Date post: | 06-Jul-2015 |
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REBELS IN RESEARCH PRESENT//
R.E.B.E.L.MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
…
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WHO ARE WE?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
8 REBELS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
YOUNG AT HEART
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
TECH-SAVVY
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
IN LOVE WITH
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
CONSUMER
INSIGHTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
BUT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
ALSO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
FRUSTRATED
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
UNSATISFIED
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
NOT PROUD
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
OF OUR #MRX
INDUSTRY
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE WANT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
CHANGE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
DO YOU?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE KNOW
YOU DO!
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
REBELSINRESEARCH.COM
#100+ CONFESSIONS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WARNING!
THESE CONFESSIONS
CONTAIN EMOTIONAL
and STRONG
LANGUAGE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
#ANONYMOUS CONFESSION
I’M IN LOVE
WITH FINN
RABEN
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
AND THE
WINNER IS…
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
LIVE ON STAGE*
#ANONYMOUS CONFESSION
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
LET’S START THE
#MRX REVOLUTION
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
#RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
RESULTS BEAT THE
PROCESS
R.E.B.E.L.
RULE #1
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
Clients are being stubborn and want to keep
using a long list of questions that are not
contributing to the objective at all. This
leads to participant frustration and does
not add any value to the research.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
QUICK //NOT DIRTY
CHEAPER //NOT ‘CHEAP’
ENGAGED //NOT ‘SLIDES’
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I read a report that has
more than 20 pages, has text all
over the place and graphs that
are really ugly, for instance a
graph with only one 100% bar…
ANONYMOUS
100%
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
AGILE AGENTS
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
EXPERT
COLLABORATIONS
R.E.B.E.L.
RULE #2
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
Respondents are approached as a
'resource' rather than an individual.
I hate it when people criticise their
view of the world, disrespect them
for not having understood a product/
message/ campaign the way the
company intended it.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
EMPOWER
THE
CONSUMER
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
Agencies don't spend time to get to
know your problem, think you are
a wallet, a lead, and
not a partner...and this happens
most of the time...so I grow to
hate agencies....
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
FRIENDS &
FRENEMIES
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
BE BRAVE
R.E.B.E.L.
RULE #3
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
Clients tell me they want something
different and new, but when it
comes to deciding and making that
change, they just stick with the old
and tried methods! Grrrrr...
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
DARE
TO GO
70/20/10
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
DARE
TO BE
OPEN
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I want to join my clients’ team so
that they are willing to pay for the
advise I give them. I want to be
more like a consultant who also has
research skills, rather than a
researcher who is appreciated for
vision & knowledge of customer
experience.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
PARTNERS
IN CRIME
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
EFFECTIVE SELLING
R.E.B.E.L.
RULE #4
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
Our board doesn't understand the
true importance of research and of
really listening to your customers.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
SELL
CHANGE //NOT RESULTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
No-one likes to admit that
we bullshit all the time. A lot of
what we tell people is extremely
'filtered', exaggerated. It's an
inevitable part of human
interpretation, but sometimes
it's on purpose to get a job done or
get a message across.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
ACTION
HEROES
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
LOL!
MAKE IT FUN
R.E.B.E.L.
RULE #5
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I feel ashamed when I'm filling in
questionnaires nowadays that are
obviously way too long
and very dull. But then I realize how
many of that same questionnaires I
have made in my career...Sorry!
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
GAMIFIED IS
THE NEW
NORMAL
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WE ARE
PEOPLE
ENGAGERS
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
#RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
SO…
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
WHAT’S NEXT?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
DO ONE THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
1. WRITE YOUR DOT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
2. COMBINE YOUR DOTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
3. START THE CHANGE!
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
THE
REVOLUTION
HAS BEGUN
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
START WITH
YOUR DOT
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
SHOULD YOU
FORGET, WE’LL
REMIND YOU ;)
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014