Lesson 5Social Media

2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0

Who: social Technographics

http://www.forrester.com/Groundswell/profile_tool.html

Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.

http://www.slideshare.net/jbernoff/social-technographics-explained?src=embed

Why People goes Online

http://www.ruderfinn.com/rfrelate/intent/intent-index.html

Social Networks: What people do

Understand behavior on Social Media | Non tutto ma di tutto

Where: the conversation Prism

The Conversation Prism by Brian Solis and JESS3

http://maxrama.com/2012/03/facebook-suggestion-for-social-media-marketing/

Facebook suggestion for social media Marketing

http://www.slideshare.net/mypurechaos/200911101-social-media

Managing Complexity on social media

Dated but good presentation for scenario and approach

r11-091123094915-phpapp02

Wiki of social media examples

A Wiki of Social Media Marketing Examples

(2) Social Media Marketing Best Practices

Best Practices

Establishing a follower community is an outcome of providing content that's consistently engaging and entertaining. Here are a few practical hints for doing it right:Multi-media tools are the way to go. The Facebook share functionality only works when multimedia content is employed -- podcasts and videos for instance.Ask questions. Interactivity occurs when we purposefully invite our community into the conversation, seeking their views, ideas, and opinions.Use emotional terms and words. People are not fact-based, analytical decision-making machines. Rather, we are expectation-creation machines and thus frame our brand relationships around feelings more than facts.Responsiveness. The "get back to me" bar is considerably higher in the digital era. Consumers want and expect quick responses to their questions. Speed matters, and being responsive is part of the assessment of how well your brand performs in the social media space.Conversation. Like-minded individuals congregate together in specific communities because of their shared interests. Are you helping enable their ability to talk with one another?Surprise and delight. Reward your fans with special offers and values they won't get elsewhere. Recognize your most faithful followers with special status and access to unique content or other VIP experiences.

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Building better brand relationships

H&M - Social Media Room

Example: Costume national

Blogging

Microblogging

http://blog.costumenational.com/http://blog.cnc-costumenational.com/http://blog.enniocapasa.com/

http://twitter.com/CoSTUMENATIONAL

Online Videohttp://www.youtube.com/user/CoSTUMENATIONALtv?gl=IT&hl=it

Photosharinghttp://www.flickr.com/photos/costumenational/

Social Networkhttp://www.facebook.com/group.php?gid=8016019537http://www.facebook.com/CoSTUMENATIONALhttp://www.myspace.com/costumenational

Sitohttp://www.costumenational.com/

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http://www.womworld.com/nokia/about-us/

The WOMWorld/Nokia is a Nokia-sponsored resource providing latest news, comment and feedback on all things Nokia from the world of social media and beyond.

WOMWorld - Nokia

http://usernamecheck.com/

Are brand account available?