Date post: | 26-Mar-2016 |
Category: |
Documents |
Upload: | alberto-lora |
View: | 240 times |
Download: | 0 times |
Trader Joe’s rebrand
Trader Joe’s rebrand2
Trader Joe’s is one of the leading grocery store chains in the United States. In order to rebrand Trader Joe’s the logo must be consistant with the store theme. The island theme must be relevant on all print and advertising material. The ultimate goal is streamline and unify the designs so that the Trader Joe’s brand stays relevant.
branding sTraTegy
Trader Joe’s rebrand3
CurrenT Logo
Trader Joe’s rebrand4
TJ
TJTr
ader
Joe’s
TJTJTrader
Joe’s
digiTaL skeTChes
Trader Joe’s
Trader Joe’s rebrand5
Trader Joe’s
Trader Joe’s
new Logo
Trader Joe’s rebrand6
sTaTionery
business Cards wiTh a CharT for Common Liquid measuremenTs.
Trader Joe’s rebrand7
sTaTionery
LeTTer head & enveLope
Trader Joe’s rebrand8
sTaTionery
maiLing LabeL
Trader Joe’s rebrand9
appLiCaTion
Crew T-shirTs
Trader Joe’s rebrand10
appLiCaTion
Trader Joe’s rebrand11
appLiCaTion
Trader Joe’s rebrand12
merChandise
Trader Joe’s rebrand13
iphone app
The Trader Joe’s iphone app has everyThing The Trader Joe CusTomer CouLd wanT. iT feaTures a reCipe guide wiTh The CurrenT monTh’s new produCTs as weLL as a sTore LoCaTor. iT aLso feaTures The CurrenT seasons “fearLess fLyer”
Thank you