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Q dps

Date post: 22-Mar-2017
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Page 1: Q dps
Page 2: Q dps

Main Image- The right hand side of the double page spread (dps) is dominated by the main image of the artist Cheryl Cole. She is shown in a mid long shot against a plain white background. She is positioned facing forwards with her head looking to the side with an expression that makes her look stern, strong and quite ‘fierce’ which is how she’d want to portray herself to her fans. The magazine could be trying to portray a different ‘stronger’ and less feminine side to her than people would expect. This is reinforced with the contrast between the stark white background and her all black clothing which shows the audience the contrast between the Cheryl Cole they think they know and the ‘real’ her. This could be to attract a wider audience by changing any misconceptions they’ve had of her and to convince them to listen to her music and read the feature. She’s shown staring directly to the side with an angry expression on her face which represents her as strong and independent, almost as if she won’t take any ‘nonsense’ from anybody. This further represents her as strong minded and a different person to how she’s previously been portrayed. The way her head is tilted to the side could suggest to the audience that she’s angrily looking past at her past and wanting to move forward. Alternatively, it could also suggest she’s looking towards a fresh start. This could appeal to fans who can relate or admire her. She’s shown wearing the same outfit that she was shown in on the contents page however positioned differently, which shows that the magazine trying to reinforce this ‘rock’ representation of Cheryl Coles. As the page is dedicated to the image of Cheryl Cole the audience can now more clearly see the outfit she was wearing whereas in the contents page it was a lot smaller. She’s wearing a black studded low cut vest top with ripped black leather leggings and leather ‘arm bands’. This image clearly represents a darker side to her as the colour black connotes darkness and a depth of emotion. The studs on her top symbolise danger and power. This representation challenges and contrast against the Cheryl Cole that would be portrayed in other magazines. This could be because Q magazine is trying to portray her in a way that would appeal to their older audience. She is also shown as more of a ‘rock’ artist as the magazine is a rock issue.

Page 3: Q dps

The powerful representation of Cheryl Cole is also reinforced through the use of make up and high key lighting. The lighting creates an emphasis on her with no shadows surrounding her making Cheryl Cole the focus of the audience. She’s shown wearing dark eye shadow/ eye make-up which again connotes Cheryl as having an edgier personality. She also has a bold red lipstick on which connotes love, passion and fire. This could be to represent her bad experiences with love which would then relate to her angry facial expression. The colour red is also iconic to Q magazine so keeps to the house style of the magazine.

Headline- on the first side of the DPS the headline is in the top left hand corner and says ‘Cheryl COLE’. As it’s at the top of the page the audience are most likely to see it first, it also signifies that her name is of importance. It is also an anchor to the audience as to what the page will be about. The ‘Cheryl’ part of the headline is in an italic typeface and is also in a lower case. This font has connotations of being more ‘girly’ and ‘soft’ which contrasts against her surname ‘Cole’ which is in bold capital letters and has connotations of looking quite strong and standing out. These two contrasting fonts can be portraying the two different sides to Cheryl Cole, like shown in the main image. She can be seen in the media as ‘sweet’ and has all the codes of conventions for a typical girl band. However it shows she can also be quite tough, independent and rebellious. This would appeal to the audience as it suggests that there is things they don’t know about Cheryl Cole which they might be intrigued to find out. Another idea could be that ‘Cole’ was emphasised in bold capital letters because her surname is what defines her as she was formerly married and a ‘wag’ to famous football player ‘Ashley Cole’. This could suggest that the magazine is trying to challenge her former representation and portray her as someone different.

Page 4: Q dps

Web address- In the corner of the magazine page in a very small font is the web address of the magazine. It is in a small typeface and also in corner as it not a major part of the article but would still appeal to some of the audience. It’s to show the audience that they are versatile and to show convergence as the magazine has it’s own web page. It also shows the audience can access more information on the website which would appeal to the loyal reader who is interested in everything surrounding the magazine. It also a typical convention of most magazines today to have a web address in every copy.

Pull quote- The pull quote at the bottom of the first page ‘I don’t know what I look like anymore...do you know what I mean?’ attracts the audience as it gives an overall feeling as to what will be in the article. It suggests that she’s changed as a person and doesn’t really recognise herself which reinforces the representation of her given throughout the rest of the page. The quote is used to connect with the reader as it is a rhetorical question and is most likely there for the readers to answer themselves and think of an own personal response they would give which links to the Blumler and Katz gratification theory. This would appeal to the audience as it allows them to relate to Cheryl Cole and even read the article to adapt a personality identity of themselves as they may the same way. It also creates a sense of sympathy towards her.

Page 5: Q dps

Layout- The article is written in columns making it easier for the reader to follow which is a typical convention of a music magazine. There is no drop caps in the first paragraph of the magazine however in the second there is a big ‘C’ drop cap in a bold serif font. This drop cap is used at the start of her name. This suggests that the paragraph might be about the ‘other side’ to her and how she’s changed. Over lapping the text boxes is a massive ‘C’ in a transparent red font which still allows the audience to see the text beneath it. This is iconic to Q magazine as they regularly include the first letter of the artists name in front of the article that is based on that artist. This has previously been done in issues based on artists like Lady Gaga, Jay Z and Florence and the machine, it is a typical convention to the magazine and has become part of it’s brand identity. It is also in the colour red which is a recurring colour in the magazine in order to keep a consistent house style to appeal to loyal readers.

An image of Cheryl Cole is also shown on the left hand side of the DPS. It is a black and white mid long shot of her stood in a dark rainy city with just the lights on. She is shown tipping her hat towards the camera which creates a shadow over her eyes this takes away the focus from her eyes and draws attention to her lips which are the only slightly coloured aspect of the image. Her lips stand out in the image because they’re a pale red against the rest of the black and white, this portrays her as more provocative and sexualised. This representation is reinforced with her outfit which is a see through dress. This also then relates to the caption in the corner of the image ‘Best looking slash kissogram ever stops.’


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