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Short Film Audience Research – Quantitative Analysis
Short Film Audience Research – Quantitative Analysis
Q.1 What is your gender?
Male
To prevent gender bias as much as possible, I made sure to question as equal a number of each gender as possible.
2. What is your age
0 -- 10 11 -- 20 21 -- 30 31 -- 40 41 -- 60 60 +0
1
2
3
4
5
6
7
8
Age group (years)
Am
ount
of
people
I made sure to ask as wide a range of ages as possible to ensure minimum age bias and to uncover if different age ranges have different knowledge on film.
3. What is your ethnicity?
8
2
1
1
2
1White
White and Black African
White and Black Carribean
African
Carribean
Asian
Asian British
Mixed/multiple ethnic groups
The majority of my participants were white British. This may affect the individuals interests and therefore my results.
4. What is your nationality?
British
Irish
Scottish
Welsh
Other
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Amount of people
Nati
onalit
y
Almost every participant had the nationality of British, so it is highly likely their answers are going to be biased towards British culture.
5. Where are you currently residing?
North
Eas
t
North
Wes
t
York
shire
& H
umbe
rside
Wes
t Midland
s
East M
idland
sEa
st
Sout
h W
est
Sout
h Ea
st
Lond
on0
1
2
3
4
5
6
7
8
9
10
11
12
Region (in England)
Am
ount
of
people
The majority of the interviewees are from the south so it is likely I am going to receive a southern biased view on film.
6. Which statements about short films do you believe to be true?
0
2
4
6
8
10
Statement
Am
ount
of
people
who b
elieved t
rue
Of the people interviewed, only a few had background knowledge of this subject. It is clear that people generally know what short films are classed as but they may not entirely understand their purposes and that they are not as exclusive as they tend to be portrayed.
7. What is your genre preference?
Action
Adventure
Comedy
Crime
Fantasy
Historical
Horror
Mystery
Philosophical
Politics
Romance
Satire
Science Fiction
Social Realism
Thriller
0 1 2 3 4 5 6
Thriller and horror are the most popular, with action and mystery in close second. Its likely that for my product to succeed, it will have to have a touch of darkness.
8. How many feature films do you watch a week on average?
0 -- 2 3 -- 4 5 -- 6 7 -- 9 10 +0
1
2
3
4
5
6
7
8
Number of films watched
Am
ount
of
people
Most people do watch full length feature films around 3 – 4 times a week, sometimes stretching to 5 or 6.
9. How many short films do you watch a week on average?
0 -- 2 3 -- 4 5 -- 6 7 -- 9 10 +0
2
4
6
8
10
12
14
Number of films watched
Am
ount
of
people
Short films are a lot less frequently watched than a full length film.
10. Do you find it easy to locate short films?
4
11
Yes NoA substantial amount more said they did NOT find it easy to locate short films. But it is unclear that they have answered this because they truly can’t located them or they haven’t really tried looking.
11. How do you usually view films?
Cinem
a
Video
/DVD/b
lu-ra
y
Free
view C
hann
els
Cable T
V
Lega
l inte
rnet
stre
aming
sites
Illega
l inte
rnet
stre
aming
sites
Film
Fes
tivals
0
1
2
3
4
5
6
7
8
Method of viewing
Am
ount
of
people
Those who watch any kind of film tend to watch them via internet streaming sites.
12. Where do you view/have seen a short film?
Video/DVD/blu-ray Film festivals Internet legal/illegal Cinema Festival0
1
2
3
4
5
6
7
Method of viewing
Am
ount
of
people
The method in which my interviewees have viewed or seen any short film was mainly in the cinema. This coincides with them recognising the shorts often displayed before feature films in the cinema (Pixar Shorts)
13. Which of the following short films have you seen or recognise?
0
2
4
6
8
10
Short film title
Am
ount
of
people
The majority of the short films recognised were that of the shorts usually shown before longer feature films i.e. the Pixar animated short films
14. Which theme(s) do you often see within the film you have watched?
Good
vs. E
vil
Love
con
quer
s all
Trium
ph o
ver a
dver
sity
Individ
ual v
s. So
ciety
Death
as p
art o
f life
Reven
ge
Loss
of i
nnoc
ence
Man
vs.
Himse
lf
Man
vs.
Natur
e
Lega
l vs.
Illega
lity
Emot
ion
vs. E
mot
ionles
s
Wea
k vs
. Stro
ng
Mat
urity
vs.
Imm
atur
ity
Growin
g Up/
finding
you
rself
0
2
4
6
8
10
12
It is evident that themes directly relating to conflict are most common/popular.
15. What issue(s) do you often see explored in the films that you have watched?
Drug/substance abuse
Alcohol abuse
Bullying
Racism/discrimination
Violence
Wealth
Power
Neglect
Depression
Teenage Pregnancy
Teenage depression/self-harm
School issues
Physical Health
Mental Health
Stereotyping
Education/lack-of
Politics
0 1 2 3 4 5 6 7 8 9
Violence is an increasingly popular issue to flow through a film with alcohol abuse in close second. This may be due to the strong relation between the two as alcoholism often leads to aggression and violence.Other answers included individual vs. government/authority/politics
16. Which theme(s) do you feel need to be addressed more frequently within contemporary media texts?
Good
vs. E
vil
Love
con
quer
s all
Trium
ph o
ver a
dver
sity
Individ
ual v
s. So
ciety
Death
as p
art o
f life
Reven
ge
Loss
of i
nnoc
ence
Man
vs.
Himse
lf
Man
vs.
Natur
e
Lega
l vs.
Illega
lity
Emot
ion
vs. E
mot
ionles
s
Wea
k vs
. Stro
ng
Mat
urity
vs.
Imm
atur
ity
Growin
g Up/
finding
you
rself
0
1
2
3
4
5
6
7
8
9
Themes relating to the youth and their journey of growing up are believed to be under explored to an efficient level.
17. What issue(s) do you feel need to be addressed more frequently within contemporary media texts?
Drug/substance abuse
Alcohol abuse
Bullying
Racism/discrimination
Violence
Wealth
Power
Neglect
Depression
Teenage Pregnancy
Teenage depression/self-harm
School issues
Physical Health
Mental Health
Stereotyping
Education/lack-of
Politics
0 1 2 3 4 5 6 7 8
Out of those questioned, it was clear that they felt issues of neglect needed to be addressed more the most.
18. What group do you consider to be often mis/under-represented?
Males
Females
Young People
Middle aged
Old people
Lower class
Middle Class
Higher class
Heterosexuals
Homosexuals
Northerners
Southerners
People with mental/physical health conditions or impairments
0 1 2 3 4 5 6 7 8 9 10
It is often believed that young people are largely mis/under-represented, but also the lower class as well.
