PROMOTING

SUSTAINABILITY

AT THE LONDON 2012

OLYMPIC AND

PARALYMPIC GAMES

AT COCA-COLA, WE ARE

COMMITTED TO USING

THE APPEAL OF OUR

BRANDS AND OUR SCALE

TO MAKE A POSITIVE

DIFFERENCE – TO THE

PLANET, OUR CONSUMERS

AND THE COMMUNITIES

WE SERVE.

Definitions of sustainability may have changed, but to us a successful

business is one that lessens the impact of its operations while

continuing to grow.

The London Organising Committee of the Olympic and Paralympic

Games (LOCOG) has set ambitious targets to ensure the London

2012 Olympic and Paralympic Games is a truly sustainable event.

As Worldwide Partners of the Olympic Movement, The Coca-Cola

Company has an important role to play in helping to deliver this

vision – this booklet sets out ten actions we are taking.

We want to use the inspiration and excitement of London 2012 to

make a positive difference in the UK which will last long after the

Games are over. Already, our involvement is proving a catalyst for

our efforts to become a more sustainable business here in Britain.

SUSTAINABILITY IS AT THE HEART OF THE WAY WE DO BUSINESS

At the 1948 Olympic Games, we offered only one drink in one •

size – Coca-Cola. At London 2012, we will offer the widest range

of drinks we have ever offered at an Olympic and Paralympic

Games. We anticipate that 75% of the drinks we sell at London

2012 (by volume) will be low or no-calorie products, water, juice

or smoothies.

Alongside classic Coca-Cola, we will be offering • sugar-free variants Coke Zero and Diet Coke and our branding in venues

will reflect this. Wherever we give away samples of Coca-Cola,

we will ensure a sugar-free alternative is also on offer.

We are proud to include Schweppes Abbey Well • natural mineral water – from a single naturally protected source in

Morpeth, Northumberland – as part of our product portfolio

at the Games.

All of our sparkling soft drinks, plus Powerade and Glaceau •

Vitaminwater, carry Guideline Daily Amount (GDA) information,

enabling visitors to make informed choices about what they drink.

1 . GIVING

VISITORS A CHOICEOUR

LEGACY

We will continue to invest to grow our portfolio of low and

no-calorie products.

We have a long history of using the power of our brands to •

encourage people to become more active through physical

activity. Through our sponsorship of London 2012, we have

an even bigger opportunity to make a positive impact on people’s health and wellbeing.

We have entered into a • three-year partnership with national

charity StreetGames, allowing it to grow its network of projects

to bring sport to 110,000 young people in the most deprived

areas of the country. Planned activity includes:

Mass participation festivals • and 300 local

neighbourhood festivals.

The first ever StreetGames • Sport for Change Training Academy, which will prepare 100 tutors to deliver 11 new

training courses to around 6,000 sports coaches.

Connecting elite athletes with StreetGames projects in •

their local area. Athletes can also apply for a StreetGames bursary funded by the Coca-Cola Youth Foundation to set

up and champion initiatives that will benefit the projects in

their community.

Giving 55 StreetGames participants who use their passion for •

sport to spread happiness in their local communities, the once

in a lifetime opportunity to carry the Olympic Flame in the

London 2012 Olympic Torch Relay.

2 . CHAMPIONING

STREETGAMES

StreetGames participants clockwise from below: Joe Maguire (Manchester), Gundeep Anand (London) and Charlie Biddle (Birmingham)

OURLEGACY

Our support of StreetGames will secure a genuine legacy of increased

grassroots sport participation that will last long after London 2012 is over.

The Coca-Cola Future Flames nomination campaign has engaged

tens of thousands of young people across the country, building

pride in the best of British youth.

We want to shine a light on the best of British youth by •recognising, rewarding and inspiring the young people who use their passions in areas like sport and physical activity, music and dance, and the community and environment to help make Britain Burn Brighter.

As a Presenting Partner of the Olympic Torch Relay, we will help •to highlight the best of British youth, rewarding those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame.

We will use the Coca-Cola Pavilion in the Olympic Park at Games •time to continue to engage and celebrate these Future Flames.

Every year, our three • education centres around the country inspire 15,000 secondary school children to take an interest in manufacturing and engineering. In 2011 we introduced a fourth centre in Sidcup in time for the Games.

Last year, 25,000 young people took part in our • Real Business Challenge, our national enterprise education competition. This year, we have teamed up with LOCOG’s Get Set network with a view to reaching 60,000 students with a London 2012 themed challenge.

We have developed an • Academy of Excellence programme which helps to support and develop business skills in young athletes. We have selected ten young Olympic and Paralympic hopefuls to take part in the scheme, which gives them essential business experience to stand them in good stead when their sporting careers are over.

3 . CELEBRATING

FUTURE FLAMESOUR

LEGACY

One of the new biogas vehicles.

4. CUTTING

CARBONAs a global company, we are committed to growing our business •

without increasing our carbon footprint. Every Coca-Cola cooler

installed in an Olympic or Paralympic venue will be HFC-free,

energy-efficient and use LED lighting. After London 2012, these

will be installed in customer premises across Europe.

We have a dedicated warehouse from which products will be •

delivered to the London venues. Known as ‘Voltaic’, it includes

many environmentally friendly features including solar PV cells

and solar water heating, sky lights and motion-sensing lighting,

a ground source heat pump, and a rainwater harvesting system.

We have acquired 14 • biogas trucks to deliver products to our

customers in the London area during London 2012. They are

powered by methane captured from a landfill site in Surrey.

Each vehicle has a carbon footprint less than half that of a

typical diesel truck. After the Games, these trucks will continue

to be used to distribute our products, ensuring that this carbon

reduction benefit lasts well beyond the Games.

Between them, the Voltaic warehouse and our low carbon trucks •

mean that the carbon footprint of our distribution system for

London 2012 has been cut by a third.

Inside the Voltaic warehouse.

OURLEGACY

Over their lifespan, our 14 biogas trucks will cut the carbon footprint

of the Coca-Cola System by approximately 1,500 tonnes.

5 . COMPENSATING

FOR OUR FOOTPRINTWe have comprehensively estimated the • carbon footprint of

every part of our London 2012 programme, including not only our

own activities, but also those associated with our programme.

We have taken this approach because we want to • work in partnership up and down the supply chain to play our part in

making this the greenest Games of modern times.

We are taking substantial measures to reduce our greenhouse •

gas emissions from our activities, and we are compensating for any unavoidable emissions by investing in Gold Standard carbon

offset projects which establish a lasting positive social

and environmental legacy.

The methodology and compensation strategy has been •

informed by rigorous discussions with a Technical Advisory Group comprised of representatives from WWF, Defra,

Sustainable Events Ltd, Oxford University and the Sustainable

Restaurant Association.

Members of our carbon Technical Advisory Group.

OURLEGACY

A new Publicly Available Specification (PAS) for event carbon

footprinting is being considered. By using the draft methodology,

we are contributing a useful case study to this process. We will

share what we learn with others, in particular the Coca-Cola teams

preparing for future events, such as the Sochi 2014 Winter Olympic

Games and Rio 2016 Olympic Games.

6 . HELPING TO DELIVER A

ZERO WASTE GAMESWe are proactively supporting LOCOG to ensure London 2012 is •

a zero waste Games, with at least 70% of all waste being reused,

recycled or composted (the remainder will be incinerated to

create energy).

At all London 2012 venues, packaged Coca-Cola products will be •

served in 100% recyclable plastic bottles which will contain up to

25% recycled content (rPET).

In addition, Coca-Cola, Diet Coke and Coke Zero drinks will be •

served in PlantBottle packaging containing up to 22.5% plant

based material.

We will recycle all PET plastic disposed of in the Olympic Park, •turning it back into new bottles. In 2011, our bottler, Coca-Cola

Enterprises, announced a joint venture to develop the largest PET

plastic recycling facility in Western Europe, called Continuum

Recycling. Opening in the first half of 2012, this plant will more

than double current production of food grade recycled PET

plastic in the UK.

Turning post-consumer waste back into food grade plastic.

OURLEGACY

We will turn every empty bottle returned for recycling in a

London 2012 venue back into a new bottle.

RECYCLERECYCLE

7 . SUPPORTING CONSUMERS

TO RECYCLEWe will • encourage visitors to London 2012 to recycle their empty

packaging by using our brand presence to promote recycling.

In addition, we are working with LOCOG and WRAP to design •

and test a clear waste system that is easy to understand and

use. We hope it will become the blueprint for all major UK

sporting events.

As part of our commitment to help London stage a sustainable •

Olympic and Paralympic Games, we placed 260 new recycling bins in locations around the centre of the capital. On Oxford

Street alone, these bins are currently collecting over a tonne of

recyclable material every day.

We recycled 66,000 •

plastic bottles through

our ‘Swap for Swag’

initiative at V Festival,

Staffordshire, one of

the 82 places we

visited during the 2011

Coca-Cola Torch Tour.

One of the 260 recycling bins installed in Westminster by Coca-Cola.

OURLEGACY

We are redoubling our efforts to engage and inspire consumers

to recycle, and are committed to playing our full part in increasing

Britain’s recycling rates.

8 . EMBEDDING

SUSTAINABILITYWe are managing our entire London 2012 programme according •

to a British Standard for Sustainable Event Management, the

BS 8901. The BS 8901 is a management system that event

planners can use to ensure that every aspect of sustainability is

considered. We are educating our suppliers about this standard

and encouraging them to implement it. This standard is currently

being adapted to create a new ISO standard (ISO 2012-1) which

we will adopt in 2012.

We have asked all our suppliers to create processes for minimising •

waste and maximising recycled content. Based on what we have

learned at previous Games, we have devised a Sustainability Guide to help our suppliers, and clarify our expectations of them.

Wherever possible, we will use • recycled materials in our branded

products, from staff uniforms to building materials and licensed

merchandise. Indeed, the wraps, table tops and banners for the

2011 Coca-Cola Torch Tour (which visited festivals and towns

across Britain in summer 2011) were made with rPET from over

110,000 used plastic bottles.

As a Presenting Partner of the London 2012 Olympic Torch •

Relay, we have worked with LOCOG to establish a sustainability strategy which includes commitments to train all staff, reduce

waste, reduce the carbon footprint of the relay and encourage

spectators to recycle.

At the Vancouver Games, Coca-Cola staff members wore uniforms made from 120 used plastic bottles.

OURLEGACY

Having embraced the BS-8901 to help us manage our sponsorship

of London 2012 sustainably, we are now exploring how to use the

standard to support all the events we deliver as a wider business.

9 . WORKING

WITH OTHERSWe are working closely with the international NGO • WWF

at every stage of our journey to London 2012, and have

incorporated their environmental recommendations into

our sustainability strategy.

We are supporting the sustainability charity • Bioregional to

create an ‘experience’ in the athletes’ accommodation, the

Olympic Village, which is designed to encourage this influential

group to change their behaviour, particularly around recycling.

The Coca-Cola Company is proud to have been an active •

supporter of Special Olympics Great Britain since 1978.

Special Olympics helps people with a learning disability acquire

the social and life skills that will help their inclusion in society,

through participation in a year-round programme of sports

training and competition.

In January 2010, we began working with • Homerton Hospital, the designated London 2012 hospital, to create a workplace

health programme. The successful partnership – the first for

an NHS Trust – supported staff wellbeing through advice on

healthy eating and good lifestyle habits.

OURLEGACY

We will continue to work in partnership with WWF. Water is a

key area which is fundamental to both WWF and The Coca-Cola

Company. Since 2007, we have combined our international strengths

and resources to support water conservation throughout the world.

John Barnes with participants from the Special Olympic GB Unified Football programme chosen by Coca-Cola to be flag bearers for the 2010 FIFA World Cup in South Africa.

10 . LEAVING

A SOCIAL LEGACYThrough London 2012, we are committed to demonstrating how

brands like Coca-Cola can use the sponsorship of cultural and

sporting events to deliver positive social impacts for people,

for communities, and for the planet.

Our experience at previous Olympic Games has taught us that brands

like Coca-Cola have the potential to add real social value. At present,

however, the non-commercial value of sponsorships is neither well

understood nor easy to measure.

Traditionally, the success of corporate sponsorships has been

assessed through business metrics such as brand awareness.

We think it’s time for a new approach that looks beyond commercial

benefits and explores the positive social legacy that sponsorship

can leave. That’s why we are working with leading thinktank Demos

to create a new model, which shows that progressive sponsorship

can be judged on social return on investment and the social value it

creates, and which uses Coca-Cola’s partnership with London 2012

as an example.

We will pioneer a model that helps us and other companies –

with whom we will share the new model – to re-think their event

sponsorship campaigns and factor in activity that has a positive

impact for wider society.

TO FOLLOW OUR JOURNEY TO LONDON 2012, VISIT OUR WEBSITE:

www.coca-cola.co.uk/olympic-games

For more information about our corporate responsibility and sustainability strategy, visit: www.cokecorporateresponsibility.co.uk

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TO FOLLOW OUR JOURNEY TO LONDON 2012, VISIT OUR WEBSITE: