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PortfolioStephen Larsen
8/18/2019 Project9 Stephen Larsen
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Stephen Larsen:600 Pioneer Rd #2001
Rexburg, ID 83440
Contact
Charity MudRunLogosBrochure
LetterheadBusiness CardFlier Event AdWeb PageMontageImaging
Table of Contents
8/18/2019 Project9 Stephen Larsen
3/12
Charity MudRunDescription: Created a website for people to register and pay for a 5K WarriorMudRun for BYUI ROTC.
Process: First thing that I did was nd other successful Spartan Race websites andmodel the layout of their website. Once that was done I worked hard to make big
adjustments and improvements to the layout. The website is quite a bit larger thanthe image on the right. I spent 40+ hours creating the website prior to people
signing up. I used Adobe Premiere to create a 3 minute intro video. I controlledthe layout and colors, registration, phone sales, and check-in processes of the
event. By the time it was over we had 650 people show up and we revenuedabout $7,000. After our cost of the event, we were able to donate about
$2,500 to the Fisher House Foundation, which connects families tot theirwounded Soldiers.
Programs/Tools Used: Adobe Illustrator, Adobe Photoshop,Adobe Premiere, BlueHost, CloudFlare, ClickFunnels, Stripe,
GetResponse, Square, and PayPal. Various marketing software
and channels were also used. Also used Google Voice,MicroSoft Excel, and Ofce heavily.
Message: We wanted people to get a very small tasteof what it’s like to be in the Army.
Audience: People who are “outdoorsy”, patriots,and college students.
Top Thing Learned: Websites can enhancethe reach of your message.
Color scheme: Yellow,
Monochromatic
Font Name & Category: Ubuntu (Sans Serif)
8/18/2019 Project9 Stephen Larsen
4/12
LogosEcho H2 Water
2
2
2
e
e
e
2
2
Description:Logo for a company
Process: I really enjoyed creating this logo in Illustrator. I originally made threeseparate ideas and then took votes from people as to their favorite one. After thevoting was over, I took the third logo I made and increased the contrast on the font
with bolded letters and making the “2” white. I then made each of the letters“shapes” and cut off any parts of the letters that overlapped the water drop tomake it appear like it’s wrapping around the drop.
Programs/Tools Used: Adobe Illustrator
Message: Echo provides healthy water
Audience: People who are conscious about water cleanliness
Top Thing Learned: How to bend lines using the pen tool
Color scheme: Monochromatic color names: Blue
Font Name & Category: Seravek (Sans Serif)
Font #2 Name & Category: PT Sans Caption (SansSerif)
8/18/2019 Project9 Stephen Larsen
5/12
Description:A two sided trifold brochure (also called a duplex).
Process (Programs, Tools, Skills): I began by setting up the measurements for the foldedpaper in Adobe InDesign. I split my layout into 3 sections on two separate pages so thatI’d have a trifold brochure once printed. I used a diagonal lines and shapes throughout thebrochure to create movement and a little repetition on the page. I chose images of water
from unsplash.com, then made them greyscale in Photoshop for my covers. I also d idthis so the blue color could act as a higher contrasting accent. The two inside images
were edited in Photoshop. I cut the two products out of previously taken images.Using the Magnetic Lasso tool and the Magic Wand tool in Photoshop, I cut out
the backgrounds of both images so the backgrounds would shine through. Aftersaving them as .png les, I placed them on the inside of the brochure. I also
applied a text wrap using the Alpha Channel setting in InDesign to make thetext form to the side of the image.
Programs/Tools Used: Adobe InDesign, Adobe Illustrator, AdobePhotoshop, and Adobe Premiere (for video).
Message: I wanted people to know a quick snapshot benets
of taking more hydrogen and the good it does for the body. Iwanted to showcase the products from Echo H2 Water thathelp you do so.
Audience: Baby boomers, those with diagnosed disease,those who want a better lifestyle (i.e. lose weight).
Top Thing Learned: I liked learning how to use thedifferent text wrap and paragraph styling tools in
InDesign.
Color scheme and color names: Monochromatic, Blue
Title Font Name & Category: AvenirMedium / Sans serif
Copy Font Name & Category:Avenir Book / Sans serif
Word count: 263
Brochure
Outside p.1
Synergy Sciences1404 Hamlin Ave Unit A,Saint Cloud, FL 34771-8585
Email: [email protected]: (800) 337-7017Fax: (888) 344-8121
Hydrogen is the smallestmolecule on the planet.When the earth was made,
hydrogen was here frst...
Echo H2 Wate
echoh2water.com
DissolvedMolecularHydrogen
The HappeningOf Health
Get your freehydrogen sample at
echoh2water.com/freetrial
Diseases treatedtherapeutically fromconsuming additional
hydrogen • Parkinson’s • Alzheimer’s • Autism • Diabetes • Leaky gut syndrome • Rheumatoid Arthritis • Cancer cells • Radiation poisoning • etc
8/18/2019 Project9 Stephen Larsen
6/12
Letterhead Stephen [email protected]
318 Pioneer Rd Apt 2001Rexburg, ID 83440
Description: Company stationary that has matching letter head and business card
Process (Programs, Tools, Skills): I created the logo using Adobe Illustrator for acompany called Echo H2 Water (https://echoh2water.com). I used the pen tool heavily
to create the rain drop and then laid over the “H2O” and cut out the edges to makeit look like the water drop was bleeding off the water drop. I wanted to make youreyes connect the open sides of the drop. I then pushed the “C” against the drop
and then made cut off the edges of the “C” to take on the shape of the waterdrop.The letter head and business card a lot of the same feel as the logo
with the white and blue colors inverted. To keep it simple, I also made thewater drop on the bottom right gray with a “2” bleeding of the bottom
right. In order to create a barrier for the eye on the business card, I puta blue bar on the bottom.
Message: The company sells water puriers and hydrogenmachines. The design is supposed to communicate a feeling of
purity and simplicity.
Audience: Those interested in homeopathic remedies.
Top Thing Learned: How to use Adobe Illustratorpen tool more effectively in design.
Color scheme and color names:Monochromatic – Blue, white, grey
Title Font Name & Category: Myriad ProBold – Sans Serif
Copy Font Name & Category:
News Gothic MT – Sans Serif
8/18/2019 Project9 Stephen Larsen
7/12
Business CardDescription: Company stationary that has matching letter head and business card
Process (Programs, Tools, Skills): I created the logo using Adobe Illustrator for acompany called Echo H2 Water (https://echoh2water.com). I used the pen tool heavily
to create the rain drop and then laid over the “H2O” and cut out the edges to makeit look like the water drop was bleeding off the water drop. I wanted to make youreyes connect the open sides of the drop. I then pushed the “C” against the drop
and then made cut off the edges of the “C” to take on the shape of the waterdrop.The letter head and business card a lot of the same feel as the logo
with the white and blue colors inverted. To keep it simple, I also made thewater drop on the bottom right gray with a “2” bleeding of the bottom
right. In order to create a barrier for the eye on the business card, I puta blue bar on the bottom.
Message: The company sells water puriers and hydrogenmachines. The design is supposed to communicate a feeling of
purity and simplicity.
Audience: Those interested in homeopathic remedies.
Top Thing Learned: How to use Adobe Illustratorpen tool more effectively in design.
Color scheme and color names:Monochromatic – Blue, white, grey
Title Font Name & Category: Myriad ProBold – Sans Serif
Copy Font Name & Category:
News Gothic MT – Sans Serif
8/18/2019 Project9 Stephen Larsen
8/12
Flier GraduateLEADERSHIPConference
Do you want to have the
Competitive edge in business?
Come learn how at Vouant
Communication’s annual Graduate
Leadership Conference.
Conference is available to graduating seniors.
Space is limited
Registration and more information available at:
Vouantcomm.com/leaders
October 21
8 a.m. – 5 p.m.
Lincoln Convention Center
ouant Communications is devo
helping tomorrow’s leaders ga
tial leadership skills in the workplac
this dynamic three-day seminar, attwill meet with top executives of Vou
Communications to discuss breakth
leadership techniques, while cultiva
attributes of leadership that will
market to any employer.
V
Description: Greyscale promotional ier to promote a graduate leadershipconference.
Process (Programs, Tools, Skills, FOCUS principles): First I created a few sketchesto see what design layout I’d like the most, which was helpful because I ended upusing my nal sketch. Then I created the layout using InDesign, making adjustments
to alignments with a focus on vertical shape. I left white space on the top and bottomright of the page to create more of an asymmetrical feel to the layout. The grey bars
on the left create repetition and an anchor point for al ignment.
Message: I wanted to attract seniors who are about to graduate whospecically want to be leaders in the business world. I brought in a lot of
strong vertical design principles, which represent strength and authority,once I knew exactly who I was targeting.
Audience: Graduating seniors, age 21+, desire for personalbranding in business.
Top Thing Learned: I learned the importance of alignment ofall elements to something else. It’s all connected.
Title Font Name & Category: Eurostile – Sans Serif
Copy Font Name & Category: Seravek – Serif
Links to images used in this project:http://bit.ly/1nrDEaV
http://bit.ly/20kXm69
8/18/2019 Project9 Stephen Larsen
9/12
Event Ad
The “Build a Better
Career Event” takes
the guesswork out of
success. Come March
31st to learn what ittakes to make it in
your chosen field.
Tickets are free until
March 1st.
March 31
9:00am
Hart Gym
BYU-Idaho
D
DarDream
Description: A full-bled, color, scanned image used to create an event ier using onlyMicrosoft Word.
Process: First I scanned the picture of the man on a tablet and then cropped in the edgesto make his face more clear. I grabbed a few colors right from the image to keep thesame feel. I added in a transparent white box on the left of the page for content. To make
the left sidebar more distinct, I added a subtle grey bar which ran horizontally beneaththe headline at the top and down the side of the page. To make the ier pop, i added“Do. Dare. Dream.” for some repetition and hierarchy in the page. There are two
fonts on the page to help the eye catch the message easier. I used Microsoft Word,an Epson Scanner, and PDF2JPG.net.
Message: I decided to run an event that I’d be passionate about whereaspiring professionals could learn how to take their work to the next level. I
wanted to take the image and message and make it instantly appeal to myaudience’s “ideal” image of a professional.
Audience: College students, business majors, entrepreneurs,
Color scheme and color names: Monochromatic - Brown
Top Thing Learned: I learned that Microsoft Word, with apinch of patience, can actually create pretty good iers. I
also learned the importance of using color schemes fromyour main image subject.
Title Font Name & Category: Bank Gothic – SansSerif
Copy Font Name & Category: Avenir – SansSerif
Scanned images used, sources,
original sizes, location of scannerused: The image I scanned is from
a January 2016 Wired Magazine.The image was originally
full page with no text. Theoriginal image I used was
2265 × 3183px.
8/18/2019 Project9 Stephen Larsen
10/12
Web PageDescription: I created a web page to present a logo I also personally designed, including apopup form to get Rights for the logo.
Process (Programs, Tools, Skills): To create this webpage I used only TextWrangler. It hasbeen several years since I created a webpage based completely off of handwritten HTML. Itwas a fun refresher to write HTML and then learn how to put a CSS stylesheet attached to it.
After writing the HTML, I used thehttp://www.W3.org HTML validator to make sure all thepieces are in place for a functioning webpage.Using the color from my logo, I designed and
colored the rest of the webpage. One of my go-tools is simply http://html-color-codes.info/colors-from-image/, which shows you the hex # from any image. I made the Header
of the webpage Times New Roman and the body Avenier. I also assigned some backupfonts just in case someone’s computer didn’t have the fonts I declared. I also added
in a JavaScript popup web-form asking people to give me their name and emailif they were interested in getting Rights to the logo, which was more about
showing off the skill of creating optin forms.
Message: I want people to see the history of industry-leading condencethat the Echo® name holds.
Audience: Those who are serious about health and the water they drink.
Top Thing Learned: Assigning a CSS sheet to an HTML le.
Color scheme and color hex: Blue – Monochromatic,hex#2BA7DE; white, #FBFCFC
Title Font Families & Category: (all names) “Times NewRoman”, Times, serif; Oldstyle
Copy Font Families & Category: “Avenier”, Arial;San Serif
Changes made to the CSS: I increasedthe width of the body element to 880px,
changed the colors in the h1 and body
tags, then added in a backgroundimage. I also made a 10% reduction inopacity in the white body element
to let the image shine through. Ialso adjusted the padding and
border width of the wholepage.
8/18/2019 Project9 Stephen Larsen
11/12
MontageDescription: An inspiring montage made from a scripture and two images blendedtogether.
Process (Programs, Tools, Skills, Steps taken while designing): I rst found animage I liked and imported it into Photoshop. After cropping the image down to1024px, I pulled in the picture of the couple and placed a mask on the layer to blend
the two images together without destroying any pixels. After taking away the hardedges from the picture of the couple I wrote in a scripture and the two words
“together forever”.
Message: The message is to stay true to each other as a couple until death.
Audience: I’m targeting young couples.
Top Thing Learned: I learned how to hide parts of an image withoutdestroying the pixels so you can use them later i f you’d like to.
Filter / Colorization used and where it was applied: I increased the vibrance and saturation of the main
background image to make the blue sky slightly deeper.
Color scheme and color names: Blue –Monochromatic: Blue, White, Black
Title Font Name & Category: Kohinoor – Bold:Sans Serif
Copy Font Name & Category: Kohinoor –Light: Sans Serif
Sources of images on original
websites: UnSplash.comhttps://unsplash.com/photos/XZtpcHdhBT0
https://unsplash.com/photos/SSxIGsySh8o
8/18/2019 Project9 Stephen Larsen
12/12
ImagingDescription: Purpose is to demonstrate photography and photo editing skills using aDSLR Camera and Photoshop.
Process (Programs, Tools, Skills, FOCUS principles): I rst tried to imagine goodcomposition that I could get in a photo. After nding a gazebo I decided to take the
picture with the gazebo off-centered to the right on the last third of the frame. Iedited the image in photoshop on a landscape 11in x 8.5in layout. I then used fourstandard edits (levels, saturation, color balance, sharpen tool) to brighten the
image and make the colors pop. I made the gazebo look more red with thecolor balance tool even though it’s more of a deep brown. I took the picture
with enough of a lead on the left to add text and use the snow as naturalwhitespace (literally). After attening the image I saved the image as a
JPEG at 300 pixels per inch.
Message: I’m trying to tell people that like snow that there aretimeshares available in the mountains that will let them spend
more time in the mountains.
Audience: People with money for a timeshare. Skiers andSnowboarders. Outdoor people.
Top Thing Learned: How to use a color scheme foran image ad and keep the same theme throughout.
Color scheme and color names: Monochromatic – Brick. Dark brown, light
brown, lighter brown (almost a cream color).
Title Font Name & Category: CharterBold Italic – Serif
Copy Font Name & Category:Charter Black – Serif
Date and location: 2FEB2016, BYUI Campus
Gardens
