MR ALLEN

Public Service Announcement

Mr. Allen

Students will…

define the term public-service announcement. develop ideas for a public-service announcement. create props and/or costumes for the

announcement. demonstrate creative thinking and writing skills. collaborate to create a 30-second PSA. learn about video equipment.

DEFINITION

PSAs are brief advertisements that are intended to modify public attitudes by raising awareness about specific issues. You are NOT trying to $ell something.

The most common topics of PSAs are about health and safety.

Examples?PUBLIC SERVICE ANNOUNCEMENT

“This is your brain…”

11 Words, 10 Seconds … Powerful Message. From Early 1990’s

Target Audience?

Will Help When you Draft your Message

TEENS?

PARENTS?

TEACHERS?

Consider … Copyright Law

TO BE SAFE… DO NOT USE ANY ONE’S

WORKS WITH OUT THEIR PERMISSION

ONLY USE YOUR OWN ORIGIONAL WORK!

(MUSIC MUST BE LESS THAN 30 SEC.)

POINTS TO REMEMBER…

Focus on 1 simple, clear message that does one of the following…

Create awareness of the problem/issue Show the importance of the prob/issue Promotes Change

Technical Guidelines

30 Seconds or LESS Grabs Attention One Message Accurate FACTS (not opinions!) Narration Pictures and/or Video Text / Music

Additional Resources

Ad Council http://www.adcouncil.org/gallery.html

Media Campaign http://www.mediacampaign.org/

Special Thanks to: Kathy Shrockhttp://school.discoveryeducation.com/schrockguide/