investments, Money Transfer, Money Changing and Credit Cards

The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and

has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of

Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of

Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Reliance Money, A Reliance Capital Limited Company, is the financial services division

of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3

business houses in India with wide range of presence across various sectors. Groups major

interests ranges from communications (Reliance Communications) and financial services

(Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy),

infrastructure and entertainment.

Reliance Money has over 22 lakhs customers and more than 10'000 branches in around

5000 cities in India. Company is among the largest broking and distribution house of financial

products and having share of more than 3% of total stock market volume at BSE & NSE.


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RelianceMoney.com is the web based investment portal (with Online Stock Trading) from

Reliance Money. This website enables its customer to invest & manage most of the services

provided by Reliance Money including Equity (Stock) Trading, Commodity Trading,

Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurances,Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently

entered in to Wealth Management with tools like investment in equity-linked portfolio

management services, structured products, insurance and mutual funds.

The Reliance Money stock trading websites uses special security features 'Security

Token', which makes your online trading experience more secure without complexity. Stock

Trading through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline

trading is also available through Reliance Money partners in more than 5000 city across India.

Reliance Money Technical Analysis (A paid service)

Relance Money offers a simplified, automated, sophisticated technical analysis to Indian retail

broking consumers with the help of Recognia's Technical Analysis tools. Recognia, a Canada

based company, has proprietary pattern recognition technology capable of recognizing patterns

in the price charts of any publicly traded financial instrument including stocks, bonds, funds,

commodities, currencies and indexes.

The technical services are available for introductory free 7-day trial period to Reliance Money

users. Post the trail period, this service is available to users at a nominal subscription of Rs. 99

for 3 months/ Rs. 179 for 6 months/ Rs. 299 for a year, i.e., less than Re 1 a day.


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COMPANY HISTORY

Reliance Capital Limited was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital

& Finance Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL shifted its

registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in 2006.

In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder

base of RCL rose from 0.15 million shareholders to 1.3 million.

RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further

tapped the capital market through rights issue and public issues. The equity shares were initially listed on

the Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the shares are listed on The

Stock Exchange Mumbai and the National Stock Exchange of India.

RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill

discounting, and inter-corporate deposits. Later, in 1993 diversified its business in the areas of portfolio

investment, lending against securities, custodial services, money market operations, project finance

advisory services, and investment banking.

RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India

(SEBI). It had lead managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had

underwritten 33 issues for an aggregate value of Rs. 550 crore. All these companies were listed on various

exchanges.

RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. In

view of the regulatory requirements RCL surrendered its Merchant Banking License.RCL has since

diversified its activities in the areas of asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial

products, consumer finance and other activities in financial services.

Reliance Group Holdings has grown from a small office data-processing equipment firm in 1961 into

a major insurance and financial-services group in one generation under one chief. The holding company is


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best known for its insurance group, which includes separate subsidiaries for property and casualty

insurance, life insurance, and title and mortgage insurance. Reliance's insurance operations constitute the

nation's 27th-largest property and casualty operation. The parent company also includes a development

subsidiary in commercial real estate. Reliance's international consulting group contains several subsidiariesin energy, environment, and natural resources consulting. A financial arm invests in other businesses,

primarily television stations.

By the time he received a bachelor of science degree in economics from the University of

Pennsylvania's Wharton School of Finance in 1959, Saul Steinberg was already in the business of leasing

computers, then a new concept. In 1961, at age 22, Steinberg founded the Leasco Data Processing

Equipment Corporation. The company grew rapidly, expanded its capabilities, and in 1965 went public.

By 1968, Leasco sought to diversify its fields of business. Among its major purchases in the last two

years of the 1960s was Reliance Insurance Companies of Philadelphia, which included Reliance Insurance

Company and its subsidiaries. Leasco bought 91% of Reliance in September 1968, and the balance in

winter 1981. Reliance insurance had been writing insurance since 1817, officially incorporating in 1820,

and became the company's largest subsidiary.

Reliance Insurance started as the Fire Association of Philadelphia in 1817, organized by 5 hose and

11 engine fire companies. It became the nation's first association of volunteer fire departments. Its office

was the front room of Caleb Carmalt, one of the founders. The association first met in his house on

September 17, 1817. Michael Fox, president of Diligent Engine Company, was elected chairman. The new

group took the place of several previous associations that had never succeeded because of internal

squabbles among members.

The association started with no money, and trustees pledged their property as security. The founders

agreed not to pay dividends until the company accumulated $15,000 in capital. The original 13 trustees

agreed that dividends should go to the unpaid firemen. As a benefit, members received a 5% discount on

their own property fire insurance. In addition to underwriting fire insurance, the association served as

mediator between its member engine and hose companies; as rivals to get to a fire first to collect the

commission, fire companies often damaged each other's equipment and assaulted each other.


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The association adopted a fire mark with a fireplug attached to a hose and the initials F.A. on both

sides for homeowners to place on their facades to let firefighters--and potential arsonists--know the houses

were insured. Samuel Bleight, a storeowner with a weaving business in his basement, bought the first policy

for his three-story building. The company took ten risks its first year.

The first time the association applied to the state legislature for a charter, it failed after the

representative from Philadelphia stated that "the petitioners were men unworthy of public confidence and

destitute alike of public spirit and mental worth." Association members immediately launched a successful

campaign to defeat the representative in his next bid for reelection. Existing insurance companies also

fought the charter. They "may have feared the Fire Association's influence on their own business, though

they gave as their real cause of opposition . . . the fact that the new organization was without cash capital,"

according to The Fire Association of Philadelphia, a corporate history published in 1917 to celebrate its first

century. On March 27, 1820, the governor of Pennsylvania signed a charter for The Trustees of the Fire

Association of Philadelphia.

The company wrote 29 risks the first year of its charter. Business grew steadily, and by 1832, it wrote

583 policies. Although the first companies joined the association without charge, it subsequently imposed

an entrance fee. By November 1829, 44 companies were members. By 1850, the association amassed a

surplus of $100,000.

That year, the Great Fire of Philadelphia started at a store and spread to a warehouse where it caused

an explosion and created panic. The fire spread so fast that it could be seen across the Delaware River in

Trenton, New Jersey, and tremors were felt in Wilmington, Delaware. The largest fire in Philadelphia

history up to that time, it destroyed 367 buildings, killed between 17 and 33 people, some drowning after

jumping into the river. More than 100 people were reported injured, and losses were valued at $1.5 million,

of which the association owed about $100,000, enough to wipe out the surplus it had accumulated. The

trustees, however, promptly secured a loan based on their own personal liability, and paid all claims. This

step created so much goodwill that its business expanded rapidly in the next few years.

During the Civil War, association members operated ambulances to transport the wounded to

hospitals when they arrived in Philadelphia. In 1871, the city of Philadelphia organized its own fire

department. The trustees voted to continue the association as a stock company under an amended charter.


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The state legislature approved the new charter on May 5, 1871. Four of the previous trustees and nine other

stockholders were elected to the board of directors. At that time, the association became solely an insurance

company and started writing policies outside Philadelphia. Its assets at the time totaled $1.71 million.

Business got a boost as a result of the Great Chicago Fire of 1871. The association soon developed a

field of agents to write policies across the country. For the first two years, shareholders received dividends

twice a year of $5 a share, which increased gradually to $10 in 1876.

As the company history reported, the association was able to pay large claims promptly when they

came due. These included $309,000 after the great Baltimore Fire in 1904 and $1.84 million following the

1906 San Francisco Earthquake and Fire. By 1917, the association reported business of $4 million a year. It

had expanded its coverage to include marine, tourist baggage, registered mail, explosion, sprinkler leakage,tornado, earthquake, and automobile insurance.

In 1919, the association started a subsidiary, Victory Fire Insurance Company, which had the same

officers as the parent company. In the 1920s, it founded another subsidiary, Reliance Insurance Company

and added riot and civil commotion insurance to its offerings. The year of the 1929 stock market crash, the

association made $93,605 in underwriting profit, but this sum was more than offset by its $410,000 losses

in investments.

World War II took its toll on the insurance business, including the association, which lost money

between 1942 and 1946. By 1947, it broke even, and 1949 "was by far the banner year in the company's

long history," Best's Insurance Reports, 1950-1951 edition, stated. In 1950, the association merged its

subsidiaries into the parent company. The Fire Association of Philadelphia changed its name to Reliance

Insurance Company in 1958.

From then on, the insurance company grew both through acquisition and establishment of

subsidiaries. In the property and casualty field, it bought General Casualty Company of Wisconsin in 1956--

sold in 1990 to Winterthur Swiss Insurance Company for $630 million--and United Pacific Insurance

Company in 1967.


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Reliance also started Eureka Insurance Company in Wisconsin in 1959, which changed its name to

Planet Insurance Company in 1963. Since 1973, Planet has written Reliance's commercial mass-marketing

business. In 1976, Planet took over Reliance's standard business in Texas. Another subsidiary, Regent

Insurance Company, also started in 1963 in Wisconsin, writes auto, fire, inland marine, workers'compensation, and other insurance. Reliance started General Casualty Company of Illinois, sold in 1990,

and Reliance Insurance Company of Illinois. The property and casualty operations evolved so that Reliance

Insurance Company handled most eastern operations; General Casualty was responsible for most

midwestern business until its sale; and United Pacific took care of the West.

The company's strategy was expansion in selected specialty lines. In 1971, the parent company

formed Reliance Financial Services Corporation, an intermediate holding company for its insurance

branches. The insurance operations are governed by a complicated structure, in which Reliance Group

Holdings owns Reliance Group, Inc., which in turn owns Reliance Financial Services Corporation, which in

turn owns Reliance Insurance Company and its subsidiaries.

In 1972, the Reliance insurance group divided its pool so that Reliance Insurance Company and its

subsidiaries handled most standard lines, while United Pacific Insurance Company handled the nonstandard

and other operations. Other property and casualty subsidiaries included Reliance Insurance Company of

New York, founded in 1978, and Reliance Lloyds, founded in 1980.

In December 1973 Leasco Corporation changed its name to Reliance Group, Inc. The move

represented corporate strategy to move away from computer-related services and into financial ones in the

early 1970s, and recognition that insurance constituted the biggest part of the group. Three years later,

Reliance Group founded Commonwealth Land Title Insurance Company, which would become the lead

company in the group for mortgage and title insurance.

In 1981, Steinberg, still chairman of the board and chief executive officer decided to make the

company private. He founded Reliance Group Holdings, Inc., a holding company for his and his family's

stock that acquired all outstanding shares of Reliance Group, Inc., through cash purchase, debentures, or

preferred shares of Reliance Group Holdings. In 1982, Reliance insurance group expanded its life insurance

business, as United Pacific Life Insurance Company marketed annuities for savings and retirements. The

same year, the company incorporated Reliance Life Insurance Company of Rhode Island. The next year, it


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founded United Pacific Reliance Life Insurance Company of New York.

In 1986 the company went public again. Reliance Group Holdings, Inc. sold slightly more than 20%

of its stock with a 15 million-share offering. Steinberg, his family and their trust retained the rest.

To find specialty markets suitable for Reliance's selective growth strategy, the group founded Reliance

National Insurance Company late in 1987. It entered insurance markets of professional liability,

construction, transit, health, technical property, and risk management. The value of Reliance's investments

took a nose dive with the stock market crash of 1987. The company's net income per share decreased from

$1.68 in 1987 to 32s; in 1988 and to 29s; in 1989. Like the insurance market in general, Reliance's

underwriting market worsened in the late 1980s, as a result of disaster payments from hurricanes and the

1989 San Francisco earthquake.

In 1989, the insurance group included these divisions: property and casualty, life, and title and

mortgage. Property and casualty wrote $1.79 million in premiums in 1989, using more than 3,000

independent agents. Reliance Insurance Company remained the biggest part of the group, which also

included specialized risk and surety companies such as Reliance National Insurance Company, bought by

the company in 1988 to write specialty lines. It was originally known as Hanseco Reinsurance Company,

then John Hancock Reinsurance Company until Reliance changed the name in 1989 to make it sound like

part of the family. Also writing specialty property and casualty coverage were Reliance Reinsurance

Corporation and Cananwill, a premium finance company. Reliance aimed to be a sole source for its agents

by giving them all of the lines they needed through one subsidiary or another.

Expansion continued in 1989. The life insurance group founded United Pacific Financial Services,

which offered securities and insurance to financial institutions through its broker-dealer, Reliance Life

Distributors, and its insurance agency, Reliance Marketing Management. That year the life insurance

group's assets totaled $5.77 billion.

In 1989 the California Department of Insurance (CDI) accused United Pacific Life Insurance of

earning an annual rate of return about $10 million in excess of what it determined to be "fair and

reasonable." However, CDI deferred the case while it reexamined its method of determining fair rates of

return. The title and mortgage-insurance branch grew with the purchase of Transamerica Title Insurance


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Company from Transamerica Corporation in 1990. The move boosted the size of the operation by almost

50%. In previous years the business of this segment had contracted; pretax income fell from $27.5 million

in 1987 to $25.3 million in 1988 to $20.5 million in 1989. Reliance's 1989 annual report attributed the

decline to "a decrease in commercial and residential real estate activity and increased price competition incommercial title insurance." Additionally in the mid-1980s Commonwealth Mortgage Assurance Company,

the mortgage insurance arm, had experienced losses because of declines in the real estate market.

At the same time that the insurance business was growing, Reliance Group Holdings and its

predecessors were developing other areas of business. The company bought Container Transport

International in the 1960s, and turned it into the world's largest container transport company before selling it

in 1979. Leasco purchased several specialized management consulting firms, which became the Reliance

Consulting Group. The group provided three types of consulting: energy, environment, and natural

resources; professional personnel services; and commercial productivity. The branches included RCG

International, Inc., which, like Reliance Insurance, grew through acquisition of select specialized

companies. Two more divisions, Herbert W. Davis & Company and Werner International, provided quality

and cost-control consulting to manufacturers. The consulting group grew steadily, netting $67 million in

revenues and $3 million in pretax profits in 1989.

In 1977, the company moved into real estate, forming Continental Cities Corporation, which

became Reliance Development Group, Inc. This division handled all real estate operations of the parent

company and other subsidiaries. The subsidiary additionally designed, developed, and managed commercial

buildings. Projects the firm was developing in 1989 included office complexes in Tucson, Arizona, and Fort

Worth, Texas. The group was working on residential and retail facilities, including ten shopping centers in

the United States. Additional projects included the Oriental Warehouse in San Francisco's financial district,

involving renovation of a historic brick structure combined with new construction of 420 apartments and

commercial space, and mixed-use development for a tract of more than 500 acres in the Dulles International

Airport corridor near Washington, D.C.

Reliance Capital Group, L.P. constituted the investment branch of the Reliance conglomerate. Its

major holding consisted of Telemundo Group, Inc., a 36-station Spanish television network headquartered

in New York, including the largest television station in Puerto Rico. In December 1989, Reliance Capital


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sold its investment, Days Corporation, parent company of Days Inn of America, the world's third-largest

hotel chain; it had been purchased in 1984. The company nearly tripled the value of its investment in the

sale, netting a $20 million pretax profit.

The company planned to continue its long-time strategy of growth through selective acquisitions

and expansion. Under this strategy, it developed from a young man's computer leasing company into a

major conglomerate.

Principal Subsidiaries: Reliance Insurance Company; Reliance National Insurance Company;

General Casualty Companies; Reliance Surety Company; Reliance Reinsurance Corporation; Cananwill;

United Pacific Life Insurance Company; United Pacific Reliance Life Insurance Company of New York;

United Pacific Financial Services; Commonwealth Land Title Insurance Company; Transamerica TitleInsurance Company; Commonwealth Mortgage Assurance Company; Commonwealth Relocation Services,

Inc.; Reliance Development Group, Inc.; RCG International, Inc.; RCG/Hagler Bailly; RCG/Moody-

Tottrup; RCG/Personnel Sciences; RCG/Vectron; Herbert W. Davis & Company; Werner International,

Inc.; Telemundo Group, Inc.


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EXECUTIVE SUMMARY

This report is structural as well as procedural study about the extent of flexibility and

transparency present inside the framework of financial industry. Organization is constantlychanging. These changes often result from events which alter the establishment status quo in

some way such as the introduction of new technology process changes organization merges or

restructuring.

Reliance money in its span of two years has undergone many innovations whether it is in

its field of technologies or whether it is customer satisfaction. In this period of our training we

have learnt all the operations done by reliance money i.e. opening of D-MAT account, filling

forms, verification of the form, rectification of the form, checking the status of the clients,

handling the queries of the customers, gaining knowledge about the various products of reliance

money like IPO, Commodities, Derivatives, Life insurance, etc. and this report also presents a

brief idea about the issue of credit cards.

During my project we also came to know about the customer service which the company

provides to its customers. As far as data collection is concerned we have both primary as well as

secondary data in this report. I have collected primary data by interactive sessions with the

working officials of the company and secondary data are collected which are more qualitative in

nature from the manuals, internet, corporate articles and other preserved data by the company.

Reliance money is equally aware of the needs of its customers and helps them in giving

meaning and content. This company has steadily progressed over the years from strength to

strength. It provides online share trading facility to the customers. Reliance money is also into

life insurance which provides a very good opportunity to the customers by giving them a life

cover and securing the future of their families. As I dealt with both of these two products ofreliance money so I got a good exposure about the general expectations of a customer and what

he usually experienced while dealing into investment products. To meet these expectations

reliance money is into the concept of franchisees where private franchisees are given to

individuals so that the coverage area of reliance money can be increased and word load on

employees can be decreased in order to increase Relationship Management.


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RELIANCE ADA GROUP


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RELIANCE MONEY

Reliance Money is a group company ofReliance Capital, one of India's leading and


sector financial services and banking companies, in terms of net worth. Reliance Capital is a part

of the Reliance Anil Dhirubhai Ambani Group.Reliance Money is a comprehensive electronic

transaction platform offering a wide range of asset classes. Its endeavor is to change the way

India transacts in financial markets and avails financial services.

Reliance Money is a single window, enabling you to access, amongst others in Equities,

Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products,

Offshore Investments, Money Transfer, Money Changing and Credit Cards

The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and

has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of

Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of

Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

Reliance Money, A Reliance Capital Limited Company, is the financial services division

of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3

business houses in India with wide range of presence across various sectors. Groups major

interests ranges from communications (Reliance Communications) and financial services

(Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy),

infrastructure and entertainment.

Reliance Money has over 22 lakhs customers and more then 10'000 branches in around

5000 cities in India. Company is among the largest broking and distribution house of financial

products and having share of more then 3% of total stock market volume at BSE & NSE.

RelianceMoney.com is the web based investment portal (with Online Stock Trading)

from Reliance Money. This website enables its customer to invest & manage most of the services

provided by Reliance Money including Equity (Stock) Trading, Commodity Trading,

Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurances,


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Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently

entered in to Wealth Management with tools like investment in equity-linked portfolio

management services, structured products, insurance and mutual funds.

The Reliance Money stock trading websites uses special security features 'Security

Token', which makes your online trading experience more secure without complexity.

Stock Trading through RelianceMoney.com is available for BSE and NSE stock

exchanges. Offline trading is also available through Reliance Money partners in more then 5000

city across India.


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CHAIRMAN OF THE COMPANY

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D

Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Infrastructure, Reliance Natural

Resources, Reliance Power and Reliance Big Entertainment. He is also Chairman of the Board of

Governors of Dhirubhai Ambani Institute of Information and Communication Technology,

GandhiNagar,Gujarat.

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited

with pioneering several financial innovations in the Indian capital markets. He spearheaded the

country's first forays into overseas capital markets with international public offerings of global

depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies

of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a

periodoflessthan15months.

He is credited with having pioneered a number of path-breaking financial innovations in the

Indian capital markets. He spearheaded the country's first forays into the overseas capital markets

with international public offerings of global depositary receipts, convertibles and bonds.


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He is a member of:

y Wharton Board of Overseers, The Wharton School, USA

y Central Advisory Committee, Central Electricity Regulatory Commission

y Board of Governors, Indian Institute of Management, Ahmedabad

y Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha,

Upper House of India's Parliament a position he chose to resign voluntarily on March 25, 2006.

Awards and Achievements

y Conferred the 'CEO of the Year 2004' in the Platt Global Energy Awards

y Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the

Business Barons - TNS Mode opinion poll, 2004

y Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management

Association, October 2002

y Awarded the First Wharton Indian Alumni Award by the Wharton India Economic

Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a

global leader in many of its business areas, December 2001

y Selected by Asia week magazine for its list of 'Leaders of the Millennium in Business and

Finance' and was introduced as the only 'new hero' in Business and Finance from India,

June 1999


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TOP MANAGEMENT PROFILE

Reliance Capital is anchored by a team of experienced and committed visionaries who are dedica

towards scaling the company to greater heights through innovation and excellence; thereby creating va

for all our stakeholders.

Amit Bapna (Chief Financial Officer, Reliance Capital)

Arun Hariharan (President, Quality and Knowledge Management, Reliance Capital)

K. Achuthan (Chief People Officer, Reliance Capital)

K. A. Somasekharan (Chief Executive Officer, Reliance General Insurance)


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Keshav Sanghi (Chief Executive Officer, Reliance Equities International)

K. V. Srinivasan (Chief Executive Officer, Reliance Consumer Finance)

Lav Chaturvedi (Chief Risk Officer, Reliance Capital)

Madhusudan Kela (Head - Equity Investments, Reliance Capital Asset Management)

Malay Ghosh (President, Reliance Life Insurance)


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Noorul Ameen (Chief Executive Officer, Reliance Capital Services)

Rajnikant Patel (President, Reliance Capital)

Sam Ghosh (Chief Executive Officer, Reliance Capital)

Sandeep Phanasgaonkar (Chief Technology Officer, Reliance Capital)

Sanjay Jain (Chief Marketing Officer, Reliance Capital)


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Sudip Bandyopadhyay (Managing Director , Reliance Money)

Sundeep Sikka (Chief Executive Officer, Reliance Capital Asset Management)

Vikrant Gugnani (Chief Executive Officer, International Business- Reliance Capital)


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VISION

Reliance Capital's vision is that:

By 2012, it will be a company that is known as:

"The largest, most profitable, innovative, and most trusted financial services company in India and in

emerging markets".

In doing so, the company expects to reach the following targets by 2012:

1. 50 million customers.

2. 75,000 employees

3. A profit after tax of Rs. 5,000 crore for that financial year.

4. A valuation of Rs. 100,000 crore for the company and its subsidiary businesses.

In achieving this vision, the company will be both customer-centric and innovation-driven.


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RELIANCE MONEY PRODUCT OFFERING

1. Trading Portal (with almost negligible brokerage )

y Equity Broking

y Commodity Broking

y Derivatives ( Futures & Options )

y Offshore Investments (Contract For Differences)

y D-Mat Account.

2. Financial Products

y Mutual Funds

y Life Insurance

o ULIP plan

o Term Plan

y Money Back Plan

y General Insurance

oVehicle/Motor Insurance

oHealth Insurance

o

House insurancey IPOs

y NFOs

3. Value-Added Services

y Retirement Planning

y Financial Planning

y Tax Saving

y Children Future Planning

4. Credit Cards

5. Gold coins retailing


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ADVERTISMENT OF RELIANCE MONEY

.gSuccess is a journey, not a distinationff

RELIANCE MONEY DEMAT ACCOUNT

EASY WAY FOR SHARE TRADING

INTRODUCTION OF SHARE MARKET


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Share Market. Overview:

Share Market Overview would give an overall idea about the share market, its

Participants, types; etc. Share market is the market for securities where organized issuance

and trading of shares takes place. It plays an important role in canalizing capital from the

Investors to the business houses which consequently leads to the availability of funds for

Reliance Securities Reliance Commodities Reliance Financial Services Providing investors the

Facility of anytime anywhere online Trading in all major asset classes Commodity related

trading, Distribution, warehouse receipt Financing will be provided Registered NBFC under

Reliance Money which will be in the Distribution and funding Business. Division of Reliance

Money business expansion. Shares are certificates which represent ownership rights of the holder

in a company.

Basically, Share Market can be divided into two parts:-

1. Primary Market: It is the market where new issues of securities are offered to the

investors.

2. Secondary Market: An investor of a secondary market buys a security from another

Participant of the same and not from any issuing corporation (as in case of Primary Market).

Generally, stocks are of two types:-

a) Common Stock: It gives an ownership right to the holders of the stock. The holders are

entitled to receive dividends whenever the company announces.

b) Preferred Stock: These stocks also give ownership right to its holders. Its holders enjoy the

privilege of receiving dividends from the company in preference to any other common share

holders.

TRADING

Share market is the market for securities where organized issuance and trading of shares


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takes place. Shares are certificates which represent ownership rights of the holder in a

company. It plays an important role in channelizing capital from the investors to the

Business houses which consequently lead to the availability of funds for business

expansion.

Shares in the Share Market are traded through:-

(a) Stock Exchange: These are organized market places where stocks, bonds are other

equivalents are traded between the buyers and sellers where exchange acts as counterparty

to both the participants in case of any default.

(b) Over-the -Counter (OTC): These are not centralized exchanges and the trade takes

place through a network of dealers.

There are mainly two types of trading:-

1. Intraday trading: In this type of trading an investor buy and sell stocks during the

same day. Intraday Traders are of two types :-

y Scalp Traders: Investors who perform many trades per day for scalping out small profits

out of the bid-ask spread, from each trade are known as scalp traders.

y

Momentum Traders: Investors who pounce on those stocks which move significantly inone direction and book desired profit are called momentum traders. They do this within a

day.

2. Delivery trading: In this type of trading an investor buys the share for holding

Purposes. Delivery Traders are:-

i. Technical Traders: They believe that buying/selling signals are present within the graphs and

charts of the stock.

ii. Fundamental Traders: They perform trade on the basis of study of fact-sheets of the company

like historical profit graph, balance sheet, anticipated earningreports, stock splits, mergers and

acquisitions, etc.

iii. Swing Traders: They are basically fundamental traders who take delivery of trades for a span

of short period generally more than one day.

Share Broking Company offers two types of share trading facilities:-


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(a) Offline Share Trading: In this form of trading the customer has to place order to the dealer

of the stock broking firm either in person or over phone. Offline trading is the main form of

investing the money in securities. Offline trading offers many benefits as well.1. The one benefit that an investor appreciates the most is that they are not alone when making

investment decisions.

2. There are experienced and professional brokerage companies that handle their investments for

them.

3. Investors are not faced with the challenge of making these vital investment decisions;

especially, if they do not have the experience necessary to make the appropriate investments.

4. Also, there is someone there to answer any questions that may cause concerns.

(b) Online Share Trading: The client could place his order on his own from any place he wants,

provided he has a computer with an Internet connection. Online Trading has made it easy for

private investors to gain straight access to a range of different security markets that were, at one

point, only reserved by the use of investment professionals.

Online trading has dramatically changed over the last decade. It continues to be

redefined. Services have expanded to include integrated management of additional

financial accounts. It has subsequently expanded in conjunction with ground-breaking

improvements to the traditional trading interface, such as telephone interface systems.

There are several wonderful reasons to invest online rather than offline

trading.


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1. Instant online access: - You can gain instant access to your account, the value of your

portfolio updates immediately before your eyes.

2. Enter online trades at anytime during Market hours: - You can enter online trades at

anytime and from anywhere. This is very convenient if you live in a different time zone than thecountry you are trading in. It especially fits for investors with busy schedules.

3. With online trading you are in charge: - You are in control of your investments. No sales

pitches and no hassle. You decide where to invest your money.

Thus, online stock trading is the easy way to buy and sell shares from the comfort of your

home. Finding a company that provides us with a secure trading account can be difficult. There

are many companies that offers us excellent services for trading, but we need to find which will

meet our needs and requirements .Instead of going with a company based on their reputation we

should see what they can offer us because our needs as a trader will be radically different from

someone traders who have different levels of experience and who have different proclivities

toward risk and security. Its not that we always want to look towards the most economical rate

of trading but rather work with a reputed organization like RELIANCE MONEY.

DEPOSITORY

A depository is an organisation which holds securities of investors in electronic form at


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the request of the investors through a registered Depository Participant. It also provides services

related to transactions in securities.

In the Depository System, the securities of a shareholder are held in the electronic form

by conversion of physical securities to electronic form through a process called'dematerialization' (demat) of share certificates and facilitates transactions electronically without

involving any share certificate or transfer deed.

Depository system is playing a significant role in stock markets around the world and

hence has become popular and prevalent in many advanced countries. In India the National

Securities Depository Ltd. (NSDL), promoted by Industrial Development Bank of India, Unit

Trust of India, and National Stock Exchange is the first depository. A second Depository by

name Central Depository Services (India) Ltd, promoted by The Stock Exchange, Mumbai and

Bank of India has been registered recently and will commence its operations shortly. Investors

have choice of two depositories now

National Securities Depository Limited (NSDL) and

Central Depository Services (I) Limited (CDSL) Constituents of Depository system:-

Depository

Depository Participants (DPs)

Share Registrar/Issuers

Investor

Clearing Corporation/Member

Role of Depository


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The Depository performs its functions through a network of Depository Participants

(DPs) who interact with the Clearing Members and Investor. The Depository carries out

following functions through its participants:-

Enabling the surrender and withdrawal of securities through the process of demat and demat toand from the depository system.

Maintaining investors' holdings in the electronic form through computers,

Effecting settlement of securities traded on the stock exchanges.

Carrying out settlement of "off market trades" (i.e. trades not done on the stock exchanges)

Advising periodically to the Share Registrar / Issuer about the beneficial owners of the

securities.

DEPOSITORY PARTICIPANTS

CDSL/NSDL's demat services are extended through its agents called Depository Participants

(DP). The DP is the link between the investor and CDSL/NSDL. An investor who opens a demat

account with a DP can utilize the services offered by CDSL/NSDL. While the DP processes the

instructions of the investor, the account and records thereof is maintained with CDSL/NSDL. A

DP is thus a "service centre" for the investor.

Role of Depository participants:

Similar to brokers, who act on behalf of a client in the stock market, a Depository Participant is

also a representative in the depository system. Financial Institutions / Banks / Custodian / Stock

Brokers etc. can become DPs provided they meet the necessary requirements and guidelines

prescribed by SEBI. DP serves as a link between the investor and the Company through NSDL

for dematerialization of shares and other electronic transactions. DP provides various serviceswith regard to your holdings such as.

Maintaining the securities account balances

Enabling surrender (dematerialization) and withdrawal (rematerialisation) of

securities to and from the depository.

Delivering and receiving shares.


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Keeping updated with regard to status of holdings periodically.

PROCESS OF DEMAT ACCOUNT OPENING


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To utilize the services offered by a depository, any person having investment in any security or

intending to invest in securities needs to have a demat account with a CDSLDP. This holder of

such demat account is called as "Beneficial Owner (BO)". A BO can maintain a demat account

with zero balance in such account. A BO can open more than one account with the same ormultiple DPs, in the same name/s and order, if he/shedesires so. The investor can approach any

DP/s of his/her choice to open a demat account.

Dematerialization

Dematerialization is a process by which physical certificates (of shares / debentures / other

securities) are converted into electronic balances. A BO has to submit the request for

dematerialization by submitting the demat request form (DRF) duly completed along with the

concerned physical certificates, to his/her DP.

Processing Delivery & Receipt Instructions

To settle trades done on a stock exchange (on-market trades) and trades, which are directly

settled between two BOs (off-market trades), BOs submit duly completed delivery instructions in

the prescribed form to DP. For receipt of securities into his/her account, a BO can give one time

"standing instruction" to DP. Once such a standing instruction is given to the DP, there is no

need to submit separate instructions for receipt every time the investor buys securities.

Account Statement

Generally a DP sends to the BO, a statement of his account, monthly, if there is any transaction

in the account or every quarter if the account is not operated during that period.

Rematerialisation

Rematerialisation is the process by which the electronic balances held in the demat account can

be converted back into physical certificates.

Pledging

If the BO decides to pledge any securities in his BO account, he can avail of the same by

submitting the pledge creation form duly completed, to his DP.


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Nomination

BO accounts also have a facility for nomination in favor of any person.

Transmission of securities

CDSL offers a facility for transmission of balances held in BO account/s (to other BO

Account/s) if so required due to death, lunacy, bankruptcy, insolvency or required due to

operation of any law.

Change in Address

A BO who wishes to register his change in address submits his/her request in writing to his/her

DP. The changes entered by the DP in the CDSL system will be automatically downloaded to all

the companies in which the BO is holding securities. This facility offered by CDSL saves

money, time and effort for the BO.

Bank Account Details

SEBI has made it mandatory for companies to print details of bank account of the BO on

dividend/interest warrants etc. to prevent possibilities of misuse of the warrants. All BOs shouldsubmit a request in writing to the DP if they wish to record / change their bank account details.

Every investor who wants to hold shares in Demat form must open account with a DP of his/her

choice. The DP provides all the services relating to transmission of shares and for this service DP

levy some charges which is to be paid by the account holder, and charges for annual maintenance

which is to be paid by account holder, in turn the DP provide clients with passbook and delivery

instruction slips to operate from his Demat a/c .

Dematerialization or demat is a process to convert the securities held in physical form into an

electronic form or to directly allot securities in electronic record form. These electronic records

of securities are shown as electronic balances in the demat account through a depository

participant (DP). DP provides a link between the account holder (beneficiary owner or BO) and


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the company on one hand and National Securities Depository Limited (NSDL) or Central

Depository Services Limited (CDSL) on the other hand.

D-MAT Account Opening


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A demat account are opened on the same lines as that of a Bank Account. Prescribed

Account opening forms are available with the DP, needs to be filled in. Standard Agreements are

to be signed by the Client and the DP, which details the rights and obligations of both parties.

Along with the form the client, requires to attach Photographs of Account holder, attested copiesof proof of residence and proof of identity needs to be submitted along with the account opening

form.

In case of corporate clients, additional attachments required are - true copy of the

resolution for Demat a/c opening along with signatories to operate the account and true copy of

the Memorandum and Articles of Association is to be attached Reliance Money is a Participant

of Central Depository Services Limited (CDSL). CDSL was promoted by Bombay Stock

Exchange Limited (BSE) jointly with leading banks such as State Bank of India, Bank of India,

Bank of Baroda, HDFC Bank, Standard Chartered Bank, and Union Bank of India and Centurion

Bank. CDSL was set up with the objective of providing convenient, dependable and secure

depository services at affordable cost to all market participants. D-Mat account opening process

of Reliance

Money is as follows.

D-Mat A/C Provided By Reliance Money

Reliance Money provide its customers with the D-Mat A/C, through which they can invest their

money in any Financial Instrument like Equity, Derivatives, IPOs, Life Insurance , General

Insurance etc. Reliance Money handles all the key financial transactions through this Single

Window. D-Mat A/C is an account in which securities are kept in Electronic form.

Scheme

1. Cost of Having D-Mat A/C :


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y Opening Charges: With reliance money the A/C opening charges are Rs.750. These

charges are for life time.

y Annual Maintenance Charges: With Reliance Money the A.M.C. is just Rs.200 that is

lowest in The Share Broking Industry.

y No brokerage and Service Charge: Reliance Money is the first and foremost company

that charges Brokerage and Service charge 0.01 paisa on the Sale and Purchase of

Security, otherwise the Industry wide Brokerage rate lies between 0.10 to 0.75 paisa on

Delivery based Trading and 0.01 to 0.50 paisa on Intraday Trading.

2. Flat Fee Structure :

y The current leaders in the retail broking segment like ICICI Direct, India Info line and

India bulls offer a pay per use model where the customer pays a percentage of the

amount transacted by him. Whereas Reliance Money, aims to tap investors in the smaller

towns and cities through a

flat fee structure instead of percentage or per transaction brokerage system

FLAT FEE TIME VALIDITY TURNOVER

VALIDITY

TRADING LIMIT

Rs.500 12 Months Rs.3,00,000

Delivery: up to 3 lacs

or

Intraday: up to 3 lacs

y The current leaders in the retail broking segment like ICICI Direct, India Info line and

India bulls offer a pay per use model where the customer pays a percentage of the

amount transacted by him. Whereas Reliance Money, aims to tap investors in the smaller

towns and cities through a

flat fee structure instead of percentage or per transaction brokerage system.

Flat Fee Scheme


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VALIDITY

TRADING LIMIT

Rs.1000 2 Months Rs.1,00,00,000

Delivery: 10 lacs

Intraday: 90 lacs

Rs.1350 6 Months Rs.3,00,00,000

Delivery: 30 laces

Intraday: 2.7 Crore

Rs.2500 12 Months Rs.6,00,00,000

Delivery: 60 lacs

Intraday: 5.4 Crore

y Flat Fee is charged based on the Turnover of an Investor. This model is as follows:

Flat Fee Scheme

Special Scheme for Small Investors


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VALIDITY

TRADING LIMIT

Rs.500 1 year Rs.5,00,000 BOTH

3. 3 -Tier Service :

y Reliance Money provides its customers with a three tier service i.e. interlinked D-Mat

A/C, Trading A/C and Savings Bank A/C. This makes the customer free to trade online

and makes the trading more hassle free.

y Reliance Money has its tie up with three banks i.e. HDFC, IDBI and UTI Bank and

customer need to have his Savings Bank Account with any of these Banks for enjoying

this three tier service.

4. Convenient :Customer can access the services of Reliance Money through:

y The Internet-mail at www.reliancemoney.com

y The Transaction Kiosk

y The Phone (Call & Transact)-call on 3988 6000 or SMS Money to 6636.

y The All India Network of Associates on an assisted trade (through the Call Centre or the

network of associates) a charge of Rs.12 per executed trade will be applicable.

5. Safe: For Security Purpose, Reliance Money provides:

y User ID


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y Password

y Security Token Key that has a unique, six digit no. This no. changes every 32 seconds

and works as a dynamic password for keeping the account extra safe.

6. Single Window access: Through Reliance Moneys associates customer can

transact in :

y Equity

y Equity and Commodity Derivatives

y Mutual Funds

y IPOs

y Life Insurance

y General Insurance

y Money Transfer


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y Money Changing

y Credit Cards amongst others.

7. Free Tips: Customer gets free tips, current market information and reports on their:

y Mobiles

y E-Mail IDs

8. Value Added Services: Customers can get some value added services on

www.reliancemoney.com

y Reliable Research, including views of external experts with an enviable track record.

y Live News Updates from Reuters and Dow Jones.

y CEOs/Expert views on the Economy and Financial Market.

y Tools that help customers to plan their investments, tax, retirement etc. in the personal

finance section.

y Risk Analyzer for analysis of Risk Profile.

y Asset Allocations to build an appropriate investment portfolio.

DOCUMENT REQUIRED

For opening a D-Mat A/C with Reliance Money, following documents are needed:


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y Photocopy of PAN Card (both-front and back side)

y An address proof: (any one of them)

Passport

Voter ID Card

Driving License

Bank Statement

Rent Agreement

Telephone Bill (MTNL or BSNL)

y 3 Coloured Passport size photographs of the First Holder of Account, 1 Photograph of

Second Holder (if any) and 1 photograph of Third Holder (if any).

y A Cheque (S/B) worth Rs.1000.

y

OPREATION

The various operations provided by Reliance money is as follows

1) Internet trading

2) Client Account Opening

3) Clearing And Settlement


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4) Capital gain on securities transaction

5) LevIies on securities transaction

6) Trading policy for employees

INTERNET TRADING

y Client order is routed to exchange through brokers trading system.

y Client has real time market information.

y Client can monitor his position and can see profit and loss on line.

y Client has to have internet access to trade through our internet trading platform.

y Client can maintain secrecy of his transactions and portfolio.

y Client can access the trading system and put trade anywhere and anytime.

y Funds and securities are transferred online from client account to broker account and vice

versa hence avoid manual work of cheque and DP slip.

CLIENT ACCOUNT OPENING

y Prospective client has to have three account

Trading account

DP account and

Bank account with payment gateway bank


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DP account has to be with Reliance Capital

Reliance Money has tie up with 3 banks.. HDFC,UTI and IDBI

y Separate KYC for Equity,Fx and commodities

y Receipt of KYC by branch from DSA/Sales Executives

y Checking of KYC

y Cheque deposit in our designed bank

y Dispatch of KYC to CBO on daily basis through DTDC courier only

y CBO process the client information, generate customer ID, trading account, DP account

and password.

Who can open a trading account?

y Individual


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y HUF

y NRI

y Corporate

y Proprietorship-Only Trading Account Clearing and Settlement

y Clearing: A process to find out how much and who has brought or sold securities through

our broking platform

y How much money is to be paid or is to be received to/from clients and Exchange

y How much securities is to be delivered or to be received to/from clients and exchange

y Settlement is pay of funds and securities from the clients and then to the exchange

y Pay out of funds and securities from the exchange and to clients.

Capital Gain

y Capital gain/loss is the difference between sale proceeds and cost of acquisition of asset.


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y On sale of securities investor has to pay either short term or long term capital gain tax if

he earns profit.

y Long term capital loss can be set off against long term capital gain only Short TermCapital Gain

y Short term capital Gain. When securities are hold for less than one year and sold

y Tax is paid @10% on the short term capital gain from sale of securities.

y Securities should be old through recognized stock exchange and subject to securities

transaction tax

y Short term capital loss can be sent off against short term capital gain Long Term Capital

Gain

y When securities are sold after holding for more than one year

y If shares are sold through recognized SE and STT is payable then no tax is payable on

long term capital gain otherwise IT @ 20% has to be paid.

Levies on securities transaction

y Service tax: 12% of brokerage

y Education cess:2% of service tax


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y STT : 125% of delivery value 0.025% of trading one side (sale) 0.017% of trade for F&

O (sale)

y Stamp duty : 0.01% on delivery transaction 0.002% on trading F & O

Employees Trade Policy

y Objective: Inside information , diversion

y Applicability: Employee and dependent.

y Exempted transaction: IPO, MF, Bonds, and PF.

y Approval: HOD, Compliance officer.

y Securities holding period: 3 days and 30 days.

y

Restricted transaction: Group Company.

y Disclosure: Joining time and every year 31st march.

RELIANCEACCOUNT OPENING PROCESS

The account opening process followed at Reliance Money is as follows

y Accept application forms


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y Process-

y Document checking

y Verification

y Rectification of errors

y Processing completed

y Sent to the processing house located at Mumbai

y Account opening at CBO(Central Back Office)

y After the forms being sent to Mumbai the following process is adopted..

Application inward

There are two persons who collect these forms and then forward these forms for their

entries.

Entry

There are persons who maintain an excel sheet for the entries of the forms in the format which

includes the various details as- application number, branches ,region ,zone, client name ,cheque

number etc which is then forwarded to all branches .

Scrutiny

After doing entries in the excel sheet the forms are being sent for scrutiny. There is a team of 10

-15 people who are responsible for scrutinization.


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The scrutinization includes

y Whether the forms are properly filled or not.

y Is there any signature missing.

y Whether there is a cross signature or not in the corrections etc.

y The documentation is completed

y

Then the franking and stamping is done by fixing the different stamps of the DP. Oncethe team finds the process completed then the form is sent for scanning otherwise the

forms are sent back to the branches for rectification.

Scanning

In this process the first three pages of the summary sheet viz (Form no 1) are scanned for

presenting the pages in DMS.

DMS

After the form is scanned then they are presented in DMS (document management system)

which is a software used to maintain the record of the client which includes the address, phone

number, name of client which is used for further processing..

Checker: (process for checking the details)

There are 3 to 4 persons who again check the entries done in DMS and if any rejection is found

then again it is send back to the DMS and if no rejections found then it is send for further

processing that is pan validation.

PAN Validation

In this step there are two persons who check the PAN card of clients from the Income Tax site

for its validation. This is the step where the form can again be rejected and sent back to branches.

Authorization


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In this process, there are 3 to 4 person who send request to CDSL for authorization in which a

report is generated in every 45 minutes from CDSL that the form is approved and account is

opened. And in this report CDSL gives the client code for every client.

y Once the code is generated the details are sent for preparation of Client master report

y which is issued to every client.

y This client master contains all detail of client including his bank details, nominee detail,

BO Id, client ID etc.

y Then the client master report is sent to the department where the security key are mapped

.This is a special feature of reliance Money DP account which provide security to the

client and the password are prepared for cases.

y This key is given with the kit known as welcome kit to client which includes client

master, DRF (Demat request form), DIS (delivery instruction slips).

y Once the kit is fully equipped then it is dispatched to the client through courier.

y The password of the client is dispatched on the other day of dispatch of kit.

y With the dispatch of kit the account opening process is completed.

NOW MAKE TRADING WITH RELIANCE DEMAT ACCOUNT

SPECIAL NEWS FOR RELAINCE DEMAT CUSTOMES

Monday, April 16, 2007 Reliance Money launches Internet trading through

kiosks


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NEW DELHI: Seeking to bring share trading closer to consumers just like ATMs, Reliance

Capital's stock brokerage arm Reliance Money on Monday launched Internet trading services

through Web enabled retail kiosks.

Becoming the first Indian company to provide share trading through Web enabled retail kiosks,Anil Dhirubhai Ambani Group firm said it plans to deploy 10,000 such kiosks across the

country, for which it is also talking to various retail chains.

"These Internet enabled kiosks will provide the users anytime anywhere access to Reliance

Money's financial transaction portal through which they can invest in various financial

instruments in a secure environment", Mr. Sudip Bandyopadhyay, CEO, Reliance Money said.

In its first phase, the kiosks would be operational at the retail outlets of Reliance Money, which

had commenced operations last week across 700 cities. The kiosks at various retail chains would

be launched in the subsequent phases.

The company has tied up with Wincor Nixdorf, a leading global provider of retail banking IT

solution with net revenues of $1.4 billion and presence in 90 countries, for these kiosks.Wincor

Nixdorf's APAC Retail Head, Mr. Andrew Phay said, "We see great potential for our products in

the country owing to the retail boom and will continue to introduce latest products for our

customers here."

The company said this would be biggest ever deployment of Internet enabled retail kiosks by

any company across the world.

POINT TO BE REMEMBER

1. Only securities admitted by NSDL can be dematerialized. The list is available with your

DP

2. Only securities registered in the name of the account holder can be dematerialized.


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3. Dematerialization is normally completed within 15 days after the share certificates have

reached the issuer/ their R&T Agent. Thus it may take you a month from the date you

hand over shares, to receive demat credit.

4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of

genuineness of securities & ownership status

5. All the joint holders should sign the DRF.

6. The pattern of holding in the DRF should match the pattern of holding on the share

certificate & the pattern in which account is opened.

7. Demat requests with name(s) not matching exactly with the name(s) appearing on the

certificates merely on account of initials not being spelt out fully or put afteror prior to

the surname, would be processed, provided the signature(s) of the client(s) on the DRF

tallies with the specimen signature(s) available with the issuer/ their R & T agent.

8. If the signature in the DRF does not match with the signature available with the issuer/

their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation,

ask for additional documentation (like bank attestation/ notarization, etc.) to prove that

the certificate belongs to the person who forwarded the DRF

9. In case there is any problem in processing the DRF, contact your DP and if he cannot

resolve the problem you may contact NSDL.

BENIFIT

Demat account has become a necessity for all categories of investors for the following

reasons/ benefits:

y SEBI has made it compulsory for trades in almost all scrips to be

settled in Demat mode. Although, trades up to 500 shares can be


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settled in physical form, physical settlement is virtually not taking

place for the apprehension of bad delivery on account of mismatch of

signatures, forgery of signatures, fake certificates, etc.

y It is a safe and convenient way to hold securities compared to

holding securities in physical form..

y No stamp duty is levied on transfer o f securities held in De mat form.

y Instantaneous transfer of securities enhances liquidity.

y It eliminates delays, thefts, interceptions and subsequent misuse of

certificates.

y Change of name, address, registration of power of attorney, deletion

of deceased's name, etc. - can be effected across companies by one

single instruction to the DP

y Each share is a market lot for the purpose of transactions - so no odd

lot problem.

Any number of securities can be transferred/delivered with one

delivery order. Therefore, paperwork and signing of multiple transfer forms is

done away with. It facilitates taking advances against securities on low

margin/low interest.


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COMPARITIVE

STUDY

COMPARITIVE STUDY

Currently the main Players in Retail Brokerage Business are ICICI Direct, Share khan,

5paisa.com, HDFC Securities, India Bulls, and Motilal Oswal. Here is the Brief study

and Comparative analysis of these companies with Reliance Money.


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ICICI Direct

Brokerage and fees :

Account opening fees : Rs 750/- (One time non-refundable)

Brokerage : Brokerage of ICICIDirect varies on volume of trade and inclusive of demat

transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to

0.15% for margin trades and 0.4% to 0.85% on delivery based trades.

Advantages of ICICI Direct

3-in-1 account integrates your banking, broking and demat accounts. All accounts are from

ICICI and very well integrated.

Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from

one website. General Insurance is also available from ICICI Lombard.

Trading is available in both BSE and NSE.

Disadvantages of ICICI Direct

Getting access to ICICI Direct.com website during market session can be frustrating.

ICICI Direct brokerage is high and not negotiable.


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Not all stocks are available under Margin Plus.

Sharekhan


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Sharekhan is online stock trading company of SSKI Group, provider of India-based investment

banking and corporate finance service. ShareKhan is one of the largest stock broking houses in

the country. Sharekhans equity related services include trade execution on BSE, NSE,

Derivatives, commodities, depository services, online trading and investment advice. Trading is

available in BSE and NSE. Along with Sharekhan.com website, ShareKhan has around 250

offices around the country.

Allow investor to buy and sell stocks online along with the following features like:

y multiple watch lists,

y Integrated Banking,

y demat and digital contracts,

y Real-time portfolio tracking with price alerts and Instant credit & transfer.

y Online trading account for investing in Equities and Derivatives

y Free trading through Phone (Dial-n-Trade)

y Two dedicated numbers for placing your orders with your cell phone or landline.

y Automatic funds transfer with phone banking (for Citibank and HDFC bank customers)

authentication

y Get the trusted, professional advice of our telebrokers


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y Integration of: Online trading + Bank + Demat account

y Instant cash transfer facility against purchase & sale of shares

y IPO investments

y Instant order and trade confirmations by e-mail

y Single screen interface for cash and derivatives

India bulls


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Indiabulls is Indias leading Financial Services and Real Estate Company having presence over414 locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National

Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock

Exchange.

Document Required to open Equity Trading Account with Indiabulls:

y One passport size photograph.

y Proof of bank account

y Copy of PAN card.

y Identity proof - copy of passport or PAN card or voter ID or driving license or ration

card.

y Address proof - copy of driving license or passport or ration card or voter card or

telephone bill or electricity bill or bank statement.

Brokerage and fees :

Account opening fees : Rs 1200/- (One time non-refundable) as below:

250/- Equity Trading Account opening charge

200/- Demat Account opening charge

750/- Software charges

Advantages of Indiabulls Equity Trading Account :


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y Brokerage is less compare to other online trading companies.

y Provide trading terminal powerbulls, a java based software. Its very fast in terms of

speed and execution. Power Indiabulls trading terminal is the most advanced newgeneration trading platform with great speed.

y Power Indiabulls is extremely reach in features including

Live Streaming Quotes

Fast Order Entry and execution

Tic by Tic Live Charts

Technical Analysis

Live News and Alerts,

Extensive Reports for Real-time Accounting.

Disadvantages of Indiabulls Equity Trading Account

y Need a HDFC account for instant transfer.

y Cannot Apply IPO.

5 paisa.com


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5paisa is Online Stock Trading Company of India Infoline Securities Private Ltd., Owner of

popular business portal Indiainfoline.com. Besides high quality investment advice from an

experienced research team, the site offers real time stock quotes, market news and multiple tools

for technical analysis. Trading is available in BSE and NSE.

Trading Terminals Available

Investor Terminal (IT)Investor Terminal is 5Paisas equity trading terminal for low volume trader. This is web based

terminal and could access from anywhere. This product provides limited features in comparison

of Trader Terminal, which is another product provided by 5Paisa.

Trader Terminal (TT)

Trader Terminal is for high volume equity traders. Trader Terminal provides high volume

trading with powerful interface and fast order execution.

Advantages of 5paisa Trading T

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