Charlie Gunningham

Presentation and Publicity

… selling the sizzle

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MBA Graduation, March 1999

7 months later… Dec 1999

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It’s not “sizzle”

it’s a SINGLE CLEAR MESSAGE

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People don’t listen anymore

- talk to innovators/early adopters ~ Godin

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Ideas that spread

- make it easy to spread ~ Gladwell

- find influencers (use KLOUT)6

http://shankman.com/wp-content/uploads/mortonsEWR.jpg

Free (Trad) Media

- larger blogs, newspapers, reviews, editorials, online, radio, TV, podcasts… all need content8

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The West

Launch Day… Dec 2000

5 months later… May 200010

The West

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Business News

1510 years … SOLD!

What’s newsworthy?

- regular, local, quirky, parochial, pic

- treat journos like clients16

Managing online reputation #1

- various do’s and don’ts - judgement calls

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Managing online reputation #2

- don’t ‘Streisand’ yourself18

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The secret of life is honesty and fair dealing. 

If you can fake that, you've got it made

- Groucho Marx

@ chazgunningham /charliegunningham charliegunningham.com

Presentation + Publicity

Charlie Gunninghamcharlie.gunningham@businessnews.com.au

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Chris Hadfield’s

“Space Oddity”13mn views

in 4 days