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Qualvu capabilities presentation

Date post: 23-Jun-2015
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Page 1: Qualvu capabilities presentation
Page 2: Qualvu capabilities presentation

The Qualvu platform allows your data to remain on our platform and be used in conjunction with the future studies conducted by Qualvu (or those that have been uploaded to our portal). With each study executed, you are essentially building a data warehouse to access and trend your data from year to year creating a better return on your investment.

Qualvu has a tried and true process to take foundational research, richer consumer data, and work with the client in-person to develop ideas and, in turn, fully articulated concepts. A combination of deep immersions through VideoDiary, in-person workshops to unlock the collective genius of the research team and the client stakeholders, and then a process of test and optimize to develop ideas into market-ready concepts.

Qualvu delivers new insights from new places through the extraordinary skills of our research team, a team that has the distinct advantage of leveraging richer data. Richer data starts with multi-methodology designs that deliver VideoDiaries combined with live follow-ups.

ROI

Expert Researchers & Richer Data

Innovation Experience

WHY US?

Page 3: Qualvu capabilities presentation

Qualvu Delivers New Insight From New Places

Qualvu has Delivered 1,500+ VideoDiary Studies

Page 4: Qualvu capabilities presentation

Mobile VideoDiaries

Some of the best research happens when you are not in the room. The starting point for richer data comes from Qualvu’s use of video to deliver consumer-led sharing of their moments of truth. Convenience matters, Qualvu projects typically spend between one day and a week in-field. Participants share on their schedule, without the presence of a researcher.

Define Collect Analyze Insights Collect

Co-Create

Video, on their Schedule, Leads to Richer Data

1,500+

10,000

40,000

Page 5: Qualvu capabilities presentation

Online IDIs

The last mile of depth can come from a quick follow-up session with the most qualified participants. 15 to 20 minute Skype or phone-based interviews that are recorded and the data uploaded into the Qualvu Decide portal.

Live In-homes

Target a follow-up engagement in-home to add another layer of context to the initial VideoDiaries. Qualvu will send a Moderator, record the data and then upload it to the portal for organization.

LiveChat Sessions

Follow up with the participants that matter, as a group. Qualvu will funnel video based IDIs into a 60 minute, strategist led blog session with the “best” participants

Define Collect Analyze Insights Collect

Co-Create

Multi-methodology Design: Following-up

Page 6: Qualvu capabilities presentation

Find the right people, support them locally

Dubbed Video, Transcribed

40+ countries, 12 languages, 1/3rd of our projects are

outside the U.S.

Global

Page 7: Qualvu capabilities presentation

Systematically Coding Data

Define Collect Analyze Insights Analyze

Co-Create

Page 8: Qualvu capabilities presentation

Access consumer insights in real time

Code multimedia data and create clips & highlight reels

Perform keyword search to mine data

Collaborate at every stage and share key gems of insight

Co-Create

Define Collect Analyze Insights

Organizing Data + Search

Analyze

Page 9: Qualvu capabilities presentation

Not Just A Report: New Insights

Define Collect Analyze Co-Create Results

Define Collect Analyze Insights Insights

Co-Create

Page 10: Qualvu capabilities presentation

Richer Data Candid consumer ethnographies

Moments of truth

Innovative Video-based Collection Online and mobile video

Advanced software-driven workflow

Collaborative Stakeholders across the globe collaborate and

co-create video reports infused with highlight reels

New Insights from New Places More informed business decisions

Summary


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