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A STUDY OF READERS PERCEPTION ONOUTLOOK TRAVELLER MAGAZINE INDIBRUGARH (ASSAM)

PRESENTED BY-

  RAJDEEP BORUAH

  ROLL(VU-MBA-IIS) NO.(347)

REGNO. !"# $% #&4-#&"

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COMPANY PROFILE

• Outlook Publishing India Pvt. Ltd. is a publishingmedia ompan!" based in #elhi" India

•  It is sta$ted in OCTOBER,1995 headed by Mr. Vinod Mehta(Editor-in-chief)

•  %he ompan! is p$ima$il! engaged in publishing$ange o& onsume$ and business maga'ines andin&o$mation guides.

•  %he ompan! also ope$ates th$ough the onlineve$sions o& its titles.

• Outlook is among the highl! i$ulated (eekl! ne(smaga'ines in India.

• It has othe$ publiations inluding Outlook in )indi" %$avelle$" Outlook *usiness and Outlook Mone!.

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O*+EC%I,E-

•  %o make $eade$s a(a$e about the Outlook %$avelle$maga'ine in #I*R/AR)

•  %o 0nd out the opinion o& $eade$s o& Outlook %$avelle$ maga'ine in #I*R/AR)

•

 %o p$omote Outlook %$avelle$ maga'ine in#I*R/AR)

 

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ME%)O#OLO/Y

• -AMPLE FRAME 1 Reade$s o& %$avel ne(s o$ientedmaga'ine in #ib$uga$h

• -AMPLE -I2E 1 344

• -AMPLE %EC)NI5E6 Conveniene sampling

• -R,EY IN-%RMEN%6 5uestionnai$e

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DATA

TABULATIONAND

INTERPRETATION

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#o !ou $ead an! t$avelne(s basedmaga'ine7

)ave !ou eve$ hea$dabout Outlook

 %$avelle$ maga'ine7

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 8hih language do!ou p$e&e$7

8hat a$e !ou$inte$ests7

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8hat p$ie $ange(ould !ou e9pet7

8hat subs$iptionte$m (ould p$e&e$"i& an!7

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A$e !ou inte$ested in34th eleb$ationo:e$s p$ovided b!

Outlook /$oup7

8ould !ou like to$e&e$ it to an!oneelse7

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A/E /EN#ER

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5ALIFICA%ION OCCPA%ION

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FIN#IN/-

•  ;t $ead an! t$avel based maga'ines

• ?@= o& peoples a(a$e o& Outlook %$avelle$ maga'ines• ?3= $eade$s p$e&e$ English language to $ead Outlook

 %$avelle$ maga'ines

• *esides maga'ines

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RECOMMEN#A%ION-

• Outlook /$oup should give mo$e attention toa(a$e the people o& #ib$uga$h about the Outlook

 %$avelle$ maga'ine

•  %he $eade$s p$e&e$ English as thei$ language to$ead Outlook %$avelle$ maga'ine is the positivesight o& the Outlook /$oup

• Outlook /$oup should give some speialp$e&e$ene to the &emale as the! a$e less in

numbe$ in $eading the Outlook %$avelle$ maga'ine

• Outlook /$oup should also give speial p$e&e$eneto the age g$oup o& above ;< !ea$s

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LIMI%A%ION

•

 %he 0nding annot be gene$ali'ed to the ta$getedpopulation and is limited to the studied samplesi'e.

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AC%I,I%Y

• -old subs$iptions o& Outlook %$avelle$ Maga'ine(ithin #ib$uga$h" du$ing su$ve!

• -uess&ull! made a sales ont$ibution o&Rs."4G6

 

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 %)AN YO