Q2 – How effective is the combination of your main product and ancillary texts?

Raja Rouf

My music video's purpose is to educate my target as much as possible.

In order for my music video to reach the eyes of as many people as possible I needed to market my: magazine advert;

Digi-Pak & Music Video as a package.

To market my package successfully I needed to make sure that I applied the correct codes & conventions and also used continuity in my ancillary texts and music video. Doing this will increase audience recognition, however it would be difficult to apply continuity in ALL ancillary texts & music video.

INTRO

MUSIC VIDEO

My music video differentiates itself from other music videos because the main objective is NOT just entertain, my music video is to EDUCATE individuals who aren't aware of the terrible actions that are taking place in the world.  

The lyrics in my music video focus on political. underlying, horrific injustice that is happening inthis day and age.  The song was created by a very close friend of mine, he gave me permission to use his song to create my music video.  When listening to the song and brainstorming I knew exactly what approach I wanted to take.

MUSIC VIDEO

I wanted to make sure I question the audience by directly addressing them. I wanted to make sure the video was as professional as possible because if it looked amateurish it would decrease the attractiveness of the video, I was aware to avoid this I will need to heavily rely on effects and adjust the video footage.

MUSIC VIDEO

Digi Pak

My Digi-Pak had to show a clear link towards my music video and my Magazine advert. Doing this will increase brand recognition.

Digi PakI decided to use a shot from the actual music video (top right image), this gives the audience a small taste of what to expect from the music video, and if an invidual has already watched the video they will be able to recognie where that image is from.

Magazine Advert The magazine needed to be energetic and bold. As you can see the magazine ad is very direct and thrown into the audience’s face. Doing this allows the magazine advert to be BIG and BOLD.

Also the magazine advert should encourage the audience to purchase the single, this is done by presenting them with ratings from established firms such as The Guardian, RWD magazine.

Continuity

As I mentioned before, within my ancillary texts and my music video I have implemented various elements in order to create brand recognition. Doing this can reflect on the success of my product. I must show the codes and conventions which I discovered by conducting research:

• Brand Font• Social Media• Track Title• Brand Logo

Continuity Each of the of images on the right have many similarities, the ones i purposely excecuted were the direct questions and the fonts used. I have used the same font in the Magazine Ad & Digi-Pak because that then creates a brand, doing this will then create brand recognition.

More importantly each image has a questioned with is aligned directly in the middle. The questions are the same in two texts but different in the music video. Regardless of that the repititve questioning will be recognised by the audience and it will become in stilled into their mind.

Continuity Other than the direct address these to images from my Digi-Pak and Magazine advert have a much more specific similarity. The title of the single has been put across as if it has been ‘ripped’/’torn’ out of paper. This has been purposely done by myself because I wanted to create a realisitc, ‘gritty’ effect.

When creating my magazine advert I was fully aware that if I include similarities it could benefit the success of my package.