MR ALLEN
Public Service Announcement
Mr. Allen
Students will…
define the term public-service announcement. develop ideas for a public-service announcement. create props and/or costumes for the
announcement. demonstrate creative thinking and writing skills. collaborate to create a 30-second PSA. learn about video equipment.
DEFINITION
PSAs are brief advertisements that are intended to modify public attitudes by raising awareness about specific issues. You are NOT trying to $ell something.
The most common topics of PSAs are about health and safety.
Examples?PUBLIC SERVICE ANNOUNCEMENT
“This is your brain…”
11 Words, 10 Seconds … Powerful Message. From Early 1990’s
Target Audience?
Will Help When you Draft your Message
TEENS?
PARENTS?
TEACHERS?
Consider … Copyright Law
TO BE SAFE… DO NOT USE ANY ONE’S
WORKS WITH OUT THEIR PERMISSION
ONLY USE YOUR OWN ORIGIONAL WORK!
(MUSIC MUST BE LESS THAN 30 SEC.)
POINTS TO REMEMBER…
Focus on 1 simple, clear message that does one of the following…
Create awareness of the problem/issue Show the importance of the prob/issue Promotes Change
Technical Guidelines
30 Seconds or LESS Grabs Attention One Message Accurate FACTS (not opinions!) Narration Pictures and/or Video Text / Music
Additional Resources
Ad Council http://www.adcouncil.org/gallery.html
Media Campaign http://www.mediacampaign.org/
Special Thanks to: Kathy Shrockhttp://school.discoveryeducation.com/schrockguide/