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Project RefreshComprehensive Global
Membership Study
North America Deep-Dive
Webinar by LCIOctober 18, 2012
2
What we will cover today
1. Introduction
2. Non-member survey
3. Former member survey
4. Lion survey highlights
5. Key takeaways and next steps
3
I. Introduction
4
Why do this study?
• Too many clubs have lost their vitality– 3 out of 5 clubs did not grow– A third had no new members
• We need to learn what is going on and what we can do
2010 – 11
5
Research helps us understand. . .
• Why some clubs are growing whereas others are shrinking
• What are the predictors of successful clubs
• Description of the “Ideal” club types
• The future of club traditions
• What successful Lions do to manage their clubs
6
Research phases
1. Data-mining Statistical analysis of growth patterns of club and membership (11 years of data)
2. Lion survey Surveyed over 7,800 Lions from 134 countries in all 11 languages about their experience
4. Former/Non-Lion survey
Surveyed over 1,500 former members (English)Surveyed over 2,100 non-Lions (N.Amer. only)
5. Showcase Gold Clubs
Online focus groups in English with members in clubs from 22 countries
6. Women & Family An in-depth analyses of women and family members
1+2=3. Profile the types of successful as well as challenged clubs
7
2. Non-member survey
8
Men42%
Women58%
Interest in volunteering in a group higher among women
Interested38%
Low Interest62%
Source: Project Refresh Phase 4 Survey of North American Non-Lions
Agreed at 4 or higher on a 6 point scale:• “I believe it is very important to
volunteer for charitable organizations”• “I am/would like to be active in the local
community”• “I am likely to consider volunteering for
a Charitable service organization”
Interest in Volunteering
More Women Interested than Men
9
Lions clubs has the highest awareness
None of the above
Optimists
Elks
Masons
Knights of Columbus
Kiwanis
Rotary
Lions Clubs
14%
32%
47%
55%
63%
63%
69%
73%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Contact Sample)
10
Non-Lions perceive us as helping others
Engages in activities that help people outside of local community
Raises significant funds for charitable projects
Ensures that the activity helps the local community
Provides valuable services that directly help others
45%
58%
59%
61%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer)
Q: How well do each of the following statements describe Lions clubs? (% scored 5 or 6 out of 6)
11
However, our customs alone are not a draw
Singing the Lions Song
Beginning each meeting with a Lions Cheer/Roar
Wearing Lions fashion (jacket, emblem, shirts, etc.)
Wearing a signature piece of clothing (e.g. a yellow vest)
Exchanging Lions pins with other members
12%
12%
15%
18%
18%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer)
Q: How much do you think that you would appreciate each of the following unique aspects of Lions club? (% scored 5 or 6 out of 6)
12
6 types of non-Lions interested in volunteering identified
They all agree that providing services that directly help others, helping the local community, and offering opportunities for both men and women to participate are important
Source: Project Refresh Phase 4 Survey of Non Lions (Total Contact Sample)
Networking9%
Family8%
BeyondLocal8%
OnlyLocal5% Casual
8%
Low Interest62%
13
3. Former member survey
14
Most former Lions had a positive experience
Q: In general, how would you describe your overall experience with Lions Clubs?
Source: Project Refresh Phase 4 Survey of Former Lions
811
28
53
Very positiveSlightly positiveSlightly negativeVery negative
Percent of Former NA Lions Responding…
81% Positive
19% Negative
15
28
47
17
8
No IssuesLife Issues OnlyLife & Lions IssuesLions Issues Only
Percent of Former NA Lions Responding…
15
Look beyond lifestyle changes to identify frustrations
15Source: Project Refresh Phase 4 Survey of Former Lions
Q: How well do the following reasons describe why you are no longer a Lion? (% scoring 5 or 6 out of 6)
75% of Former Lions had an issue with the club
16
Top 5 reasons why members quit
The club felt too political
I felt like I did not belong
The meetings were not enjoyable
The meetings were unproductive
Not enough younger members
32%
32%
33%
41%
43%
Q: How well do the following reasons describe why you are no longer a Lion? (% scoring 5 or 6 out of 6)
Source: Project Refresh Phase 4 Survey of Former Lions
% Scoring 5 or 6 out of 6 on describes perfectlyExcludes those who sited lifestyle change only
17
Next 5 reasons why members quit
Lions feels too old-fashioned and stodgy
I liked the club, but there were personal lifestyle changes
Not enough focus on helping members of the community
Not the types of services for the community interested me
Leadership in my club changed and I didn't like the change
31
29
28
27
24
Source: Project Refresh Phase 4 Former Lions Survey
% Scoring 5 or 6 out of 6 on describes perfectly. Excludes those who cited lifestyle change only
Q: How well do the following reasons describe why you are no longer a Lion? (% scoring 5 or 6 out of 6)
18
Poor service experience was a major source of dissatisfaction
Encourages members to take a leadership role at some point
Raises significant funds for various charitable projects
Ensures that the activity helps the local community
Provides valuable services that directly help others
40%
45%
51%
51%
74%
78%
88%
90%
Purely Life Change Issue with Lions
Q: How well do the following statements describe your former Lions club? (scored 5 or 6 out of 6)
-39
-37
-33
-34
Gap
19
Club culture made a big difference too
There are many cliques that I do not feel a part of
Members are all very similar to one another
Embraces technology whenever possible
Welcomes diversity in its membership
Provides opportunities to socialize with other members
Offers opportunities for men & women to participate
Very welcoming and makes me feel as though I belong
47%
35%
22%
41%
34%
58%
36%
12%
24%
53%
78%
77%
78%
85%
Life Style Change Only Had Issues
Q: How well do the following statements describe your former Lions club? (scored 5 or 6 out of 6)
-49
-20
-43
-37
-31
+11
+35
Gap
20
4. Lion data-mining and survey highlights
21
NA clubs’ success rates by club size trends with the worldwide average
Source: Project Refresh Phase 1 LCI DB
Clubs with more than 16 members are significantly less likely to close in 10 years One quarter of clubs with 21- 25 members will close in 10 years
Clubs smaller than 15 are less likely to survive beyond 10 years
1-10 11-15 16-20 21-25 26-30 31-35 36-40 41-50 51-60 61+
38%
53%
61%
74%
83%89%
93% 95% 97% 97%
39%
57%
71%76%
85%90% 93% 95% 97% 98%
% of Clubs Active within 10 Years
World
N. America
22
20 21-25 26-30 31-35 36-40 41-50 51-60 61+
54%
70%
77%79%
83%86% 87% 86%
59%61%
70%
75% 76%
83%
Club Survival Rate within 10 Years
World
N. America
Charter Size
New clubs with more than 25 members significantly more likely to stay
Source: Project Refresh Phase 1 LCI DB. 51+ charter size to small to calculate survival rate
The survival rate for new clubs tends to be lower than the worldwide average. New clubs forming with 26-30 or more members have a much better chance of
remaining active
14% 34% 21% 12% 8% 6% 3% 2%% of All
New Clubs
23
Worldwide N. America0%
25%
50%
75%
100%
25%14%
14%
11%
13%
16%
12%
16%
12%16%
11% 13%
11% 13%3% 1%
*Percent of Clubs by Female Ratio 100% Female
51%-99% Female
41-50% Female
31-40% Female
21-30% Female
11-20% Female
1-10% Female
0% Female
Percent of Clubs by Female Composition
*Note: Calculated for fiscal year 2012 among all clubs that are currently active
• North America has fewer clubs with no women (14% vs. 25%). • 43% have more than 30% women members (vs. 37% for the world).
Source: Project Refresh Phase 1 LCI DB
43% of NA clubs are more than 30% women
37% of all clubs are more than 30% women
24
Lions do not represent the make-up of North America
Population Lions Clubs0
10
20
30
40
50
60
70
80
90
100
41
72
20
1328
1011 5
UrbanSuburbanSecond CityTown & Country
% o
f P
op
ula
tio
n
• More than half the population lives in a Suburban area or Second City
• Vast majority of Lions are in smaller communities
59%
28%
Source: Project Refresh Phase 1 LCI DB, Claritas Prizim database
25
Lions show little age diversity across geographies
(Those with some interest in service-based volunteering)
• Even though the ages of people living in the types of communities vary drastically
• Town & Country skews older (matching the current Lions profile) whereas Suburban and Urban skew much younger
Source: Project Refresh Ph 2 Current Lions Survey, Ph 4 Non-Lions Survey , Claritas Prizim database
Age Total Urban SuburbanSecond
CityTown & Country
<30 4 6 2 7 3 30 to 39 7 4 8 4 6 40 to 49 13 9 12 10 14 50 to 59 21 22 22 21 21 60 to 69 26 26 23 24 28 70 to 79 17 19 16 17 19 80 to 89 11 14 17 17 9 90+ 1 - 2 1 0
Lions
Age Total Urban SuburbanSecond
CityTown & Country
<24 5 6 7 3 325 to 34 17 29 15 20 1335 to 44 15 19 21 14 945 to 54 20 11 12 41 1855 to 64 13 14 10 5 1965 to 74 18 13 15 15 2375+ 4 4 7 1 5
Non Lions
26
Service the #1 reason why members joined
To receive tangible recognition
For the prestige of being part of a large international org.
To network to grow my own career/business
Support a friend running for office in the club
Be with other family members who were members
Opportunities to become a leader in the community
Be with friends who were already members
To participate in a specific service or cause
To serve the community where I live
8%
17%
18%
21%
21%
31%
41%
57%
86%
Q: How well do each of the following statements describe the reasons why you became a Lion? (scored 5 or 6 out of 6)
27
Classified clubs by satisfaction and member growth
GoldClubs27%
World = 32%
Blue Clubs63%
World = 68%
Gold Clubs have highly satisfied members and are stable or growing
Source: Project Refresh Phase 2 Survey of Current Lions
Growing
Shrinking
Mem
ber
ship
HighLow Satisfaction
28
On the surface Gold and Blue clubs are similar
• Demographically, there are no significant differences on: Gender Age Marital Status Presence of children Education Work status Income
• Clubs were similar in average years since charter
29
Gold clubs are larger and growing
1 to 20
21 to 25
26 to 30
31 to 35
36 to 40
41 to 50
51 to 60
60+
28%
14%
12%
11%
8%
11%
5%
11%
5%
8%
10%
11%
12%
14%
11%
30%
Gold Blue
Nu
mb
er o
f M
emb
ers
61%
-36%
Avg. % Growth2001-01 vs. 2011-01
Source: Project Refresh Phase 2 Survey of Current Lions
30
6 behavioral and attitudinal segments
Members of Stable/Growing Clubs who are Satisfied
27%
Members of Shrinking Clubs or Members who are
Dissatisfied73%
Source: Project Refresh Phase 2 Survey of Current Lions
Gold Clubs1.Family = 7%2.Social = 10%3.Philanthropic = 10%
Blue Clubs1.Want Openness = 18%2.Want Support = 30%3.Want Gender Balance =
25%
Clustered by description of their club
Clustered by wishes and Frustrations
31
Profiles of the Gold clubs
Family Clubs7%
Social Clubs10%
Philan-thropicClubs10%
Want Openness
19%
WantSupport
30%
WantGenderBalance
25%
Source: Project Refresh Phase 2 Survey of Current Lions
32
Gold club characteristics
Family TOTAL Family SocialPhilan-thropic
Finds ways to involve the children and families of members 39 92 18 22
Social TOTAL Family SocialPhilan-thropic
Has regular meetings with other members to allow us to socialize 58 74 87 33
Is very welcoming and makes me feel as though I belong 68 80 81 72Has regular meetings with other members to plan
upcoming initiatives 60 77 81 49Provides opportunities to socialize with other members
whom I enjoy 64 80 77 59
Incorporates a sense of fun into the service activities 61 79 76 59
Philanthropic TOTAL Family SocialPhilan-thropic
Provides valuable services that directly help others 76 88 82 93
Raises significant funds for various charitable projects 62 70 67 87Ensures that the activity helps the local community
where I live 70 77 78 86
Source: Project Refresh Phase 2 Survey of Current Lions Legend: 10 points Higher Lower
Q: How well do the following statements describe your Lions club? (% Scoring 5 or 6 out of 6)
33
Family clubs
• These clubs find ways to involve the children and families of members
• Members volunteer the most time per month and contribute a very significant portion of their income
• Members most likely to describe there club to: Provide valuable services to the community Foster an environment of inclusiveness and belonging Provide opportunities for members to socialize, and Incorporate a sense of fun into the service activities.
• They are savvy members who are knowledgeable about the organization and have taken advantage of support and training from LCI HQ, District leadership, and club mentors
Source: Project Refresh Phase 2 Survey of Current Lions
34
Social clubs
• More focused on the social aspects of volunteering However, they are not motivated to include family
• They are more likely to have regular meetings with other members for the purpose of socializing and, secondarily, planning upcoming events
• They make members feel welcome, provide social opportunities, and incorporate a sense of fun into the service activities
Source: Project Refresh Phase 2 Survey of Current Lions
35
Philanthropic clubs
• Their top two drivers are: Raise significant funds for various charitable projects Ensures that the activity helps the local community where they live
• They are significantly more likely to provide valuable services that directly help others
• They tend to be less social and are less likely to have meetings for either planning upcoming initiatives or socializing
They are also not motivated to include family in club life.
Source: Project Refresh Phase 2 Survey of Current Lions
36
Profiles of the Blue “challenged” clubs
Family Clubs7%
Social Clubs10%
Philan-thropicClubs10%
Want Openness
19%
WantSupport
30%
WantGenderBalance
25%
Source: Project Refresh Phase 2 Survey of Current Lions
37
Blue club characteristics
Want Openness TOTAL Openness SupportGender Balance
More protections need to be in place to ensure that club funds are used properly 29 55 11 14
More protections need to be in place to ensure that club elections are run fairly 23 45 7 12
Want Support TOTAL Openness SupportGender Balance
I wish our club had more members 70 66 78 76I wish that I was more knowledgeable about the services
that other Lions clubs are providing around the world 44 39 46 41I would like for the District Leadership to provide more
inspiration for our club 41 40 40 38I wish that I was more knowledgeable about Lions Clubs
International structure 37 35 39 34I would like for the District Leadership to better support our
club 38 40 35 35I would appreciate having a mentor to help explain things to me
29 31 29 22
Want Gender Balance TOTAL Openness SupportGender Balance
I would like for our club to more equally involve both men and women 41 38 13 67
I wish that our club would allow more women to serve in leadership roles 38 35 9 58
Source: Project Refresh Phase 2 Survey of Current Lions Legend: 10 points Higher Lower
Q: How much do you agree that the following statements describe any wishes or frustrations that you may feel toward Lions club? (% Scoring 5 or 6 out of 6)
38
Want Openness
• The majority of members in these clubs want transparency to see that club funds are used properly
• Significantly more of these members also want reassurance that club elections are run fairly
• These clubs are very important because: They donate the highest percentage of their income to Lions Clubs 2nd highest in terms of how much time they volunteer and how much they
contribute to LCIF
• Only a minority of members of this type of club believe that they have any influence in their club or are satisfied by the rewards that they receive for their investment of time and money.
Source: Project Refresh Phase 2 Survey of Current Lions
39
What Gold clubs do to foster openness
Elections
Nomination
Operation
• Nominations can be made by any member
•Positions are available to all•Avoid “next in line”
approaches
•Advanced notice•Formal ballots•Results are open
Governance
Finance
Operation
• Monthly financial reports shared at meetings
• Statements and books available to anyone
• Regular audits by outside party• Multiple signing authority on all
accounts •No closed directors meetings•All key decisions are made via
club vote•Officers change on a yearly
basis
Source: Project Refresh Phase 6 Online Focus Groups
40
Want Support
• Members of this type of club score the highest on wishing that their club had more members
• However, they have a very low desire for gender balance• They seem as though they would like to be empowered to
help turn around the situation for their club• In a rank ordered sense they:
Wish they were more knowledgeable about the services that other Lions clubs are providing around the world as well as the structure of LCI
They would appreciate a mentor to help explain things to them They would like more help from the District Leadership -- providing
both inspiration and support
Source: Project Refresh Phase 2 Survey of Current Lions
41
Clubs find support in many ways
Independents
Independently minded: Clubs feel they can meet
their needs on their own.
Using External Resources
Internal CreditStrong
leadership: Club
leadership is resourceful.
Connected members:
Hold district or
international posts. “In-the-know.”
Straight to the Source
Zone/District resourc
es
LCI resourc
es
Website
Newsletter
Categories are not discreet. Respondent may fall into more than one grouping.
Source: Project Refresh Phase 6 Online Focus Groups
42
Want Gender Balance
• These clubs have the fewest number of members in total and the lowest ratio of women to men overall
• Members of these types of clubs would like more women to be involved and wish that their club would allow more women to serve leadership roles
• Interestingly, the survey respondents skewed slightly more male
Source: Project Refresh Phase 2 Survey of Current Lions
43
Beyond equitable behavior is the challenge of Attitudes
Attitudes:Behaviors:
Truly value women
Not valued
Accepted but not fully valued
Source: Project Refresh Phase 6 Online Focus Groups
•Believe women bring unique perspectives, a strong work ethic and make the club more appealing and likely to grow.
•Establishing an attitude of equality is challenging.
• Don’t see the value and face true resistance.
BalancedRoles
Limited or not accepted
44
Percentage of club types around the world
FamilySocial
Philanthropic
OpennessSupport
Gender Balance
1410 8
2421 23
710 10
18
3025
Worldwide N. America
North America indexes high in Want Support clubs but low in Family clubs
Source: Project Refresh Phase 2 Survey of Current Lions
Blue ClubsGold Clubs
45
Gap
-5
-1
-6
-1
-10
-9
-3
-3
3
2
District leadership shares stories of successful projects
LCI HQs provides valuable services
District leadership provides helpful advice and guidance
LCI HQs provides very useful support and resources
Our Guiding Lion was flexible & attentive to our needs
Our club has mentors that help us succeed
LCI HQs provides helpful training
I frequently take advantage of the training provided by LCI
Our club has a Guiding Lion to help us succeed
Sometimes Dist. leadership has stifled ideas/creativity at our club
54
51
51
48
44
42
42
23
14
11
49
51
46
47
33
33
39
20
17
12
Blue
Gold
Gold clubs are receiving more support
Source: Project Refresh Phase 2 Survey of Current Lions
Q: How much do you agree with the following statements about resources to assist Lions with your club’s initiatives?(% Scoring 5 or 6 out of 6)
District leadership provides helpful advice & guidance, club mentors help ensure the club will succeed, Guiding Lions are flexible and attentive
46
Giving of time and money varies by club type
2% 3% 4% 5% 6%0
5
10
15
20
25
% of Income Donated to Lions Club
Ho
urs
/Mo
nth
Vo
lun
tee
red
fo
r L
ion
s C
ub
s
Family
WantOpenness
Philanthropic
Social
Family clubs show higher levels of time and money dedicated to club activity Want Openness club members are actually generous in their and money Social club members are satisfied but show low level of giving
WantGenderBalance
Want Support
47
Where Blue Clubs are under-delivering
Source: Project Refresh Phase 2 Survey of Current Lions
• Biggest gap is finding ways of involving children and families
• Also incorporating a sense of fun
Having regular meetings with other members to allow us to socialize
Ensuring that the activity helps people beyond my local community
Offering opportunities for both men and women to participate
Having regular meetings with other members to plan upcoming initiatives
Offering opportunities for individual Lions to receive awards for jobs well done
Encouraging many members to take leadership roles
Infusing a sense of formality and decorum
Ensuring that the activity helps the local community where I live
Raising funds for various charitable projects
Providing networking opportunities that can help me with my career/business
Providing valuable services that directly help others
Incorporating a sense of fun into the service activities
Finding ways to involve the children and families of members
-30 -20 -10 0 10
5
2
2
-3
-3
-3
-5
-5
-6
-6
-9
-20
-25
Q10. When it comes to volunteer activities, how important to you are each of the following statements? MINUS
Q22. How well do the following statements describe your Lions club?Importance
56
50
80
65
49
68
31
85
75
18
91
82
51
48
Family Involvement a lost opportunity among Gold clubs as well
Source: Project Refresh Phase 2 Survey of Current Lions
• Gold clubs do well in delivering on most attributes
• Incorporating a sense of fun and involving families are where common gaps are
Ensuring that the activity helps people beyond my local community
Raising funds for various charitable projects
Offering opportunities for both men and women to participate
Offering opportunities for individual Lions to receive awards for jobs well done
Having regular meetings with other members to allow us to socialize
Having regular meetings with other members to plan upcoming initiatives
Ensuring that the activity helps the local community where I live
Encouraging many members to take leadership roles
Infusing a sense of formality and decorum
Providing valuable services that directly help others
Providing networking opportunities that can help me with my career/business
Incorporating a sense of fun into the service activities
Finding ways to involve the children and families of members
-25 -15 -5 5 15
15
7
5
5
4
3
2
1
1
0
-4
-8
-16
Q10. When it comes to volunteer activities, how important to you are each of the following statements? MINUS
Q22. How well do the following statements describe your Lions club?Importance
49
77
82
52
63
70
89
71
33
92
18
84
52
49
North American Lions’ meeting frequency preference
Preference Actual0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3 1
15 15
5268
26
144 10 0
Never
Less frequently than once a month
Once a month
A few times a month
Once a week
More than once a week
Clubs are meeting slightly more frequently than members prefer. 84% are actually meeting a few times a month or more; however, only 70% prefer to meet that frequently.
Source: Project Refresh Phase 2 Survey of Current Lions
50
Majority of Lions prefer to meet weekday evenings
Preference Actual0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
7 3
2019
71 77
2 1
Anytime SundayAnytime SaturdayWeekday eveningWeekday lunchtimeWeekday morning
Most clubs are actually meeting at that time A few more would prefer weekday mornings.
Source: Project Refresh Phase 2 Survey of Current Lions
51
Many more Lions Clubs offer a meal than desired
Preference Actual0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
70
88
30
13
No MealMeet Over Meal
The majority of clubs meet over a meal (88%). However, only 70% prefer to meet over a meal.
Source: Project Refresh Phase 2 Survey of Current Lions
52
NA Gold & Blue clubs identical on practice & perceptions of rituals. NA more likely to find vest important.
Source: Project Refresh Phase 2 Survey of Current Lions
World Gold Blue0
25
50
75
100
2515 12
4148 55
34 37 33
Vest
Important
Practiced, butNot important
Not practiced
World Gold Blue0
25
50
75
100
20 15 17
50 65 65
3020 18
Pin Exchange
World Gold Blue0
25
50
75
100
31 31 30
42 50 51
27 19 19
Cheer/Roar
World Gold Blue0
25
50
75
100
29 30 29
4053 53
3117 18
Song
53
Groupings of non-Lions loosely map to existing clubs
There are existing Lions Clubs for the most attractive 4 segments of Non-Lions. There may be an opportunity for two variations of Philanthropic Clubs -- Local and Beyond Local. Encouraging Social Clubs to allow networking would make them more attractive to the Networking Non-Lions.
Want Protection
s
WantSupport
WantGenderBalance
Source: Project Refresh Ph 2 Current Lions & Ph 4 Non Lions Surveys
Provide Valuable Services
Family Clubs
Social Clubs
Philan-thropic Clubs Networking
Family
BeyondLocal
OnlyLocal
Casual
Low Interest
X
X
54
4. Conclusions and Next Steps
55
Key takeaways1. Club size matters
There are thresholds of success for both existing and new clubs
2. 3 segments of successful clubs were identified: All index high on providing satisfying service experience
i. Family clubs – family involvement in club life is important
ii. Social clubs – enjoy the fellowship aspect but no interested in family involvement
iii. Philanthropic clubs – very focused on service but not so much on fellowship or family involvement
3. There are 3 segments of challenged clubs: They index low in the quality of service experience
i. Want openness – frustrated with lack of transparency
ii. Want support – desired more members but is feeling lost; also not concerned with lack of gender balance
iii. Want gender balance – frustrated with women not being treated as equals
4. Our unique rituals and customs are beginning to lose relevance
5. Non-Lion survey shows there is potential for growth
6. Women and families are key to our future success
7. There is a large gap in age profile between current clubs and their communities
56
Next Steps
Recommend GMT and GLT teams focus on and emphasize the importance of:1. Chartering clubs at 25 or more members to make them more viable
2. Being sensitive to member experience Encourage the use of “How Are Your Ratings”
3. Making service central to everything we do Encouraging the use of Community Needs Assessment
4. Promote CEP as the way to synthesize member experience with improved service to community
Need to focus extension efforts in higher population area with younger members1. Establish more family-friendly clubs
2. Allow for networking opportunities
3. Need to learn from successful clubs in these areas about what works
4. Need CGL with experience with younger adults in high population areas
Project RefreshComprehensive Global
Membership Study
North America Deep-Dive
Webinar by LCIOctober 18, 2012