Helen Milner OBE, @helenmilnerChief Executive, Tinder FoundationQueensland, 6 - 15 June 2016

Digital Social Inclusion1.8m online: learnings from UK

A world where everyone

can benefit from digital

Better lives, reduced social

challenges Stronger economy

= Digital Social Inclusion

Infrastructure is important but it’s not the only part of the story

Not binary: offline / online

Non users: 13% of adults in the UK, with 58% of non-users aged 65+, 42% are in poorer households

Narrow internet users: 11% of all internet users, older 55+ (59%), low income (18%), and newer users (31%)

Proxy users: 33% of UK non-users have asked someone else to use the internet on their behalf in past 12 months

8

The barriers

9

organise find out

healthentertainment

money

connecttime

society

can’t live without

Benefits of online

£744 av

£516 low income

1.88m

People supported to gain better basic digital skills

92%

Have improved their quality of life

Have progressed onto jobs or feel more employable

Feel more in charge of their finances and able to manage their money

62%

48%

Learn My Way learners in 2015-16

Reduced calls and visits to Gov; channel shift

Savings to Gov due to channel shift of these people

38%

278,588

£37.4m

How did we do it?

Local + DigitalNetwork + Learn My Way

A big club with a shared vision

5,000 hyperlocal partners

Places = safe, trusted, access,heart of communities where

people live

Engagement Hubs to provide access+ Outreach (“pop ups”)

People = tutors, volunteers, charity workers, your staff

People to support others to develop confidence, self belief,

independence ….. & basic digital skills

digital tools

Jobs

Social Housing

BasicDigitalSkills

FinancialLiteracyHealth &

Social Care

EnglishLanguage

Libraries

SmallBusinesses

CommunityIntegration

A world where everyone

can benefit from digital

Jobs

A world where everyone

can benefit from digital

Social Housing

A world where everyone

can benefit from digital

Why social housing & digital inclusionSocial Justice for tenants– Equality, improving lives– Better lives: Educational attainment for children,

employment, lower household bills, reduced social isolation

Financial Security for housing providers– Make cost savings– Focus spend on priorities– Be resilient to future change

135 local places registered in our

online network run by social housing

25-30% of all digitally excluded

live in social housing

digitalhousinghub.ning.com

Social Housing Digital Deal ChallengeChallenge Fund of £412,000 ($850,000) matched funded by winning housing providers (total $1.6m)

12 Exemplar projects funded: Urban, rural, diverse

1. Cross organisational work across teams

2. Front line staff critical if embed into their daily work

3. Technology often a distraction!! Procrastination! No silver bullet

Health &Social CareA world where everyone

can benefit from digital

A significant increase in the use of technology to help people to manage their own health and care

An NHS for everyone regardless of income, gender, location, age, ethnicity or any other characteristic

Digital Inclusion & Health

In the UK one in six people are over 65 = 50% of NHS spend

One in four people have a long term condition or disability = 70% of NHS spendPeople with LTCs and disabilities are three times more likely never to have used the internet

Widening Digital Participation with NHS England & Tinder Foundation

• To support those most likely to experience health inequalities

• Local support through a specialist Digital Health Network of c. 250 centres + rest of 5000 online centres network

• Expert online content: embeddable course, NHS Choices• And test innovative approaches to digital health literacy

(homeless, sex workers, street delivery, social prescribing)

Scaling solutions that work• Over 235,000 were reached, raising awareness

of digital health resources in two years

• Over 140,000 people were trained to use online health resources

• 4,500 volunteers trained to support the programme

Impact on people & their health• 63% of learners reported improving their diet

after learning to access health information online

• 44% of learners increased the amount of physical activity they do

• 49% of learners reported exploring ways to improve their mental wellbeing

• 14,000 people now registered with their GPs

• Significant channel shift away from GPs and A&E for non-urgent medical advice

RonLess than six months ago Ron was living in a tent by a busy road. Poor mental and physical health, and a gambling addiction, had left him out of work, homeless. With the help of a local charity and online centre, Ron has found housing and has the skills he needs to improve his life, health and wellbeing.

EnglishLanguage Community

Integration

A world where everyone

can benefit from digital

English My Way

Over 9,000 people learned basic English873 volunteers trained to deliver alongside tutors60% of local partners had never had funding for teaching English before

AaminaAamina’s husband had always organised everything as he was the only one who spoke English. He was abusive. With her new-found voice, Aamina secured an occupation order to remove her husband from the family home, and could ensure he couldn’t take their sons out of the UK.

“That is what English My Way and Julie have done for all of us. We are independent. We have confidence in ourselves, to speak for ourselves. Because in our culture the men go out and the woman are at home. I hope one day I will be able to help other women like me by giving them a voice too. Without the language you cannot do anything. If you can speak it is properly your own life, and you are the one in charge of it.”

SmallBusinesses

A world where everyone

can benefit from digital

Working with small businesses

Increased trade, better customer reach, more community cohesion, feeling of less ‘cut off’, more time to spend with family, increased wellbeing [less stressed].

240 small rural businesses: 93% feeling more confident to develop their

business 63% feeling more connected to family, friends and

community “The best thing is not just gaining new skills, it’s

gaining control”

Jobs

Social Housing

BasicDigitalSkills

FinancialLiteracyHealth &

Social Care

EnglishLanguage

Libraries

SmallBusinesses

CommunityIntegration

A world where everyone

can benefit from digital

So what did we learn?

PARTNERSHIP

Digital is a foundation for wider resilienceNot just about skills

support upfront, builds independent usersenable people to better look after themselves

self efficacy in a digital society

“teach a man to fish”

• Digital Outcomes: confident and independent internet users; people are more motivated to be online and understand how they can personally benefit

• Economic Outcomes: able to manage money better & have more money; more employable; more entrepreneurial

• Health & Social Outcomes: healthier; less isolated; more connected to community; more able to participate; better informed; more confident

Measure impact & tell stories

How we measure• Learning Data: automated from Learn My Way, learners,

learning activity, viewed at centre and UK-wide level• Surveys: Learner demographics (online survey) and

Impact data (telephone) for progression to learning and employment, use of Government websites, information around confidence and wellbeing. In field 52 weeks a year.

• Further impact evaluation: applying volumetrics to economic impact for Government; regular research projects eg social inclusion and digital inclusion, innovative health and digital outcomes

Measuring impact through storiesSocial challenges, digital solutions

Short Film

most

Decision Makersdon’t meet manyexcluded people

digital inclusiondigital strategy

wider strategynot a bolt-on

Network + Learn My Way

Local + Digital

Blend of face-to-face support + online tools

7 steps to 100% digital social inclusion

1. Own: the possibilities and the actions2. Target: people who are hardest to engage3. Collaborate: co-design and co-produce solutions4. Build: on what exists, grow the good initiatives5. Coordinate: your actions6. Start today: don’t procrastinate7. Involve: everyone

Be AmbitiousThis is about People

not Technology

Additional Slides

Net benefit: 100% digitally literate nation £ million

PARTNERSHIP

11,000 volunteers from Lloyds Banking Group in communities supporting people to use the

internet for the first time

Rebook UK project: partnership

A big club with a shared vision

5,000 hyperlocal partners

digital tools

For example“I can upload anattachment in email”

“I use email toapply for jobs”

“I get a job,I have moremoney, I am more confident”

Get Online Week

Signpost to map

Learn My Way

Digital champions

Train own staff

Access free city wifi

Build on what exists

We know what works

What would help you to get on the internet? (Non users aged 60+)

Better lives, reduced social

challenges Stronger economy

= for *everybody*

Thank You

Helen Milner OBE, @helenmilnerhelen@tinderfoundation.org