Propulsion for YouTube

Design ThinkingYouTube Propulsion

© 2016. L. Vieira Dos Santos | MDI | School of design, Laval U. | 2

TEAM PROJECT

Fannie MARLEAURoxanne GRANGERLydie VIEIRA DOS SANTOS


| Design approach

Research

Theory & Analysis of existing concepts

Ideation

Framework

Design

Specifications

Concept

Wireframes &Recommandations


FIRST STEP

Research

Ideation


| Three themes of research

1. Crowdfunding

2. Donation

3. Video


CROWDFUNDINGLegend

Theme of research

Meaning

Concept

Benefit

| Theory

participation

collaboration

donation

succeedgoal

idea

promote

project

change

community

validation

help

appreciation

socialvote

funding


Few references

What you are doing with your campaign is putting your concept up for the world to see and asking interested people to pledge if they like it. In essence the crowd is voting with their dollars, and this provides you with both funding and valuable concept validation (YOUNG 2013).

Initial evidence suggests that funders participate in crowdfunding to engage in a community (GERBER et al. 2013)

| Theory

CROWDFUNDING

participation

collaboration

donation

succeedgoal

promote

project

change

community

validation

help

appreciation

socialvote

funding

idea


DONATIONLegend

Theme of research

Polysemy & Psychology

Concept

Benefit

| Theory

offering

generosity

hospitality

spontaneity

altruism

beneficence

volunteerism

charity

fundingcontribution

help

improve

participation

beholdenrelationship exchange

affinity service

product

quality

loyalty

social

free


Few references

Relationships with some of your most committed backers may develop because they feel like they are part of your project’s creation (YOUNG 2013).

Some want to help entrepreneurs, artists, and other creative types simply to obtain a copy of the “thing” that is being created (YOUNG 2013).

Strictly speaking, donation-based crowdfunding does not require that rewards be given to those who pledge money (YOUNG 2013).

| Theory

DONATION

offering

generosity

hospitality

spontaneity

altruism

beneficence

volunteerism

charity

fundingcontribution help

improve

participation

beholdenrelationship exchange

affinity service

product

quality

loyalty

social

free


VIDEOLegend

Theme of research

Meaning

Concept

Benefit

media

communicationeffective

stimulate

viral

share

promote

influence

popularity

high-qualitysight

hearing

concis

positive

expression

accessible

easy

gestural

human

message

essential

commercializesell

proactive

action

emotion

| Theory


Few references

Ultimately, there in lies the power of video—the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes to the screens of their smart phones 24 hours per day, 7 days per week! (TILAND 2014).

The type of frame used to present information dramatically affects how people make decisions and judgments, and is consequently a powerful influencer of behavior. [...] Use positive frames to move people to action (e.g., make a purchase) and negative frames to move people to inaction (LIDWELL et coll. 2003).

| Theory

VIDEO

media

communicationeffective

stimulate

viral

commercialize

share

sellpromote

influence

proactive

action

emotion

popularity

high-qualitysight

hearing

concise

positive

expression

accessible

easy

gestural

human

message

essential


| Analysis of existing concepts

Strengths Weaknesses Opportunities Threats

Method analysis for:

KickstarterRockethubIndiegogoLaruche

Ulule


SECOND STEP

Ideation

Research Concept


| Framework

Radical vs Incremental innovation

General problem

Specific problematic

Goals

Types of users

Interests for each part


| Radical vs Incremental innovation

Why YouTube ?Incremental innovation

Businesses large and small are now using YouTube because they can easily tap into these communities and develop their own. YouTube should play a key role in the marketing outreach plan for your crowdfunding campaign (YOUNG 2013).

According to Alexa, a major Internet infometrics company, the YouTube website receives the second-highest amount of traffic globally, with an estimated 60 million unique visitors per month (YOUNG 2013).

YouTube allows a visibility. YouTube does not allow to realize a project and make a real contribution.


| Interests for each part

How YouTube benefits? How Users benefit?

Find funding to achieve their project.

Get feedback to validate their ideas.

Develop relationship.

Engage in a community.

Profit margin on successful campaigns.

Ensure quality videos.

New customers.


| Types of users

For example, a creator can also be a backer and a explorer.

BackerCreator Explorer


THIRD STEP

Concept

Ideation Design


| Wireframes


| Recommandations

To optimize performance.

Watching videoOptimized

Guidelines Sharing functionalities accentuated

Navigationby interests


FOURTH STEP

Concept

Design


| Specifications

RVB: 52.78.151

RVB: 117.167.218

Mettre en ligne

à partir de $1 CAD

Arial Narrow RegularInterlett rage de 50%

Arial Narrow Regular

R: 255V: 255B: 255

R: 52V: 78B: 151

R: 117V: 167B: 218


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Icons by

Dzermi GoodEliriconEvan ShusterIrene HoffmanPrasadSarah JOYY Yu Luck

www.thenounproject.com

Bibliographical references

GERBER, E. M., HUI, J. S. et KUO, P.-Y. (2013). Crowdfunding: Why People Are Motivated to Post and Fund Projects on Crownfunding Platforms. Creative Action Lab, Northwestern University, 10 p.

LIDWELL, W., HOLDEN, K., BUTLER, J. (2003). Universal Principles of Design. Rockport Publishers, Massachusetts, USA, 272 p.

TILAND, R. (2014). The Power Of Video. The Premier Communications Tool Of Today. [Web document], Forbes, accessed at http://www.forbes.com/sites/womensmedia/2014/06/22/the-power-of-video-the-premier-communications-tool-of-today/

YOUNG, T. E. (2012). The Everything Guide to Crowdfunding. Adams Media, Massachusetts, USA, 288 p.

© 2016. L. Vieira Dos Santos | 26

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Lydie Vieira Dos SantosUX/UI designer

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Date post:	21-Jan-2018
Category:	Design
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