Brandi RobinsonVice President, North America
CommunicationsSANOFI
CHAIRPERSON
Jeff WintonSVP, Corporate Affairs and
Chief Communications Officer ASTELLAS PHARMA
Daniel McIntyreSenior Vice President,
Corporate Affairs BIOGEN IDEC
Peter ShankmanCEO, Adventurist, Entrepreneur
and Adjunct Professor PETERSHANKMAN.COM
David BlairHead of Industry, Health
11th Annual
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected]
HIT THE
RESET BUTTON
PUBLIC RELATIONS & COMMUNICATIONS
SUMMIT
The Leading Event for Communicators and Public Affairs Executives Within the Life Sciences Industry to Meet and Discuss the Latest Trends, Challenges and Converging Forces
EVENT HIGHLIGHTS:Our new case study format will provide an enriched conference experience and more opportunities to learn valuable take-home data
150+ speakers and delegates will be in attendance, including representatives from pharmaceutical, biotechnology and medical technology organizations
This summit will feature in-depth coverage of trending topics impacting industry communicators such as multichannel communications, change management, technological innovations, employee engagement, pricing and policy changes, the Sunshine Act, value-based messaging, global communications, media relations, and more
Congressman Leonard Lance will address health policy trends and rare diseases
Providing practical strategy and tactics to advance communication efforts in this dynamic industry
Hosted at Sanofi Headquarters, Bridgewater, NJJuly 20-21, 2015
Follow us: #ExLPRSummit @ExLPharmaPR
Join us on LinkedIn! ExL Pharma PR & Communications Summit Group
Sponsors:Marquee Partner:
INSPIRERSVISIONARIES
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] 2|
Dear Colleagues,
Coming off a banner year celebrating the 10th anniversary of the PR Summit, ExL has worked closely with our tenured advisory board to once again revamp our program focusing on new formats, new content and new speakers. This fresh approach is going to provide you with the opportunity to network with industry colleagues while learning new tips, tricks and strategies.
It is a unique time for communicators in our industry. The issues and challenges we encountered 10 years ago differ substantially from those we face today, and there is constant change. Communicators are being tasked to deal with these changes and many other challenges. To keep pace with rapid change in science, technology, policy, organizational structure and more, communicators need to bring new approaches and, in some cases, “hit the reset button.”
Bringing together our most senior group of industry speakers ever and more than 150 of the industry’s finest communications and public affairs executives, the 11th Annual Public Relations & Communications Summit is THE place to be this coming July. On behalf of Sanofi and our advisory board, we look forward to welcoming you to Bridgewater, NJ for a few days of strategic thinking, debates, learning opportunities, and a rare chance to catch up with old colleagues.
Sincerely,
Bryon Main
Bryon MainProgram Director, President and CEOExL Pharma
WHO SHOULD ATTEND?
This conference is designed for pharmaceutical, biotechnology, and medical technology public relations, public affairs and communications practitioners with responsibilities in the following areas:
u Communications: Corporate, Brand, Internal, External, Integrated, Multichannel
u Public/Media Relations
u Community/Advocacy Relations
u Public/Government Affairs
u Investor Relations
u Strategic Alliances
u Public Policy
This event is also of interest to agencies and other vendors who support those that work in the public relations, public affairs and communication roles at life sciences companies.
11th Annual
PUBLIC RELATIONS & COMMUNICATIONS
SUMMIT
DISTINGUISHED ADVISORY BOARD
Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS PHARMA
Bob Libbey, Head of Digital and Social Communication, PFIZER
Brandi Robinson, Vice President, North America Communications, SANOFI
Cathy Cantone, Director, Public Relations, Immunology and Inflammation, CELGENE
Chris Loder, Senior Director of Worldwide Communications and Head of US Media Relations, BAYER HEALTHCARE
David Krawitz, Executive Director, Corporate Affairs, AMGEN
George DeTorres, Divisional Vice President, MULTIVU
Joff Masukawa, CONSULTANT
Karen Carolonza, Managing Partner, GREEN ROOM COMMUNICATIONS
Ray Kerins, Senior Vice President, Head of Communications and Public Affairs, BAYER HEALTHCARE
Samina Bari, Senior Vice President, Corporate Communications, PHARMACYCLICS
Stephanie Koze, Senior Director, Client Service and Strategy, GREEN ROOM COMMUNICATIONS
Tierney Saccavino-Payne, Senior Vice President, Corporate Communications, ACORDA THERAPEUTICS, INC.
Tom Jones, Senior Vice President, MAKOVSKY
Wendy Lund, CEO, GCI HEALTH
VENUE INFORMATION:
ExL Pharma is pleased to bring the PR Summit to Bridgewater, NJ to Sanofi US Headquarters. We would like to offer our gratitude to Sanofi US by opening up its doors and hosting this event in their conference facility.
Sanofi US55 Corporate Drive | Bridgewater, NJ 08807
HOTEL INFORMATION:
Hyatt House Bridgewater 530 Route 22 East | Bridgewater, NJ 08807
ExL Pharma has reserved a room block at the Hyatt House very close to Sanofi Headquarters for those requiring overnight accommodations. We have reserved a favorable rate for those wishing to stay there and kindly request that you reserve your room by June 29th to secure this room rate.
To make reservations guests can call 908-725-0800 and request the negotiated rate for ExL’s 11th PR Meeting.
Please book your room early as rooms available at this rate are limited.
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] |3
Agenda-at-a-Glance
Day One | Monday, July 20, 20157:45 Registration and Continental Breakfast
8:45 Chairperson and Host Welcome SANOFI
9:00 Time to Hit the Reset Button Part 1: Mini Case Studies Covering the Latest Trends and Challenges NOVARTIS ONCOLOGY, BOEHRINGER-INGELHEIM, MARINA MAHER COMMUNICATIONS
9:45 Congressional Address: Health Policy Trends and Rare Diseases
10:00 Networking and Refreshment Break
10:45 Multichannel Marketing: Where We Are Now and What the Future Holds GCI HEALTH
11:15 VISIONARY KEYNOTE – How to Succeed and Thrive in a Company (or for a Client) Headquartered Outside of the US ASTELLAS PHARMA
12:00 Luncheon
1:00 VISIONARY KEYNOTE - Transparent Communication BIOGEN IDEC
1:30 Time to Hit the Reset Button Part II: Mini Case Studies Covering the Latest Trends and Challenges TEVA PHARMACEUTICALS, CISION, GLAXOSMITHKLINE
2:15 PANEL DISCUSSION - Rolling Out the Red Carpet Results: How Celebrity Collaboration Can Elevate a Health Message and Amplify Coverage MULTIVU, TONIC LIFE COMMUNICATIONS, TEVA PHARMACEUTICALS
2:45 Networking and Refreshment Break
3:15 PANEL DISCUSSION – Best Practices in Healthcare Media Relations: Collaborative Working in the Era of the Instantaneous News Cycle MAKOVSKY
4:00 Ain’t No Customer Like a Zombie Customer!
5:15 Evening Reception Sponsored by:
6:15 Day One Concludes
12:30 Luncheon
1:30 The Evolution of Patient Advocacy CANCER SUPPORT COMMUNITY
2:00 How to Optimize Client and Agency Partnerships: A New School Approach GREEN ROOM COMMUNICATIONS
2:30 Networking and Refreshment Break
2:45 New Challenges for Communication in Market Access COHN & WOLFE
3:15 VISIONARY KEYNOTE: Technological Innovation and the Connected Life GOOGLE
4:00 Conference Concludes
8:00 Registration and Continental Breakfast
8:45 Chairperson’s Day Two Welcome and Opening Remarks
Day Two | Tuesday, July 21, 2015
Track AStakeholder Communication
Track BDigital Breakout
Track CInternal and Corporate Communications
9:00 Medical Innovation and Value-Based Messaging CELGENE
Patents and PR in a Social and Digital World NOVARTIS ONCOLOGY
How to Build a More Effective Communications Team SANOFI
9:45 Using Communication and Multichannel Channels to Promote Innovative Science AMGEN
Influencer Mapping and Engagement Strategies in a Regulated Environment COYNE PR
Global Change Management and Organizational Culture: Finding the Constant ASTELLAS PHARMA
10:30 Networking and Refreshment Break
11:00 Evolving the Communications Ecosystem to Have Your Message Heard GENENTECH
The Convergence of Digital and Policy PFIZER What It Takes to Be a Creative Lion in Healthcare VIRGO HEALTH
11:45 Creating a CEO Profile to Enhance Media Coverage ACORDA THERAPEUTICS
Don’t Just Be Social, Empower a Community of Content Creators to Drive Your Public Relations and Marketing OTICON MEDICAL
Working with Physicians in a Financially Transparent World (The Sunshine Act) PHARMACYCLICS
“Excellent and engaging presentations.” – Samantha Ross, Senior Marketing Communications Associate, STRYKER CORPORATION
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] 4|
7:45 Registration and Continental Breakfast
8:45 Chairperson and Host Welcome
Brandi Robinson, Vice President, North America Communications, SANOFI
9:00 TIME TO HIT THE RESET BUTTON PART I: Mini Case Studies Covering the Latest Trends and Challenges
In an experiment based on past feedback, this new format gives attendees the opportunity to hear numerous perspectives in a small case study format. The goal is to get right to the heart of the issue by giving each speaker 10 minutes to share how they hit the reset button either in their career or their company based on a new challenge they have faced. At the conclusion, attendees will participate in a Q&A with each of the speakers.Panelists:
Geoffrey Cook, Global Head External and Patient Relations, NOVARTIS ONCOLOGYKate O’Connor, Executive Director, Public Relations, BOEHRINGER INGELHEIM
Michele Schimmel, Managing Director, RX MOSAIC AND MARINA MAHER COMMUNICATIONS
9:45 Congressional Address: Health Policy Trends and Rare DiseasesCongressman Leonard Lance (NJ-07)
10:00 Networking and Refreshment Break
10:45 Multichannel Marketing: Where We Are Now and What the Future Holds•Adjustyourapproachtomarketingasonesizenolongerfitsall•Tailoryourmessagetoyouraudienceandtargetthroughthebest
channel(s)/platform(s) to maximize impact•LearnhowcontentANDcontextarekingthroughcaseexamples
Kristin Cahill, President, North America, GCI HEALTHDavid Chadwick, Vice President, Digital and Social Media, GCI HEALTH
11:15 How to Succeed and Thrive in a Company (or for a Client) Headquartered Outside of the US•Hearexperiencesgainedatleadingglobalhealthcarecompanies
based in Europe and Asia•Gainabetterunderstandingandappreciationforculturaldifferences
and how they can be utilized to your competitive advantage•Learnhowtoputthat15-hourtimedifferencetogooduseJeff Winton, SVP, Corporate Affairs and Chief Communications Officer, ASTELLAS PHARMA
12:00 Luncheon
1:00 Transparent Communication•Understandthebenefitsofcommunicatingboththepositiveand
the negative to industry stakeholders•Integratescientific,publicandfinancialdataintoaneffective
communications strategy•Gainanin-depthperspectiveonlessonslearnedaboutkeytrends
impacting our industry
Daniel McIntyre, Senior Vice President, Corporate Affairs, BIOGEN IDEC
1:30 TIME TO HIT THE RESET BUTTON PART II: Mini Case Studies Covering the Latest Trends and ChallengesDenise Bradley, Senior Vice President, Global Corporate Reputation, TEVA PHARMACEUTICALS
Mathilda Joubert, Vice President, Research, CISIONSarah Alspach, Head of US External Communications, GLAXOSMITHKLINE
2:15 Rolling Out Red Carpet Results: How Celebrity Collaboration Can Elevate a Health Message and Amplify Coverage•Exploreacasestudyofthemultipleaward-winningasthma
campaign, Know Your Count•Discusskeytopicssuchashowtofindtherightspokesperson;
theprocessofcreatingcontentthatdrivesaction;andhowcollaboration between agencies, vendors, celebrities and clients can shape a campaign and improve outcomes
Moderator:
Larry Cardarelli, Executive Producers, MULTIVU
Panelists:
Susan Pyle, Vice President, TONIC LIFE COMMUNICATIONS
Theresa Dolge, Media Relations Director, TONIC LIFE COMMUNICATIONSMichelle Larkin, Associate Director, Communications, Global Specialty
Medicines, TEVA PHARMACEUTICALS
2:45 Networking and Refreshment Break
3:15 Best Practices in Healthcare Media Relations: Collaborative Working in the Era of the Instantaneous News Cycle
Learn from experts what works, what doesn’t work, and how to sharpen their skills in communicating with healthcare and medical media.•Gainabettergrasponwhatthetrending“hottopics”in
healthcare are•Howhastheevolutionofhealthcareconvergenceplayedarolein
how news is reported? How is the “digitally empowered consumer and healthcare professional” shaping news?
•Howcanindustrycommunicatorsbecomearesourcetoreporters,and develop a mutually rewarding productive and trusting relationship?
Moderator:
Lee Davies, Senior Vice President, Health Practice, MAKOVSKY
4:00 Ain’t No Customer Like a Zombie Customer! In this fast-paced, funny and actionable talk, best-selling author
Peter Shankman talks about how you can create Zombie Loyalists for your own business — and breed each customer to bring all of their friends to you as well, every single time.
Peter Shankman, Adventurist, Entrepreneur and Adjunct Professor, PETERSHANKMAN.COM
5:00 Evening Reception
6:15 Day One Concludes
Day 1 | Monday, July 20, 2015
PAN
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To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] |5
Day 2 | Tuesday, July 21, 2015
Track AStakeholder Communication
9:00 Medical Innovation and Value-Based Messaging: Communicating the Facts•Reviewtheimpactmedicalinnovationhashad
on messaging•Gainabetterunderstandingofhowavirtuous
cycle of better health, longer life and greater prosperity stimulates additional investments in even more advanced innovations
•Learnhowtocommunicateeffectivelyatyourorganization through value-based messaging and its benefits
Brian Gill, Vice President, Corporate Communications, CELGENECathy Cantone, Director, Public Relations, Immunology and Inflammation, CELGENE
9:45 Using Communications and Multichannel Channels to Promote Innovative Science•Gainabetterunderstandingofhowtomake
scientific innovation the story•Providestakeholdersabetterunderstandingof
the work behind the scientific innovation•Analyzeperformancemetricsandthereturn
generated through the communications strategyDavid Krawitz, Executive Director, Corporate Affairs, AMGEN
10:30 Networking and Refreshment Break
11:00 Evolving the Communications Ecosystem to Have Your Message Heard•HearinsightsonhowGenentechisevolvingtheir
approach to key audiences through both offline and online
•Gainabetterunderstandingonhowtoengagewith your audience through storytelling around science, patients and people
Emmy Wang, Senior Manager, External Communications, GENENTECH
11:45 Creating a CEO Profile to Enhance Media Coverage •AssesstheindustryissuesAcorda’sCEOhad
particular interest in and how they developed a platform and messages around those topics
•Matchopportunities(i.e.,inflectionpointsthroughout the ACA approval and rollout) to the Acorda CEO’s availability
•Seehowalloftheabovecanresultinaprogramtaking on a life of its own
Jeff MacDonald, Senior Director, Corporate Communications, ACORDA THERAPEUTICS
Track BDigital Breakout
9:00 Patents and PR in a Social and Digital World•Learnreal-worldstrategiestomanagehigh-profile
intellectual property disputes•Examinetheimportanceofstakeholderandsocial
media engagementGeoffrey Cook, Global Head External and Patient Relations, NOVARTIS ONCOLOGY
9:45 Influencer Mapping and Engagement Strategies in a Regulated Environment•Newopportunitiestodiscoverwaystoidentify
and reach your key stakeholders•Aligninternalteamstoensuresuccessful
execution of engagement effortsKelly Dencker, Senior Vice President, Health, COYNE PR
10:30 Networking and Refreshment Break
11:00 The Convergence of Digital and Policy•Effectivelycollaborateinternallywithyourdigital
and policy teams to drive results•Gainamorethoroughunderstandingofhow
policy papers can be effective drivers in social media
•Hearspecificexamplesanddiscoverhowlessonslearned can be applied within your organization
Bob Libbey, Head of Digital and Social Communication, PFIZERStephen D’Amato, Pharm.D., M.S., Director, Global Policy, PFIZER
11:45 Don’t Just Be Social, Empower a Community of Content Creators to Drive Your Public Relations and Marketing•Getabetterunderstandingofhowanengaged
community can accelerate return on investment on digital media efforts by moving potential customers through the buying cycle faster than you can
•Learnhowbuilt-inpermissionmakescommunitymembers the most powerful PR and marketing tool for your business
•Empoweryourusers,communitymanagers,customer support teams and other layers of the organization to engage in online efforts
•Domorewithlessbyempoweringacommunitythat shares a passion for healthy living
Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL
Track CInternal and Corporate Communications
9:00 How to Build a More Effective Communications Team•LearnhowSanofieradicatedredundanciesand
better serve its internal customers and patients •UnderstandhowSanofimodifieditstraditional
communications structure, established unique resources centers, coordinated innovative training programs and re-energized its staff to optimize performance and outcome
Brandi Robinson, Vice President, North America Communications, SANOFI
9:45 Global Change Management and Organizational Culture: Finding the Constant•Realizethatchangeinourindustryisconstant
and adjust your approach moving forward•Betterunderstandhowtoovercomethe
complexities that stem from matrixed reporting relationships, geographically dispersed functional teams, and the cultural sensitivities and nuances that come with a global business
•Focusonhowtoengageleadersontheroleandvalue of communications
Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS PHARMA
10:30 Networking and Refreshment Break
11:00 What It Takes to Be a Creative Lion in Healthcare •InsightsfrominsidethejuryatLionsHealth2015•Whatthehottrendsinhealthcommunications
and technology are•Predictionsandopinionsfromthoughtleading
creatives from around the world•Showcaseofsomeofthisyear’saward-winning,
awe-inspiring industry campaignsRebecca Rhodes, Creative Director, VIRGO HEALTH
11:45 Working with Physicians in a Financially Transparent World (The Sunshine Act)•Learnaboutreportingrequirementsandwhy
communication professionals need to be aware of them
•Promoteeffectiveinternalcommunicationtoavoidconfusion between colleagues and ensure that physicians receive accurate education regarding Sunshine Act requirements
•Gainabetterunderstandingofhowin-housecommunications professionals and well as supporting agencies can work with physicians
Samina Bari, Senior Vice President, Corporate Communications, PHARMACYCLICSSumita Ray, Chief Compliance Officer, PHARMACYCLICS
8:00 Registration and Continental Breakfast
8:45 Chairperson’s Day Two Welcome and Opening Remarks
“One of the best I’ve been to.” – Susan Watkins, PR Director, SANOFI PASTEUR
“Great energy, great info!” – Lindsey Schedler, Manager, Corporate
Reputation and Social Media, SANOFI US
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] 6|
12:30 Luncheon
1:30 The Evolution of Patient Advocacy In 2009, The Wellness Community® and Gilda’s Club® joined
forces to become Cancer Support Community. Today, Cancer Support Community includes a network of 50 affiliates with more than 120 satellite locations and a vibrant online and telephone community, touching more than 1,000,000 people each year. As the largest professionally led nonprofit network of cancer support worldwide, Cancer Support Community will share insights about the following topics and more:•Newapproachesforcommunicatingwithpatients•Bestpracticesforpharmaceutical/advocacypartnerships•Nationalvs.localinitiatives•Policychanges
Linda House, MSM, BSN, RN, President, CANCER SUPPORT COMMUNITY
2:00 How to Optimize Client and Agency Partnerships: A New School Approach
Mergers and acquisitions, product pricing, brand comms, internal employee communication, expanded access, and advocacy support are just a few of the topics healthcare public relations and communications professionals may touch in one day. To help maximize partnerships and performance during this time of pharma flux, Green Room Communications and select clients will share insights from their new school approach to driving the client agency relationship.
Deborah Sittig, Managing Partner, GREEN ROOM COMMUNICATIONSStephanie Koze, Senior Director, Client Service and Strategy GREEN ROOM COMMUNICATIONS
Allison Pishko, Account Manager, GREEN ROOM COMMUNICATIONS
2:30 Networking and Refreshment Break
2:45 New Challenges for Communicators in Market Access•Delveintotheroleofadvocacyinaddressingpayers•Brainstormcreativeapproachestoaddressingnewchallengesin
market access•Reviewrecentstrategiesusedbytheindustry
Kristie Kuhl, Executive Vice President, COHN & WOLFE
3:15 Technological Innovation and the Connected Life: Develop a New Paradigm for Reaching and Engaging Patients, Providers and Caregivers•Keepupwiththetorridpacedrivenbytheproliferationofmobile
screens and the continued demand by consumers for access to digital health information, providers and care — when, where and how they want it
•Stayabreastofallofthetrendsaroundhowwemanagebothacute and chronic health conditions in this rapidly evolving environment
David Blair, Head of Industry, Health, GOOGLE
4:00 Conference Concludes
Day 2 | Tuesday, July 21, 2015
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“We don’t have all the answers, but what I love about the EXL Pharma conference is
we can sit down and learn from the best in the business and tackle our most pressing
challenges head on.” - Chris Loder, Senior Director of Worldwide Communications and
Head of US Media Relations, BAYER HEALTHCARE
“It’s really important to have this conference as it’s the only forum where it is just us in
public relations and communications where we can share information,
share best practices.” - Cathy Cantone, Director, Public Relations, Immunology and
Inflammation, CELGENE
CHECK OUT SOME TWEETS FROM LAST YEAR’S ATTENDEES!
2014 #EXLPRSUMMIT HIGHLIGHTS
@KPCK “The person who says it cannot be done should not interrupt the person doing it” proverb @familyadvguy #exlprsummit
@teufelclem .@mpranikoff “Good SEO is good PR” “Is my content good enough” to motivate my audience? #exlprsummit @loder5
@MSLGROUPNA “40% of people start an activity on one device and finish on another” @mpranikoff #EXLPRSummit
@GCIHealth “The power of social media? Survey finds that 60% of journalists regularly use it to find ideas for stories.” #ExLPRSummit #exlpharma
@mpranikoff “#PR is less than 5% of the overall marketing budgets of Pharma industry.” #notenough #ExLPRSummit
Follow Us@ExLPharmaPR #ExLPRSummit
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] |7
GROUP DISCOUNT PROGRAMS:*Offers may not be combined. Early Bird rates do not apply.*
SAVE 25%
Foreverythreesimultaneousregistrationsfromyourcompany,youwillreceive a fourth complimentary registration to the program (must register four). A savings of 25% per person.
SAVE 15%
Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 212-400-6240.
TERMS & CONDITIONS PAYMENT:Make checks payable to ExL Events, Inc. and write code C596 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offers and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.
**Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference.**
CANCELLATION AND REFUND POLICY:If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event:
•Fourweeksormore:Afullrefund(minusa$295processingfee)oravouchertoanother ExL event valid for 12 months from the voucher issue date.
•Lessthanfourweeks:AvouchertoanotherExLeventvalidfor12monthsfromthe voucher issue date.
If you cancel within five business days or at any time after receiving the conference documentation, the voucher issued will be $395 less.
To receive a refund or voucher, please fax your request to 888-221-6750.
CREDIT VOUCHERS:Credit Vouchers are valid for 12 months from date of issue. Credit Vouchers are valid toward one (1) ExL Event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is no longer applicable now or in the future. Once a Credit Voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the Credit Voucher will no longer be valid.
SUBSTITUTION CHARGES:There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.
ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare, hotel or any other costs incurred by registrants.
ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date, content, speakers or venue.
*The opinions of ExL speakers do not necessarily reflect those of the companies they represent or ExL Events, Inc.
Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.
Registration
Mail: ExL Events, Inc.4948thAvenue,4thFloorNew York, NY 10001
Phone:866-207-6528
Online:http://exlevents.com/pr
Email:[email protected]
Fax:888-221-6750
Registration Fees Early Bird Pricing by
6/12/2015
Standard Pricing After 6/12/2015
Pharma/Biotech/Medical Technology Organizations
$1695 $1895
Agencies and Solution Providers $1895 $2095
36OPMTHE FULL SPECTRUM OF PRODUCT MANAGEMENT
36O
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SPONSORSHIP AND EXHIBITING OPPORTUNITIES QUESTIONS? COMMENTS?Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to sponsor, underwrite an educational session, host a networking event or distribute promotional items to attendees. ExL Pharma will work closely with you to customize a package that suits all your needs.
To learn more about these opportunities, please contact Jayson Mercado at 212-400-6236 or by email at [email protected].
Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please email Bryon Main, ExL Pharma President and CEO, at [email protected].
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ExL Events, Inc.Mail: 4948thAvenue,4thFloor New York, NY 10001
Phone: 866-207-6528
Online: www.exlevents.com/pr
Email: [email protected]
Fax: 888-221-6750
Five Ways to Register:
11th Annual
HIT THE
RESET BUTTON
PUBLIC RELATIONS & COMMUNICATIONS
SUMMIT
The Leading Event for Communicators and Public Affairs Executives Within the Life Sciences Industry to Meet and Discuss the Latest Trends, Challenges and Converging Forces
To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected]
Providing practical strategy and tactics to advance communication efforts in this dynamic industry
Hosted at Sanofi Headquarters, Bridgewater, NJJuly 20-21, 2015
Brandi RobinsonVice President, North
America CommunicationsSANOFI
VIS
ION
AR
IES
Jeff WintonSVP, Corporate Affairs and
Chief Communications Officer, ASTELLAS PHARMA
Daniel McIntyreSenior Vice President,
Corporate Affairs, BIOGEN IDEC
Peter ShankmanCEO, Adventurist
Entrepreneur And Adjunct Professor
David BlairHead of Industry, Health
CH
AIR
PER
SON
INSP
IRER
S