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I. BACKGROUNDA. Theme : I Love FoodB. Period : Mar 8th 31st2013C. Vene : Main Atrim! "ast#$est Atrim % Festiva& $a&' (F). Bd*et : +anar, -d*et /!3!!20

In4&din* 56 Contri-tion 207 : /.80.000 % Media (ro/Contri-tion /!1.80.020.

Tota& -d*et 4an -e sed /!9.00.200

". Tar*et Adien4e :

a. Primar, Tar*et ids! Teena*er % ;tdent event inside! s4h as:;/i4, Food "atin* Com/etition! Mom and id Coo'in* Batt&e! it4hen Per4ssionon ;ta*e! Fn Coo'in* ?ith Che> +A! F&air Bartendin* Per>orman4e! FritCarvin* Contest! )e&i4ios Co>>ee Art Com/etition! @P6;"I@ ?ith TIM"D6"! anda&so or re*&ar msi4 event.

$ith /r/ose o> the event! ho/e>&&, 4an he&/ in4rease the sa&es o> F % B tenantsin PV! and a&so attra4t man, attention es/e4ia&&, arond north +a'arta to 4ome toP&it Vi&&a*e.

II. OBJECTIVE To in4rease 4stomer tra>>i4 -, 37 >rom 813.1 &ast ,ear to 937.549

To in4rease 4ar tra>>i4 -, 37 >rom 13.209 &ast ,ear to 238.233

To in4rease motor4,4&e tra>>i4 -, 37 >rom 39.10 &ast ,ear to 38.635

To in4rease P Va&e -, 107 >rom Rp. 591.300.000 to: Rp. 650.430.000( M!"# $

To in4rease tenant sa&es -, 37 >rom / .E81.1.1 to Rp 47.361.090.684

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III. II. %TRATEG&A. "n4ora*e a&& tenants to /arti4i/ate in this event! ?ith the -est o>>ers or s/e4ia&o>>ers to 4stomers.B. Creatin* 4o&&a-orative event! F % B tenants in PV >or this event.C. Co&&a-orate ?ith event or*aniers to ma'e the event s/e4ta4&ar! es/e4ia&&, thethemed F % B.). Create ;a&es Promo that 4an s//ort and re&ated to sa&es o> F % B tenants in PV.". Maimie media e/osre -, or*aniin* a variet, o> interestin* a4tivities so that themedia ?i&& interested

in 4overin* the event and a&so ?or' ?ith them to 4o&&a-orate as a media /artner.

IV. 'ROMOTION 'AN

A. ')*+,",-1. A*/ T# , (AT$ A!-,- %p"

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Tp M, )-,-%, D- V+) %--)

e?s/a/er

(o +i i-ao1 da, # 3'& 130 mm

FC# dai&,8thMar4h 2013

/.2.20.000

Bd*et

;indo oranG 1 da, # H B$ # dai&, 1thMar4h 2013 /..000.000

Barter

Ma*aines In>o P&it a/' 1 da, # 1 FC #month&, 1stMar4h 2013/

2.90.000Bd*

et

)ress CodeG 1 da, # 1 FC # month&, 1stMar4h 2013/

1.000.000Barte

r

Cosmo/o&itanG 1 da, # FC# month&, 1stMar4h 2013/

19.000.000Barte

r

56"/osre

;ara Pem-aran 1 da, # H FC # dai&, 1thMar4h 2013/

118.800.000

56Bd*

et

+a'arta (&o-e 1 da, # H FC # dai&, 21stMar4h 2013/

130.000.000

56Bd*

et

Investor )ai&, 1 da, # H FC # dai&, 8thMar4h 2013/

2.080.000

56Bd*

et

TV Bins TV 30 da,s # 1 s/ot # dai&,1st 30thMar4h

2013/

11.00.000Barte

r

adio $oman adioG 20 da,s # 1 s/ot # dai&,1st 20thMar4h

2013/

1.000.000Barte

r

$e-site ='ma'an.4om To/ Banner 11st Mar4h 2013/

19.000.000Barte

r

Bins 6n&ine To/ Banner 18th Mar4h 2013/

2.00.000Barte

r

"'sis 6n&ine To/ Banner 2th Mar4h 2013 /1.20.000

Barter

Berita Batavia.4om To/ Banner 11st Mar4h 2013/

8.00.000Barte

r

6'e Done.4omG To/ Banner 11st Mar4h 2013/

1.000.000Barte

r(&o-a& e?s

Indonesia.4omTo/ Banner 18th Mar4h 2013

/.000.000

Barter

Pert (endt.4omG To/ Banner 2thMar4h 2013/

2.000.000Barte

r

Berita *&o-a&.4om To/ Banner 11st Mar4h 2013/

19.000.000Barte

r

Promosi e?s.4omG To/ Banner 18th Mar4h 2013 /21.00.000 Barter

$arta +a'arta.4om To/ Banner 11st Mar4h 2013/

11.00.000Barte

rG;ti&&/ro/osin*

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2. B+/ T# , (BT$

N/. M,

)-,- %, /"-,/

I-++-,/ D- R! %--)

1 Atrim Banner 12 /4s 1 10 mMain Atrim

8 31Mar4h

Mar4hBd*et

2 ;tandin* Poster 29 /4s9 100

4m

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B. 'R %TRATEG&

TOTA&

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8-# 31- M!"# 2013 (24 D$

"ver, /r4hase Minimm /. 100.000!< at a&& tenant F%B 4an -e retrn ?ith &4',

di/. Tar*et ?ee'da,#da, : 20 Cstomers! ?ee'end#da, : 0 Cstomers.

Me4hanism :1. Cstomer ?i&& redeem at the edem/tion Conter at Cstomer )es'.2. Cstomers have to s/end at P&it Vi&&a*e tenants.3. This 6>>er 4an not -e a44m&ated >or redem/tion.. edem/tion time >rom 10:00am nti& 10:00/m.

%O''ER INCENTIVE 'RIE DI%TRIBUTION

N/ '!,/D,-!,*)

-,/

TT,V/)"#

!16!*

K/,C;FV/)"#! 25!*

%#/pp,@V/)"#

!50!*

C//,@E),p-

T/-+

1 8

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PV ?i&& -e he&d in main atrim >rits -aaar! in 4o&&a-oration ?ith one o> thetenants P&it Vi&&a*e is -, @5a? +a'arta.)ate : Mar4h Eth!2013Time : 11.30am 13.30/mLo4ation : Main Atrim;tats : Bd*et

. K,-"# '!"),/ / %-@This event ?i&& -e ver, interestin* and di>>erent >rom the others! -e4asethere ?o&d -e the a//earan4e o> a *ro/ o> msi4ians that a&& /ersonne&sin* 'it4hen ei/ment! s4h as /ots! /ans! /&ates! the, are a&so >reent&,

a//eared on severa& &o4a& te&evision! PV ?i&& 4oo/erate ?ith (reen Pea4e %Indonesian /er4ssion 4ommnit,.

)ate : Mar4h 10th!2013Time : 1E.00/m 20.00/mLo4ation : Main Atrim;tats : Bd*et

. +A to demonstrate ho? to 4oo' ?e&&. and at

the same time the adien4e 4an -e ta*ht ho? to 4oo' -, 4he> +A! ?i&&4o&&a-oration ?ith A&>ano

)ate : Mar4h 8th!2013Time : 11.30/m 13.30/mLo4ation : Main Atrim;tats : ;emi Barter

.

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)ate : Mar4h 19th !2013Time : 9.00/m 8.00/mLo4ation : Main Atrim;tats : ;emi Barter

. rit 4arvin* 4om/etition! is an art that serve >ood to-eat,! media norma&&, sed are >rits that have a so>t tetre! s4h as?aterme&on! /m/'in! me&on! /a/a,a and man*o! and P&it Vi&&a*e ?i&&4o&&a-oration ?ith 5a? +a'arta! and -esidesthat ?e ?i&& -e 4o&&a-oratin* ?ith tenants +ess&,n Ca'e as a s/onsor in thisevent.

)ate : Mar4h ..!2013Time : 2.00/m /m

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Lo4ation : Main Atrim;tats : Bd*et

. 'OR%ENI HIT TIMEONE

TIM"D6" ?i&& 4oo/erate ?ith PV to host the event @P6;"I@! ?here a&&/arti4i/ants are 4stomers o> TIM"D6" itse&>! and there are some s/orts that?i&& -e 4ontested inside.

)ate : Mar4h 31st!2013

Time : 11.00/m .00/mLo4ation : Main Atrim

Parti4i/ant : 1000 Cstomer Timeone;tats : F&& Barter

I/, rom di>>erent re*ions!

P&it Vi&&a*e a&so ?i&& 4oo/erate ?ith "vent 6r*anier to rn this event. There is

an, /ro>it sharin* -et?een /arti4i/ants ?ith "vent 6r*anier o> 907 : 307!

and 307 o> the /ro>its ?i&& -e s/&itted 17 : 17 -et?een "6 ?ith PV.

E-#," M)," /; A M/)-, '!;/!" (C#+$$e invite /er>orman4es o> traditiona& msi4a& instrments >rom the Andes

montains o> ;oth Ameri4a to /er>orm at P&it Vi&&a*e -ro*ht son*s >rom

-oth &o4a& and internationa&.

)ate : Mar4h 1th!23rd!30th! 2013

Time : 11.00am .00/m

Lo4ation : Festiva& $a&'

;tats : Barter

B T/p 40PV ?i&& /resent an a4osti4 -and that msi4a& *enre Po/! that ?i&& entertain

visitors ?ho ?ere enJo,in* the >ood at the 2nd o> am/oen* Medan and

srrondin*.

)ate : Mar4h 1th!2th!31st! 2013

Time : .30.00/m E.30/m

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Lo4ation : Festiva& $a&'

;tats : Bd*et

%)! E- > A"-,,-M!"#

;n Mon Te $ed Th Fri ;at1M!"#

2

3 4 5 6 7 8 9%p,"

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NO NAME PRODUCT QTY PRICE TOTAL REMARKS

1 o'i Ca>K Vo4her Vo4her 128 /4s / 2.000 / 3.200.000A&& Mar'etin*

Co&&atera&

2 Tea Time Vo4her Vo4her /4s / 1.000 / 1.02.000

A&& Mar'etin*

Co&&atera&

3 Bins TV Ads 30 s/ot / 11.00.000 / 11.00.000 TV

='ma'an.4om Ads 1 s/ot / 19.000.000 / 19.000.000 $e-site

Bins 6n&ine Ads 1 s/ot / 2.00.000 / 2.00.000 $e-site

"'sis 6n&ine Ads 1 s/ot / 1.20.000 / 1.20.000 $e-site

9Berita

Batavia.4omAds 1 s/ot / 8.00.000 / 8.00.000 $e-site

8(&o-a& e?s

Indonesia.4omAds 1 s/ot / .000.000 / .000.000 $e-site

E Berita *&o-a&.4om Ads 1 s/ot / 19.000.000 / 19.000.000 $e-site

10 $arta +a'arta.4om Ads 1 s/ot / 11.00.000 / 11.00.000 $e-site

11 AJisen amen "vent 1 /a4'a*e / 10.000.000 / 10.000.000A&& Mar'etin*

Co&&atera&

125a? 5a? Fresh

Mart"vent 1 /a4'a*e / .000.000 / .000.000

A&& Mar'etin*Co&&atera&

13 Fantas, in*dom "vent 1 /a4'a*e / 9.000.000 / 9.000.000A&& Mar'etin*

Co&&atera&

1(reen/ea4e #

(;)"vent 1 /a4'a*e / 9.000.000 / 9.000.000

A&& Mar'etin*Co&&atera&

1 A&vano "vent 1 /a4'a*e / 0.000.000 / 0.000.000

A&& Mar'etin*

Co&&atera&

1F&air Bartendin*

Per>orman4e"vent 1 /a4'a*e / 10.000.000 / 10.000.000

A&& Mar'etin*Co&&atera&

19Frit Carvin*

Contest"vent 1 /a4'a*e / 9.00.000 / 9.00.000

A&& Mar'etin*Co&&atera&

18)e&i4ios Co>eeArt Com/etition

"vent 1 /a4'a*e / .00.000 / .00.000A&& Mar'etin*

Co&&atera&

1E M4)ona&d "vent 1 /a4'a*e / 8.000.000 / 8.000.000A&& Mar'etin*

Co&&atera&

20 Mister Baso "vent 1 /a4'a*e / 9.00.000 / 9.00.000A&& Mar'etin*

Co&&atera&

21 +ess&,n Ca'es "vent 1 /a4'a*e / 8.000.000 / 8.000.000A&& Mar'etin*

Co&&atera&22 Timeone "vent 1 /a4'a*e / 3.000.000 / 3.000.000

A&& Mar'etin*Co&&atera&

T/-+Rp

348.974.000

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J!- M!"# 8-#2013

'!p! *: App!/ *:

;iti rtatari'i )ar?in A. oni

Mar4omm Mana*er Ma&& )ire4tor

R, *:

Tim ;antos (?en A =in* Lin*

e*iona& Port>o&io Mar4omm Port>o&io Mar'etin*

Mana*er