W E B S I T E A N D P A I D A D V E R T I S I N G
O P T I M I Z A T I O N
F O R F A I R V I E W L E N D I N G . C O M
© 2014 Prometheus Internet Marketing
Prometheus Internet MarketingClient Case Study
Case Study Summary
© 2014 Prometheus Internet Marketing
Situation
Fairview Lending provides private real estate loans for both commercial and residential borrowers, delivering quick closings with minimum hassle.
Need
Fairview Lending had been running its own Google AdWords campaigns and was getting a significant portion of their new clients there. However, they felt stuck in their progress and were concerned the campaigns were underperforming, leading to fewer leads than possible and wasted spending.
Our Solution
We crafted their Unique Selling Proposition (USP) to emphasize their clear differentiators compared to their competition.
We redesigned their home page to highlight their USP and become an effective landing page for both paid and organic search traffic.
We restructured and optimized their Google AdWords campaigns to focus on their USP messaging and better reach their most ideal prospects.
In the Client’s Words…
© 2014 Prometheus Internet Marketing
"We’d been running Google AdWords campaigns for 6 years and
had good success gaining new loan clients in a very competitive
online market. But then we asked Prometheus to take over, and
within 4 months they had doubled our conversion rate and
tripled our total conversions.
After 9 months our conversion rate is now up 330% while our
cost per conversion is down 60%. This has led to a substantial
increase in our profitability. I wish we would have made the
decision to bring in Andrew and Prometheus earlier.“
Glen Weinberg, COO, Fairview Lending
© 2014 Prometheus Internet Marketing
BEFORE
No mention of 2nd primary target market – Residential
Unclear Call-to-Action (CTA), competing with
countless other distractions throughout the page
Complicated, distracting navigation
Big wall of text that no one will read
Needless distractions from CTA
Columns providing needless distractions from CTA
© 2014 Prometheus Internet Marketing
Equal emphasis to both critical target markets
Callout box that succinctly presents top benefits and
features and provides clear, compelling CTA
Clear, simple navigation
Brief, helpful text
AFTER
Testimonials for social proof
Equal emphasis to both critical target markets,
allowing visitors to quickly choose the right path
Google AdWords Results
© 2014 Prometheus Internet Marketing
Prometheus Management began 10/2013
4 months later 9 months later
© 2014 Prometheus Internet Marketing
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