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Investor UpdateJuly 6, 2011
QPSA 2
Important Cautions Regarding Forward Looking Statements
Certain statements in this presentation and responses to various questions may contain forward-looking statements including our cross-platform marketing push, planned Latin American localization for Wonderful City, opportunities from our unique positioning, planned launch of original title, and smartphone application opportunity. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated technical problems which delay or impede other localized versions of Wonderful City, internal decisions made by social media platforms hosting our games, acceptance of the games by users, and failure to develop an effective mobile technology platform adaptable in different countries, changes in the public’s approach to social networking needs, and competition..
Further information on the Company’s risk factors is contained in its filings with the SEC, including the Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise.
The contents of this presentation are copyright Quepasa Corporation 2010 & 2011. All rights reserved.
QPSA 3
Agenda
Cidade Maravilhosa: Early Results & Next Steps
Quepasa Games: 2011 Timeline
Quepasa.com User Acquisition: Strategy & Opportunities
QPSA 4
Cidade MaravilhosaSummary Results
Cidade Maravilhosa - Rio is now live on Facebook, Orkut & Quepasa.com
2 MM+ Installs, 73% growth MOM
Over 780,000 DAUs, or Daily Active Users
Over 2.9MM MAUs, or Monthly Active Users
DAU/MAU ratio of 27% (DAU/MAU) exceeds 15-20% target for “sticky” game with good monetization potential1
1Source: http://www.insidesocialgames.com/2009/10/27/the-sticky-factor-creating-a-benchmark-for-social-gaming-success/)
QPSA 5
Facebook Over 230K installs in just over 2 weeks 700% WOW growth in DAUs, and 800% WOW
growth in MAUs as of June 30
Orkut Over 1.7MM installs in just over 6 weeks Strong engagement metrics including 670,000+
DAUs, 2.4MM+ MAUs, DAU/MAU of 27.45%.
Quepasa.com Highest ARPU Longest average session length, with average
session of over 22 minutes
Cidade MaravilhosaResults By Platform, Growth & Engagement
Cidade Maravilhosa has consistently ranked among the top 40 “Gainers” applications on Facebook according to appdata.com
QPSA 6
Facebook ARPPU in excess of US $22 following FB Credits
integration on July 1st
Compare to: Global payments leader, Playspan, reports US ARPPU of $22.76, surpassed only by Australia, $24.381
Orkut ARPPU of R$15.85 (US$9.90) from 6/4-7/4,
increasing to R$18.7 (U$ 11.30) for 6/25-7/4 Compare to: Average ARPPU of R$16 for Orkut
games during 20102
Quepasa.com ARPPU of US$27 during month of June
Cidade MaravilhosaMonetization Trends
1 Source:Virtual Goods News 6 May 20102 Source: PagSeguro
QPSA 7
Cidade MaravilhosaNext Steps
Cross-Platform Marketing Push Content updates In-game promotions DSM Advertising Investment (per install)
Latin American ExpansionNew versions of game planned for: Mexico City, Mexico (end Q3) Cartagena, Colombia (Q4)
Quepasa Games2011 Timeline
2011 Timeline
April 2011, Quepasa Games launches
Wonderful City in Beta Version on Quepasa.com
March 2011, Acquired XtFt Games S/S XtFt Games, owner of TechFront Studios, based in Curitiba, Brazil.
Subsequently renamed Quepasa Games.
May 2011, Launched Wonderful City – Rio on
Orkut. May 31, 2011, Quepasa Games Announces 1.3mm Installs of Wonderful City – Rio across all platforms, with 600,000 Daily Active Users averaging over 40
minutes of game play per day.
June 2011, Launched Wonderful City – Rio on
Facebook.
2011, Wonderful City Franchise Expansion to include Mexican and Colombian versions.
2011, Quepasa Games to launch an original title based on Amazonian Sustainability across various
social network platforms.2011, Quepasa Games to launch a third title across
various social network platforms, depending on success of first two titles.
QPSA 9
Quepasa.com User AcquisitionUpdated Strategy
Goal: Align Quepasa.com user acquisition with high-growth social gaming opportunity evidenced by success of Cidade Maravilhosa
Develop profitable new acquisition channels tailored to acquisition of quality users
Leverage Quepasa’s cross-platform social media products for low-cost acquisition
Put Quepasa at the fore of the convergence between social and mobile
QPSA 10
Quepasa.com User AcquisitionUpdated Strategy
Virtual Currency Promotions Leverage currency to drive acquisition of new users (e.g.
incentivized referrals) Drive quality users while simultaneously seeding virtual economy
Games & Contests Leverage cross-platform social media products (Games, Contests)
to cross-promote Quepasa.com Drive new users with prequalified interest in offerings
Mobile Draw on huge growth in Latin American mobile market Deploy mobile applications tailored to most relevant, high-growth
mobile platforms
QPSA 11
Mobile Trends Gaming and social networking dominate mobile usage1
Mobile social gaming market expected to reach $3B by 2012
Smartphones, becoming more powerful than ever, are expected to comprise 70% of all phones sold in 2015. 2
LatAm Growth Overall growth of 28% in 2010, compared to a global
average of 17.9% 145% growth in 2010 smartphone market alone3
Quepasa.com User AcquisitionMobile Opportunity
1 Source: Flurry Analytics2 Source: “The Handful of Key Stats you Need to know about Social Mobile Games, Socialtimes.com3 Source: Latin Daily Financial News 24 April 2011
QPSA 12
Quepasa.com User AcquisitionCase Study & Next Steps
Mobile Case Study: Mocospace Largest mobile social network in U.S. with 20 million
members+ as of June 2011 (nearly 1/3 of smartphone userbase as defined by Comscore)1
Social discovery as main draw, including games, chat, photo sharing and finding new friends2
Members collectively play games for 1 MM+ hours per day1, ARPU of over $12
Quepasa Mobile: Next Steps Platform-agnostic mobile-friendly (or “m.”) site to boost
retention of feature phone-dominant existing userbase Smartphone apps around flirting, gaming content to
drive acquisition, build on existing Papacito APIs
1 Source: http://www.bizreport.com/2011/06/20m-mobile-gamers-and-climbing-says-mocospace.html2 Source: http://www.pocketgamer.biz/r/PG.Biz/MocoSpace/feature.asp?c=30989
QPSA 13
Summary
Very positive early results for Cidade Maravilhosa Clear gaming opportunity in Latin America that Quepasa is well-
positioned to take advantage of Gaming success has driven revised user acquisition strategy for
Quepasa.com, with emphasis on quality, positive ROI users