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Version 28.1 valid from 1/2019 Media Kit 2019 Magazine for Market Research and Marketing with the highest print run
Price list no. 28
Version 28.1 valid from 1/2019
Media Kit 2019Magazine for Market Research and Marketing with the highest print run
Price list no. 28
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Our team
Editorial department:
Sabine Hedewig-Mohr Editor in Chief Phone +49 69 7595-2018 [email protected]
Gertrud Wellner Content Management Phone +49 69 7595-2015 [email protected]
Publishing department:
Peter Gerich Publishing Director Phone +49 69 7595-1871 [email protected]
Christoph Krug Sales Director Phone +49 69 7595-1245 [email protected]
Dr. Benedikt Bock Project Manager Sales Phone +49 69 7595-2016 [email protected]
Levend SeyhanSales ManagerPhone +49 69 [email protected]
Timo LiebeDispositionPhone +49 69 [email protected]
Volker WeilandSubscription ServicePhone +49 69 [email protected]
planung&analyseDeutscher Fachverlag GmbHMainzer Landstraße 25160326 Frankfurt am Mainwww.planung-analyse.dewww.mafonavigator.de
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Short profile
planung&analyse – one of the leading trade journals for market research and marketing in Germany!
Editorial content:• Current, in-depth articles written by authors from institutes, companies and universities
about projects, concepts and methods drawn from market practice and market research.
• Journalistic contributions from the planung&analyse editorial office on backgrounds from the market research industry. Analysis, interviews and comments.
p&a topic specials:
• Your article contribution and communication is distributed pinpoint to your target group.• A p&a topic special is additionally produced with each regular magazine.
These specials contain all relevant articles about the issues main topic as an excerpt from the total planung&analyse magazine.
• All content is completed by attractive services all around the topic (survey results, provider overview and news)
• The p&a topic specials are distributed to all decision makers and marketers of all branches by media like HORIZONT, Lebensmittel Zeitung, TextilWirtschaft and fvw.
Source: 1Readers survey planung&analyse 2018
NEW: One booking – two target groups!Additional to the magazine „planung&analyse“ with the target group of market researchers we produce p&a topic specials with attractive topics for all the decision makers from different industries.1
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planung&analyse is celebrating its birthday!
For 45 years we serve the market with sound business information about market research
and marketing by planung&analyse, former interview&analyse.
Book a congratulation ad! We have special rates!
Please check the separate communication.
Magazine structure
facts&figures: What is the industry talking about? News from companies and organizations, important personal data and reviews about events and shows.
names&news: Who comes, who leaves? Personnel changes within the industry.
insights&propects: What should the industry be talking about Editors research and write about latest and and controversial stories, sum up trends in a nutshell and analyse backgrounds.
knowledge&research: What do market researcher / marketers need to know? Authors from science and practice have their say.
dates&tips: What can be useful? Providers overview, „Omnibus“ schedule, event notes, pictures galleries of events as well as book recommendations and studies.
short&sweet: What do customers think? Within this section company market researchers have their say.
The p&a topic special consists of content from the area knowledge&research, dates&tips and short&sweet.
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Print run-/recipients analysis
Source: Distribution data analysis dfv media group 2018, readers survey planung&analyse 2018
62% decision makers in the field of corporate market research
30% decision makers in market research institutes
4% decision makers in agencies & consulting
4% academic decision makers in teaching and research
Complete issue, p&a subscribers, 2,400 copies
Industry affiliation
The p&a topic special is distributed in different print runs to selected subscribers from HORIZONT, Lebensmittel Zeitung, TextilWirt-schaft and fvw. These recipients are decision makers of advertising driving companies of their industry. They are responsible for market research order placements.
The total circulation of the p&a topic special is 12,000 copies. You can find the distribution of each issue on page 6.
p&a topic special, supplement in HORIZONT, 4,200 copies
Industry affiliation
61% decision makers in advertising companies
13% decision makers in communication and advertising agencies
11% decision makers in media agencies
11% decision makers in media/media networks
4% others
Lebensmittel Zeitung is the leading trade- and economy newspaper of the consumer goods industry in Germany. Board members, CEO´s, manager but also IT- and logistic responsibles are the target group as well as sales oriented managers and self-employed retailers.
HORIZONT is the top brand for all topics around marketing, advertising and media. All top decision makers are their main traget group.
TextilWirtschaft is the only weekly fashion trade journal for the german speaking market. All the decision makers of the fashion sector are their target group.fvw is the leading trade magazine for touristic and
business travel. Decision makers, entrepreneurs and distribution experts from the touristic sector and connected services sectors belong to their target group.
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Subject related target group control of the p&a topic specials
planung&analyse is distributed to all relevant market research descision makers of different industries with the media power of dfv media group.
For your advertisement you can choose between the print run of p&a subscribers or the expanded print run (p&a subscribers and p&a topic specials).
Print run-/recipients analysis
p&a complete issue p&a topic special as a supplement in different titels of dfv media group
IssuePrint run
p&a subscribers Total print run*
1 2,400 4,200 – 5,200 2,600 14,400
2 2,400 4,200 – 7,800 – 14,400
3 2,400 4,200 – 7,800 – 14,400
4 2,400 4,200 2,600 2,600 2,600 14,400
5 2,400 4,200 2,600 2,600 2,600 14,400
p&a total print run
IssuePrint run
p&a subscribers Total print run
Anniversary issue
2,400 4,200 6,600
More flexibility, always the right target group!
* The total print run consists of the complete issue (2,400 copies) and the p&a topic specials (12,000 copies).
Price list no. 28
Issue PD SD AD
knowledge&research:
Industry eventTopic Manu script
Anniversary issueTotal6,6001
21.02. 29.01. 21.01.45 years
planung& analyse
–General
Online Conference (GOR, 06.-08.03.19)
1Total print run
14,4002
18.04. 26.03. 18.03. Gen Z until 18.02.BVM-Congress (20.+21.05.19)
Online Special from March – – Pharma from 18.02. –
2Total print run
14,4002
06.06. 14.05. 02.05.Customer
Experienceuntil 02.04. –
Online Special from May – – Mobility from 18.04. –
Dates, topics and online specials
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¹ 2,400 copies to p&a subscribers + part print run to HORIZONT: 4,200 copies² Total print run: 2,400 copies to p&a subscribers + p&a topic special: 12,000 copies as part print run in dfv titles AD = Advertising deadline, SD = Submission deadline, PD = Publication date
More
flexibility,
always the right
target group!
Price list no. 28Dates, topics and online specials
² Total print run: 2,400 copies to p&a subscribers + p&a topic special: 12,000 copies as part print run in dfv titles AD = Advertising deadline, SD = Submission deadline, PD = Publication date
Issue PD SD AD
knowledge&research:
Industry eventTopic Manu script
3Total print run
14,4002
22.08. 30.07. 22.07. Innovation until 24.06.planung&analyse
Insights 2019 (29./30.08.19)
Online Special from mid of July – –Telecommuni-
cationfrom 01.07. –
4Total print run
14,4002
17.10. 23.09. 13.09. Touchpoint until 13.08.Research & Results
(23./24.10.19)
Online Special from September – – Finance from 22.08. –
5Total print run
14,4002
05.12. 12.11. 04.11.Advertising
effectuntil 07.10. HORIZONT Media Congress
Online Special from November – – FMCG/Trade from 17.10. –
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Save the date! planung&analyse Insights 2019 on 29.+30.8.
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Prices and formates
FormatPortrait in mm1
Landscape in mm1
Prices
Anniversary issuep&a subscriber3 and
part print run HORIZONT4
Total print run³ and p&a Topic
special5
Total print run3
2/1 page 420 x 297 7,250 € 9,100 € 7,250 €
1/1 page 210 x 297 4,550 € 5,700 € 4,550 €
2/3 page 134 x 297 210 x 194 3,600 € 4,500 € 3,600 €
1/2 page 105 x 297 210 x 148 2,550 € 3,200 € 2,550 €
1/3 page 70 x 297 210 x 102 1,850 € 2,350 € 1,850 €
1/4 page 130 x 148 210 x 80 1,350 € 1,700 € 1,350 €
1/6 page 70 x 148 210 x 51 950 € 1,200 € 950 €
1/8 page 210 x 40 700 € 900 € 700 €
Supplement/Insert2 200 x 290 1,650 € 5,700 € 1,650 €
Please keep in mind to extend your print ad to
online!
1Bleed margin of 4mm on all outer edges, Type area formats on request; 2Up to max. 25g
3p&a subscriber = 2,400 copies; 4part print run HORIZONT = 4,200 copies;5p&a topic special = 12,000 copies
6,600 copies14,400 copies
2,400 copies
Placement surcharge:10% for all fixed placements
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Prices and formats – special advertising form
Special advertising form
Formatwidth x hight
in mm1
Prices
Anniversary issuep&a subscriber3 and
Part print run HORIZONT4
Total print run³ and p&a Topic
special5
Inside front coverback cover:
210 x 297 5,450 € 6,800 €
Inside back cover:
210 x 297 4,850 € 6,050 €
Banderole: On request 3,550 € 4,500 €
Short cover2:
Frontside: 105 x 240
Backside: 105 x 297
5,450 € 6,800 €
Corner handles:
On request1,700 € 2,200 €
Event calendar
Entry (your logo, your text with up to 350 characters including space characters) in the event calendar.
Your entry appears:
• Once in one issue of planung&analyse (not possible inside the anniversary issue)
Price: 300 €
1bleed margin of 4mm on all outer edge2due to the adhesive bond on the innerside 7 mm of the show motif could be concealed
only bookable in combination with a minimum 1/2 page ad inside the same issueOther special advertising form on request
SEPTEMBER
10. BIS 13. SEPTEMBEREsomar Congress 2017ESOMAR Congress is the biggest event inthe industry – it’s a festival, a celebration,an innovation hotspot for the data, re-search and insights profession – it drivesforward-thinking. Discover what new in-novations are disrupting our industry, howinsights influencers are pushing the boun-daries for better business intelligence ANDnetwork with the most pioneering insightsprofessionals and global brands out there.Amsterdamwww.esomar.org
15. SEPTEMBER 2017NEU: EU-Datenschutz-GrundverordnungDas Seminar informiert über die rechtlicheBedeutung der EU-Datenschutz-Grund-verordnung für Unternehmen, nicht nur inBezug auf die Markt- und Sozialforschung.Welche Änderungen ergeben sich und wiekönnen diese umgesetzt werden?Berlinwww.bvm.org/seminare
20. BIS 21. SEPTEMBER 2017Auswertung qualitativ-psychologischer UntersuchungenDass es bei der Auswertung von qualitativ-psychologischen Untersuchungen in ersterLinie um die Beschreibung und Erklärungvon ganzheitlichem Individualverhaltengeht und erst nach der Einzeldiagnose dieZusammenfassung und Verallgemeine-rung erfolgt, ist Thema dieses Seminars.Die Teilnehmer erhalten einen Überblicküber die wichtigsten psychologisch-quali-tativen Auswertungsmethoden und lernendiese theoretisch fundiert einzusetzen undin der Praxis kritisch zu beurteilen.Berlinwww.bvm.org/seminare
22. SEPTEMBER 2017NEU: LEGO® Brickstorming™:Eine kreative Technik in der Markt-forschungLEGO® Serious Play® (LSP) ist derzeit inaller Munde. Vor allem wenn es darumgeht, Innovationen, neue Produkte, Ser-vicekonzepte und Strategien zu entwi-ckeln, kommt LSP zum Einsatz. Auch fürdie Marktforschung birgt LSP vielfältigeMöglichkeiten. Ausgehend von LSP ist derAnsatz zu Lego® BrickstormingTM weiter-entwickelt worden. Das Seminar vermitteltsehr praktisch die Grundsätze und Anwen-dungsmöglichkeiten von Lego® Brickstor-mingTM in der Marktforschung.Berlinwww.bvm.org/seminare
25. BIS 26. SEPTEMBER 2017Moderation von Gruppendiskussio-nen und WorkshopsWas passiert, wenn eine Gruppe nicht soläuft, wie man es wünscht? Um in solchenSituationen Ruhe zu bewahren, erhaltendie Seminarteilnehmer einen detailliertenEinblick in gruppendynamische Prozessesowie einen umfangreichen Werkzeug-kasten aus nonverbalen und verbalenTechniken, die sie in die Lage versetzen,sich mental optimal vorzubereiten undprofessionell auf Störungen reagieren zukönnen.Berlinwww.bvm.org/seminare
26. SEPTEMBER 2017Automobilmarktforschung 2020Die Bedingungen für die Autoindustrie än-dern sich durch Megatrends wie Urbanisie-rung, Klimawandel und Digitalisierung.Dieser Veränderungsdruck muss in die Ge-staltung des Produkts „Automobil“ einflie-ßen. Neue Wertschöpfungsmodelle entste-hen und es wird im Wettbewerb nur beste-hen, wer seine Kunden und deren zukünfti-gen Erwartungen an das Auto versteht. Die
Fachtagung diskutiert, wie die automobileMarktforschung der Zukunft arbeiten muss,um im Wandel relevant zu sein.Hamburgwww.bvm.org/fachtagung
28. SEPTEMBER 2017Outthink Innovation: Neue Impulsefür InnovationenDRDS-Konferenz punktet mit Vorträgenund Hands-on-TrainingAm 28. September findet die diesjährigeDesign Research & Design Strategy Confe-rence in Hamburg statt, die sich dem The-ma „Outthink Innovation“ widmet. Nochdeutlicher als in den Jahren zuvor liegt derFokus diesmal auf dem Angebot vonWorkshops, die auf die Impulsvorträge derExperten-Sprecher einzahlen. Denn Sinnmachen neue Erkenntnisse erst dann,wenn sie in der Praxis umsetzbar sind.Hamburghttp://drdscon.com/
OKTOBER
25. BIS 26. OKTOBERResearch & Results 2017Research & Results ist die führende inter-nationale Messe für Marktforschung. DerEintritt für registrierte Fachbesucher istkostenfrei. Die zweitägige Messe findet je-den Oktober in München statt. Unterneh-men aus dem In- und Ausland präsentie-ren ihre Produkte und Services. In Work-shops referieren Experten zu aktuellenThemen und Trends der Branche.Münchenwww.research-results.de/
neu
Veranstaltungen
planung&analyse 4/201772
termine&tipps
neu
3p&a subscriber = 2,400 copies; 4Part print run HORIZONT = 4,200 copies;5p&a topic special = 12,000 copies
6,600 copies14,400 copies
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Prices and formats – special advertising form
Advertorial in tools&products – customized client approach
A planung&analyse advertorial inside the department tools& products is a editorial editorial styled advertisement which is marked as such.
• Communicate your customized and in need of explanation products.
• Tell your story. Our editorial and creative team of planung&analyse will help you to finalize.
• Format: as an example 1/1 page as 1/1 page with text or 1/2 page text and 1/2 page image/visual (further formats on request).
• Combination with advertisement on request.
• An extention to an online sponsored post is possible as well.
Price: 3,100 € per 1/1 page1
1p&a subscriber = 2,400 copies + p&a topic special = 12,000 copies
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Digital portrait – planung&analyse website
www.planung-analyse.de
The market research portal www.planung-analyse.de delivers, as part of the HORIZONT Media, the latest news about the market research industry besides announcements considering events, institutes, new tools and particulars you can regularly find information on important studies. “mafo.spitzen” shows the plurality of opinion within the industry: authors commenting on procedures in the market.
The platform offers search-functions within the planung&analyse mafo-navigator www.mafonavigator.de and within the archive of printed planung&analyse copies. On top of that you can find information on our events and publications as well as everything about the network of company market researchers (PUMa).
Online figures:
43,728 Visits per month 75,576 PIs per Month Source: Google Analytics, July 2018, planung-analyse.de
Social Media
Stay up to date and follow planung&analyse on Facebook, Twitter and Google+.
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Display Ads
1 | Superbanner Size: 728 x 90 pixel to
maximum 980 x 150 pixel
2 | Skyscraper / Halfpage Ad Size: maximum160 x 600 pixel Runs as Sticky Ad, Halfpage Ad
(300 x 600 pixel) also possible.
2 | Double Sticky Ad Size: 2 x 160 x 600 pixel
2 | Hockeystick / Wallpaper
3 | Layer Ad Size: maximum 400 x 400 pixel
4 | Medium Rectangle Size: 300 x 250 pixel Medium Rectangle with mobile
extension (Content Ad 1. position): Your ad appears on the desktop and mobile version of www.planung-analyse.de
1 | Billboard Size: maximum 940 x 250 pixel
2 | Medium Rectangle Size: 300 x 250 pixel Medium Rectangle incl. mobile
extension (Content Ad 1. position): Your ad appears on the desktop and mobile version of www.planung-analyse.de
3 | Content Ad 1 Size: 300 x 250 to maximum
617 x 280 pixel 300 x 250 with mobile exten-sion (Content Ad 2. position)
Text Ad with picture possible
4 | Content Ad 2 Size: 300 x 250 to maximum
617 x 280 pixel 300 x 250 with mobile exten-sion (Content Ad 3. position)
Text Ad with picture possible
1 | Medium Rectangle Size: 300 x 250 pixel
Homepage
1
2
3
4
All display ads are displayed on the homepage and news detail pages.
The following display ads are in addition displayed on mafonavigator.de: Superbanner, Skyscraper (as Sticky Ad), Medium Rectangle and Billboard.
For all display ads:
file size approximately
100 kb.
News Detail Page
1
3
4
2
planung&analyse Stage
1
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Prices display ads planung&analyse website
Display Ads Size (pixel)
1 of 3 rotation1 (price per week)
Exklusive1 (price per week)
Billboard 940 x 250 390 € 540 €
Billboard Pushdown from 940 x 250 to 940 x 500 650 € 890 €
Content Ad 1300 x 250 with mobile extension2 (Content Ad 2. position) 300 x 250 to 617 x 280 or Text Ad3 260 € 360 €
Content Ad 2300 x 250 with mobile extension2 (Content Ad 3. position) 300 x 250 to 617 x 280 or Text Ad3 260 € 360 €
Double Sticky Ad 2 x 160 x 600 290 € 390 €
Halfpage Ad as Sticky Ad 300 x 600 250 € 350 €
Hockeystick (Superbanner + Skyscraper without background color)
980 x 150 + 160 x 600 410 € 560 €
Layer Ad 400 x 400 310 € 420 €
Medium Rectanglewith mobile extension2 (Content Ad 1. position)
300 x 250 290 € 390 €
Skyscraper as Sticky Ad 160 x 600 230 € 310 €
Superbanner 728 x 90 to 980 x 150 230 € 310 €
Wallpaper (Superbanner + Skyscraper with background color)
980 x 150 + 160 x 600 + background 440 € 620 €
Webskin (Superbanner + 2 Skyscraper)
980 x 150 + 2 x 160 x 800 510 € 700 €
1Appears on the homepage within all current news.2Your ad appears on the desktop and mobile version of www.planung-analyse.de; gif necessary for mobile extension.3Text Ad with a maximum of 400 characters incl. space characters + picture with a maximum size of 120 x 120 pixel.
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Newsletter
planung&analyse Newsline
planung&analyse Newsline reaches each Friday about 5.2001 recipients with the ne-west topics. The bundled frequency of the newsline guarantees lots of attention for your products!
planung&analyse Newsflash
planung&analyse Newsflash is send to about 3.6001 recipients as soon as there are breaking news in marketing and market research. Distribution from case to case, several times a week.
planung&analyse Infomercial
planung&analyse Infomercial contains your exclusive advertising message. Apart from that the newsletter contains no editorial content, has the look of a newsletter. Your content is clearly marked as advertisement.
1Publisher declaration dfv Mediengruppe 07/2018
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Newsletter
Send out on Fridays: Informs you about all important news of the branch
1 | Top Position Superbanner: 728 x 90 pixel or Medium Rectangle: 300 x 250 pixel or Billboard: 728 x 250 pixel
2 | Top News Position e.g. Superbanner: 728 x 90 pixel Also bookable as Medium Rectangle or
Billboard
3 | Content Position 1 e.g. text ad with logo/image:
max. 400 characters incl. space character + 120x120 pixel Also bookable as Medium Rectangle, Superbanner and Billboard
4 | Content Position 2 e.g. Medium Rectangle:
300 x 250 pixel Also bookable as text ad, Superbanner or Billboard
planung&analyse Newsline
1
42
For all advertising formats: Maximum volume
is 25KB. File format: gif or jpg
3
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Newsletter
Send out on case by case basis (several times a week): important infromation about the market research branch
Unique send out with your exclusive advertising message. Content is noticeable marked as advertisement. Price upon request.
1 | Top Position Superbanner: 728 x 90 pixel or Medium Rectangle: 300 x 250 pixel or Billboard: 728 x 250 pixel
planung&analyse Newsflash planung&analyse Infomercial
For all advertising formats: Maximum volume
is 25KB. File format: gif or jpg
1
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Newsletter prices
Placement Size in pixel
Price per week
planung&analyse Newsline
Top PositionMedium Rectangle: 300 x 250
Superbanner: 728 x 90 Billboard: 728 x 250
480 €500 €520 €
Top News PositionMedium Rectangle: 300 x 250
Superbanner: 728 x 90 Billboard: 728 x 250
430 €440 €450 €
Content Position 1
Medium Rectangle: 300 x 250 Superbanner: 728 x 90
Billboard: 728 x 250Text ad with picture maximum 400 characters incl. space characters
+ maximum 120 x 120
370 €380 €410 €430 €
Content Position 2
Medium Rectangle: 300 x 250 Superbanner: 728 x 90
Billboard: 728 x 250 Text ad with picture maximum 400 characters incl. space characters
+ maximum 120 x 120
310 €320 €350 €370 €
planung&analyse Newsflash
Top PositionMedium Rectangle: 300 x 250
Superbanner: 728 x 90 Billboard: 728 x 250
600 €615 €630 €
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Scale of discount
Discounts print
Discount: For binding advanced booking (only for format ads) the following discounts apply:
Frequency scale Quantity scale 2 x 3% 2 pages 5% 3 x 4% 3 pages 10% 4 x 6% 4 pages 12,5% 5 x 8% 5 pages 15% 6 x 10% 6 pages 20%
Agency commission: 15% (only for format ads)
Multi pages upon request.
Discounts online
4 weeks and more 5%12 weeks and more 10%20 weeks and more 15%32 weeks and more 25%
Agency commission: 15%
Further run times upon request.
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Publishers imprint
Publisher: Deutscher Fachverlag GmbH
Editor in Chief: Sabine Hedewig-Mohr
Publishing Director: Peter Gerich
Year: 46. Jahrgang 2019
Advertising price list: No. 28 valid from 1. January 2019
Circulation: 5 x per year & 1 x special issue
Publishing house: Deutscher Fachverlag GmbH Mainzer Landstr. 251, 60326 Frankfurt
Address: 60264 Frankfurt am Main
Phone: +49 69 7595-01, extension -2014
Telefax: +49 69 7595-2017
Internet: www.planung-analyse.de
E-mail: [email protected]
Purchase prices print incl. online: Annual subscription national: 249 € Test subscription national (3 issues): 82 €
Purchase online only: Annual subscription national: 198 €
Purchase prices single issue print: planung&analyse (ISSN-Nr. 0724-9632): 42 €
Pupils, students and trainees get a discount of 50% on the net price against submission of a certificate.
All prices are incl. distribution charge and VAT. (exclusive prices of single issues).
planung&analysewww.planung-analyse.dewww.mafonavigator.de
Publishing House:Deutscher Fachverlag GmbHMainzer Landstraße 25160326 Frankfurt am Main
General Terms and Conditions:You can find the full version here www.horizont.net/planung-analyse/AGB/
