PUBLICATIONS UPDATE 3/16/10

PUBLICATIONS COMMITTEE

• Scope includes:– Regularly scheduled documents in print and/or electronic format– Annual reports, progress reports, newsletters, e-newsletters

and magazines

SWOT Analysis for PublicationsSTRENGTHS

• Engaging and well-liked• Tell the NC State stories; promote pride• Good quality and award winning, esp. top-level pubs• Promote the NC State brand; many follow Brand Book• Reach a wide and diverse audience

SWOT Analysis for PublicationsWEAKNESSES

• Too many• Varying quality• Lack of success measure; goals/purpose unclear• Don’t understand the audience• Duplication of effort• Planning and organization• Preaching to the choir

SWOT Analysis for PublicationsOPPORTUNITIES

• Savings; potential cost sharing• Educate Administration• Create support/training network• Leverage new/different media• Ning• Peer review• Creative Services• New leadership

SWOT Analysis for PublicationsTHREATS

• Budget reductions; increasing materials and postage cost

• Assumptions regarding electronic vs. print costs• Our audience may be overwhelmed• Decentralization• Lack of support for Brand Book and best practices

BRAND BOOK

• YES!• “Give it teeth!”• Continue to build awareness

PUBLICATIONS AUDIT

• What is going out and who is getting it?• Committee will handle collection of actual pubs • External vendor will conduct survey and compile data• Information to be collected will include, but is not limited

to: title, dept., primary contact, circulation, target audience, frequency, who creates, cost (refined), quantity, format…

GOALS

• Develop best practices• Create network of resources• Justify and rethink procedures; self-assessment• Investigate ways to measure what success looks like• Annual review of pubs, seminar, critiques, Brand Book