Radio 2 - BBCdownloads.bbc.co.uk/commissioning/site/radio-2-live...a fall of 22 mins on the Y. Radio...

BBC Station Performance Report BBC Radio 2 - 3 Month Weight

Quarter 3 2016

Kim McNally-Luke Senior Research Manager

26th October 2016

Radio 2 Live Listening Performance

Quarter 3 2016

Contents RAJAR Q3 2016 | BBC Radio 2 - 3 Month Weight

Summary

2

• Weekly reach to Radio 2 remains 15m or

above for every consecutive quarter over the

last 4 years (16th quarter in a row) at 15.14m.

This was a marginal decrease of -216k/-1.4%

on the Q and a drop of -158k/-1.0% on the

year. Over 1 in 4 of all UK adults continue to

listen to Radio 2 (28.0%).

• Share of listening moved marginally down

this quarter to its lowest level in 4 years.

Share moved down to 16.7%; -0.5% pts on Q

and -1.1% pts on Y. Share has particularly

moved down among the younger station

target (35-54s) ; -1.3% pts on Q to 17.6% vs

21.3% among the 55+ (stable).

• The average amount of listening per listener

has moved to a low for the station at 11hrs

26mins; a decrease of 17 mins on the Q and

a fall of 22 mins on the Y. Radio 2 remains

above Radio 4 (10.9 hrs) and remains the

highest for a UK wide station. R2 accounts

for just under 1 in 3 of all hrs listened to BBC

Radio (32.4%).

• The mean average age to Radio 2 remained

stable this quarter at 52 years (=).

The average age of listener to the Chris

Evans Breakfast Show also remained steady

at 52 years.

• Reach among the 35-54s moved marginally

down again to its lowest level for 4 years at

5.73m: Reach among 35-54s saw a small

decrease of -0.5% (30k) on Q and a drop of –

3.8% (200k) on the Y.

• Marginal decrease in reach among the 55+

at 6.95m listeners. After hitting a record

among this age group in the last quarter,

reach was down by -1.4% on Q (-100k) but

was up by a similar amount (+1.3%/90k) on

the year. Station has 3.9m listeners now aged

65+ vs 3.1m aged 55-64 years. The reach

among the 35-44s was marginally up this

quarter but remains down by 180k on the

year and Radio 2 continues to have more

listeners in the younger, 15-34 age group at

2.45m vs 2.32m aged 35-44.

• Gender profile has remained steady this

quarter: 51.4% male vs 48.6% female.

• Just over 6 in 10 of all listeners continue to be

more well off (ABC1). The more well off

ABC1s account for 61% of the total R2

audience. The station continues to do well

among the underserved C2DEs with 5.92m

listeners in these social groups.

• Reach among BAME audiences edged

marginally upwards this quarter : at 579k; a

small increase of 33k listeners, now making

up just 3.8% of all listeners.

• Digital listening to Radio 2 is steady this

quarter: 37% of all listening is via a digital

device. 7.4m/49% of R2 listeners listen to R2

at some point across the week via a digital

device. Majority of digital listening is via a

DAB radio accounting for 30% of all listening.

• Some losses in reach particularly in London

and Yorks & Lincs regions: reach was down

by 100k in each region, Q on Q.


100.0% Total Weekly Reach 15.14

37.4% Any Digital 7.40

62.6% AM/FM 11.74

30.2% DAB 5.90

3.7% Digital TV 1.25

3.5% Internet 1.14

11h 26m 173.11h

9.06 Share

18.0% Reach

At a glance

3

6.9% 9.3% 15.3% 22.5% 20.3% 25.7%

1.04 1.41 2.32 3.41 3.07 3.89

Age profile and reach Reach (m)

15.14

5.73 6.96

Adults 15+ Adults 35-54 Adults 55+

Reach by gender (m)

Share (%) and reach (m) for Breakfast

Hours (m)

Platform share (%) and reach (m)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (m)

Share (%) Reach (m)

Average hours per listener

Total hours

Men

Women

7.36 7.79

48.6% 51.4%


share

16.7%

reach

15.14

Trend of Reach (m) and share (%) |

4

Q3 16

Adults 15+ 16.5

%

17.2

%

15.9

%

15.6

%

16.2

%

16.0

%

14.9

%

15.9

%

16.3

%

16.8

%

16.1

%

15.6

%

17.6

%

17.7

%

17.2

%

16.9

%

17.6

%

17.9

%

17.7

%

17.0

%

17.8

%

18.1

%

17.6

%

17.6

%

17.7

%

18.6

%

17.2

%

16.7

%

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share (%) Reach (m)

13.4

7 14.5

7

13.7

3

13.6

8

13.9

4

14.5

4

13.9

7

14.3

1

14.2

7

14.5

6

14.4

6

13.9

0 15.1

1

15.2

7

15.4

4

14.9

4

15.5

1

15.5

7

15.5

0

15.0

1

15.2

8

15.0

9

15.1

4

15.3

8

15.4

7

15.5

1

15.3

0

15.1

4


share

17.6%

reach

5.73


5

Adults 35-54

Q3 16

18.6

%

20.4

%

19.2

%

17.9

%

18.5

%

19.0

%

16.6

%

19.1

%

19.5

%

19.7

%

19.0

%

17.9

%

20.2

%

20.9

%

19.9

%

18.9

%

19.8

%

19.9

%

20.1

%

19.3

%

20.4

%

20.6

%

18.8

%

19.5

%

20.1

%

20.4

%

18.9

%

17.6

%

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share (%) Reach (m)

5.4

3

5.9

8

5.6

1

5.5

3

5.7

0 5.9

7

5.5

5 5

.96

5.9

9

6.0

0

5.7

8

5.5

5

6.1

5

6.1

9

6.1

6

5.9

7

6.1

9

6.1

1

6.2

8

5.9

1 6.2

1

6.0

6

5.8

4

5.9

3

5.9

7

6.0

4

5.7

6

5.7

3


21.3%

reach

6.96


6

share

Adults 55+

Q3 16

21.2

%

20.7

%

19.1

%

19.3

%

20.5

%

19.3

%

19.4

%

19.3

%

19.6

%

20.2

%

19.6

%

19.1

%

21.0

%

20.9

%

21.0

%

21.2

%

21.5

%

22.4

%

21.3

%

20.4

%

21.9

%

21.7

%

22.5

%

21.7

%

21.4

%

22.7

%

21.1

%

21.3

%

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share (%) Reach (m)

5.7

6

6.0

8

5.7

0

5.8

2

5.8

8

6.0

9

6.0

1

5.8

4

5.8

9

6.1

2

6.0

8

5.8

9

6.3

2

6.3

7

6.5

9

6.4

5

6.6

1

6.6

7

6.5

7

6.4

0

6.6

3

6.5

5

6.7

7

6.8

6

6.9

0

6.9

3

7.0

5

6.9

6


total hours

173.11

Average hours per listener, and total hours (m)

7

average hours

per listener

12h

06m

11h

58m

11h

54m

12h

03m

12h

11m

11h

39m

11h

30m

11h

57m

11h

45m

12h

17m

11h

30m

11h

29m

12h

07m

12h

00m

11h

27m

11h

38m

11h

40m

11h

54m

11h

41m

11h

34m

11h

51m

12h

10m

12h

09m

11h

48m

11h

36m

12h

03m

11h

43m

11h

26m

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Average Hours per Listener Total Hours

163

.01

174

.36

163

.45

164

.81

169

.83

169

.28

160

.59

170

.90

167

.73

178

.86

166

.23

159

.54

182

.95

183

.38

176

.87

173

.66

181

.02

185

.36

181

.17

173

.63

181

.18

183

.67

184

.02

181

.54

179

.32

187

.07

179

.31

173

.11

Q3 16

11h 26m


0

25

50

75

100

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Mean, median and mode average age

8

52 Mean

53 Median

50 Mode

Q3 16


Gender profile (%)

9

52.1 51.7 52.0 52.9 50.8 53.0 52.0 52.3 53.4 51.5 51.9 52.4 52.2 52.7 51.4 52.3 52.0 52.0 52.5 51.3 52.6 51.3 52.7 52.4 52.2 51.7 51.7 51.4

47.9 48.3 48.0 47.1 49.2 47.0 48.0 47.7 46.6 48.5 48.1 47.6 47.8 47.3 48.6 47.7 48.0 48.0 47.5 48.7 47.4 48.7 47.3 47.6 47.8 48.3 48.3 48.6

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Male Female


Age profile (%)

10

6.4 6.3 6.3 6.6 6.1 6.4 7.1 6.6 6.4 6.9 7.3 6.4 6.9 6.9 7.1 7.6 7.2 7.3 6.3 7.2 6.1 7.2 6.8 7.4 7.7 6.4 6.7 6.9

10.5 10.9 11.3 10.4 10.8 10.7 10.1 10.9 10.3 9.9 10.6 11.3 10.6 10.8 10.3 9.3 10.3 10.6 10.8 10.7 9.9 9.3 9.9 9.5 9.1 10.0 9.5 9.3

18.6 19.5 18.2 18.9 19.6 18.8 17.5 18.1 18.6 18.9 17.7 17.8 18.3 18.0 17.2 17.1 17.4 17.1 17.2 16.8 17.0 17.0 16.5 15.6 15.8 15.9 14.5 15.3

21.8 21.6 22.7 21.6 21.3 22.3 22.2 23.6 23.4 22.3 22.3 22.1 22.4 22.6 22.7 22.8 22.5 22.2 23.3 22.6 23.6 23.1 22.0 23.0 22.8 23.0

23.2 22.5

20.6 20.0 19.8 20.4 20.6 20.6 20.6 19.9 19.8 20.7 20.0 19.6 19.8 19.7 19.5 19.8 19.7 19.7 19.4 19.4 19.4 19.8 20.0 20.8 19.6 19.8 20.2 20.3

22.2 21.7 21.6 22.2 21.6 21.3 22.5 21.0 21.5 21.3 22.0 22.8 22.0 22.0 23.2 23.3 22.9 23.2 23.0 23.2 24.0 23.6 24.7 23.8 25.0 24.9 25.9 25.7

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

15-24 25-34 35-44 45-54 55-64 65+


Social grade profile (%)

11

24.5 25.9 26.7 26.9 26.5 28.0 28.1 27.9 28.0 27.6 27.3 25.4 26.4 27.7 27.6 26.9 27.7 27.9 28.6 28.5 27.7 26.8 27.1 29.2 28.7 29.2 28.4 28.1

37.5 36.0 36.3 35.7 35.5 35.0 34.0 36.1 34.2 34.9 36.1 36.9 35.9 35.0 35.8 36.0 35.8 34.0 33.4 33.7 34.4 34.5 34.3 32.7 33.3 32.6 32.3 32.9

23.5 23.3 22.1 22.1 22.1 23.0 22.9 21.7 23.4 21.9 21.5 23.7 23.3 22.8 22.2 23.4 23.8 23.0 24.4 24.6 25.2 24.2 25.4 23.7 23.4 24.3 24.9 24.6

14.5 14.8 15.0 15.3 16.0 14.1 14.9 14.3 14.5 15.6 15.2 14.0 14.3 14.4 14.4 13.7 12.7 15.2 13.6 13.2 12.7 14.5 13.2 14.3 14.6 14.0 14.4 14.5

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

AB C1 C2 DE


0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

12

Q3 16

7.79 Men

7.36 Women

Reach by gender (m)


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Reach by age (m)

13

Q3 16

1.04 15-24

1.41 25-34

2.32 35-44

3.41 45-54

3.07 55-64

3.89 65+


0.00

1.00

2.00

3.00

4.00

5.00

6.00

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Reach by SEG (m)

14

Q3 16

4.25 AB

4.98 C1

3.72 C2

2.19 DE


Underserved audiences (m)

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

15

Q3 16

4.01 North

2.45 Adults 15-34

0.58 Adults BAME

5.92 Adults C2DE


Reach by Nation (m)

16

Q3 16

12.72 England

1.15 Scotland

1.04 Wales

0.23 Northern Ireland

Reach (millions)

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6


Reach by Region (m)

17

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q3 16

1.43 East

0.79 West

0.62 South West

1.38 South

1.57 Yorkshire &

Lincolnshire

0.98 North East

Reach (millions)


Reach by Region (m)

18

0.00

0.50

1.00

1.50

2.00

2.50

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q3 16

1.46 North West

1.50 West Midlands

0.52 East Midlands

1.61 London

0.85 South East

Reach (millions)


0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share by Nation (%)

19

Share (%) Q3 16

16.8% England

14.7% Scotland

23.2% Wales

6.7% Northern Ireland


0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share by Region (%)

20

Share (%) Q3 16

22.0% East

22.9% West

21.5% South West

18.2% South

19.1% Yorkshire &

Lincolnshire

17.7% North East


0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Share by Region (%)

21

Share (%) Q3 16

15.4% North West

17.7% West Midlands

15.6% East Midlands

8.5% London

20.7% South East


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 15 Q2 16 Q3 16

Weekday daypart reach, QoQ and YoY Reach in m

22


0.00

0.50

1.00

1.50

2.00

2.50

3.00

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 15 Q2 16 Q3 16

Saturday daypart reach, QoQ and YoY Reach in m

23


0.00

0.50

1.00

1.50

2.00

2.50

3.00

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 15 Q2 16 Q3 16

Sunday daypart reach, QoQ and YoY Reach in m

24


Platform share (%) and reach (%)

12.2 10.1 9.0 7.6 7.6 8.5 9.9 6.9 6.3 6.0 6.9 6.8 5.2 6.1 6.1 5.0 5.3 6.3 6.2 7.6 7.6

14.4 15.2 16.5 15.3 15.8 17.6 17.9 18.6 19.2 21.1 21.2 20.2 20.1 22.6 23.6 25.2 25.2 24.4 27.0 25.8 26.6

27.8 27.4 29.1 31.0

31.6 29.9 30.2

69.3 69.7 70.0 71.8 71.4 68.8 67.8 68.8 68.8 67.3 66.3 68.1 70.0 66.4 64.0 63.6 62.0 61.7 60.3 62.1 61.2 58.2 60.4 56.2 54.0 60.3 62.9 62.6

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Unspecified Internet DTV DAB Digital Radio AM/FM

25

15.14

7.40

11.74

5.90

1.25 1.14

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (m) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.

13.7% 21.7% 10.9% 2.3% 2.1%

BBC Station Performance Report BBC Radio 2 - 3 Month Weight

Quarter 3 2016

Date post:	15-Mar-2020
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Radio 2 - BBCdownloads.bbc.co.uk/commissioning/site/radio-2-live...a fall of 22 mins on the Y. Radio...

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