Local Traffic BlueprintOnline profit Strategies

Puget Sound Technologies LLC

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content

Introduction Traffic basics Facebook

Google adwords

YouTube Email marketing

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and its potential

• By 2016, more than half of the dollars

spent in US retail will be influenced by

the web.

• One in every seven minutes spent

online is spent on Facebook.

• 91% of experienced social marketers

see improved website traffic due to

social media campaigns and 79% are

generating more quality leads.

Internet traffic

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About ME

Scott mcclureThank-you for joining me today and for

allowing me to show you how I can take

your business to the next level, with

implementing traffic generation.

I truly believe that what I am going to

share with you, can and will have a

massive impact on your business - If you

follow the steps laid out before you.

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Puget Sound Technologies llc

What we provideWe are a marketing company who provide

local companies and individuals the most

up to date online strategies for traffic

generation.

We provide a range of services all tailored

made towards making your business as

successful as possible.

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Traffic creates

1. More leads

3. More clients

2. More sales

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Traffic basics

1. Not quantity but quality

2. focus on one platform

3.Take action

Key points

Traffic doesn’t have to be complicated, just

understand basic math. Spend $1 and get

$2 back, then you are on the right lines!

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Traffic sources

There are so many different traffic sources its hard to know where to begin!

7 search Advertising Email

marketing

leadimpact Solo ads

Adwords

google

Banner ads eBooks linkedln sitescout

adknowledge Bing ads Facebook ads looksmart Trafficvace

adonnetwork blogging giveaways podcasts webinars

adswaps clicksor Guest blogging Pof ads yahoo

Advertise Directcpv hangouts Pulse 360 youtube

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Top 4 traffic sources

Google adword

• Global reach

• Double investment

• High CTR

• Highly effective

Email marketing• Extremely low cost

• Global

• Simple

• Easy to track

• Instant results

• Laser targeting

• Cost effective

• Multiple channels

Facebook ads

YouTube

• Rank On Google

• Simple

• Autopilot

• Cost effective

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3 simple steps

Will your offer convert

when they see it?

Offer

Who is your target

audience?

Demo-graphic

What platform will

connect with them?

Marketing

platform

Start by creating a fan-page

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Hours spent on desktopThis chart represents the time an average

person spends on Facebook compared to

other applications.

• 58% of people return daily.

• 92% trust word of mouth of friends

and family.

Facebook use

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Hours Spent Per Person Per Month

Facebook Google Yahoo Microsoft

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1. add killer content

2. competitions / giveaways3. viral images

Make your page red hot

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Viral image

1. 8,735 comments

2. 808,973 likes

3. Seen by 12,492,800

Look at the power

This image was posted to a Fan-page and

within a few days it had gone viral, below

is the traffic it generated over that period.

Facebook ads

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Facebook stats

Why you should be using fb ads

• 70% of people had a 3x greater

return on ad spend.

• 49% had 5x greater return on ad

spend.

• 61% year over year mobile user

growth.

• 600M monthly active users on

mobile.

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Facebook stats

Why you should be using fb ads

• 1 Billion active users.

• 3,200,000,000 Likes and Comments

everyday in the world.

• 35% lower cost per conversion.

• Reach people wherever they are.

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Ad strategy

1. influence

3. engage

2. connect

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LET ME TELL YOU A STORY

One of the best way’s to carry out a Facebook ad campaign - is to tell a

story. Use vibrant images with compelling text, make your audience

want to learn more. Also introduce the ad slowly to your audience – start

with a smaller budget – test the campaign and then when you realize

people are enjoying the ad, increase the budget and watch your

conversions increase!

“

” Scott mcclure

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ad strategies

Likes or conversions?When starting your campaign two of the

main strategies are:

• Increase the likes on your fan page.

• Directly promote your product or service

Both of these can be done via Facebook

ads and both are extremely effective if

done correctly.

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Your audience

demographic social personal

You can also target a

person by what they like

or have interests in.

Choose the age and

gender of the audience

you want to target.

Another option is to target

a person by where they

live or their marital status.

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Ad essentials

CALL TO ACTION image

offeraudience

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Side ads

benefitsThese are a few of the benefits of using

the side ads:

• Low cost.

• Shown more frequently.

• No interaction.

• Easy to split test.

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News feed ad

benefitsThese are some of the benefits of using

the news feed ad:

• Larger Image.

• More text.

• Greater Interaction.

• Hard to miss.

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Ad performance

testing

“Split Testing is like sex in college…..

everyone say’s they’re doing it, however

no one is!”

• Leave ad for 24hrs.

• Small adjustments.

• You have the tools – use them.

Remember when implementing any

marketing strategy you need to be

testing!

tools

adjust

test

start

Powereditor

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Power editor

ad display audiences budget

duplicate ads Dark posts Bulk editing

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HOW TO CONTACT MEDon’t hesitate to contact me.

I will be happy to answer your questions.

TWITTER: semcclure98

www.facebook.com/pages/Puget-Sound-Technologies-LLC

THANK YOU

EMAIL: admin@pugetsoundtechnologies.com