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and its potential
• By 2016, more than half of the dollars
spent in US retail will be influenced by
the web.
• One in every seven minutes spent
online is spent on Facebook.
• 91% of experienced social marketers
see improved website traffic due to
social media campaigns and 79% are
generating more quality leads.
Internet traffic
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About ME
Scott mcclureThank-you for joining me today and for
allowing me to show you how I can take
your business to the next level, with
implementing traffic generation.
I truly believe that what I am going to
share with you, can and will have a
massive impact on your business - If you
follow the steps laid out before you.
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Puget Sound Technologies llc
What we provideWe are a marketing company who provide
local companies and individuals the most
up to date online strategies for traffic
generation.
We provide a range of services all tailored
made towards making your business as
successful as possible.
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Traffic basics
1. Not quantity but quality
2. focus on one platform
3.Take action
Key points
Traffic doesn’t have to be complicated, just
understand basic math. Spend $1 and get
$2 back, then you are on the right lines!
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Traffic sources
There are so many different traffic sources its hard to know where to begin!
7 search Advertising Email
marketing
leadimpact Solo ads
Adwords
Banner ads eBooks linkedln sitescout
adknowledge Bing ads Facebook ads looksmart Trafficvace
adonnetwork blogging giveaways podcasts webinars
adswaps clicksor Guest blogging Pof ads yahoo
Advertise Directcpv hangouts Pulse 360 youtube
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Top 4 traffic sources
Google adword
• Global reach
• Double investment
• High CTR
• Highly effective
Email marketing• Extremely low cost
• Global
• Simple
• Easy to track
• Instant results
• Laser targeting
• Cost effective
• Multiple channels
Facebook ads
YouTube
• Rank On Google
• Simple
• Autopilot
• Cost effective
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3 simple steps
Will your offer convert
when they see it?
Offer
Who is your target
audience?
Demo-graphic
What platform will
connect with them?
Marketing
platform
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Hours spent on desktopThis chart represents the time an average
person spends on Facebook compared to
other applications.
• 58% of people return daily.
• 92% trust word of mouth of friends
and family.
Facebook use
0
1
2
3
4
5
6
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Hours Spent Per Person Per Month
Facebook Google Yahoo Microsoft
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Viral image
1. 8,735 comments
2. 808,973 likes
3. Seen by 12,492,800
Look at the power
This image was posted to a Fan-page and
within a few days it had gone viral, below
is the traffic it generated over that period.
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Facebook stats
Why you should be using fb ads
• 70% of people had a 3x greater
return on ad spend.
• 49% had 5x greater return on ad
spend.
• 61% year over year mobile user
growth.
• 600M monthly active users on
mobile.
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Facebook stats
Why you should be using fb ads
• 1 Billion active users.
• 3,200,000,000 Likes and Comments
everyday in the world.
• 35% lower cost per conversion.
• Reach people wherever they are.
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LET ME TELL YOU A STORY
One of the best way’s to carry out a Facebook ad campaign - is to tell a
story. Use vibrant images with compelling text, make your audience
want to learn more. Also introduce the ad slowly to your audience – start
with a smaller budget – test the campaign and then when you realize
people are enjoying the ad, increase the budget and watch your
conversions increase!
“
” Scott mcclure
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ad strategies
Likes or conversions?When starting your campaign two of the
main strategies are:
• Increase the likes on your fan page.
• Directly promote your product or service
Both of these can be done via Facebook
ads and both are extremely effective if
done correctly.
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Your audience
demographic social personal
You can also target a
person by what they like
or have interests in.
Choose the age and
gender of the audience
you want to target.
Another option is to target
a person by where they
live or their marital status.
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Side ads
benefitsThese are a few of the benefits of using
the side ads:
• Low cost.
• Shown more frequently.
• No interaction.
• Easy to split test.
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News feed ad
benefitsThese are some of the benefits of using
the news feed ad:
• Larger Image.
• More text.
• Greater Interaction.
• Hard to miss.
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Ad performance
testing
“Split Testing is like sex in college…..
everyone say’s they’re doing it, however
no one is!”
• Leave ad for 24hrs.
• Small adjustments.
• You have the tools – use them.
Remember when implementing any
marketing strategy you need to be
testing!
tools
adjust
test
start
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HOW TO CONTACT MEDon’t hesitate to contact me.
I will be happy to answer your questions.
TWITTER: semcclure98
www.facebook.com/pages/Puget-Sound-Technologies-LLC
THANK YOU
EMAIL: [email protected]