N A S H I A R G A N M A G A Z I N E N . 1 6 / S E P T E M B E R 2 0 1 7
Beauty trend Cleansing OilThe new beauty gesture
that turns cleansing intoa sensorial experience
Promo
Welcome Autumn
30 days of strenght
for your hairp.12
Beauty preview
Surprise him with an
unexpectedpresent
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Argan Stories“Nashi Argan?
A secret garden where I lose myself every day”
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#C
omm
unit
y #BEAUTYEXPERIENCEOnline all the beauty tales of the #NashiLovers!
Visit the website nashiargan.it! Dedicated to the #NashiLovers Community, easy and immediate to navigate, you will find a magazine full of beauty tips and a lot of news to discover!On the SOCIAL WALL everyone can post reviews, comments and tell your personal experience with Nashi Argan.
#Stay#Tuned
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#NEWS//All aroundYou will find beauty tips, tricks and suggestions, all the secrets
of the #NashiLovers to perfection your personal beauty routine.
Wanted by #NashiLovers,#ProvaNashi
just ended
Find out more about the initiative on p. 7
422.000 #NashiLovers. From
5.000 to 10.000 new m
onthly followers.
Let us know your #beautyexperience on the website or on Facebook/NashiArganOfficial
THE SOCIAL POWEROF #NASHILOVERS!
From the beginning it started a real-time interaction, encouraged and sustained by the affection of curious and creative women, that through the page share their daily experiences, impressions and ideas with Nashi Argan.
The growing affection expressed by the members of the Community lead to the creation of an ashtag that could enclose and identify them all: this is how #NashiLovers was born.The #NashiLovers Community is composed of passio-nated, witty, cosmopolite people, who love beauty, that are always searching for new beauty tips to take care of themselves and their lifestyle. For this reason they have no fear of asking what they really want. And Nashi Argan answers, morphing the #NashiLovers Community in a contemporary and multiform “Muse” from which to be inspired: exactly through this privileged and constant dialogue many of the most interesting and recent news from the Nashi Argan world have been born.
The dialogue with #NashiLovers is the secret of the growth
and success of Nashi Argan.
A constant and privileged dialogue made of opinions, advices, games and sharing experiences, a direct line between the Brand and its Community.
The Facebook Page “Nashi Argan - Official” was born in 2013 from the will of involve and give value to the opi-nions and desires of those who choose the Nashi Argan treatments for their daily beauty routine.
Share yourbeauty secrets on
Facebook/NashiArganOfficial
Usage of recycled and anti-waste packages and recycled paper for communication material.As well as PE GREEN tubes, the bottles used for the Nashi Argan line are made of glass, recycled RPET of post consumption, produced by Bormioli Rocco S.p.a., who is the world leader in the research of recycled materials, biodegradable bioplastic and low environmental impact packaging.
Communication materials, boxes and de-pliants of the line are made with paper recycled from post consumption produced by Cordenons group, ISO and FSC certified company.
Natural origin ingredients and free from.All Nashi Argan products don’t contain: SULPHATES, PHOSPHATES, PARABENS AND SODIUM CHLORIDE. This information can be found on each product in order to give transparent information to the clients. The company follows a rigid scheme during the selection and the usage of raw mate-rials, keeping as first objective the best per-formances requested to products that have to satisfy the need of a professional market. Therefore our formulas contain raw mate-rials of natural origin and the more actual and safe elements of the chimical industry.
All Nashi Argan products contain BIO CER-TIFIED ARGAN and LINSEED OILS.
New ecofriendly inve-stiments for Landoll, owner of Nashi Argan brand.Every year Landoll makes big investments to increase the quality of the products, reducing the usage of resources that contribute to the impoverishment of the environment.
All the energy used in the productive systems is made by re-newable internal sources. Indeed the company has the Cor-porate License for the Production of Electrical Energy and in June 2012 completed the photovoltaic system, installed in the production location in Lombardia. It provides all the requi-red energy for the production of the Nashi Argan lines. From 2015 company is also equipped with a reverse osmosis system for water purification used for all processes. This system does not use chemicals for its operation! With the new purification system Landoll applies fully the principle of eco-friendly com-pany.
“We want Italy to be more protected and beautiful.With FAI we work to build it”.Landoll, owning company of Nashi Ar-gan brand, in 2015 has decided to join the membership program of FAI Cor-porate Golden Donor, a choice dicta-ted by the desire to restore, develop and enhance country resources.
Together with the Fondo Ambiente Italiano, Nashi Argan brand wants to be an active part of a major project of protection, which is also an ambitious cultural challenge: make Italy a more beautiful place to live, work and raise the children. The natural and cultural heritage, pre-served and promoted by FAI, repre-sents a unique asset in the world and the fundamental resource in which to invest to renew, develop and give va-lue to the wonderful country. Thanks to the support of its many members,
who are both individuals and compa-nies, FAI for the last 40 years protects and manages 50 locations throughout the national territory. Important histo-rical settlements, artistic and scenic places are saved by carelessness. They are restored, protected and open to the public.
Every day the FAI is committed to protect and make accessible all the wonderful jewels of art, nature and culture, scattered in the countryside, in the cities and on the coasts of our country; to educate and sensitize the community to the knowledge, respect and care of art and nature and to convey the demands of civil society, watching and actively intervening in the territory.
#LANDOLL,COMPANY OWNER OF NASHI ARGAN BRAND, BECOMES PART OF CORPORATE GOLDEN DONOR FAI PROGRAM.The company supports the “Fondo Ambiente Italiano” to protect and promote the Italian environmental and cultural heritage.
+ 350 salons all over Italy
22.890 #NashiLovers participating
10.000 Sun Set given
#TRYNASHI?
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Cam
paig
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Wouldn’t you
like another
#TryNashi?
I’ll rush im-
mediately to
ask for it!
Travel 3+1good reasonfor a trip to Ukraine
Klevan
UkrainePearl of the east full of charm and history, a land to discover in its thousands
facets...but never without your favorite products!
Lviv - the culture capitalThe city of Lviv astounds and surprises at every corner, its asburgic allure exudes from every brick, even after centuries. A maze of streets coasted by themed restaurants, cafè, artsy markets, that fit together to create pictoresque views and strokes of vibrant colors. The churchs that puncture the city are unmissable just like the Opera Theatre, that offers a packed
calendar of concerts and shows all year long.
Nashi Argan, as it is well known, likes to travel and be the travel companion of the #NashiLovers in the places that they have always dreamed of! This exact philosophy inspired the Nashi Argan event held in Kiev in the month of April 2017, a travel themed party for an escape
from the daily routine! A thank you to the ukrainian partner that made this succesful event possible! The event has been chosen as the third best event of the year among more than 100 by Eventawards, suscitating the interest of magazines such as l’Officiel. We can’t wait the
nextevent, and you?Do you happen to be out of your favorite treatment just in the middle of the vacation? Don’t worry, Nashi Argan reaches you everywhere! You can find the products in the best salons of the country, do you want to know where? Ask us on Facebook!
The love tunnel - KlevanThis romantic ferry encosed in a tunnel of leaves is a must-visit for all the couple of lovers that decide to visit the north-east area of the country. The fairy-tale charm of this location just begs to be photographed and posted on every social wall, but caution! The ferry is still passed through once a day by the train, better
make sure that the cost is clear before starting to pose!
Kiev -Saint Andrew’s
CathedralFor those who love gothic architecture and a dive in soviet art, this cathedral is a real masterpiece of the genre. Erected in the middle of ‘700 and wanted by the zar to pay homage to Saint Andrew, it dominates a steep hill of the ukrainian chief town, giving ato the visitors an amazing panorama of the city. It also hosts a museum of paintings and sculptures of the
sovietic school of priceless value.
The initiative mobilized the whole Nashi Argan world: from the 7 flagship stores - with the event that started the operation on the
15th of May, a special day solar-themed - to all the Nashi official Stores.More than 350 salons all over Italy that from the 16th of May to the 30th of June welcomed thousands of #NashiLovers and gave out the precious Nashi Sun Set, a total news containing the ABC of the Nashi Argan Sun line!Nashi Sun Set contains the three must-have for protection and hydration, dedicated to the hair routine under the sun by Nashi Argan in mini-size:
Shampoo After Sun 30 ml, Beach Defence Styling Spray 40 ml e Mask After Sun Reparing 20 ml.
Nashi Sun Set, a total news containing the ABC of the Nashi
Argan Sun line!
The dynamic is easy and broken in, through the Facebook Page Nashi Argan Official or through the website www.nashiargan.it, it had ben possible to register and download a voucher through
which collect Nashi Sun Set at the Nashi Argan Store or Official Store, selected among the more than 350 available.
The reaction of the community had been warm as usual, many #NashiLovers from all over Italy chose to welcome the summer participating to #TryNashi, for a ground total of more than 10.000 given Nashi Sun Set!
Thanks to all of the amazing participant that livened up the initiative, making it a success. #TryNashi just ended, but Nashi Argan is already thinking about the future!
The gift to the #NashiLovers
The #TryNashi operation is over! The initiative has been strongly requested by #NashiLovers, more than a whole month to promote beauty and protection and gift a sun-kissed summer!
Wouldn’t you like another
Official Store
+1. Nashi Argan!
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Indulge in a beauty ritual at home every morning and evening, a sensory experience for all those who want to take care of their complexion in a simple but effective manner: new Cleansing Oil, which cleanses skin and removes make-up, transforms your daily facial cleansing routine from a tedious chore into an irresistible beauty ritual, similar to a pampering massage at a top spa, giving your skin on the face, neck and neckline a gratifying sensation of renewed wellbeing that you will never want to be without!
Nashi Argan presents #Beauty tips Cleansing Oil
A thorough cleansing regime is fundamental for the face: removing make-up before going to bed encourages natural skin renewal during the night, while cleansing in the morning is important to eliminate toxins and
excess sebum.
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Cleansing Oil makes this routine easy and enjoyable: cotton pads and aggressive wipes become a thing of the past… the only thing you need are your hands, water and a couple of seconds! First apply Cleansing Oil directly to the dry face and neck then massage in gently from the bottom upwards. Next wet the skin with water and continue massaging into a gorgeous emulsion which, as well as cleansing and nourishing deep down, will also release a lovely, intoxicating fragrance. Rinse your face with warm water: thanks to its balanced formula, Cleansing Oil is easy to remove and leaves the skin feeling soft and light, free of residue and ready for the final stage of your beauty regime with products from the Nashi Argan face range, such as Radiant, the face cream which is the perfect base for make-up, or Nectar, the night oil that gives the complexion
renewed radiance and fills in fine wrinkles..
the new gesture that stays with you from morning to eveningto cleanse, remove make-up and purify the face.
CleansingOil
Nashi Argan, who oil-based formulas have put it on the map in the past couple of years, is launching its latest addition to its face range, a product designed to be used at the beginning of every beauty regime in the morning and
evening: the light and pleasant texture of Cleansing Oil is a joy to apply and massage in, it cleanses the face and removes make-up quickly and easily, subscribing to the Oriental beauty philosophy that “like dissolves like”. The precious oils (organic argan oil, Camellia japonica oil, sweet almond oil) and the emollient, moisturising and protective active ingredients in the formula (squalane, Monoï de Tahiti, coconutglycerides and vitamin E*) produce a silky emulsion which wraps you in a gentle, fragranced massage, literally melting when it touches the skin, freeing it of impurities and make-up by simply rinsing with water.
Likedissolves like
Gentle cleansing
All those who love Deep infusion will be able to have Cleansing Oil for free in the 50 ml travel size. Discover the Limited Edition in all the Nashi Argan flagship stores and Nashi Argan Official Store.
Cleansing now becomes a pleasant, quick, no-fuss routine: thanks to its exceptionally mild formula (with no soap, sulfates, silicones or mineral oils), Cleansing Oil cleanses and removes make-up without having to rub, making it the ideal product for even the most sensitive skin. Cleansing Oil is not greasy and leaves the face feeling soft, clean and regenerated, gently and effectively removing make-up –including waterproof make-up –and impurities in even the most sensitive areas of the face, like the eyes.
#SAVE THE DATE
From September 17th
discover the LimitedEdition to receive
Cleansing Oilfor free
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From October 1st discover the Limited Edition to receive Dry Hand Balm for free.
An unmissable promo for those who love the Nashi Argan cult products Nashi Argan Shampoo and Instant!
Find the Limited Edition kit in every Nashi Argan flagship storeand Official Store.
#BEAUTY PROMO
#ARGAN STORIESThe beauty tales that the customers lived thanks to Nashi Argan.
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1.Talk abut you and how you came to know about Nashi Argan!I’m a professional working in the sanitary field, I met Nashi Argan reading the review of some well-known bloggers on the web.
2.What does being a #NashiLover mean for you?To me being a #NashiLover means having found high quality products that perfectly meet my needs. I’m talking about products that completely satisfy the standards I expect from the cosmetic products I use - products that I am never out of and that entered my daily regimen of hair and body care - products that have an excellent value for money and perform like any other I’ve ever tried. Being a #NashiLover means savor every gesture that I make with these products between my fingers, allowing myself to be inebriated by the amazing fragrance that distinguish them and that makes them a luxurious cuddle I daily indulge in.
3.Tell us about your day with Nashi Argan, which products accompany you from morning to evening?I start my day with the gentleness of the scrub,
under the shower. I move forward with two drops of
oil for the face and body cream, fresh and rapidly absorbing, which keeps me hydrated all day long.Under the shower I use the shower oil, Shampoo and
Deep Infusion mask.Before blow drying the hair, I
apply Oil and Instant. Not only it perfectly closes the hair cuticle,
hydrating and delicately perfuming it while leaving it soft and shiny, but it also fastens
the hair dry.Before leaving, I can not miss a splash of l’essenza to get my day off to the full. I confess to take it with me in my purse to apply it again throughout the day.This fragrance has a reassuring effect on me and gives me a wonderful feeling of well-being.
4. If you had to choose one word to describe your experience with Nashi Argan products, what would it be?To describe in a word my experience with Nashi Argan products, I would say “wonderful.”Every day is like entering a secret garden, sure to be entrusted with a brand that focuses on the realization of truly performing products and uses raw materials of the highest quality and sophistication, to give me the best.
“Being a #NashiLover means savoring every gesture I make with these products between my fingers, allowing myself to be inebriated by the amazing fragrance that distinguish them and makes them a luxurious
cuddle that I daily indulge in”.
Tell us your ARGAN STORY!
Write us on Facebook/NashiArganOfficial
We gathered the attestation of Tatiana, enthusiast member of the page Nashi Argan - Official, demanding #NashiLover, very attentive to her hair and body care. Nashi Argan? “A secret garden”, where to find a quality answer to your beauty needs.
T H E I D E A L S O L U T I O N T O H Y D R A T E A N D N O U R I S H Y O U R H A N D S A L L Y E A R L O N G
#HYDRATIONHand cream
is a cosmetic that should never be missing in
every woman’s bag, able to provide to one of
the most delicate parts of the body softness,
just hydration and protection against
atmospheric agents and aggressive external
factors.Choosing the right one
is a crucial stepin order to preserve
our important business card, the hands.
Nashi Argan Dry Hand Balm is a boost of hydration.
The must-have which can’t be missing in every
woman’s bag!
SEASONAL HAIR LOSS: PASSWORD?REINFORCE, WITH TAILOR MADE TREATMENTS!Autumn it’s coming, and as with every change of season, hair gets stressed, weakened. But no fear and no alarmism: with just a few simple steps you can help help your hair overcome this time of the year, with more sprint!
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A few and simpleprecautionsto help your hairduring seasonal changes.
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The holidays are now long gone: sunbathing, walks on the shore, light clo-thes leave room for the scents and colors of Autumn, the season of excellence whe-re nature expresses all its power. But Au-tumn is also a critical time for hair, which is affected by varying temperatures and
tends to weaken and fall more than it does with normal re-
placement.However, you do not need to panic, seasonal hair loss is a physiological phenomenon and you should not be scared. Just take some ad hoc arrangements to help your hair over-come this time ... and come out on top!Let’s find together 2 simple rules to reinforce the hair at the change of season.
#1. LEARN TO RECOGNIZE THE CAUSESHow many of you had ever found some extra hair on the pillow in the morning, in the brush, or noticed their hair weak and dull? The reason is completely physiological: the number of falling hair varies from person to person, but for everyone the frequency increa-ses on the occasion of the season change, when the natural hair replacement cycle undergoes an acceleration due to temperature change. Favouring and accompanying with awareness this cycle is the first step to guarantee health and beauty to your hair!
The Nashi Argan Capixyl line is available in the Nashi Argan Store of Mi lan, Rome Fratt ina, Rome Eur, Florence, Tur in, Parma, Oriocenter, in al l the Nashi Argan Off ic ia l Stores and in the best author ized salons as retai lers that jo in the
in i t iat ive, present in the whole I ta ly.
Combine the Nashi Argan 7 Night Program, the preven-tive cycle to be used before the time of weakening and falling: before a season change, a diet, a stressful period, or if the fall during the season change is mild.You can apply it on both washed and padded hair and dry hair before bedtime: at night the absorption of the active in-gredients is not counteracted by atmospheric agents, smog or light, the metabolism slows down and the skin is more predisposed to favor its absorption. It does not hurt and does not affect styling, for easy and convenient handling!
To ensure maximum effectiveness in preventing fall, con-tinue with the Nashi Argan 30 Night Program, a full four weeks cycle that stimulates root activity thanks to the in-tense action of botanical extracts. Use it before sleep for 30 consecutive days: in 4 weeks you will see a progressive decrease in the unaesthetical effects of the fall and hair renewal, which will gain body, tone and new vitality!
#2. REDUCE YOUR STRESS LEVELSDuring this time of year it is normal to feel tired and exhausted: even in this case it is a physiological phase that has to be seconded! In particular, hair is a real indicator of the health of our body and its stress levels. Start giving yourself special moments - spend your time, for example, taking a relaxing break with your favorite beauty treatments ... and officially welcome the Autumn!
Reinforce.
Speciale sconto -20%Shampoo Energizing in omaggio
Nashi Argan 7 Night Program Nashi Argan 30 Night Program
Promozioni di Settembre
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M ale skin requires specific products that keep it toned and resistant.
Especially the facial skin that is subjected daily to the stress of shaving, must be well moistu-rized and protected to avoid redness and irritation.
This is why in the male beauty routine is important to start from the right clean-sing that respects the natural hydrolipidic film of the skin, gives deep hydration and allows to discipline hair and beard to look always tidy.And this is how products for s timeless ritual are born, that Nashi Argan adapts to the frenetic modern life: products thought to accompany any man in the daily life, for a moment of relax or after a strong training session.
A NEWolfactory noteDEDICATED TO HIMAs Nashi Argan’s tradition, fragrance is a point of difference: designed to enhance male soul, but anyway in perfect harmo-ny with the classic perfume Nashi Argan.
The citrus head notes, bergamot, grapefruit and lemon of Sicily, leave room to a fruity and fresh heart to end with the warmth of Cedar Wood and Guaiaco, Patchoulyand the White Musks.
A selection of products designed for a dynamic, pragmatic and cosmopolitan man who does not give up on an ancient ritual but re-read in the present, with the innovative Nashi Argan formulas: professional, calibrated on the specific needs of male skin and rich in natural active ingredients (Organic Argan, Flax and Baobab, Panthenol, Allantoin and Kombu extract only to name a few).Designed for the beauty of skin, hair, beard.
Also for men’s treatmentsNashi Argan exploitsits expertisenow consolidatedin oils:a rich texture, enveloping,an irresistible softness!Want to know more?Continue to follow us!
#NOW IT’S HIS TURN...#SURPRISE HIM WITH AN UNEXPECTED PRESENTthe new nashi argan proposals for the most demanding men
The body line extends to embrace the male universe and give him a Nashi Argan
ritual. For a new and unmistakable
sensorial experience of wellness.
“A selection of products designed for a dynamic, pragmatic and
cosmopolitan man, who does not renounce an ancient ritual, but seeks modern and innovative
solutions”
FROM OCTOBER 1ST
a new oil for beard and hair formulated only
for him…
www.nashiargan.it - seguici su NashiArganOfficial
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