QuestionYou understand your core business, but are you comfortable with the other elements needed to run a successful business?For instance, Sales process Personnel challenges Marketing programs Financial controls Planning

TAB’s Vision

To be a leading international provider of peer advisory and coaching solutions to leaders of privately held businesses.

Based on real-world experience, we will encourage and empower our members to achieve their business and personal vision.

What is TAB?

The TAB System includes:Monthly board meetingsEducationPrivate coachingResource network

First TAB Method for Improving Business Success

Board meetings – Entrepreneur & Strategic

Monthly – same day each month

Location of meetings

Start at 4-5 Members – no more than 15

Non-competing members, No Key suppliers or customers

Two Heads Are Better Than One

Second TAB Method for Improving Business Success

Presentation:

Different business topic each month

Each member applies their business to the topic

Present a challenge or opportunity

TAB Board Presentations

DevelopingSales

Process

Financial Statements

Track& Measure

Results

Word of mouthMarketing

Marketingon the Web

MarketingPlans

TAB Board Presentations

HumanResources

How toNegotiate

Changing Course

SWOTAnalysis

RetainingCustomers

Time Management

What TAB Members LearnYou Don’t Know What You Don’t Know!

What TAB Members Learn

While all businesses are unique; 75-80% of business challenges are common to ALL companies

Not locked into your industry’s way of thinking

Third TAB Method for Improving Business Success

TAB Private Coaching Sessions Initial face to face meeting

Monthly Telephone coaching Discuss any challenge from previous

board meeting

Preparation of topic for next meeting

Proprietary Products

Analyze and strategize your business Strategic Business Leadership®

Strategic Business Leadership

Are you happy working 60 or more hour weeks and very little vacations, if at all?

Don’t you love lying awake at night due to stress from the business?

Would you love to create TGIM?

Strategic Business Leadership

More than planning The process is simple Aligns your company’s vision

with your personal goals Recognizes who and what needs to be

set in motion

Third TAB Method for Improving Business Success

Resource Network The TAB Hotline Tips from the Top®

Network with other TAB Boards®

Third TAB Method for Improving Business Success

TABBoards.com-TAB Express TAB Boards

Rewards®

Member yellow pages

Industry specific message boards

Business Library

Purpose of TAB Boards®

Affordable,Practical

Business Advice

Sounding

Board for Ideas

Resource

Sharing

Think Tank

Focus GroupSafe

EnvironmentNetworking

TAB Boards® Also Provide

Practical solutions rather than theory

Support group We hold your feet

to the fire

TAB-Certified Facilitator

Crucial to the success of boards

Has broad business experience Completed TAB-Certified Facilitator

and SBL-Coach Training

A picture is worth

a 1,000 words

A demonstration

is worth 1,000,000

Three Laws of Marketing

Overt Benefit – what’s in it for the customer?

Real Reason to Believe – persuasive credibility you will do as promised

Dramatic Difference - uniqueness

1

2

3

Marketing Basis

Feature - What are the various features of your product or services?Benefit - What are the benefits the customer will receive from each feature?

Feature - What are the various features of your product or services?Benefit - What are the benefits the customer will receive from each feature?

Benefits Vs. Overt Benefits

All Shoes Shined

Protect Your Shoes

Durable Shoeshine

Gentle Shoeshine For Delicate Women’s Shoes

Salt Guard Protects FromWinter Damage

Armor Shoeshine Lasts 7 Days

Fast Shoeshine 2 Minute Shoeshine

Benefits Overt Benefits

Self AuditGather materials communicating your core business or product offering.Are you listing features only and not benefits?Now write “what’s in it for the customer.”Answer these questions as if you were the customer in an overt manner:

Is the benefit clear and obvious?Is the message specific about what’s in it for them?Does the idea excite your interest?Is the concept clearly unique vs. the competition?

TAB More Than Pays for Itself

Real bottom line benefits Most profitable time spent in

improving your business Avoid reinventing the wheel Work ON your business, not just IN it In business FOR yourself, but as a

TAB member you’re not BY yourself

The Next Steps

TAB Information

Meeting

Business Evaluation

Application& Profile

Coaching&

BoardMeeting

The Alternative Board® Offers You

Strategic Business Leadership®

Initial 2-hour coaching session

Monthly Newsletter TAB Board Meetings Telephone Coaching TAB Hotline

Message Boards Year-Round Access

to Facilitator Member Online

Yellow Pages TAB Website TAB Events And More!

Thank You