PUBLICATIONS COMMITTEE
• Scope includes:– Regularly scheduled documents in print and/or electronic format– Annual reports, progress reports, newsletters, e-newsletters
and magazines
SWOT Analysis for PublicationsSTRENGTHS
• Engaging and well-liked• Tell the NC State stories; promote pride• Good quality and award winning, esp. top-level pubs• Promote the NC State brand; many follow Brand Book• Reach a wide and diverse audience
SWOT Analysis for PublicationsWEAKNESSES
• Too many• Varying quality• Lack of success measure; goals/purpose unclear• Don’t understand the audience• Duplication of effort• Planning and organization• Preaching to the choir
SWOT Analysis for PublicationsOPPORTUNITIES
• Savings; potential cost sharing• Educate Administration• Create support/training network• Leverage new/different media• Ning• Peer review• Creative Services• New leadership
SWOT Analysis for PublicationsTHREATS
• Budget reductions; increasing materials and postage cost
• Assumptions regarding electronic vs. print costs• Our audience may be overwhelmed• Decentralization• Lack of support for Brand Book and best practices
PUBLICATIONS AUDIT
• What is going out and who is getting it?• Committee will handle collection of actual pubs • External vendor will conduct survey and compile data• Information to be collected will include, but is not limited
to: title, dept., primary contact, circulation, target audience, frequency, who creates, cost (refined), quantity, format…