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About This Template
Please use this template to create your submission/presentation for the 2015
GREATER READING CHAMBER OF COMMERCE Business Idea Challenge.
DO NOT simply fill in this template. Rather, please use the headings and
subsequent points to guide your thought process and create your own original
presentation.
Remember that the PowerPoint should be an AIDE to your presentation. Too much
information will overwhelm your audience, too little will leave them confused.
Each slide should enhance the information you verbally relay.
This presentation format template was created partly using the “Pitch-Then-Plan” template - originally
presented in the book The Art of the Start by Guy Kawasaki—founder of Garage Ventures and part of the
original Apple Macintosh development team.
2Content Sample Template
Organization NameTeam Captain:Year of School:School:Contact Information:
List other team members and percentage level of participation. If selected for a cash
award, select how cash award will be distributed to team: equally, percentage of
participation, or team captain only.
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Brief Idea Description Describe your business idea including the technology, secret sauce, or magic
behind your product.
Specifically, how it creates VALUE for the customer.
Example: “The delivery of a wine’s ‘message,’ its bouquet and taste, depends on the
shape of the glass. The secret to Reidel glasses is that there is a perfect shape for every
beverage. Through ten generations of glassblowers, we have discovered the timeless
forms of glass to convey the wine’s message in the best manner to the human senses.”
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Brief Idea Description
Describe the buyer’s pain /problem / need that you are taking away. The goal is to
get everyone nodding and “buying in.” Try to personalize the problem.
Example: “If you go to five travel sites, you will be presented with five completely
different offers. Visiting each site and comparing trip packages is time-consuming and
confusing.”
Explain how you take away this pain. Ensure that the audience clearly understands
what you sell and your value proposition.
Example: “We are a discount travel website. We have written software that searches
all the other travel sites and collates their price quotes into one report.”
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Market Analysis
First think broadly and then more narrowly:
Present research on the industry
• trends, industry performance
• size in terms of dollars and number of establishments
Present research on the target market
• Who are your customers?
• What are their key characteristics, attitudes, needs and wants?
• What are their buying intentions?
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Market AnalysisPresent research on your competition
Who are your competitors?
Where are they located in relation to your business?
What types of products or services does each competitor offer?
What are the strengths and weaknesses of your competitors?
What threats do they pose?
What is the profile of your competitors?
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Overall sales and profits
Distribution system
Advertising strategy
Customer satisfaction
and service levels
Price in relation to yours
Market Strategy Define your target market strategy
Do you wish to:
- sell low margin product/s in a high volume capacity
- sell high margin product/s in a low volume capacity
- sell a wide range of products or services
- sell your products/services to a particular group of consumers
Consider how you plan to advertise your products?
- Internet, catalogues, infomercials, direct mail, and/or smoke signals.
Consider how you plan to distribute your products?
- Distributors, value-added resellers, wholesalers, agents, direct field sales,
telemarketing, and/or retail outlets 8Content Sample Template
Financial FeasibilityBusiness Model
Explain how you make money: who pays you, what are your gross
margins?
For example, Think of eBay: “We charge a listing fee plus a commission.”
Explain how you’ll use any money that you are trying to raise. What does
the near term future look like?
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Financial Feasibility Prepare a cash flow statement with 3 year projections (see next slide)
Should include :• Startup costs• Business expenses• Sales
List your assumptions
Examples:
Expense assumptions
• Cost of goods
• Cost per hour of labor
• Leased space average costs
• Average cost of utilities
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Sales assumptions
• Average purchase amount
• Average contract value
• Billable hours
• Sales per square foot
• Number of customers
• Inventory turns
Cash Flow Projection Template
Download the Cash Flow Projection Template
Start-Up Year 1 Year 2 Year 3 Total
Cash on Hand Cash Sales
Bank Loan or Other Cash Injection
Owner's Cash Injection Total Cash Available
Expenses
Purchases (Merchandise) Gross Wages
Payroll Expenses (Taxes, Workers Comp., etc.) 25% of Gross Wages
Outside Services
Supplies (Office and Operating)
Repairs and Maintenance Advertising/Marketing Car, Delivery, and Travel Accounting and Legal Rent Telephone Utilities (electric, gas, water) Insurance Taxes (Real Estate, etc.) Capital Purchases Other Start-up Costs
Bank Loan Payment ($250,000 @ 10% for 7 years)
Reserve Total Cash Paid Out
Cash Position
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Management Team
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CEO / President
CIOChief Informational
Officer
Finance/ Accounting
Operations/ Service
Sales/ Marketing
Describe the key players of your management and their talents.
Which functions are being outsourced?
Use the sample flow chart provided to create a flow chart of the management team of
your organization.
Information Sources
Identify your sources of information
• Business history or experience
• Trade associations, industry standards/ratios
• Suppliers
• Competitors
• Internet research
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