January 1st 2016

Piccadilly, Trafalgar Square.

Whitehall, Parliament Square

www.lnydp.com www.facebook.com/Lnydp

@Lnydp

Join forces with London’s great turn of year tradition

for the benefit of your business and to make the Republic of Panama’

famous all over the world

INVITATION

After nearly three decades of New Year’s Day Parades in London we now feel that we can legitimately justify our claim to be ‘the greatest event, in the greatest city in the world’. With an annual street audience on New Year’s Day of well over half a million people, and an international TV audience of 280 million we really could not continue to masquerade any longer under our previous pseudonym of ‘London’s Best Kept Secret’! Yet there are still those who are not fully aware of our fabulous event, and what the event can offer to its partners and supporters. So we have created what we think is a first class partnership offer which, for a modest investment, offers terrific opportunities to those who participate. I do hope that we will be able to welcome you as a Parade supporter for 2015.

Mr. Robert Bone

LNYDP Executive Director

LNYDP www.lnydp.com

THE EVENT The London New Year’s Day Parade is supported by Her Majesty Queen Elizabeth II and boasts a list of active Patrons and Supporters including The Lord Lieutenant of Greater London, The Prime Minister, the Mayor of London Boris Johnson and The Lord Mayor of the City of Westminster.

It is the largest event of its kind in the world featuring over 8,000 participants from across the continents with a street audience in London on January 1st of over 620,000 people. The world-wide TV audience is estimated to be 300 million people. In just three words: spectacular, entertaining, fun.

The Parade holds a special place in the hearts of Londoners and visitors alike who continue to appreciate the quality and variety of the participating performers. The event represents a melting pot of original and exciting talent from around the world, who each year surprise and delight people of all ages and backgrounds

Tessa Jowell MP, Former Secretary of State for Culture Media and Sport

WHY PARTNER LNYDP 2015?

Partnering LNYDP – London’s New Year’s Day Parade presents a great opportunity to benefit your business : This globally renowned street spectacular offers your business excellent local, national

and international exposure across traditional and new media:

Printed Materials and TV Two (2) banners dedicated to your organization on the focal commentary points of the parade route; One (1) full page in our LNYDP Programme distributed to thousands of stakeholders and a mention in our LNYDP live broadcast and DVD

Online Exposure Your company logo and link on the home page of our website (9 million hits in December and January alone); Brand , service, product promotion on our social networking websites (Facebook and Twitter: 200.000 people reached each month)