Date post: | 30-Nov-2014 |
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Technology |
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Designing VivoSpace: An online social network to motivate health behaviour changeNoreen Kamal (PhD Candidate)
Social Media CampMarch 7 2012
Who Am I?3rd year Electrical and Computer Engineering Student working in
the Domain of Human-Computer Interaction & Quality Leader at BC PSQC
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Human Communication Technologies Laboratory
Motivation
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Popularity of online social networks & social games
• Daily Active Users for facebook is 500 million• Daily Active Users for Zynga is 49
million*• 13.3 million for cityville (top)
• Daily Active Users for EA is 18 million*• 11.3 million for The Sims Social (top)
*www.appdata.com checked on September 24, 20114
So…
• How do you harness the motivational power of online social networks and games to promote health behaviour change?• What are the design principles?• We need to understand the motivations for use
and changing health behaviour!
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Approach
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Literature Review
ABC Conceptual Framework
User Inquiry
Questionnaires &
Interviews
Low-Fidelity
InterviewsOn
Paper Prototypes
Medium-Fidelity
Usability StudiesOn
Medium Fidelity Prototypes
High-Fidelity
Field TestsOn
High Fidelity Prototypes
I am here…
Literature ReviewOnline Social Networks
• Uses and Gratification Theory• Common Identity Theory• Common Bond Theory• Social Identity Theory• Organizational Commitment
Theory• Behavior Chain for online
participation• Social Network Threshold
Theory
Health Behavior Change
• The Health Belief Model• Social Cognitive Theory• Theory of Reasoned Action• Theory of Planned Behavior• Common Sense Model• The Transtheoretical Model
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Synthesis: ABC Framework
• Appeal• Individual determinants for use and
health behaviour change• Belonging• Social determinants• Commitment• Temporal consideration -> Stages• Reasons for continued use
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Design GuidelinesAPPEAL BELONGING COMMITMENT
Provide connection to family and friends
Groups and clubs Rewards through Gamification
Entertaining: individual incentives/rewards
Social norms (see what friends and family are doing)
Start and end dates
Personal health informatics
Approvals: such a medical evidence
Competition
Information to promote education
Social dialog of health information
Goals
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Evaluation of ABC• 104 respondents to an paper/online questionnaire• Good agreement with the determinants• especially on use motivation to use online social networks• to get information• to maintain connection with people• for convenience
• Less so on• social enhancement• learn about ones self
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DESIGNING VIVOSPACEUser Centered Design Process
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Paper Prototype• Paper Prototypes• Adobe Illustrator• 14 pages• Based on design guidelines extracted from ABC framework
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The Timeline
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The Dashboard
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Feedback on prototype
11 people were interviewedRESULTS:Fascinated by socialization of health informationConcerned about privacySuggested the creation of challenges and group health activities
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Medium Fidelity Prototype• Interactive• HTML, jQuery, Javascript, CSS• 32 HTML pages, 1 css file, and 2 javascript files
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Laboratory Evaluation• 36 adults participated• APPEAL determinants – evaluated directly ->questionnaire
feedback • BELONGING determinants –indirectly -> Helping Game
Experiment (behavioural economics)• COMMITMENT determinants –indirectly-> In-Group
Experiment (social psychology)
RESULTS• Found VivoSpace appealing and did lend to health behaviour
determinants• Concern about whether users would provide information• Promoted belonging & commitment
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High-Fidelity Prototype• PHP and MySQL• CodeIgniter Web Application Framework• Model-View-Controller development pattern
• Currently Under Development
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Field Evaluation• Partnering with Connect Health• An integrative Healthcare Clinic focuses on prevention
• Use of pre-post interviews• Usage data• Outcome data such as quality of life indicator can be
considered
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Food for Thought• How can social gaming improve personal health and the
healthcare system?• Do we link to facebook or keep it separate for privacy?
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QUESTIONS?
Contact:[email protected], [email protected] noreenkamal.com@noreenkamal
Upcoming: In a Panel at SxSW Interactive (led by Ayogo Games)
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Related Publications:N. Kamal, S. Fels, M. Blackstock, K. Ho (2012). The ABCs of Designing Social Networks for Health Behaviour Change: The VivoSpace Social Network. In E. Kranakis et al. (Eds.), Springer Volume on Social Networks. (In Press)
N. Kamal, S. Fels, M. Blackstock, K. Ho. (2011). VivoSpace: Towards Behavior Change Using Social Gaming. In J. C. Anacleto et al. (Eds.), Entertainment Computing – ICEC 2011, Lecture Notes in Computer Science, Volume 6972. Pages 319-330. Springer Berlin / Heidelberg. DOI: 10.1007/978-3-642-24500-8_35 (31% acceptance rate)
N. Kamal, S. Fels. (2010). Online social networks for personal informatics to promote positive health behavior. In The Second ACM SIGMM Workshop on Social Media (WSM2010). Oct 25-29, 2010. Firenze, Italy. 47-52. http://doi.acm.org/10.1145/1878151.1878167 (Acceptance rate 58.8%)