Publishing Value Proposition - Publishers'...

Daniel Mayer VP Corporate Marketing April 2012

Networked Content Semantics connecting Content, People and Workflows

Copyright © 2012 TEMIS - All Rights Reserved - Slide 2

Agenda Introduction to TEMIS

Semantic Content Enrichment and Its Benefits

Value Proposition and Use Cases

Conclusion


TEMIS Pioneer in Semantic Content Enrichment

New York

Heidelberg

Paris Grenoble

2000 Montréal 2010 60

London 2010

http://s2.e-monsite.com/2009/12/18/12/resize_550_550/Drapeauamericain1.gif

http://siia.net/codies/2010/winners.asp


Key customers in Publishing STM, Legal, B2B, Trade, Media

http://highwire.stanford.edu/

http://www.bna.com/


Source : 2011 study by the Publishing Research Consortium

46% semantically enrich their content

Publishers of Scientific Journals


What Is Semantic Content Enrichment?

We report a 52 year-old man presenting an acute hair loss induced by carbamazepine (CBZ) in concentration of 8.6 microg/ml.

The automated extraction of domain metadata

Relations

We report a 52 year-old man presenting an acute hair loss induced by carbamazepine (CBZ) in concentration of 8.6 microg/ml.

Verb Patient Verb Symptom Verb Dosage information Subj

Entities

Drug Name

Terms

Pro Verb Num Art N-P Noun Verb Art Adj Nn Nn Verb Pp PropNn Pp Noun Pp Num Unit Abbr

Attributes

Roles

Adverse Event Side Effect Alopecia

Cause Carbamazepine

Dosage 8.6 mg/ml

Patient 52 year old male


A case of hair loss induced by carbamazepine

Kohno Y, Ishii A, Shoji S, Department of Clinical Neurology, Tsukuba University.

We report a 52 year-old man presenting with an acute considerable hair loss induced by carbamazepine (CBZ). The remarkable scalp hair loss started within a week after CBZ administration. There was no evidence of dermatitis or allergic reaction, or other cause for the hair loss. The serum concentration of CBZ was 8.6 microg/ml therapeutic range 8-12 microg/ml). CBZ was discontinued, and the hair loss stopped within several days with new hair growth. Medication-induced hair loss is an occasional adverse effect of many drugs used for neuropsychological diseases. CBZ also induces hair loss and its frequency was reported below 2%. Only a limited number of detailed case reports describing CBZ-induced hair loss were available, and we found these cases could divide into two groups with regard to a delay in starting hair loss after administration of CBZ. In one group, the hair loss started within a week suggesting anagen effluvium and in another it started after two or three months suggesting telogen effluvium. This finding suggests the causative mechanism of CBZ-induced hair loss is not unitary.

Neuropsychological diseases Diseases

8.6 microg./ml Dosage information

8-12 microg./ml

man 52 year old Patient information

Dept of Clinical Neurology, Tsukuba University Organizations

Kohno Y Ishii A Shoji S People

Carbamazepine CBZ Drugs

Alopecia Dermatitis Allergic reaction

Anagen effluvium Telogen effluvium

Symptoms

What Is Semantic Content Enrichment? Document annotation

Side-effect Relationships

Drug-induced alopecia





What Is Semantic Content Enrichment? Knowledge insertion




Insert related knowledge • Prior and Authoritative

• Internal / Proprietary

• External / Commercial or Open Source

Carbamazepine Brand names Apo-Carbamazepine Atretol Biston Calepsin […]

Dosage forms Suspension Oral Tablet Oral […]

Accession Number DB00564 (APRD00337)

Indication For the treatment of epilepsy and pain associated with true trigeminal neuralgia.

Pharmacodynamics Carbamazepine, an anticonvulsant structurally similar to tricyclic antidepressants, is used to treat partial seizures, tonic-clonic seizures, pain of neurologic origin such as trigeminal neuralgia, and psychiatric disorders including manic-depressive illness […]

Toxicity Mild ingestions cause vomiting, drowsiness, ataxia, slurred speech, nystagmus, dystonic reactions, and hallucinations. Severe intoxications may produce […]


Connecting content In a Larger Sense




Related Documents Popup

• Links the reader to additional content based on the current document

« Slice and Dice » approach

• Chapters from separate books are available on an individual basis


Article Profile

• Summarizes all relevant entities mentionned

• Entities are clickable to facilitate navigation

Asset Recommendation Widgets Provide links to related assets


Where’s the value ? Three key areas

Compelling

Content

Faceted Search Links

Recommendations

Personalization

Analytics

• Increased usage

• Lower cost-per-download

• Customer retention

• Increased transactional revenue

• Author preference SEO

Semantic Products

Topic Pages

Knowledge Bases

Semantic Advertising

API-driven Content Delivery

• New revenue streams

• Increased return on assets

82%

57%

Copyright © 2012 TEMIS - All Rights Reserved - Slide 15 Copyright © 2009 TEMIS - All Rights Reserved - Slide 15


Knowledge Base - Case Law

topic Labor Law subtopic Accidents in the workplace

Date of decision

Court

Age

Gender

Profession

Type of accident

Cause

Part of body

Type of disability

Damages paid

Severity of the disability

Each extracted concept

has become a search criteria


Navigating Query Results

Decisions matching the search criteria

Facets based on the same concepts enable efficient drill-down within the document set


Navigating Documents

Enhanced experience with accelerated navigation Semantic shortcuts accelerate navigation Key concepts highlighting


Proactive Delivery in the Workflow

Targeted information when you need it


Where’s the value ? Three key areas

Compelling

Content


Recommendations

Personalization

Analytics

• Increased usage


• Customer retention

• Increased transactional revenue

• Author preference SEO

Semantic Products

Topic Pages

Knowledge Bases


API-driven Content Delivery

• New revenue streams

• Increased return on assets

Editorial Productivity

Automated Content Processing

Institutional Customer Profiling

Content Discovery

Peer Reviewer Recommendation

• Lower cost

• Improved consistency

• Flexibility & scalability

• Reduced time-to-market

• Greater insight

100%

82%

57%



x4 Volume of indexed documents (stable indexing team size)

Automated indexing of 2M BIOSIS abstracts 5 months vs. 2,000 man months (manual)

95% Automated linking of legal citations Anonymization of case law


Semantic Content Enrichment

Semantically Networked Content means

• Improved findability, exploration, insight

• New value-added products

• Proactive, targeted and in-context delivery

In sync with Publisher priorities

• Engage, retain and cross-sell to customers

• Improve return on assets and grow revenue

• Develop flexibility and cost savings in key workflows

Mainstream capability for future-proof publishing

Daniel Mayer VP Corporate Marketing April 2012

Thank You Your Questions


Ressources

Publishing Research Consortium study on Journal Article Mining

• An in depth report on ongoing and planned semantic content enrichment practices in the STM Publishing Industry with a special focus on Journals

• Click here

TEMIS Networked Content Manifesto

• A TEMIS White Paper providing insights into the benefits and areas of application of semantics in the context of Professional Publishing

• Click here

http://www.publishingresearch.net/documents/PRCSmitJAMreport20June2011VersionofRecord.pdf

http://www.publishingresearch.net/documents/PRCSmitJAMreport20June2011VersionofRecord.pdf

http://www.temis.com/?id=56&selt=13

http://www.temis.com/?id=56&selt=13


What are Publisher Goals ?


Compelling

Content

Semantic Products


Recommendations &

Personalization

Analytics

Topic Pages

Knowledge Bases


Automated Content Processing (Tagging/Linking

Categorization)

Customer Profiling

Content Discovery

• Increased Usage


• Customer Retention

• Increased Transactional Revenue

• Improved profile among Authors

• Lower cost

• Improved consistency

• Flexibility & Scalability

• Reduced Time-To-Market

• Greater Insight

• New Revenue Streams

• Increased Return on Assets

Peer Reviewer Recommendation

SEO

82%

57% 100%

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