What is questionnaire?

A special type of form designed to record opinions or suggestions from

different group of people.

Questionnaire & Business World

Researching the preferences of consumers

For investigating public attitudes to major issues

For requesting the opinions of staff on issues like canteen

facilities and flexi-hours

Guidelines

More tips?

Say thank you!

Clear & Attractive

Begin: Polite request to complete the form + briefly mention

why the info is needed

Simple and Direct language

Confidential info assurance

Clear instructions

Types of Questions

Alternative

Closed-ended

Multiple - choice

Rating

Open-ended

Alternative

To establish facts and circumstances before asking

further opinions

Care must be taken to ensure that the alternative answers

are specific

E.g: How often do you buy cold drinks?

Several times a day/every day/twice a week/once a week/never

Often/sometimes/rarely/never

Closed

Require specific answers. The most basic is yes/no questions

E.g: Have you bought any drinks from the college vending machines

during the past month? Y/N

Multiple Choice

Coffee Sprite

Tea Cola

Chocolate Diet cola

Milo Orange Juice

Give a list of choices to be ticked.

Needs planning carefully to ensure complete coverage of

possible answer

Which of the following drinks have you bought recently?Tick 3 only.

Multiple Choice

Rating

Ask for opinions.

Gradings are provided for ticking.

Control elements. State clearly how many answers can

respondents tick.

Open-ended

Invite comments.

Extra Notes