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Publicize, promote and market your book with little or no marketing budget

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YOUR BOOK with Little or NO Marketing Budget ! Promote FREE list of sites to get you started >>
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Page 1: Publicize, promote and market your book with little or no marketing budget

YOUR BOOKwith Little or

NO Marketing

Budget !

Promote

FREE list of sitesto get you started >>

Page 2: Publicize, promote and market your book with little or no marketing budget

Meetup allows members to find and join groups unified

by a common interest, such as politics, games, movies,

health, pets, careers, hobbies and books.

Many Meetup groups often welcome speakers

will be honored that you’ve approached

them. If you’ve written a book about home

brewing, look for beer clubs, home

brewers and tasters guilds. They

might welcome a presentation

and even a book signing.

MEETUP.COM

Page 3: Publicize, promote and market your book with little or no marketing budget

The largest and best online resource for finding TV

stations, radio stations, daily and weekly newspapers and

college media throughout the U.S..If you’re launching

a publicity campaign, go after the low-hanging fruit

first by targeting media in your own community,

like weekly newspapers, that view local

authors as stars.

How to use ULSNP

USNPL.COM

Page 4: Publicize, promote and market your book with little or no marketing budget

This giant free directory is the perfect place to search

for freelancers who write about your topic or review

books.

What’s the value of forming relationships

with freelancers? Most write for a variety

of publications.

Also, many of these freelancers

review books.

SOCIETY OF PROFESSIONAL

JOURNALISTS FREELANCER

Page 5: Publicize, promote and market your book with little or no marketing budget

The nonprofit Reader’s Circle connects readers to local

book clubs, reading groups and literary salons.

Just click on “search” at the top or bottom of any

page and enter your zip code. Assuming there

are groups in your area, they will appear with

the closest first.

READER’S CIRCLE

Page 6: Publicize, promote and market your book with little or no marketing budget

If your book promotes a cause or issue close to the

hearts of nonprofits, this site can be a goldmine.

Search the database of more than 1.8 million

IRS-recognized charities and nonprofits

and use the information to get reviews,

speaking engagements and book

sales.

GUIDESTAR Directory of Charities and Nonprofits

Page 7: Publicize, promote and market your book with little or no marketing budget

Podcasters, especially those whose shows are devoted to

narrow topics, have loyal audiences because people

often can’t find this type in-depth information

anywhere else, and they love the convenience of

audio.

Lucky for you, many podcasters interview

authors.

iTUNES PODCAST

Page 8: Publicize, promote and market your book with little or no marketing budget

This service provides free email leads to media

opportunities several times a day. Because searching

through this list is like drinking from a fire hose,

reviewing these lists is the perfect job for an

assistant. If you see a query that’s a good match

with your area of expertise, and you can

offer exactly what the reporter needs,

respond quickly and keep it brief.

How to answer a HARO journalist

query.

HELPAREPORTER.COM

Page 9: Publicize, promote and market your book with little or no marketing budget

This service provides free email leads to media

opportunities several times a day. Because searching

through this list is like drinking from a fire hose,

reviewing these lists is the perfect job for an

assistant. If you see a query that’s a good match

with your area of expertise, and you can

offer exactly what the reporter needs,

respond quickly and keep it brief.

How to answer a HARO journalist

query.

HELPAREPORTER.COM

Page 10: Publicize, promote and market your book with little or no marketing budget

If sorting through the voluminous list of media leads on

HelpaReporter.com is too much for you, and you have

more money than time, subscribe to Dan Janal’s

service.

For $99 a month, he sends you highly

targeted leads in your specialty area so

you don’t waste time sorting through

irrelevant leads.

PRLEADS.COM

Page 11: Publicize, promote and market your book with little or no marketing budget

You can write your book on Bublish or copy and paste

existing chapters. Create “rough cut” book bubbles as

you write – complete with your photo, your book’s

cover and a book excerpt – and share them across

social networks to reach new readers, track

engagement and build an author brand that

drives sales.

Add “buy” links to your book bubbles

so readers can purchase your

book directly from major online

retailers.

BUBLISH.COM

Page 12: Publicize, promote and market your book with little or no marketing budget

This giant question-and-answer site is perfect for

flaunting your expertise and answering questions

related to the topics in your books.

If you’re writing a book, the vast majority of

Quora content is available for you to

republish freely as long as you directly link

to the original content and give proper

credit to Quora and the original

author.

QUORA.COM

Page 13: Publicize, promote and market your book with little or no marketing budget

Many journalists and broadcasters belong to trade

associations.

Here are three examples:

The Society of American Travel WritersBlogs and columns written by SATW members

The Association of Health Care

Journalists

The Religion News Association

Niche Media Databases

Page 14: Publicize, promote and market your book with little or no marketing budget

Use this directory three ways:

First, you can create your own day, week or month of the year and

use it as a springboard to get publicity for a topic that ties into

your book.

Second, you can piggyback onto someone else’s day,

week or month of the year and pitch a related story

idea.

Third, if you sponsor an event, you can

submit it to the directory. Deadline for

entries for the 2018 directory is April

15, 2017. Use this entry form.

CHASE’S CALENDARof EVENTS

Page 15: Publicize, promote and market your book with little or no marketing budget

Goodreads is the largest site for readers and book

recommendations in the world.

The Goodreads Author Program that encourages

you to promote yourself and your books.

Check out our in-depth free guide to

marketing your books on Goodreads.

GOODREADS.COM

Page 16: Publicize, promote and market your book with little or no marketing budget

PUBLISHING.COM

Click here to learn more!

Visit our blog

Start with just 15 minutes a day

to publicize and market your books. If you keep that

habit up, every day, for a year, you’ll be amazed

how much free publicity and exposure

you can get for your work!


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