UNIVERSITY OF THE PUNJABQUAID-I-AZAM CAMPUS, LAHORE

TERM PAPER

INTRODUCTION TO MASS COMMUNICATION

Submitted to: Ms. Maliha Ahmed Laghari

Submitted by: Faisal Nawaz (Group Leader) (67) Umair Cheema (65) Lubna Cheema (66) Hafiz M.Saqib (68) Habbash Mahmood (69) Atif Arif (70)

Shahid (71)Class: MSc (Replica-B)Date: 4rd Feb, 2011

PAKISTAN TELEVISION (PTV)

History

The Pakistan Television Corporation (abbreviated as PTV) is Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964; in LAHORE the PTV family includes six channels. Unlike other state-run corporations, the television company was allowed by the Government of Pakistan to raise a sizeable amount of private capital to finance the stations. This includes RS.25 pcm TV fee charge to all the consumers of electricity.

In October 1963, the government signed an agreement with the Nippon Electronic Company (NEC) of Japan to have NEC operate affiliates for PTV. On 26 November 1964, the first television station commenced broadcasts in the cities of Lahore, and Dhaka (then the capital of East Pakistan). Centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.

Originally broadcast in black and white, PTV began colour transmission in 1976. With this new upgrade in techniques and equipment, the Pakistan Television Academy was founded and opened in 1987 to teach students who wished to work in the medium. As with the other agreement, the government financed most of the funds while the private venture capitalists offered to fund the remainder.

Introduction

Pakistan entered into Television Broadcasting age with a small pilot TV Station established at Lahore from where transmission was first beamed in Black & White with effect from 26 November 1964. Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974. While introducing the sophisticated branch of the electronic media in the country, the broad perspective kept in mind was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large.

The energy, innovation and vitality exhibited by the new leaders has, within a short span of one year, transformed PTV into a profitable organization with a leap of RS.287 million from RS.1431 million to RS.1718 in advertising income; from RS.148 million net operating loss to RS.38 million net operating profit.

The diligence of PTV and sustained efforts has resulted in better and creative programming with significant changes in presentation style. The promotion of

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programmes has been totally been revamped in lieu of improved re-packaging and tailor made programming along with energized marketing strategy.

PTV’s endeavour for initiative has surfaced with a number of milestones of particular significance. Deserving special mention here are the daily programs of Tilawat & Tarjuma of the Holy Quran; programmes highlighting the cause of Kashmir; PTV World, a new satellite channel was launched in the face of tough international competition.

Mission

To impart refined, modern and superior education

To disseminate accurate and authentic information

To offer healthy and value entertainment.

Vision

Pakistan television is a mirror image of the people of Pakistan. It has the privilege of pioneering television in South Asia and enjoys the distinction of introducing a multitude of shining stars that set the imagination of the nation alight.

PTV is fully abreast of the challenges and are diversifying and modernizing to enhance the quality of the programming.

it aims to build upon professional expertise and traditions.

it has vision to embrace information, education and entertainment by introducing new strategies.

Objective

In fulfilment of its broad and main objectives, PTV's telecast policy concerning various matters of national and international interests has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society. These objectives have successfully been achieved through a variety of programs on religion, education, entertainment and culture.

The audience driven programmes have given PTV a new look and dramatically changed the views about PTV.

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PTV has surged ahead of its competitors and as such PTV-2 has been turned into a viable project.

Generation of more than RS.56 million within a span of five months of the implementation of the new idea speaks of this unparalleled achievement.

The projection of new emerging social order is highlighted in PTV's general programming focusing directly and indirectly on the themes like morality, civic or national responsibilities, drive against narcotics, environmental pollution, agricultural reforms in discussions, shows, and through anchorpersons in the transmission.

Salient Features

PTV channels are family oriented and the salient features of its policy are as follows:

PTV Corporation's broadcasts are family oriented and they carters the need of local audience by showing eastern family programs.

It also acts on social development theory of media, that’s why it shows informative programs about health and social issues.

It also censors commercials and holds a conservative standard as compared to other channels.

It supports government policies on national and international matters.

Employees

There was staff of 30 employees, which has now risen to more than 6000 persons at all Units of the Corporation. The employees of PTV are divided into 09 groups and every group has a separate pay scale.

Achievements

PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and every achievement is a milestone in itself, like :

Salaat-o-Tarawih direct from Makkah during Ramadan

Launching of PTVs Web site on Internet

Special live interviews from Dubai, Saudi Arabia & New York.

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Taji Mori at 12,500ft, one of the world's highest transmitters.

Channels of PTV

Currently, PTV can be received via satellite in South Asia, East Asia and in the Middle East. Selected programming can be seen on Prime TV (with a partnership) in the United Kingdom and Europe Today, PTV is split up into the original channel feed:

PTV Home - 24-hour entertainment channel, the transmission is broadcast across Pakistan on terrestrial network and world wide through satellite. It's Programming also include live telecast of Pakistan's cricket matches.

PTV News - 24-hour news channel which can be viewed in many parts of the globe.

PTV National - An emphasis on broadcasting programs in different languages to represent the whole of Pakistan.

AJK TV - For the residents of Azad Kashmir.

PTV Bolan - Baluchi language channel.

PTV Global - Offered exclusively for the United States on Dish Network, and recently launched in Europe

Departments of PTV

PTV has the following departments:

Admin and personnel

Finance

Information technology

Public relations

Training academy

Current affairs

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International relations

Engineering

Marketing

Programs

News

Sports

Admin and Personnel

Administration

Responsible for formulation and implementation of administrative policies, co-ordination with other Centres, overseeing administrative services, formulation of PTV Employees Service Rules and amendment in the Rules, as and when required, implementation of directives received from the Government, to arrange centrally insurance of all PTV assets/properties and realization of Insurance Claims in case of loss/damage caused to PTV assets/properties, to deal with legal matters instituted for and against PTV in various courts of Pakistan and to deal with PTV Unions.

Personnel

OperativeThe operational function of this Department includes the activities specifically concerned with procuring, developing, utilizing and maintaining efficient work force.

ManagerialThe Managerial function of this Department pertains to the activities concerned with planning, organizing, staffing and directing the work of those who perform the operative functions.

The broad functions of managerial Department are formulation and implementation of personnel policies, over-seeing personnel functions all over the Corporation, manpower planning including recruitment, promotion and transfer etc.

Training & Delegation Responsible for training of Staff within the country and abroad, dealing with the delegations, responsible for deputing officials for Seminars, workshops Symposia, Conferences, Meetings, Exhibitions, Competitions, Advisory Missions to Foreign Agencies to make arrangement for PTV Coverage Teams deputed for VVIP coverage

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abroad. Training & Delegation Department is also responsible to deal with the Council Business (Senate / National Assembly).

SecurityResponsible for maintaining security of men and material of entire TV Network according to the prescribed procedure as laid down by the KPID (Key Point Inspection Directorate) of the Government of Pakistan.

Finance Department

PTV is a public limited company with an authorized capital of RS.3, 000 billion. The Government holds entire paid up share capital of Rs.1529.300 million. Government do all the financing of this cooperation; it is funded by the government and the finance department manages all the cash inflows and outflows, managing the financial budget etc.

Information Technology

The Information Technology Department has been recently created to face the challenges of next millennium with special reference to bring improvement in TV Screen and ensure free-flow of information. The main objectives of Information Technology Department are as under:

1. Bring about efficiency to trigger increase in productivity. 2. To develop Internets in order to ensure speedy and accurate flow of information. 3. To introduce Computer Graphics and animation for improving presentation in its creativity and style. 4. To launch and maintain PTV's Internet Video Server in order to achieve global viewer ship and compete the challenges of the contemporary channels. 5. To introduce new concepts of Information Technology 6. Digital Video Archival Library for transmission. 7. To further enhance the use of Computer Graphics in the fields of sports and Current Affairs. 8. Management Information System. etc

The Information Technology Department has also got the distinction of developing, launching and maintaining the Award Winning Govt. of Pakistan official Web Site on Internet. The Information Technology Department has also provided consultancies to other Govt/Semi-govt organizations, which has brought good name to the department in particular and PTV in general.

Public Relations

In the course of institutional Projection of PTV the Public Relations Department has been

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co-coordinating with the National Press effectively. The other activities are as under: -

1) Daily Press clippings and reports. 2) Arrangement of Press Show. 3) Arrangement of Press Conferences. 4) Issue of Press releases. 5) Reply of False Stories, Propaganda & Criticism and at the same time appreciation of positive articles and items in the Press. 6) Co-ordination with the Press Artists, Producers and PTV Officials. 7) Release of PTV Advertisements.

Training Academy

Established in 1987 Pakistan Television Academy is an apex TV institution in Pakistan, which imparts professional training in various disciplines of television broadcast technology. Headed by a full time Director, and assisted by a team of television professionals who are members of the academic faculty.

Till June 1998, over 3100 persons have attended training programmes conducted by PTV Academy. These participants attended training courses in Engineering, Computer, Finance, Administration, News, Current Affairs and Programmes Production. They also include visiting participants from other countries including SAARC members.

The future plans of training academy are:

To establish archival department and collect the masterpieces of PTV Production from various stations.

Capacity building of its own faculty and staff on regular basis through foreign media like BBC, CNN.

Updating the technical infrastructure environment including computers, IT and new technology to be used during the training sessions.

Open for private and public sector on commercial basis to cater the needs of private channels.

PTV ACADEMY CHART

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Current Affairs

Current Affairs programs have been regular features of PTV Transmission, ever-since its inception. A separate PTV Current Affairs Directorate was however, established in 1982.

Current Affairs programs, including regional languages, produced by each of the TV Centre are accommodated in regular PTV transmission. The themes of Regional Language programs mainly revolve around local and provincial matters of current affairs nature. Current Affairs Division also produces programs on special occasions such as live telecast of Armed Forces Parade on Pakistan Day, Live telecast of Flag Hoisting ceremony on Independence Day, Head of State's Address to the Nation, Documentaries on important national projects, live telecast of certain sessions of Senate and National Assembly.

International Relations

The major responsibility of I.R. Division is to promote friendly relations with international TV Networks/Organizations to enhance know-how in the field of electronic media. I R Division participate in the International Television Festivals/Competitions held in different countries by sending best PTV-Programs. Thus PTV has won distinguished prizes and commendations.

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A large number of programs have been sold for telecast in different counties which resulted strength of the financial condition of PTV and more efforts are being made to increase the sale of PTV-Programs.

Dubbing and editing is carried out by I.R. Division. Some selected programs are sub-titled in English and Arabic Languages for overseas projection especially for Muslim countries.

Documentaries of National Geographic are being televised with Urdu dubbing. PTV has recently provided the satellite facilities to foreign agencies with regard to nuclear tests and earned approx.US$:04/- LAC.

Engineering

The Engineering Division takes care of the day to day operations and maintenance of PTV Centres and Rebroadcast Stations, new projects, Planning & Procurement, as well as research and Development activities. PTV started its services on 26 November 1964 with two small stations at Lahore and Dhaka (Former East Pakistan). Over the years the system has grown into a countrywide network offering two programs channels.

1) 1964 television service in monochrome started. 2) 1967 two production studios added at Rawalpindi & Karachi. 3) 1973 national microwave network commissioned linking TV centres. 4) 1974 Quetta/Peshawar centres commissioned. 5) 1976 colour transmission started. 6) 1987 federal TV centre at Islamabad commissioned. 7) 1998 transmission of PTV world programs started. 8) 1998 up to 06 production centres (Lahore, Karachi, Quetta, Peshawar, Islamabad I & Islamabad-ii). 35 rebroadcast stations in operation for ptv-1. 16 rebroadcast stations in operation for ptv-2.

Marketing

The Marketing Division of PTV is responsible for marketing the programs and the commercial time on its screen. It is the major source of PTV's earnings. The Marketing Division launched its activities on a modest scale after the inauguration of the electronic media in the country, in November 1964. Over the years, as a result of increase in coverage, television set count, viewership, broadcast hours and the growth of business, the Marketing division has likewise, expanded itself on national level.

Central Marketing Office, the main Office of the Marketing Division, is located at

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Karachi, while Regional Marketing Offices are operating at each of the PTV Centres at Lahore, Islamabad, Peshawar and Quetta.

A major part of the business enacted by the Marketing Division is through advertising agencies accredited with PTV. These agencies are entitled to 15% commission on their gross billings. All business conforms to clearly lay down terms and conditions, framed by the Board of Directors of PTV.

The Government also charges a surcharge of 12-1/2 % Central excise Duty and Provincial Taxes on all commercials booked and telecast by PTV.

The PTV/STN Censor Board at Islamabad ensures high moral code of advertising on PTV.

News

Pakistan Television News informs its viewers across the country on the latest newsworthy happenings on the national and international levels. During the past few years, there has been rapid expansion in the area and scope of news coverage. Enhancement in the number of bulletins has enabled PTV to keep the viewers abreast of the latest happenings here and abroad. Emphasis is now being given to on-camera reporting and special news reports on subjects of popular interest

PTV news broadcasts stretch over from early morning till midnight. There are two Urdu language bulletins in the morning transmission. In the evening/night transmission, there are four short duration Urdu language bulletins. All the news bulletins after 6.00 p.m. are being aired on the national network which is also beamed through satellite to more than 38 countries.

Regional language bulletin in Punjabi from Lahore, Sindhi from Karachi, Pushto and Hindko from Peshawar and Baluchi, Brahvi and Pushto are telecast from centres to enable people of the areas to see and listen to PTV news bulletins in their own language. It transmission reaches to the places like Azad Kashmir, Muzafarabad and all the northern hilly areas even in Balochistan.

Sports

PTV Sports Division was created in 1983 to provide healthy entertainment to our viewers. It has emerged as an extremely productive and earning division of PTV.

The chief objectives of this division are to arrange healthy sports entertainment by covering exciting moments and happening of sports.

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Presently Sports Division is producing 200 minutes regular weekly transmission on PTV apart from occasional International / National sports coverage.

It has also launched the following channels:

Sports channel

PTV news

PTV National

AJK TV (Kashmiri Channel)

APPLICATION OF CONCEPTS

Selection and Recruitment

There are 9 boards of directors working under one chairman of board. These boards of directors are rule and decision making authority of PTV policies and programs. They make amendments in the policies and introduce new rules. Through PTV SERVICE RULE, HR RECRUITMENTS ARE DONE. They do not have a proper HR department but they have personnel’s who do the HR duties like recruitments, selections, trainings, motivations, career developments etc.

The selection is done strictly on merit. Only the first divisionary are hired. The recruitment is done by the board, it includes the interviews, written tests and then when the selection is done the hired person is given training related to his specific field.

Induction Levels With In the Organization

There are six (6) levels of inductions. The MANAGEING DIRECTOR AND THE OTHER BOARD OF DIRECTOR takes tests and interviews of the currently working employees of PTV and decides for their promotion and who should be inducted at which place.

1-3 levels of inductions are done at local level and 4-6 levels of inductions are done at national level. Before doing the promotions and inductions the age limit and qualifications needed for the job and promotions gets mentioned. Only when the vacancy is not fulfilled internally it is fulfilled externally. 4and above groups are shortlisted by tests. If any vacancy of PTV is empty, the selection for this empty vacancy is done internally and if the requirements are not fulfilled through selection process then it is advertised for the outsiders. The selection for the internal employees is done through tests, interviews. 50% are the passing marks for the selection tests. 4 and above groups are short listed through tests. But promotions in PTV are done on the basis of seniority not on the basis of qualifications, performance and training.

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Succession Planning

PTV hires people at two levels one through regular recruitment procedure for appointments covered under PTV regulations and employees are protected with regular increase in salary, provident fund and pension. The other is recruitment on contract which is the practice for the last ten years. A number of people have been hired on technical, professional and general administrative positions. These people are hired on lump salaries without any additional perks and usual benefits. The entry levels in PTV are highly overlapping and duplicating. It was observed that people from grade 1 to 8 are picked from the open market on contractual positions for two to three years. These promotions are based on favouritism and political pressures. So therefore, under these arrangements the concept of succession planning does not exist theoretically, however to meet the pressing requirements at various levels the people are hired on contract. PTV news and current affairs is the glaring example of such tendency.

Job Posting and Internal Vacancy Notification

There is no define procedure for postings on various jobs within the organization but for engineering staff which is in high number the postings are done at Headquarter level in Islamabad. The director engineering is the authority who takes the decisions in consultation with Director Administration and Personnel Affairs (DAPA).

Internal vacancy notifications are not permissible in PTV. All positions in PTV have to be filled through open advertisements.

Training Academy of PTV

Established in 1987 Pakistan Television Academy is an apex institution in the country, which imparts professional training in various disciplines of television broadcast technology. Headed by a full time Director, and assisted by a team of television professionals who are members of the academic faculty, PTV Academy functions with a prime objective to enhance the professional skills of its manpower force in variety of fields along with an aim to update their knowledge and keep them informed with the development taking place in their respective fields. It is a fully equipped training establishment with high academic standards. Academy conducts basic courses for new employees; refresher courses, seminars and workshops for in-service employees.

Till June 1998, over 3100 persons have attended training programmes conducted by PTV Academy. These participants attended training courses in Engineering, Computer, Finance, Administration, News, Current Affairs and Programmes Production. They also include visiting participants from other countries including SAARC members. As of July 1998, the academy has embarked on an ambitious training programme with over 25 courses/workshops for the year 1998-99. It has opened its doors to the Private Sector and offered Ten (10) courses on payment, during the period in various programming

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disciplines. The Academy of late, in order to optimize the use of its resources, has also started offering its modest recording facilities on payment, to Private Production Houses.

Retrieval of PTV's prized Entertainment Programme Archives, which runs into thousands of hours, and special productions for international market, are amongst the latest responsibilities functions under the control of the Training Division recently

Career Development in PTV

Career Development in PTV is lacking. The director PTV Mr Qazi Mustafa Kamal; told us during our visit to PTV that PTV lacks in career development of its employees and it is establishing itself in this field. The motivation and career building is not done as it is needed. But it doesn’t mean that PTV does not have any career development programs for its employees.

If any vacancy of PTV is empty, the selection for this empty vacancy is done internally and if the requirements are not fulfilled through selection process then it is advertised for the outsiders. The selection for the internal employees is done through tests, interviews. 50% are the passing marks for the selection tests. 4 and above groups are short listed through tests. But it is observed that promotions in PTV are done on the basis of seniority not on the basis of qualifications, performance and training.

Job increments are given to employees every year to increase their motivation and to retain them on their respective jobs. They are given health, transport and living facilities. Employees are sending for abroad training. Revived pay scales are introduced every year. But these pay raises are not as much to retain employees on their respective job.

Career Workshops and Seminars

The PTV academy working as a development centre for the employees imparts training and knowledge mainly to technical and engineering staff. Some short courses, workshops are also run for program production and news. This academy sometimes organizes workshops and short courses for human resource capacity building, but their frequency is insignificant.

Counselling

Career counselling and career coaching are similar in nature to traditional counselling. However, the focus is generally on issues such as career exploration, career change, personal career development and other career related issues. Typically when people come for career counselling they know exactly what they want to get out of the process, but are unsure about how it will work. In the recent world, career counselling would usually be referred to as careers advice or guidance.

PTV has one of the largest offices in Pakistan with hundreds and thousands of employees working so for the survival of such a huge industry PTV has on the job counselling for its employees. During our visit to PTV we interviewed manager of PTV MR SAEED

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AKHTAR ALI SHAH regarding the coaching of their employees on the job where he said “we are one of the channels which has a planned outline of carrying out of the trainings and counselling of our employees which is a proof that we are one of the largest broadcasting channel of Pakistan.”

On the job counselling is carried out by senior managers of his (employees) department to do his counselling. because of which the juniors get the clear direction of carrying out their task as well they can get a lot to learn from their seniors who have been working in PTV and this makes those young employees to move according to the organization culture smoothly. As when we asked about the level of comfort among the senior and junior employees he replied “We at PTV try to live like a family for the sake of promoting knowledge and getting maximum output as we have a lot of competition though we are on the top.”

Coaching

Coaching refers to the activity of a coach in developing the abilities of a coachee. Coaching tends to focus on an existing problem (from which to move away) or a specific outcome that the individual wishes to achieve (move towards). In both cases, the coach aims to stimulate the coachee to uncover innate knowledge so they can achieve a sustainable result. Coaches will normally check that the specific learning can be successfully re-applied by the coachee, to deal with other problems in the future.

As coaching plays a vital role in an organization so PTV has focused on coaching of its employees for the sake of their (employees) as well as organizations satisfaction. The manager briefed us about the methodology of their coaching in PTV. The method involved “INTERNAL AND EXTERNAL COACHING”

In internal coaching the employees of PTV are given training and guidance not only by the PTV academy but even facilitated in the other training academies in Pakistan. The process is carried out through workshops, seminars and through foreign hired trainers. It has a proper instructor staff and it also offers refresher courses for the reason to let our employees know that in which direction they are moving and if ever they are getting off the path than they can easily be brought back with our (PTV) expert “COACHES and TRAINERS.” Unfortunately our Government provides limited budget for the internal training but we had several meetings where we discussed on the budgetary issue for the betterment of our employees as well on the whole for PTV.

The Need for Coaching In PTV

As discussed above the need for coaching is a very important factor in an organization where as PTV is also conscious for the fact and where they are really trying hard to allocate their budget in coaching. PTV has a large number of employees and is one of the

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largest broadcasting channel so for the sustainability and motivation of its employees PTV has designed some courses and also offers some other courses just to fill in the gaps if not fulfilled by one either one of them (courses).

As manager of PTV said “we are on the top and the reason behind this is that we take care of our employees needs and keep on grooming them just to keep them up dated in the world and equipping them to be capable of competing in this competitive era.”

Coaching To Improve Performance

for the improvement of performance PTV has further introduced EXTERNAL coaching which is basically carried out outside Pakistan, like Nepal, Germany, France, Japan, china, USA and the coaches are also from abroad for which our government is providing them (PTV) with an unlimited budget. The coaching of also producers and anchors are also given as they are the seniors and after wards they (seniors) have to pursue with the affairs of the organization. For this reason there is no compromise on budgetary issue because they believe that every human being needs counselling and coaching in his/her life period as life takes everyone for a zigzag ride so to remove and help them (employees) to get out of the spin there should be an extraordinary measures like “external coaching” for which PTV has collaborations with many coaching and training academies and institutes outside Pakistan.

Performance Management and Coaching in PTV

Performance Management is an ongoing dialogue between the manager/supervisor and employee that links expectations, ongoing feedback and coaching, performance evaluations, development planning, and follow-up. Performance management is both Strategic (about broader issues and longer-term goals) and Integrated (linking various aspects of the business, people management and individuals and teams). It provides the means to link individual and team performance with organizational effectiveness and the organization’s mission. Employer in PTV believes that coaching can deliver tangible benefits to both individuals and organization. They planned to increase the use of coaching over the next few years. Performance coaching provided by a manager or supervisor is becoming increasingly popular as the value of sustainable on the job learning is recognized in the workplace. However, if coaching is to deliver these significant benefits, employers need to ensure that their line managers are provided with updated, cutting-edge training as the 'Manager as Coach' to be able to deliver the results.

Mentoring

The seniors in PTV, it is generally felt are not adequately aware and sensitized on issues of playing the role of guide and a mentor. The system to a large extent is informal and

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does not have any institutional cover. The bottom and middle level people ride in their own chosen ways having no periods.

Career Anchors

Types Of Career Anchor Value

Technical/Functional Competence Adequate

General Managerial Competence Low

Autonomy/Independence Dubious and low

Security/Stability High due to better salary structure and benefits

Service/Dedication to a cause Very low because of bureaucratic set up and non professional attitude.

Pure Challenge Low

Key Problem Area

The main problem area of PTV is that the organization has no Human Resource Department. A large organization like PTV with a workforce of 6000 employees currently working in it has some senior executive of government who are responsible to do HR related jobs. PTV has an increased turnover rate, their employees, anchors, news casters, directors left PTV because of less promotions, less pay raises. Pay raises are not as much to retain employees on their res PTV is working on a typical formula which every government organization uses, less promotion and promotion on the basis of seniority, no special incentives, not much increase in pay scales. This problem persists because of lack of hr department.

According to PTV’s manager of training of delegation

“We Believe On Less Cost and Maximum Output”

But it is noticed that PTV has a funding in millions and billions but its output, its quality of channels, dramas and news is very bad. And it needs to be improved. They don’t accept their flaws which is the main reason of their downfall.

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Career Plan

The major key problem of PTV is that it lacks HR department which is affecting the over all out put and performance of the organization. to make the organization work more efficiently and effectively a plan should be developed which identifies that how the gaps can be filled by the implementation of policies and procedures discussed below, to retain the employees and decrease the high turn over rate by redesigning the management styles.

Important Steps for the Career Plan Of PTV

Introduction of Human Resource Department

mentoring

hiring of professionals

restructuring of middle management

on the job training

optimization of human skills

balance and fair distribution of staff

transparent initial hiring

on the job training

Introduction of Human Resource Department

Human resource department acts as a bridge between the organization and the employees, to uphold the guidelines and laws as well as the practices. Growth of an organization depends upon the HR department, which is responsible for hiring, downsizing, recruitment, implementation of policies, compensation, increments, promotions, salary packages. The main purpose of the HR department is to put the right person on the right job.To achieve organizational goals PTV needs a talented HR department. Besides hiring the right people to manage and perform specific jobs, HR managers have to build up commitment and loyalty among the workforce by keeping them up to date about company plans, and laying out the implications for job security and working conditions. In PTV DAPA is operating as HR personnel’s but there is no proper HR department for the regulation of the policies and producer. Board of directors are responsible for recruitment and selection which is actually the responsibility of an HR manager.

Mentoring

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There are many perspectives on the definition of mentoring, especially since the relatively recent popularity of personal and professional coaching. mentoring have been described as the activities conducted by a person (the mentor) for another person (the mentee) in order to help that other person to do a job more effectively and/or to progress in their career. The mentor was probably someone who had "been there, done that" before. A mentor might use a variety of approaches, e.g., coaching, training, discussion, counselling.

In PTV mentoring is not done properly by the senior managers which are a very important step in career development.

the employees needs to get trained and counselled by their senior managers so that the junior employees get to learn a lot and know their mentor.

Interactive environment should be provided which lets the employees discuss with their mentor with great ease.

The free time of employees should be invested with each other where they can sit with their mentor and get the quality time.

Restructuring of middle management

There is a bureaucratic structure in the organization and the middle management of PTV is unskilled and has an unprofessional attitude towards their subordinates and it affects their performance. There is a lot of government pressure with in the organization which should be tackled by restructuring and hiring skilled employees, who are well aware of their respective jobs, so that the organization can work in a proper manner. The restructuring should be done especially in technical and professional areas of middle management i.e. engineering, programming and news.

Hiring

These two kinds of hiring is needed in the organization

Professional hiring

PTV should hire professionals on competitive basis with market based remuneration. By doing so the professionals can make the organization compete and flourish in an environment of global media expansion, technical sophistication and plurality of programming by competitors and resisting the government pressures on programming and coverage.

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Transparent initial hiring

Initial hiring through transparent manner which should be supervised by the High Powered Committee headed by sectary culture and represented by Ministry of Finance, ministry of information, independent mangers and PTV itself.

On the job training

On the job training is lacking in PTV. If an employee is selected he is not given a proper training, his senior managers of his department do his training but this training has not a proper system. So there is a need of on the job training for the employees especially the news department.

Optimization of human skills and resources

Employees who are skilled and working within the organization should get more serious about their jobs; give more input to get an output in the form of quality and productivity for the organization. There is a lack of quality which is clearly seen in the programs. There is a billion of funding provided by the government which is not being utilized by the organization because of their unskilled workforce.

Balance and fair distribution of staff to various sub departments there should be equal number of staff in each department. Each department must have a manger to supervise the subordinates so that the work load is divided among them equally which will improve the overall work efficiency.

Conclusion and recommendation:

We have recommended the career plan for the organization which can help the organization in achieving the organization goals. The information gathered from most of the sources inside and outside PTV suggests that the organization is mismanaged and loose in structuring to a large extent. The cause of lopsided management as attributed by PTV professionals as well as independent media experts are government control on administrative and financial matters, partial financial and operational autonomy and unnecessary political intervention by the sitting governments. It was also found that over the years due to external interference in the affairs of PTV and its ever burgeoning (expanding) size are the main causes of loose management structure of the organization. Since the man power is not hired under a prescribed well defined procedure and policies and entries are made possible at various levels of hierarchy, The PTV was not in a position to design a capacity building and training programme for its employees. it was conclude that the causes of PTV’S faulty structure are internal and external both which are leading the organization to a disaster and making it less competitive in media market.

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References

Visit at PTV office and PTV academy

http://www.friendsmania.net/forum/pakistan-current-affairs/3828.htm

http://www.ptv.com.pk/

www.google.com

www.wikiepedia.com

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