Purpose of the Workshop• Define advocacy and identify your

role in the process for agricultural education.

• Explore the advocacy planning process by developing a plan to address a challenge or opportunity that currently faces agricultural education in your program.

What is advocacy?• Write down your thoughts;

• What do you believe to be the purpose and/or definition of advocacy?

• What are some positive beliefs you currently have about advocacy?

• What are some negative beliefs you currently have about advocacy?

Misconceptions about Advocacy

What are some reasons we advocate?

• There are a variety of outcomes for advocating including: – Change in the institutional policy

and practice– Change in public attitudes or

behavior – Change in the political process or

system – Increased power or influence for a

less influential group– Or a combination of some or all

Become Educated

Building Relations

hips

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8heZEXoHKqo6qM&tbnid=6OXvs987_-gmhM:&ved=0CAUQjRw&url=http://picture-book.com/node/1189&ei=lVyeUcybGYSw8ATv7IDQBg&bvm=bv.46865395,d.eWU&psig=AFQjCNGR7KdJqHw2InJdROC5Zyiy2J6GuA&ust=1369419261039831

Where is influence made?

Build Relationships • Collaboration– Communities– Teachers– Parents– Students– Administration– Advisory

Committees

– Foundation– Legislators

(lobbying?)– Industry

organizations & businesses

Take Action

Determine the needs within your Ag Ed program

• Identify what is currently being done and what currently exists?• What are some challenges or

opportunities that are currently present?

• Where is Ag Ed headed in the future?

Where do we even begin?

• Advocacy Planning– Developing a proactive plan of action.• Reactive v. Proactive

Advocacy Planning 101

• Identify a challenge or opportunity. • Challenges• Issues that are posing threats?

• Opportunities• Future growth?

 

Advocacy Planning 101• Determine key audiences.

- Primary - Secondary

Who directly and indirectly influences these groups?

• Determine what they know. • Determine how they receive their

information.

Advocacy Planning 101

• Develop measurable objectives.– SMART Goals• Specific• Measurable• Attainable• Relevant• Timely

Advocacy Planning 101

• Develop message points.–What do you want them to know?– Be clear and concise

 • Communication materials and

promotion.– How will you best get this

message across?– How should it be delivered?

Advocacy Planning 101

• Resources–What will you need to complete

this plan?

• Timeline–What is a reasonable timeline for

ALL objectives to be completed? 

Advocacy Planning 101

• Evaluation– How will you know if it worked?

Example:Objective #- (list objective)Evaluation QuestionsWhat is your objective intending to measure?Include questions relevant to time, quantity, quality and etc.

Motivation for moving forward

• Now that you have a plan in place, how do you motivate your stakeholders or “your advocates” to take action?

Be Educated Resources

• NAAE Advocacy Toolkit– NAAE Website– Legislative Action Center– Advocacy Blog– CoP Community

Build Relationships • What are relationships?

Taking Action

• Advocacy Planning 101• Developing tools

– Ag Ed One Pager

• Engaging teachers and students– Classroom lessons– Advocacy video contest

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