Qanect

Qanect is a full service marketing and communications agency created and launched in Qatar. Each division works

together to offer our clients seamless integration for a complete range of communications, public relations,

marketing, design, event management and digital services.

Who are we?

What we do?

Marketing • Strategic Planning

• Media Planning & Buying

• Print Production

• Marketing Collaterals

• Direct Marketing

• Promotional Sampling

• Guerrilla Marketing

Public Relations • Media Management

• Media Monitoring

• Media Relations

• Editorial Coverage

• Press Releases

• Speech Writing

• Press Conferences

Design • Corporate Branding

• Campaign Creative

• Collateral Design

• Arabic Adaptations

• Corporate Documents

• Digital Design

Digital • Social Media

• Social Marketing

• E-Marketing

• Web Development

• Digital Content

• SEO

• Viral Marketing

Event Management

• Conferences & Exhibitions

• Launch Events

• Networking Events

• Media Events

• Corporate Celebrations

• Workshops

• Seminars

Communication • Strategy & Planning

• Key Messaging

• Stakeholder Mapping

• Internal Communications

• Reputation Management

• Media Training

• Crisis Management

Our Mission

We understand all aspects of our clients business in order to deliver strategic marketing communications that

influence and transform what audiences think, feel and do about our clients brands.

We offer well executed and integrated campaigns based on your objectives and deliver real and measurable

results.

• We believe in building solid strategy based on sharp instincts, extensive

experience and good judgment to formulate winning campaigns that deliver on

your goals and objectives.

• We believe in delivering highly effective marketing and communication

campaigns, driven by passionate, motivated and results orientated professionals

• We believe in innovation and creativity, from concept to reality, to make the

impossible possible, allowing you to stand out in the crowd.

• We believe in providing efficient, comprehensive project management, allowing

you to focus on what is important for your business.

Our Philosophy

Qanect works together with our clients marketing and, or management teams to identify specific PR strategies for

each message and company objective. Developing both pro-active and reactive PR activity, Qanect can not only

develop awareness but also recognition and preference through targeted and comprehensive messaging.

Qanect’s strong media network and media relations allow our clients preferential placement, significant media

exposure and on-going editorial coverage.

• Media Relations

• Press Release Development

• Internal Corporate Communications

• First Language Arabic Translations

• Copy Development

• Internal Corporate Documentation

• Crisis Communication Planning

• Media Crisis Management

• Local, Regional & International Relations

• Database Access

Public Relations & Communications

Qanect has a strong track record of developing sound strategy, built from customer insight and a comprehensive

understanding of the Qatar market (expatriate and local). Our experience allows for highly effective campaign

planning across numerous industry sectors and rapid roll out of numerous integrated marketing communication

elements.

Marketing

• Local, regional and international communications

strategy planning & implementation

▫ Direct marketing

▫ Stunt and guerrilla marketing

▫ Digital and online

▫ Traditional advertising

• Brand portfolio management

• Research for ROI / Evaluation / Insight

• Stunt marketing / Brand activations

• Break through the clutter!

• Social media development and management

• Promotional campaigns

• Brand activations

• Employee engagement programs

• Collateral sourcing and production

• Market research

Qanect currently provides every one of our clients with design services. Our dedicated Creative Director,

Conceptualist and Designer allow for rapid turn around times on various design items, full campaign

conceptualisation and all aspects of web and digital design.

Corporate Documentation

• Layout and design of internal company documents, annual reports and handbooks

Newsletter Design and Layout

• Weekly to annual custom newsletters with client databases

• Automated system support for easy data basing and newsletter management

Retail Point of Sale and Promotional Collateral

• Flyers, menus, posters and advertisements for hospitality brands

• Window displays, point of sale merchandise and bag designs for retail

• Business cards, letter heads, CD stickers, & scroll banners for corporate

accounts

Digital Design

• Website design

• Mobile applications

• Stunt marketing

• Virtual / Augmented reality for product launches and exhibitions

Design

Working with highly regarded vendors , Qanect delivers perfect results. Specializing in a variety of events from

corporate functions, exhibitions, conferences, fundraisers, product launches, gala dinners, concerts, fashion

shows, Qanect always creates a one-of-a-kind event.

Qanect has planned and designed large and small-scale events for some

of the top brands and personalities in Doha and around the world.

• Trans4 Exhibition and Conference

• USA Commonwealth Trading Conference

• Gasal’s 5th Anniversary Gala Dinner

• ACS Doha International Board Summit

• Qatar’s First Flash Mob, Bloomsbury Qatar

• World Climate Summit

• Total Annual Staff Gala Dinner

• Crowne Plaza Grand Opening inaugurated by the Emir of Qatar

• California Tortilla Grand Opening Event

• Maserati Motorshow Press Conference

• Shakespeare & Co. The Pearl Grand Opening

Event Management

Social media and smart-phones have become the most powerful communication tools in the Middle East, bridging

language and demographic barriers. It is low cost, mass market, two way communication and has for many

organisations become a non-negotiable aspect in communicating with their customers.

Qanect has quickly become a market leader in social media, managing a host of international and local

organisation social media campaigns. Qanect specialises in the development of social media, 24-hour

management and ensuring that the activities employed by our SM managers are focused and build toward the

brand’s greater marketing goals and objectives.

With proposed activities such as brand activations, social media is able to ensure significant reach and impact for

our clients.

• Build dedicated audiences to provide two way communications and customer feedback

• Increase footfall to retail and hospitality outlets through social media promotional activity

• Provide monthly reports for ROI and engagement evaluations

• Provide low cost mass communication platforms for each brand or groups of brands

Digital

Our Clients

Managing Partner

Our Team

Chief Financial Officer

Finance Manager

Research Director

Director PR

Director Marketing

Snr Marketing & Project Manager

Marketing Manager

PR Manager

Social Media Manager

Senior Creative Manager

Creative Manager

Assistant Marketing Manager

Assistant Marketing Manager

Lauren Fryer

Managing Partner

Bringing 16 years of expertise and experience, in PR, Media Relations, Marketing, Crisis comms, strategy

development and event marketing, Lauren is Qanect's founding and managing partner.

Lauren has worked with the leaders in the media including the BBC, Time Warner, Network Ten and ITP Publishing

wile based in London, Dubai, Melbourne and now Qatar.

Lauren has created strong relationships and ties within the local business community. Sitting on the board of EO

Qatar and taking instrumental roles with numerous organisations Lauren not only spearheads the ongoing

development of Qanect but also the marketing industry in Qatar.

Jane Wilson

Research Director

Jane brings 20 years of international experience to Qanect's research team.

Over the last 10 years in the Middle East, Jane has setup and run the research group for Emirates and developed

the Leisure and Travel department at YouGov before moving to Qatar.

As a member of the Global Market Research Society and with a formidable education Jane is able to offer an

international level of both primary and secondary research planning, execution and evaluation to Qanect's clients.

Justin Floyd

Marketing Director

Educated on the cutting edge of both marketing and branding theory, Justin has worked internationally with the

likes of L’Oreal, Cisco Systems, Red bull, Bentley and Jack Daniels each time demonstrating his ability to adapt to

any corporate and customer environment.

With a background in brand management, client services, media planning and event management, Justin

specializes in situational analysis and brand architecture, delivering actionable and strategic direction to his clients.

Justin manages several key accounts across education, construction and IT. His role extends to spearheading all

strategy and proposal development for new business, as well as marketing plans and budget development for our

clients and all brand management activities undertaken by the company.

Menna Hazem

PR Director

Fluent in Arabic, English, Spanish and French and with a background in Communications, PR, Media Relations

and Event Management, Menna specializes in the development and management of PR plans across Qanect's

client base.

Through her work experience in Doha for the past 4 years she has created strong relationships with key local

media in addition to regional and international. Her expertise and skills in public relations, make her an expert in

writing all relevant materials and delivering the desired objectives.

Saba Karim

Senior Marketing and

Project Manager

Saba has worked in a diverse range of marketing and communication strategy roles with companies including

Citigroup and the Abu Dhabi Group, where she looked after brand management, corporate communication, PR and

corporate social responsibility portfolios. She has worked on a variety of ATL and BTL campaigns

Educated with an MPhil degree from the University of Oxford, United Kingdom, Saba is the project lead and

marketing manager for a major Government client at Qanect, where she leverages her regional experience and

skills.

Maya Saidani

Assistant Marketing Manager

With a Diploma in Business Marketing and a Bachelor’s Degree in Business Management (Dubai) Maya has built up a strong

grounding in the principles of modern business management. Having lived in Doha for 10 years, she is not only fluent in Arabic and

English but has also developed an in-depth knowledge of the culture and community.

Maya has taken part in numerous positions in Qatar with organisations such as COP, UNFCC, United Nations, Futurallia and Silatech.

Maya currently works with Pamela at Qanect as an Assistant Marketing Manager on numerous hospitality clients. Maya is a

exceptional member of the Qanect team with an unsurpassed ability to work with government departments and a determination to

ensure all campaigns developed by Qanect are carried out to perfection.

Maya joined Qanect as Marketing Coordinator and is responsible for creating and executing PR and Marketing.

Varsha Vasudevan

Assistant Marketing Manager

With a Bachelor's degree in Visual Communication and an M.B.A in Marketing Communications, Varsha has

worked for companies such as Star Vijay TV Network and Ogilvy &Mather (India). She has an excellent grasp

of the communications industry and has previously managed brands like Paerryware, Roca, Khazana, and

SFM (Radio channel). With a major in Television production, Varsha was also involved in the production of the

Television show “Super Singer”, South India’s first ever reality show. She was also the key person in the

launch of “Roca” (world’s no.1 in Sanware) in the Indian market.

At Qanect, Varsha is responsible for managing client relations, providing strategic marketing direction and

supervising multimedia projects.

Suliemaan Ahmed

Creative Manager

With a B.A. in graphic design and advanced courses in graphics and illustration software, Suliemaan is responsible

for the design of all client projects, from conception to launch, an expert in translating business requirements into

effective advertising campaigns while ensuring projects meet all deadlines and budget requirements.

Having participated in brand development and advertising campaigns for Qtel, q.media, q.mobility, Official

Motorsport Rally of Jordan, FollowFridayHelper and Bless Jordan to name a few, Suliemaan brings to Qanect a

wealth of experience and creativity.