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Quepasa Corporation (NYSE Amex: QPSA) Rebrand Announcement

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NYSE Amex: MEET (coming Summer 2012) Copyright 2012.
Transcript

NYSE Amex: MEET (coming  Summer  2012)    

 

Copyright  2012.  

2  

Cau$onary  Note  Regarding  Forward  Looking  Statements          Certain  statements  in  this  presenta8on  and  responses  to  various  ques8ons  includes  forward-­‐looking  statements  within  the  meaning  of  the  Private  Securi8es  Li8ga8on  Reform  Act  of  1995.    All  statements  other  than  statements  of  historical  facts  contained  herein,  including  statements  regarding  the  Future  growth  including  mobile  opportuni8es,  mone8za8on  of  mobile  users,  growth  in  the  social  discovery  market,  expecta8ons  regarding  interna8onaliza8on  of  the  plaLorm  expecta8ons  regarding  our  usage  paMern,  expecta8ons  regarding  our  rebranding  and  migra8on  of  users,  global  momentum  and  opportuni8es    are  forward-­‐looking  statements.    The  words  “believe,”  “may,”  “es8mate,”  “con8nue,”  “an8cipate,”  “intend,”  “should,”  “plan,”  “could,”  “target,”  “poten8al,”  “is  likely,”  “will,”  “expect”  and  similar  expressions,  as  they  relate  to  us,  are  intended  to  iden8fy  forward-­‐looking  statements.  We  have  based  these  forward-­‐looking  statements  largely  on  our  current  expecta8ons  and  projec8ons  about  future  events  and  financial  trends  that  we  believe  may  affect  our  financial  condi8on,  results  of  opera8ons,  business  strategy  and  financial  needs.  Important  factors  that  could  cause  actual  results  to  differ  from  those  in  the  forward-­‐looking  statements  include:  issues  that  affect  the  func8onality  of  our  mobile  applica8on  with  popular  mobile  opera8ng  systems,  any  changes  in  such  opera8ng  systems  that  degrade  our  mobile  applica8on’s  func8onality  and  other  unexpected  issues  which  could  adversely  affect  usage  on  mobile  devices,  the  willingness  of  our  users  to  purchase  virtual  credits  on  their  mobile  devices,  and  acceptance  of  our  new  brand  in  La8n  America  and  globally.    Further  informa8on  on  our  risk  factors  is  contained  in  our  filings  with  the  SEC,  including  the  Form  10-­‐K  for  the  year  ended  December  31,  2011.    Any  forward-­‐looking  statement  made  by  us  herein  speaks  only  as  of  the  date  on  which  it  is  made.    Factors  or  events  that  could  cause  our  actual  results  to  differ  may  emerge  from  8me  to  8me,  and  it  is  not  possible  for  us  to  predict  all  of  them.    We  undertake  no  obliga8on  to  publicly  update  any  forward-­‐looking  statement,  whether  as  a  result  of  new  informa8on,  future  developments  or  otherwise,  except  as  may  be  required  by  law.      Regula$on  G  –  Non-­‐GAAP  Financial  Measures      This  presenta8on  includes  a  discussion  of  Quepasa  and  myYearbook  combined  company  revenues  for  2011  which  is  a  non-­‐GAAP  financial  measure.  Reconcilia8ons  to  the  most  directly  comparable  GAAP  financial  measures  are  provided  in  our  press  release  of  March  1,  2012,    which  can  be  found  in  the  News  Room  sec8on  of  Quepasacorp.com  and  more  specifically  at:  hMp://www.quepasacorp.com/news-­‐room/quepasa-­‐corpora8on-­‐reports-­‐record-­‐fourth-­‐quarter-­‐and-­‐full-­‐year-­‐2011-­‐results/    

Our  mission  is  to  build  the  leading  social  network  for  mee$ng  new  people.        

3  Copyright  2012.  

Global  Scale  and  Strong  Momentum  

§  #1  most  visited  social  network  for  mee8ng  new  people  in  the  US1  

§  2.8+  billion  page  views  per  month.2  Comparable  web  page  views  to  TwiMer  in  the  US  

§  Over  78  million  registered  users  across  the  world  §  58%  of  ac8vity  on  mobile,  up  from  2%  in  2010  §  #1  Top-­‐Grossing  Social  App  on  Android3  §  $36.8  million  revenue  in  2011  (a  non-­‐GAAP  financial  measure)4  

4  

1comScore  US,  Feb.  2012.  myYearbook  vs.  Tagged  and  Badoo  2Google  Analy8cs,  combined  myYearbook  +  Quepasa  Combined  Q4  web  and  mobile  page  views  3Android  Market  Top  Grossing  Social  Apps  on  3/26/2012  4Combined  myYearbook  and  Quepasa  2011  revenue  (a  non-­‐GAAP  financial  measure).  Reconcilia8on  available  at:  hMp://www.quepasacorp.com/news-­‐room/quepasa-­‐corpora8on-­‐reports-­‐record-­‐fourth-­‐quarter-­‐and-­‐full-­‐year-­‐2011-­‐results/    

Copyright  2012.  

Category-­‐Leading  Engagement  

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Source:  comScore  US,  Year  to  Date  Monthly  Data,  including  average  of  January  2012  and  February  2012.  

Copyright  2012.  

Drama$c  Mobile  Growth  

6  Copyright  2012.  

1Rankings  based  on  Google  Play  (formerly  Android  Market)  rankings  of  Apps-­‐>Social-­‐>Top-­‐Grossing  on  3/26/2012  

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Large  and  Fast-­‐Growing  Mobile  Market  

Source:  hMp://techcrunch.com/2011/10/18/mary-­‐meekers-­‐2011-­‐presenta8on-­‐on-­‐internet-­‐trends-­‐slides.  CAGR  with  respect  to  combined  mobile  ad  +  mobile  app  revenue.  

Copyright  2012.  

Tremendous  Global  Opportunity  

8  Copyright  2012.  

1comScore  Dec.  2011.  “It’s  a  Social  World.”  Reflects  social  networking  now  reaches  1.2  billion  users,  82%  of  the  online  popula8on.  2comScore  Feb.  2012.  Analysis  of  Unique  Visitors.    

Why  Rebrand?  

§  Unify  myYearbook  and  Quepasa  under  a  single  global  brand  

§  Posi8on  company  as  the  global  leader  in  the  “meet  new  people”  space  

§  Clear,  consistent  branding  accelerates  word  of  mouth  

§  Broaden  age  and  interna8onal  appeal  

9  Copyright  2012.  

Methodology  

§  Received  more  than  1,000  name  submissions  from  members  

§  Surveyed  30,000+  members  and  non-­‐members  (including  English,  Spanish,  and  Portuguese  speakers)  

§  Tested  click-­‐through  rate  on  various  brand  candidates  

10  Copyright  2012.  

MeetMe  Means  Mee$ng  New  People  MeetMe  tested  well  for  “meet  new  people”  and  for  “Friends”  among  non-­‐users  

 

11  Copyright  2012.  

12  Copyright  2012.  

 

Mobile  Rebrand  

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Web  Rebrand    

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Transi$on  Timeline  

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July  §  Rebrand  of  myYearbook  on  web,  iPhone,  iPad,  Android,  and  mobile  web  to  

MeetMe  §  Ticker  change  from  QPSA  to  MEET  to  follow  later  this  summer  

September  §  Complete  interna8onaliza8on  of  MeetMe  web  site  to  Spanish  and  Portuguese  §  Transi8on  of  Quepasa.com  users  to  MeetMe  plaLorm  

Copyright  2012.  

Copyright  2012.   16  

Four  Categories  of  Social  Networking  


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