Lesson 4Website project

2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0

Homework

YOUR GOALS

Website main Functions

AssistFAQ/ help

Contact

geo info / shop locator

Discuss

Community

Link to social network

Forum

search bar

Entertain

RIA

Multimedia

Gaming

Inform

Editorial content

Blog

Press release

Technical specs of the products

Sell

Catalogue

e-commerce

Reserved areas under login

Website functions: general

Website core elements

WebsiteElement

s

Mood

Visual

Tone of voice

InteractionApplication

User engagement

Goal and prioritiesBusiness requirements

Functional requirements

Languages & editions

ProcessesUpdate

Collection

Brand

Mood: visual

Key element

Product

Illustration

Lettering

An example of classification (luxury)

Tone of voice

tone_of_voice

http://www.leeds.ac.uk/

www.leeds.ac.uk/comms/tov/tone_of_voice.pdf

Our tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our principles, experiences and aspirations, how we say it is informed by our personality.

We’ve been through a rigorous process to define our unique qualities. We’ve distilled these into a vision, big idea, principles and personality for the University. Here we explore in more detail how each of these elements affects the language we use.

OUR TONE OF VOICE

WE PROVOKE

A C

OLLA

BORA

TIVE

APP

ROAC

H

TO KNOWLEDGE TO MAKE A POSITIVE IMPACT ON INDIVIDUALS AND ON SOCIETY

COLL

ABOR

ATION

CHALLENGING GENEROSITY EXCELLENCE

STRAIGHTFORWARD FRIENDLY IMAGINATIVE CONFIDENT

TO BE CONSISTENTLY IN

THE TOP 50 IN THE WORLD RANKINGS,

5TH IN THE UK.

OUR VISION

OUR BIG IDEA

OUR PRINCIPLES

OUR PERSONALITY

07

It is your company personality and goals expressed in words

Design Process

Personas

Business requirements Functional requiremets

Wireframes

Layout

In design

As used in the design field, the Persona is an artifact that consists of a narrative relating to a desired user or customer's daily behavior patterns, using specific details, not generalities. A very popular artifact is the 'persona poster' that is usually presented in an 18 inch format with photo and text.

Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas are most often used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), have been used in industrial design and more recently for online marketing purposes.[1]A user persona is a representation of the goals and behavior of a real group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design.

http://en.wikipedia.org/wiki/Persona_(marketing)

Personas

guide-to-personas-infographic.png (618×5325)

http://en.wikipedia.org/wiki/Business_analysis

MoSCoWThis is used to prioritise requirements by allocating an appropriate priority, gauging it against the validity of the requirement itself and its priority against other requirements.MoSCoW comprises:

There are a number of techniques that a Business Analyst will use when facilitating business change. These range from workshop facilitation techniques used to elicit requirements, to techniques for analysing and organising requirements.

Define Business requirements

Must have -

Should have -

Could have -

Would like to have in the future -

or else delivery will be a failure

otherwise will have to adopt a workaround

to increase delivery satisfaction

but won't have now

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Example Of Business requirements

Detailed Business Requirements Deliverable Template - MIKE2.0, t

Esempio Functional requirements

In software engineering, a functional requirement defines a function of a software system or its component. A function is described as a set of inputs, the behavior, and outputBehavioral requirements describing all the cases where the system uses the functional requirements are captured in use cases. Functional requirements are supported by non-functional requirements (also known as quality requirements), which impose constraints on the design or implementation (such as performance requirements, security, or reliability). How a system implements functional requirements is detailed in the system design.

http://en.wikipedia.org/wiki/Functional_requirement

Functional requirements

How to write a software requirements specification (SRS) documen

http://en.wikipedia.org/wiki/Use_case

Use Case

Use cases describe the system from the user's point of view.Use cases describe the interaction between one or more actors (an actor that is the initiator of the interaction may be referred to as the 'primary actor') and the system itself, represented as a sequence of simple steps. Actors are something or someone which exists outside the system ('black box') under study, and that take part in a sequence of activities in a dialogue with the system to achieve some goal. Actors may be end users, other systems, or hardware devices. Each use case is a complete series of events, described from the point of view of the actor.[1]

Templateswww.technosolutions.com/use_case_template.htmlhttp://office.microsoft.com/en-us/templates/TC300046141033.aspxhttps://wiki.doit.wisc.edu/confluence/display/CRSGD/Use+Case+Template+With+Descriptions

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Use case template

User Experience

www.delbruck.it-wp-content-uploads-2010-04-upaposter_11x17.pdf

A wireframe is a visualization tool for presenting proposed functions, structure and content of a Web page or Web site.

Unfortunately, the most common interpretation of this definition practiced in workplaces leaves much to be desired:

A wireframe is a line drawing that dictates exactly what functionality and content is located where on a Web page or Web site.

This interpretation drastically limits the potential of a web design. It sets a glass ceiling for the visuals and copywriting, two supremely important aspects of great web design. It promotes the notion that visual designers and copywriters needn't bother themselves with size, location and functionality of the elements of a design and that their individual products—the UI and the copy—don't play much of a role in shaping the flow and interaction on a web site.

They democratize layout decisions, allowing the natural synthesis of a more unified final design.They encourage collaboration and allow designers (visual, IA, content, interaction, etc.) to arrive at a holistic vision.They help manage client and stakeholder expectations by focusing the discussion on page-level functionality during reviews.

Functional Wireframes (see example following page and read article linked)

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http://www.visitmix.com/Articles/The-Future-of-Wireframes

Wireframe

http://www.visitmix.com/Articles/The-Future-of-Wireframes

Functional Wireframes: an exampleWireframes

http://visitmix.com/

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While interaction design defines behaviors, gestures, and responses, visual design brings those elements to life on the screen.

http://www.drawar.com/articles/the-principles-of-great-design/99/

BalanceThe sum is greater than the parts. We all know this, but how often do we look at the parts of a design to make sure they are there to balance out the sum? Too often you find designs where it seems on element tries to take control of the design. Every design will have dominant elements to it, but they are always balanced out nicely by smaller elements. This is where paying attention to detail really pays off.

Apple’s website is a great example of this. Another term that can be used with similar effect is proportion.Having a good proportion helps to maintain the balance of the site

ContrastThis is something that I have yet to master. Great design provides the eye with necessary variety. Without contrast, good design becomes boring. It loses it’s power. While balance and proportion are used to maintain cohesiveness, contrast is used to maintain interest. Usually this applies to the colors that are used on a site. When a site sticks with a singular color scheme, it causes the eye and mind to lose focus.

EconomyI like the term economy because it reminds me of a budget. In any design we are limited by something. It could be budget, space or materials. Economy takes into account that less is more and finds the best way to work within the limitations that we are presented. How many great meals are made (designed) with a minimal amount of ingredients?

DirectionThis is another place where many designs fail. Designers have to remember that they are designing to guide the eyes of the user to some goal. Going back to the Apple website, what if they had the large image at the bottom of the page instead of the top? Wouldn’t your eye be drawn to the bottom initially instead of having it work its way down? This is why ads on sites bother me so much. They aren’t integrated in the design to help enhance direction. Instead, they seemed to be placed to purposefully disrupt the direction of the design. You want your readers to read your content, but instead they keep getting pulled to the blinking image on the right.

Great designs are like a map that gently guide the user’s eye down a path.

SpaceWhite space. Sometimes I see a design that uses too much and other times I see one that uses too little. I don’t know what it is, but good designers just seem to have a good eye for spacing. Great designers understand the importance of using a grid and within that grid they can find the spacing that is required to pull great effect from the design. The problem with white space is that many people perceive it to be applicable only to minimal designs. Why wouldn’t the spacing of elements play just as an important role on a content-rich site than it does on a poster?

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Design Principles

Moluv - The World's Best Web Design - Today's Best Looking Web S

Awwwards- Website Awards - Best websites around the World

Example of a style guide manual

Web identity is whole set of rules which run the corporate image on the web.In detail they are:

the communication objectives (web site's mood, look and feel)the rules for the management of a logo, of institutional layout and of the other elements of the coordinated image.thechnical characteristics of the website or Intranet (page size, compatible technologies and browsers, etc)restraints to which an software developer must be bound to in order to create a web site or section of it perfectly on line with the style of a company and the institutional communication.

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Web Identity

Designing Style Guidelines For Brands And Websites | Smashing Ma

Website maintenance Checklists

http://www.popinteractive.com/webinsights/20031231.asphttp://blogs.voices.com/thebiz/2009/01/website_maintenance_checklist.htmlhttp://www.charlotteswebstudios.com/article.php?ttd=2&ark=25

http://www.smashingmagazine.com/2009/06/29/45-incredibly-useful-web-design-checklists-and-questionnaires/1.

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Maintenance

Tech

ApplicationDesign

Content

Plan maintenance

Lesson 4 : websiteOther resopurces

http://www.slideshare.net/bjfogg/web-credibility-bj-fogg-stanford-universityhttp://www.marketingprofs.com/7/web-marketing-concepts-that-make-difference-bader.asp

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Define your personasHomework

Should map also business & functional requirementsDesign your website wireframes

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Max Ramaciottimax.ramaciotti@gmail.com